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February 26, 2014 Transcript of #CommsChat on social media buyouts
Last week, following up on Facebook’s acquisition of WhatsApp for $19bn, we took a look at social media M&A deals, their benefits and impact on the wider social media landscape.
Some interesting tweets include:
- @MontseCano I guess it is a good way to acquire users. Also, it shows the maturity of the apps market.
- @LuciaBarbato potentially changes what telcos are. Are they infrastructure providers or app providers?
- @NafisaNathani Social media source qualitative data/unfiltered commentary orgs might consider potential targets. Complement not supplant others
- @Comms_Events -largely data driven but Facebook has acquired 2 popular apps with young generation who’re reportedly tiring of FB
See the full hour:
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