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February 10, 2015 Transcript of #CommsChat on the value of media relations as a skillset
This week we discussed the pertinence of media relations as a skillset for modern PR professionals. Our guests, Nafisa Nathani and Alex Singleton, argued that media relations remains a valuable skill, but that opinion was not shared by everyone.
Here are some of the highlights:
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@blowndes T1: it’s a declining part, caused by changes in the industry and explosion of other channels
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@AlexSingletonUK Media relations is also a great grounding that gives skills that help in all forms of stakeholder engagement
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@ncardwell T1: I’m an evangelist for media relations Skills it develops – ppl skills, news sense, communication, courage – really matter
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@BridgetAherne T1: Media relations is vital. It’s inextricably linked to direct contact, social, digital & all other ways we reach our publics
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@NafisaNathani totally agree. Of course content key but journalist relationships also essential in our profession
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