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May 25, 2016 Transcript of #CommsChat on PR and paid media
This week on #CommsChat we were joined by Jim Hawker (@JimJimhawker) and Farhad Koo (@farhadkoo) from Threepipe (@Threepipe) for a chat around PR and paid media. We looked at the increasingly prevalent role played by paid media in digital and social communications, and its relevance to PRs. We also covered the importance of securing paid media budgets, and defining the audience of your paid media campaign.
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