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February 19, 2013 Transcript of #CommsChat on Tablets

Tablets have revolutionised the way in which we do everything from shop to watch TV to communicate. The opportunities for using tablets in the comms industry have only just begun to be explored. Yesterday on #CommsChat, we were be joined by a few industry experts who provided expertise and background on the way tablets are becoming essential tools for communicators. Areas covered included: internal communications, coporate social responsibility, investor relations, consumer media, marketing/ PR.

@AllthingsIC iPads and Android have changed internal communication as they make you think differently about what you communicate
@digiconvs what makes comms meaningful & impactful, is sense of purpose & clarity; communicators should lead by example!
@AllthingsIC Now more than ever, consideration has to be given to delivery method. Who have you seen using tablets well for int comms?
@digiconvs Visual content & real time interaction is the way forward; resisting the change just prolongs future success.
@AllthingsIC I think the hardest part is to get the content right. That includes choosing the channel of choice

 

  1. RT : Night all and thanks to Brittany at  for keeping Cam  and I in check 🙂 

  2. Night all and thanks to Brittany at  for keeping Cam and I in check 🙂 

  3.    Pleasure! Thanks everyone for an interesting chat tonight. 

  4. V interesting following  tonight. I’ll be on time next week…

  5.  Too kind! Had a brilliant time. Great discussion from all. Thanks  and 

  6. And join us next week, same time, same place. G’night all!

  7. Thanks all, it was good to chat. If you missed any of tonight’s chat, transcript should be at  tomorrow 

  8.    Thanks for a really interesting and thought-provoking discussion! Thoroughly enjoyed it.

  9. RT ‏ I believe Saks is using tablets (largely for the retail component) BUT there is an  component

  10. Though I think much of the credit goes to two fantastic guests and , thanks Rachel and Cam!

  11. Our one hour tour through the land of tablets has come to a close. It was a pleasure acting as your guide on this week’s 

  12.  For me any corporate communicator that has considered (mobile) context as part of their comms strategy.

  13.   it’s all the same principles. Multi platform- otherwise you’ll have to design lots of different outlets

  14.  I love . It is, but I’ve looked into it and think that its implementation costs a lot of money. 

  15. MT  multi-device/screen future will force us as communicators to become more reductionist & personalised.

  16. RT : Three minutes to go. Anyone else got any examples theyd like to share re: who is using tablets well? 

  17. Three minutes to go. Anyone else got any examples they’d like to share re: who is using tablets well? 

  18.  The multi-device/screen future will force us as communicators to become even more reductionist and personalised.

  19. MT ‏ I’ve just said. Why reinvent the wheel? Often we already have something that just need adapting 

  20.  For me, biggest impact is / will be integration of measuring/promoting consumer experience into everyday PR effort.

  21.  No, but it’s supported by almost all major browsers and platforms already. Apologies for getting a bit nerdy

  22. Absolutely  – if you can’t demonstrate value for money too it’s a non-starter. 

  23.  Oh, OK. I guess. Maybe they make an assumption too when they think we assume answers too. I hate assumptions!

  24.   an app has to bring something new and delivery VFM 

  25.   true-that’s where good relationship with IT comes in-worth doing to reach peripatetic workforce

  26.   True. Takes away the need to pay for apps on many platforms. Under used at the moment though

  27. I’ll bring up our final topic, but I don’t think we’ll get to it! How have/will tablets change marketing & PR? 

  28.   Completely agree. Frustrating when mangmnt become fixated & give budget to new shiny thing regardless 

  29.  In the same way IC pros don’t like it when ppl say ‘we need a newsletter’, IT don’t like it when we assume the answer

  30.   And getting a big SharePoint build into a tablet-friendly shape might eat up a lot of investment. 

  31. +1 MT : Good shout Neil. Also consider downloads, sessions, reviews, analytics, propensity to invest, sentiment etc

  32. Tablet consumer comms needs pure  ethos – Streamlined customer pathway designed bckwards from customer need/action 

  33.   Looking forward to HTML5. That language is not fully developed yet, is it? 

  34.  Good shout Neil. Also consider looking at downloads, sessions, reviews, analytics, propensity to invest, sentiment etc

  35.   more and more so I think they will, as the work force goes mobile. But this will be extranet than intranet.

  36.   So, you think the same? Been under the same impression at times. I like techy things. 

  37.   Might have security worries. More internal social platforms, such as Yammer, offer mobile app access.

  38. RT : I think increased digital/web interactions + streamlined route to sector-specific information can be measurements 

  39.   are companies willing to invest in making intranets tablet friendly? If other channels are it should be

  40.   I’m married to an IT pro and to a family of IT experts – we discuss this at length! 

  41.  I think increased digital/web interactions and streamlined route to sector-specific information can be measurements. 

  42. Our next stop on the tablet tour is re:consumers. Obv consumer comms have changed w/ tablets, but what must co. do to do it well?

  43.  exactly, better to make something optimised than completely redesigned for each platform. 

  44.  Love the opportunities HTML5 offers. did a great web app for Centrica. 

  45. Any more thoughts on IR before we move on to the next topic?

  46.  Really big momentum atm in delivering corporate websites that are responsive. 

  47. There seems to be very little agreement in evaluating the success of stakeholder apps. Be interested in thoughts? 

  48.  Very little an HTML5 site can’t do. Caching content offline in perhaps their biggest advantage. 

  49. Don’t just think apps are what you download. Lots of ways of making online content engaging & importantly tablet optimised.

  50.  from IC perspective, if employees don’t see the value then it’s a non-starter. Research 1st, implementation later

  51. RT  Agreed! A more holistic approach to comms and less of a focus on executive toys 

  52. V true (re IT involvement) RT ‏ Great on paper. I believe in reality you need someone who speaks both ‘languages’

  53.  Agreed! A more holistic approach to comms and less of a focus on executive toys 

  54. Thanks . Blindingly obvious when new channel’s intro’d to be ‘seen’ to have it, rather than proper strategy in place

  55. RT : I think apps can offer stakeholders info bespoke to their interests, more engaging than corporate-level messages.

  56.  if done properly, famous last words! V. true, often sold use just because its cool to have an app I fear. 

  57.  I think apps can offer stakeholders info bespoke to their interests, more engaging than corporate-level messages.

  58. Joining in on , sorry I’m late. Tablet ran out of battery, which is of course a little ironic given tonight’s topic.

  59.  Great on paper. I believe in reality you need someone who speaks both ‘languages’. 

  60. RT ‏ more on techie side of things, we’re using adobe cloud at Bromford. Inc Adobe DPS: easy way to get into apps

  61.  Which is not exactly ‘engaging’ content, is it? Anyone else have exp with (un) engaging content via corporate app?

  62.  totally agree apps have a place if they add something and delivery it in a way that other comms/services couldn’t

  63.  Totally agree – but we need to think audience first, always. 

  64. RT  IR apps should be providing specialist content to a specialist audience. Unfortunately many fail at this… 

  65. I think apps have a role to play and are a good addition to the comms mix – if done properly 

  66.  …often find a reproduction of the investor website in IR apps, or a simple PDF reader-style experience. 

  67.   I guess it is also difficult to determine what might work. Testing is not everybody’s cup of tea.

  68.  IR apps should be providing specialist content to a specialist audience. Unfortunately many fail at this… 

  69. Or, what can apps do that other forms of comms can’t?

  70. Great examples . Do you have links where we can read more please? 

  71. RT : ., how have apps changed the way companies communicate w/their stakeholders? 

  72.  I think key is to work together to define what it is you want to achieve, and set realistic goals together 

  73.  I also think that the ExxonMobil has an app that would appeal to a more generalist stakeholder audience 

  74. ., how have apps changed the way companies communicate w/their stakeholders? 

  75.  Never quite sure what I think of that but a response to pressure on training budgets everywhere I suppose.

  76.  I think  have one of the better app experiences for investors 

  77.  Great tip. Be patient though, as it can be hard sometimes to get a straight answer from them.:) 

  78.  Who is using tablets well for investor relations in your opinion? 

  79.  look forward to hearing about your experiences

  80. Nice! RT  I think we should declare August 14 as “Hug an IT Employee” Day. 

  81. For those joining us at the halfway mark, we’ve covered changes to IC, CSR and comms due to rise of tablets 

  82.  yes, including ‘come along to this CPD session’

  83.  We have seen a very strong take up of IR apps in the investor space, particularly in the UK 

  84.  Yes, me too. Also interesting that access to in-house technical expertise is becoming part of the CSR ‘offer’

  85.  I think we should declare August 14 as “Hug an IT Employee” Day. 

  86. Hi all!  here from . Looking forward to discussing investor content on tablets 

  87. Let’s step over to stakeholder and investor relations and hear more from our second guest : Changes to IR bc of tablets?

  88.  Just managed to sit down… What did I miss? 🙂

  89. MT  have seen a real change in CSR. Lots more hands on showing off expertise rather than – say – painting fences

  90. Some interesting ‘stuff’ out last week on mobile in Digital Future in Focus report. Shared takeaways here:  

  91. RT ‏ I think some orgs see CSR as comms R&D, ‘training ground’ hence lots of tablet-orientated work in field at the mo

  92. I think you’re right . It’s certainly getting noisier out there!

  93. MT : I think some orgs see CSR as comms R&D, training ground, hence lots of tablet-orientated work in the field

  94.  Visual content & real time interaction is the way forward; resisting the change just prolongs future success.

  95. Top tip: Work with IT before you decide on your content strategy to determine what is (and isn’t) possible for your org 

  96. I think some org’s see CSR as comms R&D, ‘training ground’, hence lots of tablet-orientated work in the field at the moment 

  97.  And yet tablet/mobile use will soon overtake desktop/laptop use. 

  98. MT “: tablets have changed communication as make you think differently about what you communicate ” < & *where* too!

  99.  so much on this around content optimisations. Lots of different devices, lots of different tools. 

  100. info is presented in an interactive manner too. Data viz is impt, as are tablet-tailored docs and publications, no? 

  101.  sounds excellent, would love to discover more and feature on my blog to share what you’re doing 

  102.  apps, QR readers, links on twitter and fb. Competitions involving social media through use of hash tags for example 

  103.  Initially began as an Expo marketing tool, but we’ve realized its better for IC. Global adoption this year. 

  104. Even the way CSR is presented to the public has changed bc of tablets, I think 

  105.  mobile comms still in its infancy. Yet to see the platform used effectively for the mass market 

  106. What makes comms meaningful & impactful, is sense of purpose & clarity; communicators should lead by example! 

  107.  I think  have set the benchmark in that space with their ‘We Care’ app. Beautiful execution.

  108. A2) Who is using tablets for CSR (corporate social responsibility) or comms on the go? 

  109. evening everyone interesting to watch  tonight

  110.  that sounds really interesting, do you have a link with more info pls? 

  111. …How have mobile comms changed the way companies communicate with these audiences? 

  112. Hi everyone, interesting discussion so far, especially points about the medium (e.g. tablet/mobile) becoming the message. 

  113. RT  We’ve begun using tablets to educate workforce on diverse products. Driving our sales program. 

  114. Let’s move on to our next stop on the tablet-tastic tour: Corporate social responsibility, corp. partnerships, corp engagement…

  115.  we have to think of creative ways to write and display content-needs to be short and to the point 

  116.  We’ve begun using tablets to educate workforce on diverse products. Driving our sales program. 

  117.   Agreed! Judgemental attitudes & baseless perceptions can be harmful to effective comms.

  118. RT : Sorry, that  URL was too long, you can view here (3rd down):  

  119. RT  Think that’s true externally and internally, and in both cases about understanding audience/stakeholders.

  120. Rather rudely jumping in to  after spying‘s tweets. Apologies and hello!

  121.  Hi! Haven’t really seen that many tablet users in the workplace, except maybe in marketing agencies. I could be wrong

  122.  Think that’s true externally and internally, and in both cases about understanding audience/stakeholders. 

  123. RT : I think the hardest part is to get the content right. That includes choosing the channel of choice 

  124. How have tablets/mobile comms changed the way internal communicators make their comms simple and clear? 

  125. RT  True! Hence defining sense of purpose & making processes simple & crystal clear is vital!

  126. I think the hardest part is to get the content right. That includes choosing the channel of choice 

  127.   That, and changing their perceptions about what is important or not. In , that works too.

  128.  True! Hence defining sense of purpose & making processes simple & crystal clear is vital! 

  129. RT  Int comms = listening three times more than talking & genuinely act upon what heard 

  130. RT  The hardest part is for the communicator to get people to act, right? 

  131.  Expected so. I guess it’s about thinking holistically before deploying. 

  132. Hi , we’re talking about how internal comms has changed since intro of tablets 

  133.  The hardest part is for the communicator to get people to act, right? 

  134.  Hello everyone. Sorry to be late for tonight’s.

  135.   Int comms = listening three times more than talking & genuinely act upon what heard. 

  136.  A mixture. Honestly? Think comms channels often shoe-horned in as not designed for that purpose, so ppl panic

  137. RT  they are concerned about making sure it looks as good as print/flash version and that content is re-purposed

  138.  Do you find tablets are used as a comms devices, or used for other initiatives and comms is part of…? 

  139.  they are concerned about making sure it looks as good as print/flash version and that content is re-purposed 

  140. A1) Did anyone see the case study that was published by on Nationwide Insurance? Will find a link…

  141. What is the most popular request ? What are organisations asking for when it comes to tablet-friendly internal comms?

  142. MT : consideration has to be given to delivery method. Who have you seen using tablets well for int comms? 

  143.  I work for an agency and many of our digital magazines now need to be device friendly 

  144. A1) Now more than ever, consideration has to be given to delivery method. Who have you seen using tablets well for int comms?

  145.  Righto, attention spans are shorter, comms have to be twice as engaging in half the space 

  146. Any internal communicators should take a look at tonight’s on tablets comms

  147. A1) Content has to be shorter, designed to be read on the go and be visually appealing. Long prose doesn’t work well 

  148. A1) iPads and Android have changed internal communication as they make you think differently about what you communicate

  149. Let’s kick off with the first stop on our tour: How have tablets changed internal communications? 

  150. We’ll be joined by  and  who will share thoughts on internal comms and investor relations, respectively

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