Europe's most popular communications, PR
and media conversation

February 16, 2016 Transcript of #CommsChat on video & IC

This week on #CommsChat we spoke about the use of video in internal communications. We spoke about video’s effectiveness, appropriateness and enabling user-generated content (UGC).

Here are some of the highlights:

• @MmNotes Because people like seeing authentic people like them – you can become a star in your own job
• @jeremystinton #commschat It also helps ‘show’ as well as ‘tell’ reinforcing the message and ideally creating important emotional responses in the audience
• ‏@simoncrofts @abthinks Cheapest isn’t always best. Make sure you set KPIs to measure success. Poor ROI can mean a false economy
• @philspray #CommsChat now it’s easy to create videos on phones and tablets. Makes an engaging and cost effective way of engaging internal audiences
• @simoncrofts UGC or internally produced content can work brilliantly. Strategy and a deep understanding of video is crucial though

For the entirety of the #CommsChat conversation, see Storify here.

See what others are talking about "Emily Andrews"