Well what a lovely evening meeting other professionals #commschat. Best check my training presentation now! Good night all.
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- Transcript
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February 10, 2015 Transcript of #CommsChat on the value of media relations as a skillset pt. 3
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🙂 @CBarrows it was rather a fly-by contribution to #Contentchat, as I was in the middle of a few different things. (Same with #CommsChat!)
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@Cat_carland10 @aCupOfLee I hear “we’ll just schedule for an hour” wherever I go. Makes me jump up and down. #commschat
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@aCupOfLee Hootsuite seems to be used in replace of real, actual engagement with people. #commschat
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@Cat_carland10 @laurafromaura #CommsChat listening to our clients surely at the top of the list?..
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As always, a really enjoyable and interesting hour. Thanks to all! #commschat
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@CommsChat @AlexSingletonUK @NafisaNathani thanks everyone enjoyed my first #commschat
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Always a pleasure to host. Please buy @AlexSingletonUK‘s book on media relations 😉 #commschat
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@CommsChat a’A4 – it’s not always about media! #commschat
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I’m signing out but feel free to keep chatting! Goodnight #CommsChat
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@CommsChat is unamplified content valuable?! Both important. Good content that meets an audience need is the starting point #commschat
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Thank you for the great contributions tonight everyone and a big thanks to our guests: @AlexSingletonUK and @NafisaNathani #commschat
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@thatsmeemily @NafisaNathani oh please do! #commschat #turdchat (really hope that’s not a hashtag in use…)
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@Maxim_PR @NafisaNathani totally! Tempted to include that in the highlights tomorrow haha #CommsChat
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@CommsChat the content needs to be relevant – the audience will find if it’s relevant on the right platform #CommsChat
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@devie_mohan you said it so much more eloquently than I did 😉 #commschat
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@NafisaNathani “you can’t amplify a turd” might be the best #commschat quote ever 🙂
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@Gemmaeccleston Yup! Love a good dabble in Google Analytics – best way of tracking outcome (sale) against output (press release)! #CommsChat
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@NafisaNathani Couldn’t agree more #commschat
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@GillianNeild @CommsChat get the content right. Otherwise won’t get amplification #CommsChat
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@CommsChat Without content, amplification is meaningless – without amplification, content is unnoticed #commschat
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You always need good content. You can’t amplify a turd. Also good content won’t reach places without amplification #commschat
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@AlexSingletonUK @NafisaNathani Young people perhaps approached social from a technical ‘know how’ pov, but by no means ‘simple’ #CommsChat
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@CommsChat If it’s *useful* content the amplification should be achievable #commschat
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@CommsChat both critical, content is about getting the message right and amplification in how to reach the target audiences #commschat
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@Cat_carland10 @CommsChat exactly – it’s the best skills in ANY profession! #CommsChat
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#Shamelessplug for IC ppl, our visual content conference hosted with @KontikiBizVideo how can video strengthen your IC strategy? #CommsChat
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@CommsChat Content+amplification both important. Third-party endorsements give credibility, but only if people see them #CommsChat
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@CommsChat t6 good content travels far…simple #commschat
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@AlexSingletonUK @NafisaNathani Again, think that’s unfair. Upward education came in the industry from young people with social #CommsChat
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@AlexSingletonUK @AdamFairclough nooooo this young /old traditional/social binary doesn’t exist #commschat
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@aCupOfLee *waves* . What do you think of all tolhe “push em out quickly tools” ? #commschat
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T6: What is more important content or amplification? Or both?? #CommsChat
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@cara_charlton @NafisaNathani See you in the future #commschat
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@CommsChat key media relations skill is building a bridge between client and media, communicating a story which works for both #commschat
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@AdamFairclough @AlexSingletonUK totally agree. Can we start a generational war. Read my blog http://www.prmoment.com/2786/millennials-are-they-lazy-entitled-unfocused-and-disloyal-this-millennial-says-no.aspx … #commschat
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@AlexSingletonUK @NafisaNathani isn’t that the same for all professions? #commschat
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@AdamFairclough E.g:use Google Analytics to track results of a PR campaign and using branded/non-branded search traffic as KPIs #CommsChat
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@AlexSingletonUK had to delete ” thanks for the favourite tweet ” (#selfproof would be a number 1 skill!). *blushes* #commschat
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@AdamFairclough @NafisaNathani Fair point – younger people often see social as simple; others think it negates everything prior #commschat
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@NafisaNathani @AlexSingletonUK thanks both and to everyone else…great #commschat! 16 month old just woken!
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@CommsChat Multi-tasking is easily the biggest PR skill – you need to handle content, people and channels, all at the same time #commschat
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@NafisaNathani For success over years, PR professionals have to keep learning #commschat
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@CommsChat T5 most important skill in 5 years time for PRs will still be thorough understanding of how to build trust #commschat
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@CommsChat the ability to LAUGH at the ridiculousness of it all. 😉 #commschat
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@AlexSingletonUK @NafisaNathani Unfair to assign problem to ‘young PRs’ – problem greater with ‘seasoned’ PRs in my experience #Commschat
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@aCupOfLee good to meet you #commschat
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@CommsChat A bit of both, media/mediums/tactics we employ will change but core skills, values will still be central to our work #commschat
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@CommsChat there has to be change and commitment to develop skills #commschat
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@CommsChat Understanding of their business and an ability to communicate this across a broad stakeholder mix #commschat
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@cara_charlton agreed…good justification for staying focussed on what really matters #commschat
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@CommsChat to show value and worth to the business. #CommsChat
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@ncardwell u also can’t wait for the crisis – u even have to be proactive about your reactive #comms (sorry those who know me!) #CommsChat
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T5 @CommsChat the ability to be genuine & succinct will be key – people are time poor but messaging still vital #commschat
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Whole industry needs revolutionised.If truly want seat boardroom table need have belief,demonstrate own value #commschat
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@CommsChat no, #PRPros need to actually professionalise to raise standards as a whole. The value of PR will then be recognised #CommsChat
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@GillianNeild definitely…helps to say ‘no’ and prioritise #commschat
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@CommsChat listening to their clients. Being able to write. And being able to use digital effectively. #commschat
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@CommsChat understand your audience (or stakeholder) AND build relationships and understanding within those networks #commschat
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Does there need to be a strategy change in those years or can PR profs continue down the same route? #CommsChat
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The ability to tap into a ‘truth’ whether that’s issues, brand, societal related. This&skill seamlessly spread it diff platforms #commschat
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@AlexSingletonUK @NafisaNathani tweetdeck has its place but too many people using it to push messages. #notcommunication #commschat
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@CommsChat Skills in demonstrating value of PR to their business and show how outcome has supported wider business objective(s) #CommsChat
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@CommsChat t5 strategic focus; everything has to be aligned to business objectives or why bother #commschat
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T5: Written/verbal communication, with the added ability to use such skills to resonate with your audience. #commschat
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@AlexSingletonUK @CommsChat good communicators? #commschat
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Late in and I’ve missed most of tonight’s #commschat ..some interesting opinions can’t wait to catch the transcript tomorrow #PRskills
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@CommsChat if not, a few – listen, learn and professionalise! #CommsChat
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@CommsChat Being able to express ideas clearly. Vital not just for media relations, but also internal comms, public affairs etc #CommsChat
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@CommsChat does experience count?! #CommsChat
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@ncardwell it came from @alexjayling #commschat 🙂
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@AlexSingletonUK @CommsChat we start the day with the online news and paper review in my team! #newshounds #commschat
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@AlexSingletonUK they are all busy doing strategy papers to get promoted #commschat
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T5: In five years’ time, what will be the most important skill for any PR professionals to have under their belt? #CommsChat
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@AshleyKB91 yes, agree…very rookie and not the way to do things #commschat
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@ncardwell @CommsChat I guess that ties into how PRs measure, report and demonstrate the value of good media relations activity #CommsChat
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I’d argue that deeper knowledge of world of biz / commerce equally important and would help media results greatly @CommsChat #commschat
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@CommsChat T4; no more investment in skills needed #CommsChat
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.@CommsChat that depends on what PR function covers – in charity sector small teams cover many roles #commschat
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@AlexSingletonUK @CommsChat sometimes you don’t need to pitch, but you do need to try and educate with facts #commschat
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@AlexSingletonUK think convergence marketing and PR will also play role in upskilling profession #commschat
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@CommsChat t4 with so many disciplines to master hard to keep track in my team of 4, we have to be ‘expert’ at everything! #commschat
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@CommsChat Walk into many press offices & the newspapers are immaculately unread and little in the way of pitching is being done #CommsChat
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@thatsmeemily I know! I ‘wowed’ when I read it! Mental! #CommsChat
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