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February 26, 2014 Transcript of #CommsChat on social media buyouts

Last week, following up on Facebook’s acquisition of WhatsApp for $19bn, we took a look at social media M&A deals, their benefits and impact on the wider social media landscape.

Some interesting tweets include:

  • @MontseCano  I guess it is a good way to acquire users. Also, it shows the maturity of the apps market.
  • @LuciaBarbato  potentially changes what telcos are. Are they infrastructure providers or app providers?
  • @NafisaNathani  Social media source qualitative data/unfiltered commentary orgs might consider potential targets. Complement not supplant others
  • @Comms_Events  -largely data driven but Facebook has acquired 2 popular apps with young generation who’re reportedly tiring of FB

See the full hour:

 

  1. Alright, I’m gonna call it a night. Thanks everyone for participating in . Check back for review in AM and new topics soon

  2. Final comments on apps, social media, M&A, telcos, etc?

  3. Our last topic: Would you suggest a contracting of the social media world through similar deals in future?

  4. Have to look at how big is the cohort and how much discretionary SPENDING POWER they have . Who cares teens diss Yahoo?

  5. Pointing peeps to ‘s: Facebook, WhatsApp and the Social Bubble Bandwagon

  6. Yahoo, for one, was not well-received by teen users of Tumblr. Does that impact bottom line? Reputation?

  7. Right so we’ll take a look now at the less rosy side of M&A: What could go wrong if an investment doesn’t pay off?

  8. Yes, that’s right. It seems to me like many of these apps and sites are similar and complement each other somehow.

  9. : Fourth topic: What are the benefits to a social media company like Facebook from expanding in such a way?

  10. Any opinions on the M&A involving social media tools, i.e. Topsy, ubervu, Sprinklr, Klout?

  11. Social media source qualitative data/unfiltered commentary orgs might consider potential targets. Complement not supplant others

  12. Fourth topic: What are the benefits to a social media company like Facebook from expanding in such a way?

  13. . And marketing/social content relies on same principles of comms and PR as have always been in play

  14. Maybe. After all, we all say that old schools marketing still stands.

  15. potentially changes what telcos are. Are they infrastructure providers or app providers?

  16. So then maybe an M&A deal in social media isn’t really much different than in traditional business?

  17. Survival? Making it harder for others. It somehow feels a bit like the old corporate world we’ve all seen in movies.

  18. Telecos likely to lose even more following WhatsApp’s free voice calls announcement today

  19. T3: What does Facebook (or any other co) stand to gain in terms of brand/presence after an acquisition like this one?

  20. . That’s a good point. Apps are truly showing their worth in the marketplace, as are s. netowrking sites (Reddit?)

  21. FYI RT : Telecos lost £32.5bn in texting fees in 2013 – or almost two WhatsApps!

  22. Telecos lost £32.5bn in texting fees in 2013 – or almost two WhatsApps!

  23. I guess it is a good way to acquire users. Also, it shows the maturity of the apps market.

  24. . I was thinking about that too. It must be insane how much £ telcos are losing in msging to FB, WhatsApp, etc

  25. snapchat is harder to use for brands though so may be a less appealing purchase?

  26. Interesting stat this wk about how much apps like whatsapp have taken from telcos.

  27. acquiring Instagram & whatsapp lock in users who would otherwise leave or be dormant on network

  28. . v. true. Maybe its a way, like Yahoo&Tumblr, of reaching a young audience.Who will be the one to acquire Snapchat?

  29. -largely data driven but Facebook has acquired 2 popular apps with young generation who’re reportedly tiring of FB

  30. Maybe T2 will stir some tweeters up: What can Facebook hope to gain in terms of revenue from WhatsApp (or Instagram)?

  31. Potentially, a company like FB dominating social profiles and messaging is quite a sweep in terms of data

  32. Or are things like Instagram, et al worth it for the alone?

  33. Who doesn’t love WhatsApp, right? But still, $4bn of that was paid in CASH and $19bn = GDP of Afghanistan. Seems a bit much?

  34. . is about media mergers and acquisitions and is happening right now. Join in with

  35. So our first topic: Was WhatsApp worth $19bn? Was tumblr worth $1.1bn? What do you think?

  36. RT : …We’ll look at the deal that everyone’s talking about – Facebook’s purchasing of WhatsApp for $19bn.

  37. No guests tonight, so chime in with your thoughts throughout the next 60 min!

  38. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  39. Hello all. Brittany here from . Tonight on we’re talking about the deal that shook the social media world…

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