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This week's chat

June 25, 2013 Transcript of #CommsChat on video content

Last week’s chat examined the importance of video to brand communications and the use of different social video tools.

Some highlighted tweets:

  • @ncardwell Photos convey an end result, videos can show a process. I think this can add to integrity of brand communications?
  • @jarrodwilliams the question should really be, does vine have longevity? video content is essential, atm vine is more about virality.
  • @PhilRumens Being able to set a G+ Hangout to On Air & broadcast it through YouTube has opened up a huge amount of possibilities
  • @adamrubins you can still tag video and optimise search potential. Video and images the most powerful social content
  • @DanielArda Vine seems a bit gimmicky, but let’s see if it has legs (Not literally)

And the full transcript:

 

Daniel Arda 

 Vine seems a bit gimmicky, but let’s see if it has legs (Not literally)#commschat

Neil Cardwell 

RT : As usual, look for transcript tomorrow. Next week we’ll be joined by one of our very own from #commschat. Stay tuned for det…

Montse Cano 

 Maybe! Thanks a lot for organising and to everyone else for the interesting chat. Good week all! #commschat

CommsChat 

As usual, look for transcript tomorrow. Next week we’ll be joined by one of our very own from #commschat. Stay tuned for details! Nite all

CommsChat 

RT  Some insurance cos. have made series of fun/ informative vids, many of them feat the same person in all of them. #commschat

Judy Gombita 

After following #CPRS2013 “virtually”  learned an awesome, alternative name for brand journalism/content marketing…. #commschat

Montse Cano 

 Some insurance companies have made series of fun/ informative vids, many of them feat the same person in all of them. #commschat

CommsChat 

I think that’s the hour. Thx to all who made it to the very end. Maybe vine-style video will take some time be embraced by comms? #commschat

Neil Cardwell 

 S1jobs, scottish recruiters, did a series of extreme urban cycle videos. Off-topic but branded, creative, memorable #commschat

Judy Gombita 

Speaking of coming  column, it’s about how #socialPR elements for a conference EXTEND the influence beyond event. #commschat

Judy Gombita 

My column publishing on Thurs.  points to  videos done for recent #CPRS2013 conference (housed on #commschat

Montse Cano 

RT : Ok so I guess our last topic is: What are some good examples/uses of effective branded video content? #commschat

CommsChat 

Ok so I guess our last topic is: What are some good examples/uses of effective branded video content? #commschat

CommsChat 

RT  you can still tag video and optimise search potential. Video and images the most powerful social content #commschat

Adam 

 you can still tag video and optimise search potential. Video and images the most powerful social content #commschat

CommsChat 

Also because you can’t search video in the same way that you can text, tweets, posts, etc. #commschat

Neil Cardwell 

  Excellent point. Given relative newness, cld be a skills/training gap for many (myself included!) #commschat

Montse Cano 

RT   #video Haha apparently so. Video: the weird English toast spread of shareable content #commschat

Neil Cardwell 

RT    #video Haha apparently so. Video: the weird English toast spread of shareable content #commschat

CommsChat 

Here’s a good one, T4: How does video content impact a brand’s SEO potential?#commschat

CommsChat 

  #video Haha apparently so. Video: the weird English toast spread of shareable content #commschat

Neil Cardwell 

  I wonder if it is the concept some comms ppl dislike or a lack of platform/resources to use it? #commschat

Montse Cano 

 I didn’t know #video could be like Marmite, haha! It’s curious.#commschat

RachelCharltonDailey 

 I like Vine, but instagram video is easier to use and has more editing capabilities #commschat

RachelCharltonDailey 

 Simply put instagram added video to stay current and be better than twitter #commschat

CommsChat 

Yet, we see such great uses of video for IC through the IVCA and Communicate’s Storyboard feature  #commschat

CommsChat 

At #thebigyak I talked to many IC-ers who either loved or hated video. There didn’t seem to be a middle ground #commschat

i, for one, think 

RT : I for one, am a total Vine neophyte, but I do enjoy a good cat video… #commschat

CommsChat 

Any IC experts out there who want to use vine or already are? #commschat

Phil Rumens 

 Being able to set a G+ Hangout to On Air & broadcast it through YouTube has opened up a huge amount of possibilities #commschat

Neil Cardwell 

 Like all media, different channels for different purposes. Vine is informal and engaging, YT more set-piece channel #commschat

Montse Cano 

  True. Those bugs are killing the product. Shame.#commschat

CommsChat 

Strategy is important for all online content. T3 specifically looks at IC + vid: How can internal communicators use social video? #commschat

Steph Bennett 

 for me #Vine is easier to use until the instabugs are fixed. YouTube’s role is videos with real purpose not moments #commschat

Montse Cano 

 I guess YT is more established and versatile. It might depend on strategy and resources. #commschat

Steph Bennett 

  Agree. Love the edit on #Instagram but its still buggy. If either/both could master edits they’d win #commschat

CommsChat 

Why would a company choose to use #vine vs Instagram video vs Youtube vs its own internal networks? #commschat

Montse Cano 

   I reckon so. After all, we’re in early stages of this, so something else will come along. #commschat

Jarrod Williams 

  I know it’s one I the USPs, but I’d like more control over the functionality of #vine #commschat

Steph Bennett 

  I think it definitely has its place for those who want to share a ‘Moment’ vs a full on Vlog #commschat

Neil Cardwell 

RT   exactly, but will the short video appeal continue, or will it need frequent reboots. #commschat

Jarrod Williams 

  exactly, but will the short video appeal continue, or will it need frequent reboots. #commschat

Montse Cano 

   Time will say, but my guess is that they’ll evolve or something else will override it. #commschat

Jarrod Williams 

 at the moment, trendy. They mean brands can show some creativity. As for here to stay, I can’t see a long future. #commschat

CommsChat 

So let’s move on to T2: Will this impact brand communications? Content marketing?#commschat

Montse Cano 

 Haha, that’s really good. #commschat

Neil Cardwell 

  V.interesting distinction. Maybe here to stay but only as 1 type of online video communications? #commschat

Steph Bennett 

  Vine is to Twitter as InstaVideo is to Facebook. Short & Sweet vs For those who simply want more #commschat

CommsChat 

  Good question. Are mini Vine-esque video clips trendy or here to stay? #commschat

CommsChat 

So then the second part of the question: Why did Instagram choose to add video content sharing? #commschat

Jarrod Williams 

 the question should really be, does vine have longevity? video content is essential, atm vine is more about virality. #commschat

CommsChat 

RT  Photos convey an end result videos can show a process. I think this can add to integrity of brand communications? #commschat

Neil Cardwell 

Photos convey an end result, videos can show a process. I think this can add to integrity of brand communications? #commschat

Steph Bennett 

 you can capture multiple elements in one view #commschat

Digital Impact Award 

RT  video adds that extra dimension that a photo only can’t convey #commschat

CommsChat 

What makes it different than sharing photos if you’re a brand? Why choose Vine?#commschat

Neil Cardwell 

RT   video adds that extra dimension that a photo only can’t convey #commschat

Jarrod Williams 

 video is integral to everything  do. That’s why we have  to keep our content current #commschat

Communicate Events 

RT : This evening’s #commschat is all about social video – #vineand new video on #instagram – join in, just started!

Steph Bennett 

 video adds that extra dimension that a photo only can’t convey#commschat

Neil Cardwell 

Hi all, i’m Neil, in-house PR. Bit of a beginner when it comes to actively using video in day-to-day comms but will contribute! #commschat

CommsChat 

  Buzzfeed also is big on not letting cat people feel like social pariahs haha http://t.co/6WTSWoXMz4 #commschat

CommsChat 

Hello out there…out there.. out there… #commschat

Montse Cano 

 A web psychologist mentioned that we like cats make us feel good while online. #commschat

Montse Cano 

RT : Tonight’s #commschat will be all about online video #content,#vine#instagram video and #IC. Join in tonight at 8 p.m. GMT.

Brittany Golob 

Comms friends, head over to #commschat for a chat on online video content.

Digital Impact Award 

This evening’s #commschat is all about social video – #vine and new video on#instagram – join in, just started!

CommsChat 

I for one, am a total Vine neophyte, but I do enjoy a good cat video… #commschat

CommsChat 

Our first topic is: Why has Instagram added video? What role in comms do Vine and video sharing already play? #commschat

CommsChat 

So as always, intro if its your first chat and don’t forget the hashtag #commschat

CommsChat 

We don’t have a guest tonight, but I think all of YOU will be more than happy to tweet about our topics. #commschat

CommsChat 

Evening all. Brittany here from Communicate. Tonight’s chat will be all about online video content. Get those fingers warmed up! #commschat

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