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November 3, 2015 Transcript of #CommsChat on the value of partnerships

Last night on #CommsChat we spoke about the numerous ways that partnerships and sponsorships can be used to benefit all parties involved. From charity partnerships to creative collaborations, partnerships help businesses meet their goals and enrich their brands. Next Tuesday, 3 November, Communicate magazine and the Corporate Engagement Awards are hosting Collaborate, Activate, Communicate, a half-day event where previous awards winners will share their partnership and collaboration success stories. Speakers include; Boots and Macmillan, Coutts and the National Portrait Gallery and The Fresh Olive Company and Veris. More information here.

Here are some of the chat highlights:

  •  A2: They are an opportunity to capitalize on each others strengths, enhance brand reputation via association & enter new markets
  •   think volunteering partnerships can deliver great experiences, engagement and recognition. And good for brand.
  •   T2 for public sector it’s about being smarter. We’re often all trying to reach same people so can save duplication
  •   partnership is important but so is making sure you retain your values – important to take care how you tread commschat
  •   T3: has to reinforce your brand values – interesting to see VW sponsoring the Green Festival in the States!!
  •  Q3: partnerships tend to mean “we got something in common” – a goal or passion etc. So always a good way to strengthen brand

Read the full conversation here:

  1. FYI, all of these topics to be discussed in more detail at tomorrow’s event:

  2.  

    What happens if your values change? Crisis management must also be a consideration when choosing partners

  3.  

    totally agree do your homework before moving forward

  4.  

    But what happens if it goes wrong? If athlete is found to be taking performance drugs etc?

  5.  

    You’re buying into the high end brand without the price tag

  6.  

    Not always. Look at marketing tactics, social media posts, and customers – target audience similar to yours? Research.

  7.  

    and partnership great example of brand strengthening (for both!)

  8.  

    Good point, can you think of any examples??

  9.  

    And a +1 to this too!

  10.  

    A3: also consider that audience isn’t stupid and usually people can see through bad/random partnerships that don’t match up.

  11.  

    +1 to this.

  12.  

    How can you be sure that you share the same values? Is it immediately obvious?

  13.  

    Target and the high-end designers they constantly bring in sell out within hours.

  14.  

    Q3: partnerships tend to mean "we got something in common" – a goal or passion etc. So always a good way to strengthen brand

  15.  

    Also makes it affordable, with H&M/Balmain people would tell their friends. Word of mouth still important

  16.  

    T3: has to reinforce your brand values – interesting to see VW sponsoring the Green Festival in the States!!

  17.  

    A3: Partner with individual/company that represents the same values your brand does; will reinforce your values to your customers

  18.  

    it’s a good one tonight

  19.  

    Thats a really great example of innovative partnership working!

  20.  

    Great that you could join us Amanda 🙂

  21.  

    A3: partnerships should be logical and not be at odds with either org values. It can be like being backed up by a friend.

  22.  

    It’s been so successful they now regularly partner with designers – high end brand appeal for the masses

  23.  

    RoI and SRoI vital to effective business/customer partnerships but ERoI a must for landlords and their customers

  24.  

    partnership is important but so is making sure you retain your values – important to take care how you tread

  25.  

    bit late to but looks interesting

  26.  

    Same with BaubleBar. A new celebrity "Guest Bartender" that helps design jewelry every few months.

  27.  

    great example. Collaborations are so powerful – even for small businesses to grow reach and offering.

  28.  

    Great example of individuals partnering with brands

  29.  

    A2: Great way to network and borrow from others’ strengths in order to grow business.

  30.  

    T2 for public sector it’s about being smarter. We’re often all trying to reach same people so can save duplication

  31.  

    A2: Fashion retailers also select lucrative brand partnerships really well. H&M/Stella McCartney collaboration caused a stampede

  32.  

    Positive social impact aside, volunteering is so good for employee engagement

  33.  

    Business partnerships at their best when the whole is greater than sum of parts

  34.  

    check out

  35.  

    T2: more exposure – not all about the financial value but also SROI depending on org and what the offer is.

  36.  

    A2: Good lucrative partnership example is Apple & IBM. Combines Apple’s consumer experience with IBM big data analytics for apps

  37.  

    A1: Commercial, sponsorship, celebrity, charity, etc.

  38.  

    think volunteering partnerships can deliver great experiences, engagement and recognition. And good for brand.

  39.  

    Interesting idea! Email me emily.andrews@communicatemagazine.co.uk and we’ll work something out!

  40.  

    A2: They are an opportunity to capitalize on each others strengths, enhance brand reputation via association & enter new markets

  41.  

    Would be extremely interested in that having switched sectors due to that very issue

  42.  

    T1. Depends on the org & purpose. We might simply show support via a tweet thru to sharing work / full collaboration

  43.  

    Going off topic but can I ask for a future to help with Comms in Budget cuts impacting headcount in Comms teams

  44.  

    tonight is a good one if yours interested in partnerships..

  45.  

    Don’t forget to use the hashtag in your tweets! 🙂

  46.  

    . there are various types of partnerships – , , commercial. It depends on the objective

  47.  

    Tonight on we’re talking partnerships and how they can help with your company’s comms, join us now!

  48.  

    Has Q1 got everyone stumped?

  49.  

    sponsorship, charity, volunteering, service, supplier – anything where there is an element of mutual benefit.

  50.  

    Tonight we’re talking corporate partnerships and what they can do for your comms strategy

  51.  

    Good evening all, it’s time!

 


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