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This week's chat

November 5, 2014 Transcript of #CommsChat on social business

This week on #CommsChat we thought about how businesses can become more social, and what the benefits of that might be. Here are some of the top tweets:

 

  •  In all businesses, you should be social to extend your presence and compete locally, nationally and globally
  •  social is just part of the overall comms mix. To become a social business is to limit yourself. All about integration
  •  content has to be at the heart of the social strategy otherwise you clearly have nothing to say
  •  the benefit is the door for two-way is opened, the downside is the manpower needed to maintain a social presence
  •  yes, but as with other effort, it doesn’t always/immediately translate into sales. Must manage expectations

For the full conversation see here:

 

 

  1. have a great evening 🙂 Signing off

  2. analysis yes, data collection no.

  3. So, to book end this, trays exist. But it is a diligent process one must invoke to be successful.

  4. yes, but as with other effort, it doesn’t always/immediately translate into sales. Must manage expectations

  5. so per campaign, how do you measure an entire business effectively?

  6. Thanks everyone. G’night!

  7. That’s our hour. I’ll post some highlights tomorrow AM. Join in next week to talk whiskey/whisky/water of life (and comms, too)

  8. Lots of ways exist, it is tedious but it can be done (unique URLs, Google Analytics, native analytics).

  9. you can probably measure ROI per campaign, but little actual measurements exist for social media (I’ve not found any)

  10. Thanks for another great chat guys, have to head to a meeting! Have great evening and an awesome week!

  11. (Cont.) And by huge, mean more easily trackable.

  12. We’re nearly done here on . Thanks for sticking with it tonight.

  13. Currently, engagement is the best way. However, as social commerce gets bigger ROI on social is going to be huge. .

  14. I guess another way of asking it is, can you measure the value/effectiveness of a social business?

  15. Think it matters to us/brands. Users/audience don’t really care, they just want to continue to engage

  16. T5: Are metrics like Klout’s (recently released) Top 50 Social Brands relevant? Why or why not?

  17. RT : video, visual, stories featuring people and social media that allows real customer engagement.

  18. Very true. Too many think “social = free” and it very much isn’t. .

  19. T3: we’r all on social looking for whether to fight boredom or for prof. development

  20. Which is why you need an overall integrated content strategy to assist the social aspect of your business. .

  21. the benefit is the door for two-way is opened, the downside is the manpower needed to maintain a social presence

  22. Benefits include exposure, more interaction. Disadvantage is if you aren’t ready for it, you could be eaten alive by audience.

  23. If you don’t have great content you have nothing!

  24. T4: What are the benefits and disadvantages of becoming a social business?

  25. . should all businesses be social now? why not?

  26. And by “let”, we mean “Let’s!”

  27. define social? Or should social be removed from the debate, as a business isn’t necessary social.

  28. Favorite, like, RT comments you see! Let get more people in this great !

  29. social is about conversation, interaction and engagement. Content is the best driver of that

  30. Content is the social strategy! Platform needs specific content to reach a specific audience. Target, target, target.

  31. content has to be at the heart of the social strategy otherwise you clearly have nothing to say

  32. Why is content important to social strategy?

  33. : Topic 2: What strategies can companies pursue to become a social business? ” > might want to look at this

  34. A3: Shareable content; videos, images, infographics; help a brand be more social as these give them engagement opps w/audience.

  35. consistency and resiliency in following through with the plan = dedicated resources

  36. T3: What kinds of content contribute to a brand’s social development?

  37. I’m gonna post our 3rd topic, but if it’s just the three of us (cue lonely music) we might call it after this

  38. social is just part of the overall comms mix. To become a social business is to limit yourself. All about integration

  39. Strats can be (but not limited to), integrated sales approach, Comms/Mkt/IT teamwork, corp buy in, user participation

  40. need to have a clear focus and plan, worth using IT development to push change

  41. Topic 2: What strategies can companies pursue to become a social business?

  42. It should be an integrated effort with other comms. However, if you find social works better, make it the main POC.

  43. Done in social or in social as well as other areas?

  44. . That’s it! Or at least it sounds pretty good to me.

  45. So, giving your audience what they want in a social way would make your business very social.

  46. Has anyone been trying to become more social and not known what exactly they were trying to achieve?

  47. Good Q. The audience always comes first. Audiences today tend to consume information/content/comms on social. (cont)

  48. Is that what being a social business is or is it more about understanding what your audiences want on social? I’m not sure?

  49. In all businesses, you should be social to extend your presence and compete locally, nationally and globally.

  50. Do you think your business is social? Is it trying to be?

  51. AKA RIGHT NOW! RT : : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  52. Social business entails major business pieces (i.e. lead generation, product purchases, sales interactions) being done in social

  53. I’ve heard many definitions that include social strategy, integration, understanding online audiences and any combination thereof

  54. We’ll start out easy with T1: What defines a social business?

  55. We don’t have a guest tonight, but I’m guessing there are a few of you out there who know what turning a business social entails

  56. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  57. If you’re new to , please don’t forget to include the tag when tweeting, that way everyone can see your comments

  58. Hi everyone, Brittany here. Tonight we’re discussing what makes a social business

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