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September 20, 2016 Transcript of #CommsChat on ‘Why the simplest idea might be a lazy concept’

This week on #CommsChat we welcomed special guest Andy Bolter of ideas agency Yes&Pepper to discuss the concept of idea generation – and why the simplest idea might also be the laziest. We covered how to simplify complex ideas, why simple ideas might be the laziest, how to foster productive thinking space – and who the best people to involve in the idea-generating process might be.

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