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This week's chat

January 29, 2013 Transcript of #CommsChat on the great online/offline divide

Last week’s chat took a look at online brands that seek an offline presence. Phil Borge (@philborge) from Threepipe joined in on the discussion. Everything from print media to SEO to trust in the high street turned up. Have a look at some of the highlights below:

@JHDavidsonPR Effective SEO must have context, otherwise a bit spammy. PR and SEO are becoming completely entwined

@philborge Just because a brand is born online, doesn’t mean it can only tell its stories there

@AllthingsIC A2) Print will always have its place for ‘unconnected’ employees in orgs. Key is to have good mix of tailored channels

@philborge SEO is the lifeblood of an online brand. As @JHDavidson said, we’re lucky Google wants to include us at the table

@DanMartin Pop-up shops for startup online retailers are very popular. Using offline to raise awareness of a new web brand

@ncardwell High St locations can generate recognition/credibility/trust. That has both on and offline value for brands.

Read the transcript from the whole hour:


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