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July 23, 2013 Transcript of #CommsChat on #royalbaby

Last week’s chat was an eventful one as #commschat was taking place when the official #royalbaby announcement came through. The hour focused on royal comms and the impact of large-scale events on the news cycle. Take a look at some of the highlights of the hour, you know, before the world was told that it’s been almost 140 years since there were three male heirs in line to the throne.

  • @adamrubins the only way to get cut through is relevance, humour and smart planning. Also helps to be first
  • @markrobertparry If at all possible, I wouldn’t bother sending a press release tomorrow (unless it’s bad news)
  • @jenandersson1 Whatever the name, wonder how long it will take Coke to produce a bottle with that name on?
  • @RachelCDailey Today is the sort of day for companies to announce big news because it wont cause a scandal
  • @wonderlanded I’m just relieved my teams and I don’t have another day of rolling coverage of the door of Lindo Wing. Oh, wait…

The full hour is below:

 

  1. Check back for our transcript and details of next week’s tomorrow AM

  2. Thanks to everyone who stuck with us through the maelstrom of tweets. This is signing off. G’night all.

  3. Not a clue. Unless it’s pre-Norman Britain and he will be the king of Cornwall!

  4. I saw a surf boarding offer earlier how does that relate to

  5. I’m just relieved my teams and I don’t have another day of rolling coverage of the door of Lindo Wing. Oh, wait…

  6. MT :Theres a journalistic term for it but its any day w/ a big news dominating story, a celeb death, terrorism etc

  7. 10 minutes to air frustrations, thoughts & opinions on comms.Tomorrow you have to pretend to be happy about it at work

  8. Today is the sort of day for companies to announce big news because it wont cause a scandal

  9. Im glad its not been announced by easel, its 2013!

  10. How about which themed party she will plan for the first birthday?

  11. they are also taking bets on the dress Pippa Midd will wear when she visits!

  12. T5: What lessons can comms professionals learn from royal communicators when engaging a worldwide audience?

  13. If you’re still with us after the announcement, final topic is coming up…

  14. I agree, quite surprised to hear it happened four hours ago!

  15. Not bad control in these times. Hung onto news for 4 hours while baby health was checked Baby born at 4.30pmish

  16. Apparently Clarence House is a bit tweet-happy at the moment. Maybe because they’re finally allowed to tweet something?

  17. Now that it has (finally) happened, we have a very topical T4: How should or can royal PR teams control the story?

  18. and we will hear nothing else now for days!

  19. RT : Duchess of Cambridge has given birth to a baby boy

  20. Twitterverse has news RT : Its a boy

  21. what’s the point of using the hashtag if your contributions are still ignored?

  22. “It’s official we will get an update soon” presenter is desperately trying to keep a straight face as he fills dead air

  23. Our 3rd topic: Is there a line that, once crossed, means a brand is taking advantage of an event? Think Amer. Apparel/Sandy, etc

  24. They’ve probably already got 1000s of ‘George’s and ‘Alexandra’s ready to go!

  25. Whatever the name, wonder how long it will take Coke to produce a bottle with that name on?

  26. Friendly hashtag reminder. Tweetchat still not working (?) so don’t forget to

  27. who makes the Moses baby basket? I hear Dutch Bugaboo is feeling the love.

  28. Looks like everyone forgot the hashtag tonight. Wonder why. FYI: We will be launching our own @CommsShite soon. EXCITED

  29. And any thoughts on the bookmakers taking bets on baby names? This has been going on since at least the wedding.

  30. I mean, who doesn’t want an Aston Villa royal baby jersey, right?

  31. A1. If it’s something that would be good (or useful) for a baby put it out. If not (like tobacco), definitely not. Easy-peasy.

  32. Has anyone seen any cash in from any respectable brands?

  33. there’s still a demand for normal news as can be seen by ‘s option to hide the royal baby news

  34. Hi! Popping in and out in tonight’s Loved that the photographer didn’t want to take a pic of Kate when she was taken to hospital

  35. sadly not – had client issues and had to pull out. Instead we’re talking comms

  36. Alright friends, time for T2: How and which brands can or should put out royal baby merchandise? Re: all those t’s

  37. RT : Tonight’s features special guest on impact & relevance of PR stunts.

  38. excellent. Sky news jus treading water for hours, filling dead time.

  39. : – indeed, it’s good news for Lynton Crosby and David Cameron

  40. evening! when news agenda dominated by populist story, either go equally populist or remain resolutely professional

  41. RT : How would you position a press release tomorrow? Give in to the hype or swim against the tide (yay cliches)?

  42. Tonight’s is just starting on the mania that has taken over today’s news agenda join in with the hashtag

  43. If at all possible, I wouldn’t bother sending a press release tomorrow (unless it’s bad news)

  44. Missed the horse story but news channel is baby baby baby porn baby baby baby body baby baby baby

  45. How would you position a press release tomorrow? Give in to the hype or swim against the tide (yay cliches)?

  46. not keen on mania either, but am always keen to hear how to get cut through on packed news agendas

  47. true interesting that McDonalds horse story got as much interest today – looking for alternatives

  48. We know it’s not everyone’s cup of tea, , but should make for some interesting discussion w/ different opinions

  49. alternatively we can use CommsChat to escape mania and discuss effective comms (albeit about royal babies)

  50. the only way to get cut through is relevance, humour and smart planning. Also helps to be first

  51. evening everyone – not keen on the subject but lots of people will be looking for alternative news

  52. No guest tonight, just you, me & . Our 1st topic is: How can brands get media cut through during the royal baby watch?

  53. This way, if the heir to the throne is born between now and 9pm, you’ll still be in the loop!

  54. Evening all. Hope you’ve been catching up on all your tweets. Tonight, we’re doing a all about royal comms

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