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May 22, 2012 Transcript of #CommsChat on ‘Where is digital heading?’ with Cat Turner and Andrew Girdwood

Last night’s #CommsChat explored how digital is evolving. As the Digital Impact Awards 2012 open for entries, we were delighted to be joined by two of last year’s winners: Cat Turner from the Rabbit Agency and Andrew Girdwood from LBi Bigmouthmedia, who offered their expertise and thoughts on what trends we’re likely to see emerging in digital communications.

Digital comms is constantly evolving, so we discussed what trends are likely to unfold in the future.

Topics included:

• Mobile: is 4G on its way? Are apps proving themselves as an advertising platform?

• Social behaviour is diversifying and becoming more select – people are withdrawing to the platforms that work for them. How can communicators get to those communities?

• Are ambient location services such as Highlight and Glancee the next key networks?

• Search: Will this become the dominant online function?

• User relationships with online brands are changing – so how much harder will you need to work?

Here is a selection of our top tweets from the evening:

CatTurner: We believe that mobile strategies will surge, as smartphone access is predicted to overtake desktop as soon as next year #commschat eep!

AndrewGirdwood: There may be a HTML5 rush whenever it’s finally rubber stamped as finished. Think Responsive Sites and that 50% figure is likely #commschat

heatherhealy: @CatTurner a client appeared on Watchdog – we watched as twitter accounts set up purely to respond, 50% from twitter for iphone #commschat

mynewsdesk_uk: Communicators need to understand their relevant niche communities. First step is discover them, if they don’t already know them.#commschat

brideyrae: Communicate to niche communities in their language, in a way that they are comfortable with, practitioners must join & study #commschat

WillOsborn: Location aware apps don’t have the following they need to work yet. This gives time for testing out ideas before it really takes #CommsChat

Stevejuice: #commschat You don’t need to worry about platforms. Produce brilliant content and it’ll get found. Need to work harder if it’s mediocre

Please find a transcript of the entire chat here:CommsChat 21st May

#CommsChat takes place every Monday evening from 8 to 9pm (UK time), and all are welcome to join the conversation. We recommend that you follow the chat here, or by tracking the #commschat tag on Twitter.


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