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February 19, 2013 Transcript of #CommsChat on Tablets

Tablets have revolutionised the way in which we do everything from shop to watch TV to communicate. The opportunities for using tablets in the comms industry have only just begun to be explored. Yesterday on #CommsChat, we were be joined by a few industry experts who provided expertise and background on the way tablets are becoming essential tools for communicators. Areas covered included: internal communications, coporate social responsibility, investor relations, consumer media, marketing/ PR.

@AllthingsIC iPads and Android have changed internal communication as they make you think differently about what you communicate
‏@digiconvs what makes comms meaningful & impactful, is sense of purpose & clarity; communicators should lead by example!
‏@AllthingsIC Now more than ever, consideration has to be given to delivery method. Who have you seen using tablets well for int comms?
‏@digiconvs Visual content & real time interaction is the way forward; resisting the change just prolongs future success.
‏@AllthingsIC I think the hardest part is to get the content right. That includes choosing the channel of choice

 



  1. 13 hrs

    RT : Night all and thanks to Brittany at  for keeping Cam  and I in check 🙂 

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  2. 13 hrs

    Night all and thanks to Brittany at  for keeping Cam and I in check 🙂 

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  3. 13 hrs

       Pleasure! Thanks everyone for an interesting chat tonight. 

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  4. 13 hrs

    V interesting following  tonight. I’ll be on time next week…

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  5. 13 hrs

     Too kind! Had a brilliant time. Great discussion from all. Thanks  and . 

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  6. 13 hrs

    And join us next week, same time, same place. G’night all!

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  7. 13 hrs

    Thanks all, it was good to chat. If you missed any of tonight’s chat, transcript should be at  tomorrow 

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  8. 13 hrs

    For more on tablets, check out:  

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  9. 13 hrs

       Thanks for a really interesting and thought-provoking discussion! Thoroughly enjoyed it.

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  10. 13 hrs

    RT ‏ I believe Saks is using tablets (largely for the retail component) BUT there is an  component

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  11. 13 hrs

    Though I think much of the credit goes to two fantastic guests and , thanks Rachel and Cam!

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  12. 13 hrs

    Our one hour tour through the land of tablets has come to a close. It was a pleasure acting as your guide on this week’s 

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  13. 13 hrs

     For me any corporate communicator that has considered (mobile) context as part of their comms strategy.

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  14. 13 hrs

      it’s all the same principles. Multi platform- otherwise you’ll have to design lots of different outlets

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  15. 13 hrs

     I love . It is, but I’ve looked into it and think that its implementation costs a lot of money. 

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  16. 13 hrs

    MT :  multi-device/screen future will force us as communicators to become more reductionist & personalised.

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  17. 13 hrs

    RT : Three minutes to go. Anyone else got any examples theyd like to share re: who is using tablets well? 

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  18. 13 hrs

    Three minutes to go. Anyone else got any examples they’d like to share re: who is using tablets well? 

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  19. 13 hrs

     The multi-device/screen future will force us as communicators to become even more reductionist and personalised.

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  20. 13 hrs

    MT ‏ I’ve just said. Why reinvent the wheel? Often we already have something that just need adapting 

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  21. 13 hrs

     For me, biggest impact is / will be integration of measuring/promoting consumer experience into everyday PR effort.

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  22. 13 hrs

     No, but it’s supported by almost all major browsers and platforms already. Apologies for getting a bit nerdy

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  23. 13 hrs

     🙂 

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  24. 13 hrs

    Absolutely  – if you can’t demonstrate value for money too it’s a non-starter. 

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  25. 13 hrs

     Oh, OK. I guess. Maybe they make an assumption too when they think we assume answers too. I hate assumptions!

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  26. 13 hrs

    RT :   If it matters it can be measured. 

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  27. 13 hrs

      If it matters it can be measured.

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  28. 13 hrs

      an app has to bring something new and delivery VFM 

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  29. 13 hrs

    Yes! RT :   In one word: analyse! 

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  30. 13 hrs

      true-that’s where good relationship with IT comes in-worth doing to reach peripatetic workforce

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  31. 13 hrs

      True. Takes away the need to pay for apps on many platforms. Under used at the moment though

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  32. 13 hrs

    I’ll bring up our final topic, but I don’t think we’ll get to it! How have/will tablets change marketing & PR? 

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  33. 13 hrs

      Completely agree. Frustrating when mangmnt become fixated & give budget to new shiny thing regardless 

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  34. 13 hrs

      In one word: analyse! 

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  35. 13 hrs

     In the same way IC pros don’t like it when ppl say ‘we need a newsletter’, IT don’t like it when we assume the answer

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  36. 13 hrs

      And getting a big SharePoint build into a tablet-friendly shape might eat up a lot of investment. 

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  37. 13 hrs

    +1 MT : Good shout Neil. Also consider downloads, sessions, reviews, analytics, propensity to invest, sentiment etc

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  38. 13 hrs

    Tablet consumer comms needs pure  ethos – Streamlined customer pathway designed bckwards from customer need/action 

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  39. 13 hrs

      Looking forward to HTML5. That language is not fully developed yet, is it? 

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  40. 13 hrs

     Good shout Neil. Also consider looking at downloads, sessions, reviews, analytics, propensity to invest, sentiment etc

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  41. 13 hrs

      more and more so I think they will, as the work force goes mobile. But this will be extranet than intranet.

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  42. 13 hrs

      So, you think the same? Been under the same impression at times. I like techy things. 

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  43. 13 hrs

      Might have security worries. More internal social platforms, such as Yammer, offer mobile app access.

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  44. 13 hrs

      Know what? I’ve been under the same impression. 

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  45. 13 hrs

    RT : I think increased digital/web interactions + streamlined route to sector-specific information can be measurements 

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  46. 13 hrs

      are companies willing to invest in making intranets tablet friendly? If other channels are it should be

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  47. 13 hrs

      I’m married to an IT pro and to a family of IT experts – we discuss this at length! 

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  48. 13 hrs

     I think increased digital/web interactions and streamlined route to sector-specific information can be measurements. 

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  49. 13 hrs

    Our next stop on the tablet tour is re:consumers. Obv consumer comms have changed w/ tablets, but what must co. do to do it well?

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  50. 13 hrs

     exactly, better to make something optimised than completely redesigned for each platform. 

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  51. 13 hrs

     Love the opportunities HTML5 offers. did a great web app for Centrica. 

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  52. 13 hrs

    Any more thoughts on IR before we move on to the next topic?

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  53. 13 hrs

     Really big momentum atm in delivering corporate websites that are responsive. 

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  54. 13 hrs

    There seems to be very little agreement in evaluating the success of stakeholder apps. Be interested in thoughts? 

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  55. 13 hrs

     Very little an HTML5 site can’t do. Caching content offline in perhaps their biggest advantage. 

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  56. 13 hrs

    Don’t just think apps are what you download. Lots of ways of making online content engaging & importantly tablet optimised.

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  57. 13 hrs

     from IC perspective, if employees don’t see the value then it’s a non-starter. Research 1st, implementation later

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  58. 13 hrs

    RT :  Agreed! A more holistic approach to comms and less of a focus on executive toys 

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  59. 13 hrs

    V true (re IT involvement) RT ‏ Great on paper. I believe in reality you need someone who speaks both ‘languages’

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  60. 13 hrs

     Agreed! A more holistic approach to comms and less of a focus on executive toys 

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  61. 13 hrs

    Thanks . Blindingly obvious when new channel’s intro’d to be ‘seen’ to have it, rather than proper strategy in place

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  62. 13 hrs

    RT : I think apps can offer stakeholders info bespoke to their interests, more engaging than corporate-level messages.

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  63. 13 hrs

     if done properly, famous last words! V. true, often sold use just because its cool to have an app I fear. 

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  64. 13 hrs

     I think apps can offer stakeholders info bespoke to their interests, more engaging than corporate-level messages.

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  65. 13 hrs

    Joining in on , sorry I’m late. Tablet ran out of battery, which is of course a little ironic given tonight’s topic.

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  66. 13 hrs

     Great on paper. I believe in reality you need someone who speaks both ‘languages’. 

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  67. 13 hrs

    RT ‏ more on techie side of things, we’re using adobe cloud at Bromford. Inc Adobe DPS: easy way to get into apps

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  68. 13 hrs

     Which is not exactly ‘engaging’ content, is it? Anyone else have exp with (un) engaging content via corporate app?

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  69. 13 hrs

     totally agree apps have a place if they add something and delivery it in a way that other comms/services couldn’t

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  70. 13 hrs

     Totally agree – but we need to think audience first, always. 

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  71. 13 hrs

    RT  IR apps should be providing specialist content to a specialist audience. Unfortunately many fail at this… 

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  72. 13 hrs

    I think apps have a role to play and are a good addition to the comms mix – if done properly 

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  73. 13 hrs

     …often find a reproduction of the investor website in IR apps, or a simple PDF reader-style experience. 

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  74. 13 hrs

      I guess it is also difficult to determine what might work. Testing is not everybody’s cup of tea.

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  75. 13 hrs

     IR apps should be providing specialist content to a specialist audience. Unfortunately many fail at this… 

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  76. 13 hrs

    Or, what can apps do that other forms of comms can’t?

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  77. 13 hrs

    Great examples . Do you have links where we can read more please? 

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  78. 13 hrs

      Really? Any examples, please? Thanks.

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  79. 13 hrs

    RT : ., how have apps changed the way companies communicate w/their stakeholders? 

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  80. 13 hrs

     I think key is to work together to define what it is you want to achieve, and set realistic goals together 

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  81. 13 hrs

     I also think that the ExxonMobil has an app that would appeal to a more generalist stakeholder audience 

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  82. 13 hrs

    ., how have apps changed the way companies communicate w/their stakeholders? 

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  83. 13 hrs

     Never quite sure what I think of that but a response to pressure on training budgets everywhere I suppose.

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  84. 13 hrs

     I think  have one of the better app experiences for investors 

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  85. 13 hrs

     Great tip. Be patient though, as it can be hard sometimes to get a straight answer from them.:) 

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  86. 13 hrs

     Who is using tablets well for investor relations in your opinion? 

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  87. 13 hrs

     look forward to hearing about your experiences

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  88. 13 hrs

    Nice! RT  I think we should declare August 14 as “Hug an IT Employee” Day. 

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  89. 13 hrs

    For those joining us at the halfway mark, we’ve covered changes to IC, CSR and comms due to rise of tablets 

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  90. 13 hrs

     yes, including ‘come along to this CPD session’

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  91. 13 hrs

     We have seen a very strong take up of IR apps in the investor space, particularly in the UK 

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  92. 13 hrs

     Yes, me too. Also interesting that access to in-house technical expertise is becoming part of the CSR ‘offer’

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  93. 13 hrs

     I think we should declare August 14 as “Hug an IT Employee” Day. 

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  94. 13 hrs

    Hi  

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  95. 13 hrs

    Hi all!  here from . Looking forward to discussing investor content on tablets 

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  96. 13 hrs

    Let’s step over to stakeholder and investor relations and hear more from our second guest : Changes to IR bc of tablets?

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  97. 13 hrs

     Just managed to sit down… What did I miss? 🙂

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  98. 13 hrs

    MT  have seen a real change in CSR. Lots more hands on showing off expertise rather than – say – painting fences

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  99. 13 hrs

    Some interesting ‘stuff’ out last week on mobile in Digital Future in Focus report. Shared takeaways here:  

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  100. 13 hrs

    RT ‏ I think some orgs see CSR as comms R&D, ‘training ground’ hence lots of tablet-orientated work in field at the mo

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  101. 13 hrs

    I think you’re right . It’s certainly getting noisier out there!

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  102. 13 hrs

    MT : I think some orgs see CSR as comms R&D, training ground, hence lots of tablet-orientated work in the field

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  103. 13 hrs

     Visual content & real time interaction is the way forward; resisting the change just prolongs future success.

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  104. 13 hrs

    Hi  

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  105. 13 hrs

    Top tip: Work with IT before you decide on your content strategy to determine what is (and isn’t) possible for your org 

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  106. 13 hrs

    I think some org’s see CSR as comms R&D, ‘training ground’, hence lots of tablet-orientated work in the field at the moment 

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  107. 13 hrs

     And yet tablet/mobile use will soon overtake desktop/laptop use. 

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  108. 13 hrs

    MT “: tablets have changed communication as make you think differently about what you communicate ” < & *where* too!

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  109. 13 hrs

     so much on this around content optimisations. Lots of different devices, lots of different tools. 

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  110. 13 hrs

    info is presented in an interactive manner too. Data viz is impt, as are tablet-tailored docs and publications, no? 

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  111. 13 hrs

     sounds excellent, would love to discover more and feature on my blog to share what you’re doing 

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  112. 13 hrs

     apps, QR readers, links on twitter and fb. Competitions involving social media through use of hash tags for example 

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  113. 13 hrs

    A2 TfL using Yammer/iPads 

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  114. 13 hrs

      Cheers for the RT! 

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  115. 13 hrs

     Howdy 🙂 

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  116. 13 hrs

     Initially began as an Expo marketing tool, but we’ve realized its better for IC. Global adoption this year. 

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  117. 13 hrs

     And what specifically for? 

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  118. 13 hrs

    Even the way CSR is presented to the public has changed bc of tablets, I think 

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  119. 13 hrs

     mobile comms still in its infancy. Yet to see the platform used effectively for the mass market 

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  120. 13 hrs

    What makes comms meaningful & impactful, is sense of purpose & clarity; communicators should lead by example! 

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  121. 13 hrs

     I think  have set the benchmark in that space with their ‘We Care’ app. Beautiful execution.

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  122. 13 hrs

    A2) Who is using tablets for CSR (corporate social responsibility) or comms on the go? 

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  123. 13 hrs

    evening everyone interesting to watch  tonight

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  124. 13 hrs

     that sounds really interesting, do you have a link with more info pls? 

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  125. 13 hrs

     A bit of a  newbie, thanks for welcome 🙂

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  126. 13 hrs

       Thank you, glad to hear that! 🙂 

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  127. 13 hrs

    …How have mobile comms changed the way companies communicate with these audiences? 

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  128. 13 hrs

    Hi everyone, interesting discussion so far, especially points about the medium (e.g. tablet/mobile) becoming the message. 

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  129. 13 hrs

    RT  We’ve begun using tablets to educate workforce on diverse products. Driving our sales program. 

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  130. 14 hrs

    Let’s move on to our next stop on the tablet-tastic tour: Corporate social responsibility, corp. partnerships, corp engagement…

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  131. 14 hrs

     we have to think of creative ways to write and display content-needs to be short and to the point 

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  132. 14 hrs

     We’ve begun using tablets to educate workforce on diverse products. Driving our sales program. 

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  133. 14 hrs

      Hello! 

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  134. 14 hrs

      Agreed! Judgemental attitudes & baseless perceptions can be harmful to effective comms.

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  135. 14 hrs

    Hi  – welcome along 

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  136. 14 hrs

    RT : Sorry, that  URL was too long, you can view here (3rd down):  

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  137. 14 hrs

    RT  Think that’s true externally and internally, and in both cases about understanding audience/stakeholders.

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  138. 14 hrs

    Rather rudely jumping in to  after spying‘s tweets. Apologies and hello!

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  139. 14 hrs

    Who is using apps? Bupa has: 

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  140. 14 hrs

     Hi! Haven’t really seen that many tablet users in the workplace, except maybe in marketing agencies. I could be wrong

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  141. 14 hrs

     Think that’s true externally and internally, and in both cases about understanding audience/stakeholders. 

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  142. 14 hrs

    RT : I think the hardest part is to get the content right. That includes choosing the channel of choice 

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  143. 14 hrs

    How have tablets/mobile comms changed the way internal communicators make their comms simple and clear? 

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  144. 14 hrs

    RT :  True! Hence defining sense of purpose & making processes simple & crystal clear is vital!

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  145. 14 hrs

    I think the hardest part is to get the content right. That includes choosing the channel of choice 

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  146. 14 hrs

       Like that! 

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  147. 14 hrs

      That, and changing their perceptions about what is important or not. In , that works too.

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  148. 14 hrs

     True! Hence defining sense of purpose & making processes simple & crystal clear is vital! 

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  149. 14 hrs

    Hi  

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  150. 14 hrs

    RT  Int comms = listening three times more than talking & genuinely act upon what heard 

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  151. 14 hrs

    RT :  The hardest part is for the communicator to get people to act, right? 

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  152. 14 hrs

     Expected so. I guess it’s about thinking holistically before deploying. 

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  153. 14 hrs

    Sorry, that  URL was too long, you can view here (3rd down):  

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  154. 14 hrs

    Hi , we’re talking about how internal comms has changed since intro of tablets 

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  155. 14 hrs

     The hardest part is for the communicator to get people to act, right? 

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  156. 14 hrs

     Hello everyone. Sorry to be late for tonight’s.

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  157. 14 hrs

      Int comms = listening three times more than talking & genuinely act upon what heard. 

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  158. 14 hrs

     A mixture. Honestly? Think comms channels often shoe-horned in as not designed for that purpose, so ppl panic

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  159. 14 hrs

    RT  they are concerned about making sure it looks as good as print/flash version and that content is re-purposed

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  160. 14 hrs

     Do you find tablets are used as a comms devices, or used for other initiatives and comms is part of…? 

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  161. 14 hrs

    ‘spot’-enterprise-collaboration-platform 

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  162. 14 hrs

     they are concerned about making sure it looks as good as print/flash version and that content is re-purposed 

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  163. 14 hrs

    A1) Did anyone see the case study that was published by on Nationwide Insurance? Will find a link…

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  164. 14 hrs

    What is the most popular request ? What are organisations asking for when it comes to tablet-friendly internal comms?

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  165. 14 hrs

    MT : consideration has to be given to delivery method. Who have you seen using tablets well for int comms? 

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  166. 14 hrs

     I work for an agency and many of our digital magazines now need to be device friendly 

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  167. 14 hrs

    A1) Now more than ever, consideration has to be given to delivery method. Who have you seen using tablets well for int comms?

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  168. 14 hrs

     Righto, attention spans are shorter, comms have to be twice as engaging in half the space 

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  169. 14 hrs

    Any internal communicators should take a look at tonight’s on tablets comms

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  170. 14 hrs

    A1) Content has to be shorter, designed to be read on the go and be visually appealing. Long prose doesn’t work well 

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  171. 14 hrs

    A1) iPads and Android have changed internal communication as they make you think differently about what you communicate

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  172. 14 hrs

    Let’s kick off with the first stop on our tour: How have tablets changed internal communications? 

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  173. 14 hrs

    We’ll be joined by  and  who will share thoughts on internal comms and investor relations, respectively

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