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September 11, 2018 Transcript of #CommsChat on PR strategies after a rebrand

Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. This week, we asked, what is best practice in communications and PR strategy after a corporate rebrand?



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