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This week's chat

November 3, 2015 Transcript of #CommsChat on the value of partnerships continued…

 

  1. Looking forward to attending and presenting at the best Collaborations. See you all there

  2.  

    Not 1 not 2 but 3 events forthcoming this Thurs, then the leadership institute & AGM for details

  3.  

    We ask our staff for suggestions and then everyone votes on preferred charity. It works well.

  4.  

    me too, I think. Thanks to the schedulers for shifting to a 730 start!

  5.  

    Loved my first today! Cool to discuss partnerships, especially with a focus on charity. It really is all about the message…

  6.  

    yep every Monday 8pm-9pm. Talking about all things

  7.  

    You’re most welcome!

  8.  

    lovely to be able to join in, particularly ahead of Christmas charity work

  9.  

    Goodnight from me, see you all next week!!

  10.  

    First ever tonight. Thanks all, loved seeing different perspectives. Same time next week ?

  11.  

    Thank you all for joining us tonight, another great chat. The transcript will be posted tomorrow and I’ll work on that list!

  12.  

    two tweeters in own one of these tees

  13.  

    Another great tonight, thanks for saving me from an evening of Spurs vs Aston Villa

  14.  

    Brilliant!

  15.  

    And, in my opinion, when it goes wrong the most. As said, heartfelt & genuine the way to go.

  16.  

    Some of the best collaborations will be showcased at our event tomorrow afternoon -ters join us if you can

  17.  

    that’s when it starts to be a box-ticking exercise.

  18.  

    Couldn’t have said it better. It goes back to choosing a charity aligned with brand values.

  19.  

    Agree, and best when the choice is genuine. Almost a shame when it isn’t.

  20.  

    Excellent point – early engagement with staff is key

  21.  

    probably yes. But I think most people can spot when it’s genuine and when it’s only a pr thing.

  22.  

    Congrats to for totally missing the point of The is on at 9pm

  23.  

    Agreed, we’re all just people after all, not robots!!

  24.  

    I agree, businesses will want to see a healthy return on partnerships but its the outcome thats important

  25.  

    Exactly.

  26.  

    expectation forces people to do it. The choice of who they do it with should be heartfelt & genuine

  27.  

    no matter how they got there

  28.  

    Some yes/some no, you can’t generalize. Many companies are very passionate about the charities they partner with

  29.  

    A list of regular contributors?? Will look into it!

  30.  

    Exactly my point when asking "how real?"

  31.  

    Hi CommsHero, no official list, but there’s quite a lot of info on our website:

  32.  

    I hope it is more than that but if charities benefit then that is the best outcome

  33.  

    Totally agree. Would be great to set up a list if there isn’t one already…

  34.  

    Do some charity partnerships exists because corporates are ticking the CSR box?

  35.  

    But if expected, are the partnerships real from the word go? Personally think it’s important to be heartfelt.

  36.  

    Hey Do you have a Twitter List of contributors from each week. Good way to stay connected with like minded tweeps

  37.  

    When most industry competitors are doing it, it becomes very real. Industry professionals & customers expect it.

  38.  

    very close aims often. Eg. works with – they help our staff recover in times of need

  39.  

    A5: When it goes well, it goes well. When it goes wrong you might find yourself implicated and capable of same thing

  40.  

    yes. Sepp et al would have made the list with more characters available!

  41.  

    I’m currently speaking with a charity/law firm about their partnership!

  42.  

    You raise important (and very good) point of "expectation" – how much is real?

  43.  

    need to look at a number of factors – location can be helpful, staff, values etc but for me it is daily business

  44.  

    Q4. For employees, important to feel part of a team that values same things in life. We voted for charity this year

  45.  

    There has to be an authentic link or CSR efforts will be perceived as ‘Greenwashing’

  46.  

    A4: Also another good way to promote brand values – choose a charity that supports what your brand stands for.

  47.  

    A4: with so many charities out there, is it more difficult to find one that works for both parties?

  48.  

    Ask staff & align with your operations. Example: legal firm supporting a charity that offers legal advice to homeless

  49.  

    also consider charities that partner with running events. VLM good example – raise money, get name seen and fitness

  50.  

    A4: It’s expected that big firms/brands partner with charities. To not partner can be risky. To partner is beneficial for image

  51.  

    A4: Good brand positioning, raise brand awareness for both the charity and partner

  52.  

    A4: Can help you help more. Extend reach for the benefit of both org and the people they help.

  53.  

    How should a business choose its charity? Could it ask its staff?

  54.  

    If I recall, did last for a while, but values and situations change. People grow apart, as do brands

  55.  

    A4: There’s an expectation on businesses now to have CSR programmes in place & charity partnerships often play an integral part

  56.  

    haha, great example, it didn’t sit well with Lego’s customers

  57.  

    not always obvious so the "face" possibly tends to take the fall

  58.  

    4 – biggest thing for us has been the opportunity to help and boost the charity

  59.  

    We’ve had informal partnerships with brands such as Both worked well for us at events

  60.  

    Very true!

  61.  

    Putting me on the spot! Lego/Shell were interesting – long partnership ended by Greenpeace. Uni essay that!


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