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September 5, 2017 Transcript of #CommsChat on personal branding

For the first #CommsChat back after the August break, we welcomed associate director for communications and marketing, Kerry Sheehan, to talk ‘the good, the bad and the undeniable’ about personal branding. We looked at what a personal brand is and if it’s necessary, if the digital age has created a culture whereby our online identities means a personal brand is required and how a personal brand can enhance or compromise the role of communications professionals.

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