Europe's most popular communications, PR
and media conversation

This week's chat

June 3, 2014 Transcript of #CommsChat on the PRCA DARE awards

Last week on #CommsChat we were inspired by the PRCA DARE awards for Scotland and Northern Ireland that took place last week in Edinburgh. We chatted more broadly about what defines regional PR and how awards can champion its cause.

  • ‏@SMXChat  A1. Skills ppl working in PR need: genuine passion for brand & transparent communications; regardless of geographics
  • ‏@Maxim_PR  London agencies tend to be larger, have bigger budgets/teams to play with. Regional PRs maybe multitask more
  • ‏@eksays  Tech removed the borders in world of comms & PR; hence transparency & authenticity is crucial
  • @ClareBearAlert  All awards good to be part of, celebrate good, share learning and best practice. Need be measured and fairly judged
  • @MattCartmell  Yes that’s why awards like #prcadare are important because they emphasise pr value is outside M25!
To read the whole conversation:

 

  1. Yaaarp. RT : Great tonight. Key message: wealth of talent beyond the M25. Please don’t think that London agency = better

  2. : I do think online presence is key. The younger generation live online and they are future stakeholders. ” Agreed!

  3. Great tonight. Key message: There’s a wealth of talent beyond the M25. Please don’t think that London agency = better.

  4. It was a great talk thank you very much & have a great evening all!

  5. Great point being online has to be accompanied with listening & engaging with online conversations.

  6. Which bring us to the end of another great chat, thank you to our guests and have a great evening

  7. Been a long time problems discussed in PR but not sure when we’re going to talk about the solutions!

  8. I do think online presence is key. The younger generation live online and they are future stakeholders.

  9. There are big issues discussed in PR atm, and its important we don’t leave people out of the debate due to location

  10. reading trade press I often feel they are talking about a whole different world!

  11. I feel Scotland is via & but never needed anything from prof I couldn’t get to know dig

  12. in a way – but ultimately you need the budget (especially in terms of time) to make social/digital work

  13. IMHO, PR has a lot to do with culture, local knowledge, psychology & sociology which regional practitioners have advantage over.

  14. We try to – eg by using quotes in our leaders panels etc from across the UK, not just London

  15. Maybe not as such due to budget & brand name(image) which they may don’t have & that is wrong.

  16. Perhaps digital and social media gives everyone more equal opportunity for success, despite budget

  17. yep PR is the new CustServ & digital is leading, stay ahead of the competition

  18. And the final topic all: Are regional PR practitioners given a voice within the PR industry as a whole?

  19. the awards last week definitely felt very exciting, lots of change!

  20. 2014 is a great year for PR/Comms/Public Affairs in Scotland. Lots of big debates, new ideas, new opportunities

  21. obviously, that’s *much* easier to do with a client whose service is online!

  22. Campaigns are actually g8 triggers 4 achieving long term goals if done right.

  23. That’s always good to hear! A good example of how regional PR can be tied up with its geography

  24. yep. Better still, those AND evidence that traffic through PR equated to something tangible

  25. Thanks I have an article with this title on too 🙂

  26. true – although I’m thinking more long-term than campaign focused

  27. A4. Educate your audience about your local factors, culture & values; share what matters to people.

  28. Already is, hard to find staff as sector has grown! Value of public affairs and comms really come alive in my opinion

  29. Love “Innovation is the product of differences”. Fantastic mantra!

  30. massively so, regional needs different approach, more personal, relevance to local area has to be clear.

  31. Or… for the non-Scots among us, how can local factors have an impact on the way you work at a regional level?

  32. think a lot of people associate spin with govt PR and rest of industry suffers because of that

  33. yep, all other valid points but struggling to remember a client for whom it didn’t come down to £££.

  34. A4. Innovation is the product of differences. This is what PR is all about, engagement & inclusion.

  35. raising awareness could be measured by increase of social media follows/ likes/ website hits

  36. Back to last week’s Scotland and NI awards, T5: 2014 is a big year for Scotland, how will this affect PR in the region?

  37. True but a pre/post survey can help (although not always cheap nor perfect)

  38. find proxy measures eg no of stakeholder meetings, regular questions on cust survey

  39. clear objectives, measurable outcomes achieved, oodles of originality & creativity, plus big dollop of value for money

  40. Why old PR guys called spin Drs when PR is about people, comms? Comms is a 2way honest & transparent street.

  41. thanks – will definitely take a look. Interested in finding an appropriate scheme to enter!

  42. what if goal is raising awareness/improving relationships? So much harder to measure

  43. The way PR has been practised & type of people in it; we need more transparency & diversity.

  44. agreed, when a case study has that extra something that hooks you

  45. T4: Creativity, innovation, inclusion and engagement. Something that ‘pushes the envelope’, delivers real results

  46. yes, setting and achieving objectives are key. But also some flair, something creative or innovative

  47. definitely – really difficult to explain the industry’s role to people who think PR is all spin

  48. . I wouldn’t say there’s a misunderstanding outside the industry but sadly, that is inside the industry.

  49. Yep – agree – creativity and not just about media relations , real world Impact

  50. Maybe not, hence the industry needs a proper shake up; education is key but tick boxes.

  51. exactly – and are the people you really want to reach (potential clients?) viewing that media?

  52. something that achieves its aims – whether financial, goal-driven (sign-ups, donations etc). Should be main factor

  53. perhaps a general misunderstanding outside of the industry?

  54. As a client I say yes – awards an effort to enter but shows that ‘extra mile’ I look for in agency

  55. A3. Winning an award can be irrelevant to the impact that PR has on brand sustainability & audience loyalty.

  56. very true. You have to look at the ROI. And what kind of media coverage do the awards get?

  57. Lots of different opinions on !! Topic 4: What makes an award-winning campaign?

  58. nope! But would hope that mentioning them in pitches might help a little?

  59. a lot to change in what way? That people generally think it’s all about image?

  60. Yes that’s why awards like are important because they emphasise pr value is outside M25!

  61. Do you think that potential clients are following PR awards?

  62. . That’s why I earlier said PR has a lot to change; I was in Milan 3 weeks ago talking about this as well.

  63. exactly – and has anyone outside of the industry really heard of most of the awards schemes?

  64. But are all PR professionals contributing to a wider perception? Or is that not important?

  65. you have to balance the feel good factor of winning with the time to enter and sometimes prohibitive cost to attend

  66. agreed – we’re inadvertently promoting the industry, which is why it’s important to get the tone right

  67. Yes, defo. Great for internal recognition, boosts team and reminds you that you’re part of a wider prof community

  68. Great point the disappointing thing many PR events try to do is to create “image” what PR is not about.

  69. Not got time to join but seems to be in full flow. Discussion highlighting some top PR peeps and campaings outside the M25

  70. Delighted I built that couple of years ago & wrote an article which will be happily share with you if you want.

  71. good for morale/winning clients etc but some are too expensive and time consuming to enter

  72. Agreed. Another good effect of awards is to encourage people to think about a career in PR, broadens our sector

  73. Maybe I personally see PR more about the community & people than the biz itself. PR has a lot to change.

  74. yes, v useful. Also lots of regional twitter hours are v active, but only getting to particular segment.

  75. Agree. Physician heal thyself! I think we are, feels like a great place to be working right now

  76. agreed, maybe awards are a good way to fix ‘PR’s PR problem’?

  77. probably one of the best as the key is celebration – builds pride and awareness

  78. Thanks Having been involved in few PR awards in the recent years, you sometimes think maybe things could be different.

  79. Which leads us on to Topic 3: How can winning an award benefit your agency or in-house team? Does it?

  80. T2: Anything that raises the profile of the sector, either regionally or nationally, is good. PR needs to PR as a sector too

  81. Interesting, do you think awards are a good way to recognise those high standards?

  82. don’t forget to use the hashtag everyone!

  83. All awards good to be part of, celebrate good, share learning and best practice. Need be measured and fairly judged

  84. A2. Relationships should be put aside, quality & credibility should be the criteria.

  85. Good point, does social media lend itself well to regional?

  86. demise of some local press means regional PR needs to engage in other ways, hyper local blogs, parish councils etc

  87. It’s a PRCA mantra that talent isn’t geographically specific – and it’s true!

  88. Topic 2: How do regionally focused awards benefit PR professionals and the industry?

  89. Indeed Tech removed the borders in world of comms & PR; hence transparency & authenticity is crucial.

  90. . Demographics is crucial but what matters most is ppl&their intelligence; do something they trust u.

  91. London agencies tend to be larger, have bigger budgets/teams to play with. Regional PRs maybe multitask more

  92. RT : Just noticed tonight’s is on regional PR *sits up and pays attention*

  93. Yes, and a lot of regional agencies for example are part of a larger national or international group

  94. Level of agency? Size maybe, but skills and expertise as strong outside as inside London

  95. but what about if you’re catering to a specific demographic such as the Scottish Government?

  96. Hi , bit late but looking forward to the discussion

  97. Agree. And arguably given tech advances, geographies less of a barrier than ever

  98. Just noticed tonight’s is on regional PR *sits up and pays attention*

  99. I think there must be …. National companies will attract a certain level of agency wouldn’t they?

  100. A1. the only difference in regional & non regional PR is audience & culture but the principles of comms is the same.

  101. benchmarking shows us there’s the same broad range of skills…

  102. A1. Skills ppl working in PR need: genuine passion for brand & transparent communications; regardless of geographics.

  103. RT : I don’t think so. Know your product, audience and build relationships – same rules apply

  104. Is there a difference between regional PR and non-regional?

  105. great question , I will be interested to read the answers to q1

  106. Hi everyone Topic 1:Are regional PR practitioners required to have separate skills to those working out of London?

  107. Congratulations and to everyone who won an award at 🙂

  108. Good evening to you & everyone else at ! Let’s debate folks; see if the state of PR has changed at all 🙂

  109. … tonight we’re joined by and who won an award at last weeks awards

  110. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  111. Good evening everyone and welcome to with Emily, tonight we’re talking regional PR and last week’s DARE awards, Scotland and NI

: , , , , , , , ,

Comments

No comments yet.

Leave a comment