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This week's chat

April 11, 2017 Transcript of #CommsChat on the biz value of sponsorships and partnerships

This week on #CommsChat, we were joined by Matthew Leopold, head of brand sponsorship and CSR at British Gas, to talk about the business value of sponsorship and partnerships. We looked at why businesses should consider pursuing corporate partnerships, how communicators should approach the business decision and the benefits its might have on employees.

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