Steve Garratt @CommsChat #commschat I think we will see more Niche networks as people want to find more people like them – targeted social networks
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This week's chat
- #CommsChat on metrics and PR measurement
- #CommsChat on IC and employee experience
- #CommsChat on specialism in PR
- #CommsChat on best practice comms and #FuturePRoof 3
- #CommsChat on PR beyond reputation management
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- Why internal comms has a role to play in building positive employee experience
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- Digital dieting: getting the right balance of tech in our lives
- The impact of GDPR on the PR industry
- Crisis comms, definition and best practice
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- Transcript
- video
July 15, 2014 Transcript of #CommsChat on the 2014 Communication Directors’ Forum continued…
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@tweetwheeler #commschat what platform do you use @XchangingGroup ?
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@CommsChat #commschat intranets modeled after external communication frameworks. Look internally to guess at what will succeed externally
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The future of ESNs is simplicity, blurring the lines btwn internal & external comms, authenticity & mobile #commschat
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#commschat @CommsChat Social media is as old as the earth & part of the bigger picture, communication; which began millions of years ago.
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T3: IC is challenged by enterprise social networks – risk of being disintermediated. #commschat
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@CommsChat #commschat our social collaboration platform has transformed the way we communicate in @XchangingGroup
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@NafisaNathani @AMECworldwide #Commschat we are all rooted in psychology. We use data to peak behind the veil in to our customers psyche.
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#commschat @topbanananick @CommsOKeeffe Time to realise PR stands for Public Relations https://www.ideapod.com/idea/53a83ce277656211e4280b00 … The change we need to see.
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T3: What is the future of social enterprise networks? How can social technology improve #IC programmes? #commschat
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We have a valid metrics framework @AmecOrg. Problem we face as an industry is not a metrics issue but reputational one #commschat
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@Simply_Marc @CommsForum #commschat I know to meet you!
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@topbanananick #commschat Nick – I’ll be on the @commsforum – see you there
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@CommsOKeeffe #commschat agree a challenge getting a client to invest time do support doing it properly especially in events ! we try!
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@SteveGiggle @tweetwheeler Open source data… could be a good platform for analyzing behavior. #commschat
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#commschat @aCupOfLee @CommsChat The role of PR must be affecting behaviour change in the boardroom as the voice of the public.
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#Commschat cataloging success through long-term data analysis is the best way to prove our effectiveness.
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@tweetwheeler #commschat CDN means Content Delivery Network – A cloud based platform for the distribution of video using local nodes
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#CommsChat @CommsOKeeffe @CommsChat My personal KPIs for PR measurement (initially built for SM & branding): pic.twitter.com/LXI0J3vpjC
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@CommsChat #Commschat Topic 2: Correlation is not causation. As much as we would like to “prove” our effectiveness, data only offers hints.
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@CommsChat because so much of PR is about affecting behaviour change and without direct sales that’s difficult to measure #commschat
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T2, challenge sometimes is showing where comms work has made difference/had impact in isolation of others factors #Commschat
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I’m sure I won’t be popular..but I think measurement should be done by ppl outside of PR – more objective #commschat
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#CommsChat @tweetwheeler Oh dear, common sense is rocket science to many out there 🙂
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@SteveGiggle #commschat attendees may not all understand your TLA CDN
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A big problem is that no widely accepted standard for PR measurement exists @CommsChat #commschat
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#CommsChat @AliciaCustis Those individuals are the biggest threat to your brand reputation & you know what to do!
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Increasingly we measure success in social terms. Who comes to the blog, who shares, who is talking #CommsChat
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#commschat – I would certainly like to see a lot more clients opting for a robust cloud based CDN rather than relying on an internal one
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@eksays and ironically it is not rocket science. #commschat
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@CommsChat #commschat because like #internalcomms ROI on PR is not easy to measure
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#commschat access to and ease distrubtion has made it easier to do what used to happend when VHS’s got taken home…just risk due to ease
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#CommsChat @tweetwheeler You touched a keyword here, listening! This is the biggest challenge yet to be overcome.
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#Commschat some people/teams hide behind security issues to unnecessarily restrict flow of info
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#commschat – with video, we’re beginning to see more IT teams look at Cloud deployment than ever before. Before – always their own hardware
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Topic 2: Why has evaluating the effectiveness of PR campaigns been problematic in the past? How can the industry improve this? #commschat
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@eksays #commschat bingo. Often the listening allows u to understand their fears better and find solutions together
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We’ve got a real mix of topics tonight, so feel free to carry on discussing a previous one as we move through the hour #commschat
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#commschat sharing video with clients and their sharing onwards has become a problem (public sector) due to security paranoia
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#CommsChat @tweetwheeler Maybe by providing relevant education internally & creating an inclusion culture you overcome those challenges.
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Very true @eksays definitely a mix of both! #commschat
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@tweetwheeler #commschat – I agree – the IT depts are not moving as fast as they need to and it really limits whats possible
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#commschat all challenges can be overcome with a little patience, a dash of understanding and a lot of listening
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@topbanananick @CommsForum continuous education, I think data security considerations should come hand in hand with digital comms #commschat
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Since Heartbleed, employees are becoming more curious about cyber looking to employers for knowledge and reassurance #commschat
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@CommsChat #commschat – The restrictions are so tight internally that basic sites and even microsites built for the companies cant be seen
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#commschat cyber security can produce some real challenges to communicating with employees in a modern way.
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#commschat We are certainly being asked more often about our security when dealing with our public sector clients –
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#CommsChat @EntrpriseScreen @CommsChat @CommsOKeeffe @CommsForum Maybe people understand it but aren’t willing to take responsibility for it
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@CommsOKeeffe @CommsForum #commschat I agree Ciara, but how do you get people to know what they don’t know…
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@CommsChat @CommsOKeeffe @CommsForum but servers and data seem well beyond our control so at mercy of provider’s security too #commschat
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.@SteveGiggle In what way? #commschat
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@topbanananick #commschat – I will be on the boat with @jb3creative as well
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@CommsChat @CommsOKeeffe @CommsForum a concern we have all the time when dealing with huge files and client data. #commschat
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#CommsChat I must admit I’m more concerned about cyber failures than attacks. Continuity planning for me is all about responding to issues
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@CommsChat @CommsForum it’s also still seen as an IT only issue by a lot of leaders but should be responsibility of all #commschat
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#commschat In our sector Cyber security is so advanced for some of the big players it actually stops comms happening at all –
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.@CommsOKeeffe @CommsForum True. Only had considered it from a military/political standpoint before. Now realise its wider issue #commschat
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@CommsForum I’m here 🙂 #commschat re cyber security – I think everyone should be concerned with it but maybe ppl don’t understand it
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So no thoughts on the cyber security then? Seems to be a topic coming up more and more these days #commschat
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#commschat Who is going on the boat?
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@tweetwheeler #commschat me too – makes a welcome change from watching other countries playing football
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#Commschat Hopefully @CommsOKeeffe is joining us too…
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1st topic: Cyber attacks can cause both commercial and reputational damage. Is cyber security something you’re concerned with? #commschat
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We’ll be discussing topics in comms right now, so you don’t have to be a boat-goer to take part in #commschat
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Ready to go #commschat mmschat
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We have a few guests joining us tonight: @tweetwheeler @WeAreTopBanana @KuluValley @Simply_Marc @SteveGiggle #commschat
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Hi #commschat, Kirsty here from @CDForum – looking forward to this!
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#commschat: looks at all aspects relating to communications, When: Mondays, 8:00pm UK. #tweetchatshappeningnow
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If you want to take part in the chat, just use the #commschat tag (don’t just reply to me)
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I’m Brittany from @Communicatemag and I’ll be your tour guide for the next hour. #commschat
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Evening all, welcome to #commschat. Tonight we’re discussing @CommsForum, everyone’s favourite floating comms conference
Marc Wright 
Benjamin Noble 
Ciara O’Keeffe 
Ehsan 
Melanie Wheeler 
CommsChat 
Nafisa Nathani 
Nick Terry 
Leanne Reilly 
Alicia Custis 
David Harold 
Kulu Valley 
Enterprise Screen 
Kat Quigley 
The Comms Forum 
Gnosis Media Group 
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