RT @AllthingsIC: Night all and thanks to Brittany at @commschat for keeping Cam @cam_gunn and I in check 🙂 #commschat

Europe's most popular communications, PR
and media conversation
This week's chat
- #CommsChat on how brands are responding to the pandemic
- Daily #CommsChat to keep communications flowing
- #CommsChat on internal comms during the Covid-19 crisis
- #CommsChat on employees as the gatekeepers to brand reputation
- #CommsChat on the use of video in internal communications
Latest CommsBlog
- Why internal comms has a role to play in building positive employee experience
- Mailrooms, the forgotten facility?
- Digital dieting: getting the right balance of tech in our lives
- The impact of GDPR on the PR industry
- Crisis comms, definition and best practice
Tags
- #Comms
- #CommsChat
- agencies
- Awards
- B2B
- brand
- branding
- brands
- CIPR
- communications
- community management
- Content
- crisis
- Crisis Comms
- csr
- customer service
- Data
- Digital
- Diversity
- employee engagement
- engagement
- Events
- ic
- influencers
- Internal comms
- Marketing
- media
- media relations
- Mobile
- November
- October
- online comms
- PR
- PRCA
- qualifications
- reputation
- September
- Social Media
- strategy
- technology
- the future
- Transcript
- video
February 19, 2013 Transcript of #CommsChat on Tablets
Tablets have revolutionised the way in which we do everything from shop to watch TV to communicate. The opportunities for using tablets in the comms industry have only just begun to be explored. Yesterday on #CommsChat, we were be joined by a few industry experts who provided expertise and background on the way tablets are becoming essential tools for communicators. Areas covered included: internal communications, coporate social responsibility, investor relations, consumer media, marketing/ PR.
-
-
Night all and thanks to Brittany at
@commschat for keeping Cam@cam_gunn and I in check 🙂#commschat -
@CommsChat@cam_gunn@AllthingsIC Pleasure! Thanks everyone for an interesting chat tonight.#commschat -
V interesting following
#commschat tonight. I’ll be on time next week… -
@CommsChat Too kind! Had a brilliant time. Great discussion from all. Thanks@allthingsIC and@CommsChat.#commschat -
And join us next week, same time, same place. G’night all!
#commschat -
Thanks all, it was good to chat. If you missed any of tonight’s chat, transcript should be at http://www.commschat.com tomorrow
#commschat -
-
@CommsChat@cam_gunn@allthingsIC Thanks for a really interesting and thought-provoking discussion! Thoroughly enjoyed it.#commschat -
RT
@chuckgose I believe Saks is using tablets (largely for the retail component) BUT there is an#internalcomms component#commschat -
Though I think much of the credit goes to two fantastic guests
@cam_gunn and@allthingsIC, thanks Rachel and Cam!#commschat -
Our one hour tour through the land of tablets has come to a close. It was a pleasure acting as your guide on this week’s
#commschat -
@AllthingsIC For me any corporate communicator that has considered (mobile) context as part of their comms strategy.#commschat -
@cam_gunn@CommsChat it’s all the same principles. Multi platform- otherwise you’ll have to design lots of different outlets#commschat -
@PhilRumens I love#tech. It is, but I’ve looked into it and think that its implementation costs a lot of money.#commschat -
MT
@cam_gunn:@CommsChat multi-device/screen future will force us as communicators to become more reductionist & personalised.#commschat -
RT
@AllthingsIC: Three minutes to go. Anyone else got any examples theyd like to share re: who is using tablets well?#commschat -
Three minutes to go. Anyone else got any examples they’d like to share re: who is using tablets well?
#commschat -
@CommsChat The multi-device/screen future will force us as communicators to become even more reductionist and personalised.#commschat -
MT
@jarrodwilliams I’ve just said. Why reinvent the wheel? Often we already have something that just need adapting#commschat -
@CommsChat For me, biggest impact is / will be integration of measuring/promoting consumer experience into everyday PR effort.#commschat -
@MontseCano No, but it’s supported by almost all major browsers and platforms already. Apologies for getting a bit nerdy#commschat -
Absolutely
@amandacomms – if you can’t demonstrate value for money too it’s a non-starter.#commschat -
@AllthingsIC Oh, OK. I guess. Maybe they make an assumption too when they think we assume answers too. I hate assumptions!#commschat -
RT
@cam_gunn:@MontseCano@ncardwell If it matters it can be measured.#commschat -
@MontseCano@ncardwell If it matters it can be measured.#commschat -
@drew_carver@AllthingsIC an app has to bring something new and delivery VFM#commschat -
Yes! RT
@MontseCano:@cam_gunn@ncardwell In one word: analyse!#commschat -
@cam_gunn@jarrodwilliams true-that’s where good relationship with IT comes in-worth doing to reach peripatetic workforce#commschat -
@cam_gunn@GroupConsulting True. Takes away the need to pay for apps on many platforms. Under used at the moment though#commschat -
I’ll bring up our final topic, but I don’t think we’ll get to it! How have/will tablets change marketing & PR?
#commschat -
@amandacomms@AllthingsIC Completely agree. Frustrating when mangmnt become fixated & give budget to new shiny thing regardless#commschat -
@cam_gunn@ncardwell In one word: analyse!#commschat -
@montsecano In the same way IC pros don’t like it when ppl say ‘we need a newsletter’, IT don’t like it when we assume the answer#commschat -
@jarrodwilliams@Helenw7 And getting a big SharePoint build into a tablet-friendly shape might eat up a lot of investment.#commschat -
+1 MT
@cam_gunn: Good shout Neil. Also consider downloads, sessions, reviews, analytics, propensity to invest, sentiment etc#commschat -
Tablet consumer comms needs pure
#userexperience ethos – Streamlined customer pathway designed bckwards from customer need/action#commschat -
@PhilRumens@CommsChat Looking forward to HTML5. That language is not fully developed yet, is it?#commschat -
@ncardwell Good shout Neil. Also consider looking at downloads, sessions, reviews, analytics, propensity to invest, sentiment etc#commschat -
@Helenw7@cam_gunn more and more so I think they will, as the work force goes mobile. But this will be extranet than intranet.#CommsChat -
@AllthingsIC@jarrodwilliams So, you think the same? Been under the same impression at times. I like techy things.#commschat -
@Helenw7@jarrodwilliams Might have security worries. More internal social platforms, such as Yammer, offer mobile app access.#commschat -
@jarrodwilliams@AllthingsIC Know what? I’ve been under the same impression.#commschat -
RT
@ncardwell: I think increased digital/web interactions + streamlined route to sector-specific information can be measurements#commschat -
@cam_gunn@jarrodwilliams are companies willing to invest in making intranets tablet friendly? If other channels are it should be#commschat -
@jarrodwilliams@MontseCano I’m married to an IT pro and to a family of IT experts – we discuss this at length!#commschat -
@cam_gunn I think increased digital/web interactions and streamlined route to sector-specific information can be measurements.#commschat -
Our next stop on the tablet tour is re:consumers. Obv consumer comms have changed w/ tablets, but what must co. do to do it well?
#commschat -
@cam_gunn exactly, better to make something optimised than completely redesigned for each platform.#commschat -
@PhilRumens Love the opportunities HTML5 offers.@GroupConsulting did a great web app for Centrica.#commschat -
Any more thoughts on IR before we move on to the next topic?
#commschat -
@jarrodwilliams Really big momentum atm in delivering corporate websites that are responsive.#commschat -
There seems to be very little agreement in evaluating the success of stakeholder apps. Be interested in thoughts?
#commschat -
@CommsChat Very little an HTML5 site can’t do. Caching content offline in perhaps their biggest advantage.#commschat -
Don’t just think apps are what you download. Lots of ways of making online content engaging & importantly tablet optimised.
#commschat -
@connectedchris from IC perspective, if employees don’t see the value then it’s a non-starter. Research 1st, implementation later#commschat -
RT
@cam_gunn:@connectedchris Agreed! A more holistic approach to comms and less of a focus on executive toys#commschat -
V true (re IT involvement) RT
@MontseCano Great on paper. I believe in reality you need someone who speaks both ‘languages’#commschat -
@connectedchris Agreed! A more holistic approach to comms and less of a focus on executive toys#commschat -
Thanks
@amandacomms. Blindingly obvious when new channel’s intro’d to be ‘seen’ to have it, rather than proper strategy in place#commschat -
RT
@ncardwell: I think apps can offer stakeholders info bespoke to their interests, more engaging than corporate-level messages.#commschat -
@AllthingsIC if done properly, famous last words! V. true, often sold use just because its cool to have an app I fear.#CommsChat -
@CommsChat I think apps can offer stakeholders info bespoke to their interests, more engaging than corporate-level messages.#commschat -
Joining in on
#commschat, sorry I’m late. Tablet ran out of battery, which is of course a little ironic given tonight’s topic. -
@AllthingsIC Great on paper. I believe in reality you need someone who speaks both ‘languages’.#commschat -
RT
@jarrodwilliams more on techie side of things, we’re using adobe cloud at Bromford. Inc Adobe DPS: easy way to get into apps#commschat -
@cam_gunn Which is not exactly ‘engaging’ content, is it? Anyone else have exp with (un) engaging content via corporate app?#commschat -
@AllthingsIC totally agree apps have a place if they add something and delivery it in a way that other comms/services couldn’t#commschat -
@AllthingsIC Totally agree – but we need to think audience first, always.#commschat -
RT
@cam_gunn IR apps should be providing specialist content to a specialist audience. Unfortunately many fail at this…#commschat -
I think apps have a role to play and are a good addition to the comms mix – if done properly
#commschat -
@CommsChat …often find a reproduction of the investor website in IR apps, or a simple PDF reader-style experience.#commschat -
@ncardwell@MarrsioFootball I guess it is also difficult to determine what might work. Testing is not everybody’s cup of tea.#commschat -
@CommsChat IR apps should be providing specialist content to a specialist audience. Unfortunately many fail at this…#commschat -
-
Great examples
@cam_gunn. Do you have links where we can read more please?#commschat -
@cam_gunn@CommsChat Really? Any examples, please? Thanks.#commschat -
RT
@CommsChat: .@cam_gunn, how have apps changed the way companies communicate w/their stakeholders?#commschat -
@MontseCano I think key is to work together to define what it is you want to achieve, and set realistic goals together#commschat -
@AllthingsIC I also think that the ExxonMobil has an app that would appeal to a more generalist stakeholder audience#commschat -
.
@cam_gunn, how have apps changed the way companies communicate w/their stakeholders?#commschat -
@MarrsioFootball Never quite sure what I think of that but a response to pressure on training budgets everywhere I suppose.#commschat -
@AllthingsIC I think@Unilever have one of the better app experiences for investors#commschat -
@AllthingsIC Great tip. Be patient though, as it can be hard sometimes to get a straight answer from them.:)#commschat -
@cam_gunn Who is using tablets well for investor relations in your opinion?#commschat -
@cam_gunn look forward to hearing about your experiences#commschat -
Nice! RT
@chuckgose I think we should declare August 14 as “Hug an IT Employee” Day.#commschat -
For those joining us at the halfway mark, we’ve covered changes to IC, CSR and comms due to rise of tablets
#commschat -
@ncardwell yes, including ‘come along to this CPD session’#commschat -
@CommsChat We have seen a very strong take up of IR apps in the investor space, particularly in the UK#commschat -
@MarrsioFootball Yes, me too. Also interesting that access to in-house technical expertise is becoming part of the CSR ‘offer’#commschat -
@AllthingsIC I think we should declare August 14 as “Hug an IT Employee” Day.#commschat -
Hi all!
@cam_gunn here from@RadleyYeldar. Looking forward to discussing investor content on tablets#commschat -
Let’s step over to stakeholder and investor relations and hear more from our second guest
@cam_gunn: Changes to IR bc of tablets?#commschat -
@AllthingsIC Just managed to sit down… What did I miss? 🙂#CommsChat -
MT
@MarrsioFootball have seen a real change in CSR. Lots more hands on showing off expertise rather than – say – painting fences#commschat -
Some interesting ‘stuff’ out last week on mobile in Digital Future in Focus report. Shared takeaways here: http://bit.ly/Vjc5Pk
#CommsChat -
RT
@ncardwell I think some orgs see CSR as comms R&D, ‘training ground’ hence lots of tablet-orientated work in field at the mo#commschat -
I think you’re right
@ncardwell. It’s certainly getting noisier out there!#commschat -
MT
@ncardwell: I think some orgs see CSR as comms R&D, training ground, hence lots of tablet-orientated work in the field#commschat -
@CommsChat Visual content & real time interaction is the way forward; resisting the change just prolongs future success.#commschat -
Top tip: Work with IT before you decide on your content strategy to determine what is (and isn’t) possible for your org
#commschat -
I think some org’s see CSR as comms R&D, ‘training ground’, hence lots of tablet-orientated work in the field at the moment
#commschat -
@adamrubins And yet tablet/mobile use will soon overtake desktop/laptop use.#commschat -
MT “
@AllthingsIC: tablets have changed communication as make you think differently about what you communicate#commschat” < & *where* too! -
@CommsChat so much on this around content optimisations. Lots of different devices, lots of different tools.#CommsChat -
info is presented in an interactive manner too. Data viz is impt, as are tablet-tailored docs and publications, no?
#commschat -
@robondisney sounds excellent, would love to discover more and feature on my blog to share what you’re doing#commschat -
@CommsChat apps, QR readers, links on twitter and fb. Competitions involving social media through use of hash tags for example#commschat -
@AllthingsIC@southendscribe Cheers for the RT!#commschat -
@AllthingsIC Initially began as an Expo marketing tool, but we’ve realized its better for IC. Global adoption this year.#commschat -
-
Even the way CSR is presented to the public has changed bc of tablets, I think
#commschat -
@CommsChat mobile comms still in its infancy. Yet to see the platform used effectively for the mass market#commschat -
What makes comms meaningful & impactful, is sense of purpose & clarity; communicators should lead by example!
#commschat -
@CommsChat I think@deutschetelekom have set the benchmark in that space with their ‘We Care’ app. Beautiful execution.#commschat -
A2) Who is using tablets for CSR (corporate social responsibility) or comms on the go?
#commschat -
-
@robonDisney that sounds really interesting, do you have a link with more info pls?#commschat -
@AllthingsIC A bit of a#CommsChat newbie, thanks for welcome 🙂 -
@connectedchris@CommsChat@AllthingsIC Thank you, glad to hear that! 🙂#commschat -
…How have mobile comms changed the way companies communicate with these audiences?
#commschat -
Hi everyone, interesting discussion so far, especially points about the medium (e.g. tablet/mobile) becoming the message.
#commschat -
RT
@RobOnDisney We’ve begun using tablets to educate workforce on diverse products. Driving our sales program.#commschat -
Let’s move on to our next stop on the tablet-tastic tour: Corporate social responsibility, corp. partnerships, corp engagement…
#commschat -
@CommsChat we have to think of creative ways to write and display content-needs to be short and to the point#commschat -
@CommsChat We’ve begun using tablets to educate workforce on diverse products. Driving our sales program.#CommsChat -
@MontseCano@CommsChat Agreed! Judgemental attitudes & baseless perceptions can be harmful to effective comms.#commschat -
-
RT
@AllthingsIC: Sorry, that@simplycomm URL was too long, you can view here (3rd down): http://goo.gl/IElqP#commschat -
RT
@connectedchris Think that’s true externally and internally, and in both cases about understanding audience/stakeholders.#commschat -
Rather rudely jumping in to
#CommsChat after spying@AllThingsIC‘s tweets. Apologies and hello! -
Who is using apps? Bupa has: http://www.ftbusiness.com/socialmedia2012/images/pdfs/nickcrawford.pdf …
#commschat -
@CommsChat Hi! Haven’t really seen that many tablet users in the workplace, except maybe in marketing agencies. I could be wrong#commschat -
@AllthingsIC Think that’s true externally and internally, and in both cases about understanding audience/stakeholders.#CommsChat -
RT
@AllthingsIC: I think the hardest part is to get the content right. That includes choosing the channel of choice#commschat -
How have tablets/mobile comms changed the way internal communicators make their comms simple and clear?
#commschat -
RT
@digiconvs:@CommsChat True! Hence defining sense of purpose & making processes simple & crystal clear is vital!#commschat -
I think the hardest part is to get the content right. That includes choosing the channel of choice
#commschat -
@CommsChat@digiconvs That, and changing their perceptions about what is important or not. In#marketing, that works too.#commschat -
@CommsChat True! Hence defining sense of purpose & making processes simple & crystal clear is vital!#commschat -
RT
@digiconvs Int comms = listening three times more than talking & genuinely act upon what heard#commschat -
RT
@CommsChat:@digiconvs The hardest part is for the communicator to get people to act, right?#commschat -
@AllthingsIC Expected so. I guess it’s about thinking holistically before deploying.#CommsChat -
Sorry, that
@simplycomm URL was too long, you can view here (3rd down): http://www.simply-communicate.com/case-studies#commschat -
Hi
@montsecano, we’re talking about how internal comms has changed since intro of tablets#commschat -
@digiconvs The hardest part is for the communicator to get people to act, right?#commschat -
@CommsChat Hello everyone. Sorry to be late for tonight’s#commschat. -
@CommsChat@AllthingsIC Int comms = listening three times more than talking & genuinely act upon what heard.#commschat -
@connectedchris A mixture. Honestly? Think comms channels often shoe-horned in as not designed for that purpose, so ppl panic#commschat -
RT
@helenw7 they are concerned about making sure it looks as good as print/flash version and that content is re-purposed#commschat -
@AllthingsIC Do you find tablets are used as a comms devices, or used for other initiatives and comms is part of…?#CommsChat -
http://www.simply-communicate.com/case-studies/company-profile/nationwide-insurance-hits- …‘spot’-enterprise-collaboration-platform
#commschat -
@AllthingsIC they are concerned about making sure it looks as good as print/flash version and that content is re-purposed#commschat -
A1) Did anyone see the case study that was published by
@simplycomm on Nationwide Insurance? Will find a link…#commschat -
What is the most popular request
@helenw7? What are organisations asking for when it comes to tablet-friendly internal comms?#commschat -
MT
@AllthingsIC: consideration has to be given to delivery method. Who have you seen using tablets well for int comms?#commschat -
#commschat I work for an agency and many of our digital magazines now need to be device friendly#commschat -
A1) Now more than ever, consideration has to be given to delivery method. Who have you seen using tablets well for int comms?
#commschat -
@AllthingsIC Righto, attention spans are shorter, comms have to be twice as engaging in half the space#commschat -
Any internal communicators should take a look at tonight’s
#commschat on tablets comms -
A1) Content has to be shorter, designed to be read on the go and be visually appealing. Long prose doesn’t work well
#commschat -
A1) iPads and Android have changed internal communication as they make you think differently about what you communicate
#commschat -
Let’s kick off with the first stop on our tour: How have tablets changed internal communications?
#commschat -
We’ll be joined by
@allthingsic and@cam_gunn who will share thoughts on internal comms and investor relations, respectively#commschat
See what others are talking about "Brittany Golob"
Comments
No comments yet.
Leave a comment