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February 26, 2014 Transcript of #CommsChat on social media buyouts

Last week, following up on Facebook’s acquisition of WhatsApp for $19bn, we took a look at social media M&A deals, their benefits and impact on the wider social media landscape.

Some interesting tweets include:

  • @MontseCano  I guess it is a good way to acquire users. Also, it shows the maturity of the apps market.
  • @LuciaBarbato  potentially changes what telcos are. Are they infrastructure providers or app providers?
  • @NafisaNathani  Social media source qualitative data/unfiltered commentary orgs might consider potential targets. Complement not supplant others
  • @Comms_Events  -largely data driven but Facebook has acquired 2 popular apps with young generation who’re reportedly tiring of FB

See the full hour:

 

  1.  Feb 24

    Have a great Monday! G’night all.

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  2.  Feb 24

    Alright, I’m gonna call it a night. Thanks everyone for participating in . Check back for review in AM and new topics soon

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  3.  Feb 24

    Final comments on apps, social media, M&A, telcos, etc?

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  4.  Feb 24

    Our last topic: Would you suggest a contracting of the social media world through similar deals in future?

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  5.  Feb 24

    Have to look at how big is the cohort and how much discretionary SPENDING POWER they have . Who cares teens diss Yahoo?

     View conversation

  6.  Feb 24

    Pointing peeps to ‘s: Facebook, WhatsApp and the Social Bubble Bandwagon

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  7.  Feb 24

    Yahoo, for one, was not well-received by teen users of Tumblr. Does that impact bottom line? Reputation?

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  8.  Feb 24

    Branding people might be put to work!

     View conversation

  9.  Feb 24

    Right so we’ll take a look now at the less rosy side of M&A: What could go wrong if an investment doesn’t pay off?

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  10.  Feb 24

    Yes, that’s right. It seems to me like many of these apps and sites are similar and complement each other somehow.

     View conversation

  11.  Feb 24

    “: Fourth topic: What are the benefits to a social media company like Facebook from expanding in such a way? ”

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  12.  Feb 24

    Any opinions on the M&A involving social media tools, i.e. Topsy, ubervu, Sprinklr, Klout?

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  13.  Feb 24

    Social media source qualitative data/unfiltered commentary orgs might consider potential targets. Complement not supplant others

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  14.  Feb 24

    Fourth topic: What are the benefits to a social media company like Facebook from expanding in such a way?

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  15.  Feb 24

    I mean, good or surprising announcements.

     View conversation

  16.  Feb 24

    Yes, agreed! Some good news today at

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  17.  Feb 24

    . And marketing/social content relies on same principles of comms and PR as have always been in play

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  18.  Feb 24

    400m phone numbers… .

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  19.  Feb 24

    Maybe. After all, we all say that old schools marketing still stands.

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  20.  Feb 24

    potentially changes what telcos are. Are they infrastructure providers or app providers?

     View conversation

  21.  Feb 24

    So then maybe an M&A deal in social media isn’t really much different than in traditional business?

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  22.  Feb 24

    Survival? Making it harder for others. It somehow feels a bit like the old corporate world we’ve all seen in movies.

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  23.  

     

     Feb 24

    Was announced at today

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  24.  Feb 24

    . Ooh, that’s news to me. Will make calling home easier!

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  25.  Feb 24

    Telecos likely to lose even more following WhatsApp’s free voice calls announcement today

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  26.  Feb 24

    T3: What does Facebook (or any other co) stand to gain in terms of brand/presence after an acquisition like this one?

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  27.  Feb 24

    Indeed.

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  28.  Feb 24

    puts the sum paid into perspective!

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  29.  Feb 24

    . That’s a good point. Apps are truly showing their worth in the marketplace, as are s. netowrking sites (Reddit?)

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  30.  Feb 24

    FYI RT : Telecos lost £32.5bn in texting fees in 2013 – or almost two WhatsApps!

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  31.  Feb 24

    interesting article on that via

      View summary

  32.  Feb 24

    Telecos lost £32.5bn in texting fees in 2013 – or almost two WhatsApps!

     View conversation

  33.  Feb 24

    I guess it is a good way to acquire users. Also, it shows the maturity of the apps market.

     View conversation

  34.  Feb 24

    . I was thinking about that too. It must be insane how much £ telcos are losing in msging to FB, WhatsApp, etc

     View conversation

  35.  Feb 24

    snapchat is harder to use for brands though so may be a less appealing purchase?

     View conversation

  36.  Feb 24

    Interesting stat this wk about how much apps like whatsapp have taken from telcos.

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  37.  Feb 24

    acquiring Instagram & whatsapp lock in users who would otherwise leave or be dormant on network

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  38.  Feb 24

    . v. true. Maybe its a way, like Yahoo&Tumblr, of reaching a young audience.Who will be the one to acquire Snapchat?

     View conversation

  39.  Feb 24

    -largely data driven but Facebook has acquired 2 popular apps with young generation who’re reportedly tiring of FB

     View conversation

  40.  Feb 24

    Maybe T2 will stir some tweeters up: What can Facebook hope to gain in terms of revenue from WhatsApp (or Instagram)?

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  41.  Feb 24

    Potentially, a company like FB dominating social profiles and messaging is quite a sweep in terms of data

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  42.  Feb 24

    Or are things like Instagram, et al worth it for the alone?

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  43.  Feb 24

    Who doesn’t love WhatsApp, right? But still, $4bn of that was paid in CASH and $19bn = GDP of Afghanistan. Seems a bit much?

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  44.  Feb 24

    . is about media mergers and acquisitions and is happening right now. Join in with

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  45.  Feb 24

    So our first topic: Was WhatsApp worth $19bn? Was tumblr worth $1.1bn? What do you think?

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  46.  Feb 24

    RT : …We’ll look at the deal that everyone’s talking about – Facebook’s purchasing of WhatsApp for $19bn.

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  47.  Feb 24

    No guests tonight, so chime in with your thoughts throughout the next 60 min!

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  48.  Feb 24

    : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

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  49.  Feb 24

    Hello all. Brittany here from . Tonight on we’re talking about the deal that shook the social media world…

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