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January 8, 2013 Transcript of #CommsChat on the future of PR

This week, we were joined by Stephen Davies, the digital comms practitioner, blogger, biohacker, and senior consultant at 33 Digital. He recently presented his series of predictions for what PR will look like in 2023. On the first #CommsChat of 2013 we discussed the issues that data, privacy and technology will pose ten years into the future.

Some tweets from the hour:

@RebeccaPain Mobile will change the way we need to communicate with our workforces. Comms will be more integrated, inside & out

@RobertCGage Possibly things like brain implants and mind waves. The stuff of Star Trek 40 yrs ago is reality today.

@MetisComm Consumers already exchange personal data for incentives whenever they click “Like” on Facebook promotions#futureisnow

@stedavies If David Cameron has a real-time data dashboard then surely the CEO is next?

@stedavies Great #commschat on the future of comms and social media has barely been mentioned proving there’s more to future of comms than social. 🙂

To read more, check out the full transcript below:

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  about 12 hours ago Enjoyed participating in #commschat tonight. Thanks, all. 🙂
• about 12 hours ago @AllthingsIC maybe we should try and have a data forensics CommsChat special. #commschat
• about 12 hours ago @Communicatemag @stedavies be more open with data, proactive with public visualization, no need for ‘stuff’ in personal box? #commschat
• about 12 hours ago Damn. Missed #commschat
• about 12 hours ago Thanks @commschat and @stedavies for hosting tonight. Will look out for the transcript tomorrow#commschat
• about 12 hours ago @CommsChat @stedavies Thanks to you – a great one to kick off 2013! #commschat
• about 12 hours ago We wish you all the best for 2013 and we’ll see you next Monday night at 8pm! #commschat
• about 12 hours ago RT @Helenw7: @Maxim_PR @robertcgageabsolutely – it’s about building a working relationship to get best results for all involved #commschat
• about 12 hours ago That brings our hour to a close. A hearty thanks to @stedavies and to all who tweeted. As always, look for transcript tmrw am #commschat
• about 12 hours ago A5) Ooh that sounds very CSI. Interested to know more about data forensics & potential use in comms – anyone got info to share? #commschat
• about 12 hours ago T5: Hacktivism’s largely ideological/opportunistic–the #PR role is to prepare execs against and make them aware of its existence #commschat
• about 12 hours ago @Maxim_PR @robertcgage absolutely – it’s about building a working relationship to get best results for all involved #commschat
• about 12 hours ago RT @stedavies: Will data forensics be a new tool in the comms toolbox? #Commschat
• about 12 hours ago @stedavies I agree, it should be packed full of a variety of useful info. @mynewsdesk_uk def, trends are key#commschat
• about 12 hours ago @robertcgage @Helenw7 there certainly can be – it doesn’t always work out! #commschat
• about 12 hours ago @Maxim_PR @Helenw7 I’ve probably over simplified. But isn’t there a potential conflict of interest where expertise overlaps? #commschat
• about 12 hours ago RT @stedavies: Some high profile people personally (& negatively) hacked. Will data forensics be a new tool in the comms toolbox? #commschat
• about 12 hours ago Comms pros have to be multi-discipline, particularly as our roles constantly evolve and change #commschat
• about 12 hours ago @BridgetAherne @mynewsdesk_uk and communicators need more intellectual context when social communities move faster than orgs #commschat
• about 12 hours ago @csinkus well @SMSJOE did cc me. (I’m supposed to be participating in #commschat, not #usguyschat. No time for either, alas.) Happy chatting
• about 12 hours ago @robertcgage @Helenw7 think it’s more than subcontracting – we work closely *with* other agencies to achieve right results #commschat
• about 12 hours ago RT @CommsChat: Our last topic: Can or should anything be done to stop the rise of hacktivism? #commschat
• about 12 hours ago We’ve seen some high profile people personally (& negatively) hacked. Will data forensics be a new tool in the comms toolbox? #commschat
• about 12 hours ago @RebeccaPain would be interesting to hear about it – good luck! #commschat
• about 12 hours ago @AllthingsIC Comms team should facilitate/filter the data to CEO though for sure. #commschat
• about 12 hours ago @BridgetAherne Indeed #commschat
• about 12 hours ago @Prakky yes #commschat
• about 12 hours ago @AllthingsIC A CEO dashaboard shouldn’t be just social data. Stock price data, new articles, company press releases + social data #commschat
• about 12 hours ago @KimBorrowdale something to aim for!#commschat
• about 12 hours ago @Helenw7 we’ve done it as well – have always worked closely with print designers but now more with web design, SEO etc #commschat
• about 12 hours ago @mynewsdesk_uk people will need to diversify some& work more closely with other specialists who are also broadening their skills #commschat
• about 12 hours ago @Helenw7 @Maxim_PR Isn’t this subcontracting? In the airline industry it’s codesharing.#commschat
• about 12 hours ago @stedavies @allthingsic but neither do heads of comms and customer service need to see “every complaint”. All need data/trends. #commschat
• about 12 hours ago @stedavies that’s up to them to decide. Realistically of course, they won’t want all, but certainly the gist – so yes to big pic #commschat
• about 12 hours ago T4: Good communicators, whether people/agencies, evolve, build expertise & supply chains, benefiting all involved #commschat
• about 12 hours ago @mynewsdesk_uk properly integrated campaign and messaging would be a good start – fluid teams and roles by 2023 I would hope! #commschat
• about 12 hours ago Speaking of the future, @TheGadgetShowUkcovered Lifi tonight-wifi via light. Imagine that in retail or collaborative working #commschat.
• about 12 hours ago @Maxim_PR I’ve seen this happen – it can work very well-definitely a way for agencies to provide a valuable service to cusomters #commschat
• about 12 hours ago Just 10 min left of a v successful 1st chat back. Our last topic: Can or should anything be done to stop the rise of hacktivism? #commschat
• about 12 hours ago @mynewsdesk_uk Some specialisation would be good, IMO: helps build valuable team. #commschat
• about 13 hours ago RT @Prakky: @CommsChat I think good agencies have long been multi disciplin, multi channel; focused on target communties. #commschat
• about 13 hours ago @AllthingsIC A CEO’s time is limited. Should he or she be concerned with ‘every’ customer complaint? Big picture yes, detail no. #commschat
• about 13 hours ago The future of comms is conversations. They take many forms and social media = another tool in the ever growing toolkit #commschat
• about 13 hours ago T4: Don’t believe one agency can do it all but perhaps those with different expertise will merge or work more closely in future? #commschat
• about 13 hours ago RT @stedavies: Great #commschat on the future of comms and social media has barely been mentioned proving there’s more to future of comms than social. 🙂
• about 13 hours ago Does anyone know what kind of jobs integrated marketing communication majors typically get? #commschat
• about 13 hours ago @stedavies in order for a CEO to be truly effective they need to have true picture of their org; not a censored one #commschat
• about 13 hours ago RT @CommsChat …Will this be the end of single-discipline/channel agencies? #commschat <<maybe..We just merged to cover internal and pr!
• about 13 hours ago @CommsChat I think good agencies have long been multi disciplin, multi channel; focused on target communties.#commschat
• about 13 hours ago In 2023 will PR, comms, marketing and customer service become properly merged and integrated? Or will specialisations persist? #commschat
• about 13 hours ago @CommsChat @Jane_Revell True. As usual it’s the few offenders who give the good guys the bad name.#commschat
• about 13 hours ago RT @RebeccaPain: @robertcgage If brands wre clever about it theyd see that good data use, like service, breeds trust #Commschat
• about 13 hours ago @stedavies of course, CEO would need targeted board. Disagree with ‘what’s imp to comms isn’t imp to CEO’ – both interchangeable #commschat
• about 13 hours ago Whoop! MT @Communicatemag Delighted to announce ‘CommsChat’ ousted ‘Bieber’ and is now trending. There IS a trend set for 2013! #Commschat
• about 13 hours ago RT @stedavies: Great #commschat on the future of comms and social media has barely been mentioned proving there’s more to future of comms than social. 🙂
• about 13 hours ago RT @stedavies: Great #commschat on the future of comms and social media has barely been mentioned proving there’s more to future of comms than social. 🙂
• about 13 hours ago RT @Communicatemag: Delighted to announce ‘CommsChat’ has ousted ‘Bieber’ and is now trending. There IS a trend set for 2013! #Commschat
• about 13 hours ago RT @Communicatemag: Delighted to announce ‘CommsChat’ has ousted ‘Bieber’ and is now trending. There IS a trend set for 2013! #Commschat
• about 13 hours ago @robertcgage @Communicatemag If brands wre clever about it they’d see that good data use, like service, breeds trust #commschat
• about 13 hours ago RT @Communicatemag: Delighted to announce ‘CommsChat’ has ousted ‘Bieber’ and is now trending. There IS a trend set for 2013! #Commschat
• about 13 hours ago RT @Jane_Revell: RT Delighted to announce CommsChat has ousted Bieber and is now trending. There IS a trend set for 2013! #commschat
• about 13 hours ago @Engagingbrand Yes. Maybe one of the things we’re all going to have to learn is to ‘let go’ a little bit! Little bit scary #commschat
• about 13 hours ago Great #commschat on the future of comms and social media has barely been mentioned proving there’s more to future of comms than social. 🙂
• about 13 hours ago @ncardwell @PamelaWelsh very true – you just need the skills and knowledge and use it properly. #commschat
• about 13 hours ago RT @Communicatemag: Delighted to announce CommsChat has ousted Bieber and is now trending. There IS a trend set for 2013! #commschat
• about 13 hours ago @Maxim_PR @PamelaWelsh Absolutely and on the flip side – digital and other tools make PR more cost-effective than ever before #commschat
• about 13 hours ago @Communicatemag @AllthingsIC A CEO should have a specific dashboard b/c data that’s important to comms team isn’t for CEO #commschat
• about 13 hours ago RT @CommsChat: …Will this be the end of single-discipline/channel agencies? #commschat
• about 13 hours ago Delighted to announce ‘CommsChat’ has ousted ‘Bieber’ and is now trending. There IS a trend set for 2013!#Commschat
• about 13 hours ago @PamelaWelsh ta! But at an advantage in-house, we could pass on your pressure&worry about relationships 2nd being on the payroll #commschat
• about 13 hours ago RT @stedavies: Re personal data. I don’t mean social data. I’m thinking wearable tech data. Fitbits, Zeos, Bodymedias, Basis etc #commschat
• about 13 hours ago @CommsChat Corporates still use different agencies for different specialities. So probably not IMHO.#commschat
• about 13 hours ago Thanks for article @communicatemag.@stedavies me too, historically at best you have eyes/ears approach, def time for change #commschat
• about 13 hours ago @robertcgage @CommsChat @PamelaWelsh us too – first task with a new client. #commschat
• about 13 hours ago @ncardwell And we mustn’t forget much of the PR is even now delivered through the public…likes etc who often act at the time? #commschat
• about 13 hours ago @Helenw7 @PamelaWelsh @Maxim_PR If there’s merged internal / external comms then it’ll work well without delays #commschat
• about 13 hours ago @RebeccaPain @Communicatemag There certainly is an issue of trust with regard to personal info. Difficult to tackle. #commschat
• about 13 hours ago @ncardwell @PamelaWelsh yes – but only larger businesses can really afford in-house PRs and then you lose the impartial view #commschat
• about 13 hours ago …Will this be the end of single-discipline/channel agencies? #commschat
• about 13 hours ago T4: One prediction is that multi-discipline comms will be crucial, particularly for businesses wishing to operate socially… #commschat
• about 13 hours ago Lets take a small turn and look at the future of comms agencies in a world with more tech and more data than ever before… #commschat
• about 13 hours ago ps, happy New Year #commschat, it’s been a while since I’ve had timing right to participate from Down Under.
• about 13 hours ago RT @Communicatemag: sorry fr plug – we ran a piece on Cos & CEOs using social media listening centreshttp://t.co/h1NkrZZn #commschat
• about 13 hours ago @Maxim_PR @CommsChat @PamelaWelshThe PR task then is to educate senior managers. And we’ve been trying this for a long time. #commschat
• about 13 hours ago Should say that one of the people I used to mither on a tight deadline was @bridgetaherne and she was always v helpful! #commschat
• about 13 hours ago @robertcgage @Communicatemag Also you never know how co’s will treat your data – turn it into great service, or bombard you #commschat
• about 13 hours ago @AllthingsIC @stedavies sorry fr plug – we ran a piece on Co’s & CEOs using social media listening centreshttp://t.co/t3jhsEFY #commschat
• about 13 hours ago @kimborrowdale Hi Kim 🙂 P.s. That date is perfect to meet up, is in the diary #commschat
• about 13 hours ago @Maxim_PR @PamelaWelsh Sounds like managing constant news cycle via external PR providers is going to be hard for some businesses #commschat
• about 13 hours ago People will share smarter as time goes on; information shared will lead to better targeted services (inc. to those most in need) #commschat
• about 13 hours ago @AllthingsIC I’d be interested in seeing such a dashboard b/c I don’t think one exists. 🙂 #commschat
• about 13 hours ago @pamelawelsh that all sounds good, quality of the briefing is crucial to deliver the results. Hope your review goes well #commschat
• about 13 hours ago @robertcgage @commschat @PamelaWelshagree hrs is optimistic but our challenge is getting responses/approval from client so fast #commschat
• about 13 hours ago @CommsChat @robertcgage yes, I think timescales depend on story, but principle of embedded comms isn’t deadline-dependent #commschat
• about 13 hours ago Re personal data. I don’t mean social data. I’m thinking wearable tech data. Fitbits, Zeos, Bodymedias, Basis etc#commschat
• about 13 hours ago @CommsChat Yes and yes (for those in the know, but perhaps not completely possible) #commschat
• about 13 hours ago @robertcgage that all depends on the story though, doesn’t it? #commschat
• about 13 hours ago Catching up on #commschat, better late than never! Hi folks, carry on…
• about 13 hours ago @AllthingsIC honestly? I think the comms person knowing the story inside out, having access to information & authority to comment #commschat
• about 13 hours ago A4) Aha that ‘control’ word. I think as understanding of data use increases, people will make smarter choices about sharing #commschat
• about 13 hours ago @PamelaWelsh @Maxim_PR Indeed. Talk of “hours” seemed a little optimistic. Stories go from rumour to confirmed to website in mins #commschat
• about 13 hours ago @PamelaWelsh wow – that’s really not long at all. Very difficult for agencies to meet such deadlines, maybe easier in-house #commschat
• about 13 hours ago That’s the challenge! > MT @PamelaWelsh I’m not long out of journalism. If it was a big story, we’d have 15 mins to break on web. #commschat
• about 13 hours ago @CommsChat @stedavies Equally, think how much more we can do with the web having ‘provided’ that data; Drive, Mail, Calendar etc. #commschat
• about 13 hours ago RT @allthingsic: @stedavies CEOs have always had access to real time data – walking the walk & listening…#commschat
• about 13 hours ago RT @PamelaWelsh: @Maxim_PR I’m not long out of journalism. If it was a big story, we’d have 15 minutes to break on web. #commschat
• about 13 hours ago RT @PamelaWelsh: I’m not long out of journalism. If it was a big story, we’d have 15 minutes to break on web. #commschat
• about 13 hours ago @PamelaWelsh @Maxim_PR I think this will become norm internally-as stories break quickly in real world comms will have to keep up #commschat
• about 13 hours ago @stedavies CEOs have always had access to real time data – walking the walk and listening. Plus an awesome comms team… #commschat
• about 13 hours ago Do we think people will eventually try and control the amount of data on them or is it impossible now?#commschat
• about 13 hours ago @Engagingbrand Yes, now I think about it does. Our goal should be to become relevant/trusted & natural part of business #commschat
• about 13 hours ago Agreed – impossible to keep up >> MT@Engagingbrand: more focus is necessary-not keeping up with cycle but choosing which spokes #commschat
• about 13 hours ago Apols to non-comms people for my feed going a bit wild – v interesting #commschat tonight & people worth retweeting
• about 13 hours ago @Maxim_PR I’m not long out of journalism. If it was a big story, we’d have 15 minutes to break on web.#commschat
• about 13 hours ago MT @Maxim_PR: clients don’t always understand that journalists want stories online in hours now, not days. #commschat
• about 13 hours ago RT @alexbrooks: I’d be a bit worried if most CEOs didn’t already have access to real-time data -> stock price data but that’s it #commschat
• about 13 hours ago @ncardwell 100% maybe that means PR becoming devolved into business rather than a stand alone function over time? #commschat
• about 13 hours ago RT @RebeccaPain: @ncardwell @CommsChatBest if it works deep within an organisation, board level, with other comms disciplines #commschat
• about 13 hours ago @PamelaWelsh incredibly hard – and clients don’t always understand that journalists want stories online in hours now, not days. #commschat
• about 13 hours ago Knackered after a really hard Zumba class. Now tuning into #commschat to learn some stuff. Feel virtuous.
• about 13 hours ago @pamelawelsh impossible task to keep everyone happy! What do you think the changes need to be? #commschat
• about 13 hours ago @Communicatemag But people’s priorities change. And they don’t necessarily update. So targeting becomes irrelevant. #commschat
• about 13 hours ago RT @RebeccaPain: @ncardwell @CommsChatBest if it works deep within an organisation, board level, with other comms disciplines #commschat
• about 13 hours ago RT @stedavies: If David Cameron has a real-time data dashboard then surely the CEO is next? #commschat
• about 13 hours ago @RebeccaPain @CommsChat@Engagingbrand Agree with all points. Think meant Comms needs to be at center of a business not just PR #commschat
• about 13 hours ago @stedavies It should be. The full leadership team should. #commschat #CLG140
• about 13 hours ago RT @stedavies: If David Cameron has a real-time data dashboard then surely the CEO is next? #Commschat
• about 13 hours ago RT @Engagingbrand: @ncardwell I believe more focus is necessary…not keeping up with cycle but choosing which spokes 🙂 #commschat
• about 13 hours ago I like trade-off – relinquish privacy in exchange fr greatr relevance & targeting. As long as we hv MyData type control overrides #Commschat
• about 13 hours ago @maxim_pr @commschat we’re just reviewing our media protocol now. Hard to keep everyone happy and break the story first #commschat
• about 13 hours ago That’s true @rebeccapain and lines between internal and exernal comms continue to blur. Collaboration is key – on every level #commschat
• about 13 hours ago If David Cameron has a real-time data dashboard then surely the CEO is next? #commschat
• about 13 hours ago @ncardwell @CommsChat Best if it works deep within an organisation, board level, with other comms disciplines#commschat
• about 13 hours ago RT @stedavies: UK government introducing MyData scheme for public to take control of their datahttp://t.co/fs3BnYV9 #commschat
• about 13 hours ago RT @Engagingbrand: @ncardwell I believe more focus is necessary…not keeping up with cycle but choosing which spokes 🙂 #commschat
• about 13 hours ago @Maxim_PR @CommsChat Although the usual form for HMG is for story to leak all over the place before official announcement #commschat
• about 13 hours ago @ncardwell I believe more focus is necessary…not keeping up with cycle but choosing which spokes 🙂#commschat
• about 13 hours ago RT @stedavies: UK government introducing MyData scheme for public to take control of their datahttp://t.co/R8JxHQJd #commschat
• about 13 hours ago #CommsChat A lot of magazines and websites with authority have started sharing data capture via opt in options. Privacy issues?
• about 13 hours ago @robertcgage @CommsChat definitely. Recent track record was issuing comment on Autumn Statement 5 days later – hardly 24/7! #commschat
• about 13 hours ago RT @Engagingbrand: I would argue that we have data driven politics now…eg polling, what the centre/middle want etc? #commschat
• about 13 hours ago David Cameron will have a data dashboard for a real-time snapshot of the mood & economic data of the UKhttp://t.co/U8DBFExf #commschat
• about 13 hours ago @AllthingsIC @commschat @stedavies And workplaces with social too as comms disciplines move closer together #commschat
• about 13 hours ago @Maxim_PR @commschat snap! Same point I made with my last tweet #commschat
• about 13 hours ago RT @stedavies: UK government introducing MyData scheme for public to take control of their datahttp://t.co/fs3BnYV9 #commschat
• about 13 hours ago @maxim_pr I am going on premise that we ever we get we seem then to then want the opposite..humans=complex! #commschat
• about 13 hours ago ” RT @CommsChat What can PR do to work faster alongside news cycle?” > Position PR as empowered, stand-alone business function #commschat
• about 13 hours ago How can PR keep up? @allthingsic: Real-time#comm becoming business as usual. #PR needs to keep up by investing time & resources #commschat
• about 13 hours ago @Maxim_PR @CommsChat Oh I hear that! Finding balance is tricky #commschat
• about 13 hours ago RT @stedavies: UK government introducing MyData scheme for public to take control of their datahttp://t.co/fs3BnYV9 #commschat
• about 13 hours ago Too much of a good thing? >> RT@Engagingbrand: @maxim_pr I agree and maybe the next phase is less is more…re news and PR #commschat
• about 13 hours ago @commschat I would argue that we have data driven politics now…eg polling, what the centre/middle want etc?#commschat
• about 13 hours ago Will be interesting to see how work promoted by Open Data Institute progresses – see http://t.co/3jbT2mIv. Data for good! #commschat
• about 13 hours ago UK government introducing MyData scheme for public to take control of their data http://t.co/fs3BnYV9#commschat
• about 13 hours ago Can be hard with approval process – clients must understand > RT @CommsChat: What can PR do to work faster alongside news cycle? #commschat
• about 13 hours ago @commschat @stedavies Real time comms becoming business as usual. PR needs to keep up by investing time & resources #commschat
• about 13 hours ago T3:Will there be an issue with data-driven politics that it interferes with individual privacy? #commschat
• about 13 hours ago So a couple minutes ago we started in on privacy and data. Topic 3 is… #commschat
• about 13 hours ago @maxim_pr I agree and maybe the next phase is less is more…re news and PR #commschat
• about 13 hours ago @Communicatemag @stedavies Many find it creepy that they get served ‘relevant’ search results etc and don’t know about data use #commschat
• about 13 hours ago @Communicatemag @stedavies It’s the abundance of crooks and ID thefts that makes ppl precious. Info left on trains etc #commschat
• about 13 hours ago @Communicatemag @stedavies you only have to see how ppl react anytime social media sites change security settings #commschat
• about 13 hours ago @bridgetaherne Lol -me 2-I think tech will understand us more.Toyota r looking @ cars that read moods so tell us to slow if tired #commschat
• about 13 hours ago RT @CommsChat: What can PR do to work faster alongside news cycle? #commschat
• about 13 hours ago @Engagingbrand very true – you can certainly have too much of a good thing. Brands texting at all hours drives me mad! #commschat
• about 13 hours ago @stedavies Do we have the technological capability though? Government IT schemes example of info overload #commschat
• about 13 hours ago I find http://t.co/ewPgGKby best for Twitter chats – just sign in & type the hashtag – hope that helps for#commschat @Jane_Revell
• about 13 hours ago Already companies are drawing insight from “big data” in social media, models of “influence” are being refined. Much more in 2023 #commschat
• about 13 hours ago RT @CommsChat: What can PR do to work faster alongside news cycle? #commschat
• about 13 hours ago Consumers already exchange personal data for incentives whenever they click “Like” on Facebook promotions#futureisnow #commschat @SteDavies
• about 13 hours ago Depends what companies do with data >> MT@stedavies: Will consumers exchange their data in exchange for incentives, discounts? #commschat
• about 13 hours ago @stedavies always surprised at how precious ppl are about thr data. In a kind of Waco/montana/ barricade-yourself-in kind of way #Commschat
• about 13 hours ago @stedavies how does this relate to consumers unwittingly giving over their data now? impact on consumers will be customer service #commschat
• about 13 hours ago RT @Maxim_PR: If you’re interested in the future of #PR, you might want to follow the #commschat hashtag for the next hour.
• about 13 hours ago RT @robertcgage: Don’t we already do this? Clubcards, Nectar Points etc. -> agree. This is early days however. More to come #commschat
• about 13 hours ago @maxim_pr I agree…it may be that we have a retrenching? Consumers don’t always want more, they may tire of 24/7? #commschat
• about 13 hours ago What can PR do to work faster alongside news cycle? #commschat
• about 13 hours ago @stedavies Don’t we already do this? Clubcards, Nectar Points etc. May not be used for PR per se but all contributes to marketing #commschat
• about 13 hours ago RT @AllthingsIC: Evening all, sorry I’m late > note to Twitter followers: I’m taking part in #commschat for next 45 mins <come & join in via the # #commschat
• about 13 hours ago RT @Maxim_PR: Re: last RT. Think the news cycle is already fast approaching 24/7 and yes, PR has to change.#commschat
• about 13 hours ago Re: last RT. Think the news cycle is already fast approaching 24/7 and yes, PR has to change. #commschat
• about 13 hours ago Scary to think of all the data on everyone Google must have by now, can’t imagine that 10 years from now@stedavies #commschat
• about 13 hours ago RT @AllthingsIC: Evening all, sorry I’m late > note to Twitter followers: I’m taking part in #commschat for next 45 mins <come & join in via the # #commschat
• about 13 hours ago Will consumers exchange their data in exchange for rewards, incentives, discounts etc? #commschat#bigdata
• about 13 hours ago Evening all, sorry I’m late > note to Twitter followers: I’m taking part in #commschat for next 45 mins <come & join in via the # #commschat
• about 13 hours ago Consumers are increasingly generating more personal data. By 2023 it will have grown considerably. How can PR use this data? #commschat
• about 13 hours ago @somecallme_Jem @CommsChat This is true. Much more strategic thinking. And much more to come.#commschat
• about 13 hours ago @stedavies Hi, Neil, PR for Law Firm. End of the ‘news cycle’? News will be constant. PR model will need to become the same #commschat
• about 13 hours ago RT @somecallme_Jem: @CommsChat were using data more by letting data from one campaign dictate our moves for the next #commschat
• about 13 hours ago RT @MetisComm: Moore’s Law is nearly a half-century old; while #PR continues to change, how we digest content will change too #commschat
• about 13 hours ago @stedavies 10 yrs a long time,we do mobile news now…I c more interactive-maybe Google Earth extends 2 realtime news-seeing it? #commschat
• about 13 hours ago @CommsChat we’re using data more by letting data from one campaign dictate our moves for the next#commschat
• about 13 hours ago RT @MetisComm: Moore’s Law is nearly a half-century old; while #PR continues to change, how we digest content will change too #commschat @SteDavies
• about 13 hours ago Moore’s Law is nearly a half-century old; while#PR continues to change, how we digest content will change too#commschat @SteDavies
• about 13 hours ago @Maxim_PR 2023 equivalent: “We had one person (in 2013) who understood data science and that was a team of 30 of us!” #commschat
• about 13 hours ago The question was “How powerful will mobile computing be in 10 years?” Expect computers to be more semantically intelligent. #commschat
• about 13 hours ago @stedavies predicts data will b at heart of every comms campaign in 2023. Are any brands or businesses already prioritising data? #commschat
• about 13 hours ago @CommsChat Depends how ambitious you are feeling. We take a lot of comms tools today for granted.#commschat
• about 13 hours ago That segues us into topic 2 – dealing with comms and data… #commschat
• about 13 hours ago @stedavies we had email – just one address between 10 people! 🙂 #commschat
• about 13 hours ago @rebeccapain I think much depends on how the web deals with the need to touch, feel and see the product?#commschat great point
• about 13 hours ago @robertcgage true. My husband is a sci fi fan – when he first got a smart phone he compared it to devices they have in Star Trek #commschat
• about 13 hours ago @stedavies Is there a difference between equiped with power and intelligent use of it 🙂 #commschat
• about 13 hours ago By 2023 news will be consumed & curated via something like Flipboard & read on a mobile device. Will this change the PR model? #commschat
• about 13 hours ago #commschat looks interesting tonight: what’s the future of comms / PR?
• about 13 hours ago @Engagingbrand lots have given this up already via online but think will see rekindling of the shopping experience #commschat
• about 13 hours ago @robertcgage but the stuff of Back to the Future is still, sadly, out of reach #commschat
• about 13 hours ago @Maxim_PR Not everyone was. Email was in use in 2003, but agree in the huge changes since then. #commschat
• about 13 hours ago @Maxim_PR Possibly things like brain implants and mind waves. The stuff of Star Trek 40 yrs ago is reality today. #commschat
• about 13 hours ago @stedavies Agree..mobile may be scan product and in 10 yrs print it out at home on 3D printer..no delivery!#commschat
• about 13 hours ago @stedavies fair enough. But 10 years ago we were still issuing press releases by fax and post – such huge changes since then #commschat
• about 13 hours ago @robertcgage it should have but actually hasn’t – bit enough anyway! #commschat
• about 13 hours ago IBM’s goal is to put its supercomputer Watson in to mobile. What will it mean when consumers are equipped with this intelligence? #commschat
• about 13 hours ago @rebeccapain I think much depends on how the web deals with the need to touch, feel and see the product?#commschat
• about 13 hours ago @Maxim_PR Not necessarily. There is a lot of new tech still in its infacny in 2013. Big data, sensors, wearable tech etc #commschat
• about 13 hours ago @RebeccaPain Hasn’t mobile already done this? Though work still to do admittedly. #Commschat
• about 13 hours ago @commschat No but already dashboards are reading moods in 10 yrs we things will have the OS not us…?#commschat
• about 13 hours ago @Engagingbrand and i wonder what high streets will look like- Will theyve embraced the ‘retail experience’ model or died? #commschat
• about 13 hours ago @CommsChat it will become the predominant form of communication but people will also miss face-2-face-that will become ‘retro’! #commschat
• about 13 hours ago Looking at changes over the last decade, think it’s almost impossible to predict 2023 – we’ll be using tech not yet invented #commschat
• about 13 hours ago @Engagingbrand That’s what Windows 8 was built for, but I still think we’d need the keyboard! #commschat
• about 13 hours ago @rebeccapain It’ll be interesting to see if we move from screen to touch…from keyboard to interacting with prods/services etc? #commschat
• about 13 hours ago Mobile will change the way we need to communicate with our workforces. Comms will be more integrated, inside & out. #commschat
• about 13 hours ago @somecallme_Jem Today’s topic is the future of PR with guest @stedavies #commschat
• about 13 hours ago maybe true, most of us have tablets/smart phones. What about Google Goggles? RT @RebeccaPain: there wont be much else! #commschat
• about 13 hours ago @CommsChat #commschat digital comms+web project officer for housing charity – what’s today’s topic?
• about 13 hours ago RT @Maxim_PR: If you’re interested in the future of #PR, you might want to follow the #commschat hashtag for the next hour.
• about 13 hours ago RT @Maxim_PR: If you’re interested in the future of #PR, you might want to follow the #commschat hashtag for the next hour.
• about 13 hours ago RT @Maxim_PR: If you’re interested in the future of #PR, you might want to follow the #commschat hashtag for the next hour.
• about 13 hours ago If you’re joining us for the first time tonight, don’t forget the #commschat tag and try to introduce yourself#commschat
• about 13 hours ago @CommsChat there won’t be much else!#commschat
• about 13 hours ago I think mobile will be the norm however how we “compute on the move” may have moved to interacting with places and things #commschat
• about 13 hours ago If you’re interested in the future of #PR, you might want to follow the #commschat hashtag for the next hour.
• about 13 hours ago RT @CommsChat: We’re joined by @stedaviesfrom @33digital who will tell us a bit about the future of PR#commschat
• about 13 hours ago RT @CommsChat: Happy new year everyone! I’m Brittany from Communicate, let’s get started with topic 1…#commschat
• about 13 hours ago We’re joined by @stedavies from @33digitalwho will tell us a bit about the future of PR #commschat
• about 13 hours ago Just how powerful will mobile computing and mobile communication be in ten years time? Can Moore’s Law continue to function? #commschat
• about 13 hours ago Happy new year everyone! I’m Brittany from Communicate, let’s get started with topic 1… #commschat

: #CommsChat, agencies, Data, Digital, Internal comms, Marketing, online comms, politics, PR, Predictions, privacy, Social Media, the future, Transcript