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July 1, 2014 Transcript of #CommsChat on mobile communications

This week on #CommsChat we covered mobile engagement, technology and communications. We discussed why mobile engagement is so important to the modern brand and thought of ways that businesses can improve their mobile offering.

Here are some of the highlights:

  • ‏@arl24  Need to think about target audience. Are they hungry for conversation and content no matter where or when?
  • @PhilRumens With mobile device usage set to overtake desktop/laptop use, it’s important for every sector.
  • ‏@haydenascott  Mobile is now becoming very important in #PR as live tweeting an event is considered the norm, not to mention 24/7 world
  • @TimElliottUK  I’ve noticed a move to html5 sites in place of apps, especially with the interactive or gaming features it has
  • @NafisaNathani  Mobile apps no longer standalone entities-need be integrated into business model brand to build closer relationships&drive biz

To read the whole conversation see below:

 

 

  1.  15h

    But for now, g’night all. Until next week.

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  2.  15h

    Hope you enjoyed tonight’s chat on , I certainly did. Check out transcript tmrw AM. Also enter awards

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  3.  15h

    Thanks for having us. It’s glad to have found this conversation. Stay in touch people, good ideas.

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  4.  15h

    The convergence of and will continue, as seen with the proliferation of apps

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  5.  15h

    Thanks for a great very interesting!

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  6.  15h

    Well that’s all folks. You can always join us next week as we chat about e-learning with

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  7.  15h

    I agree. People pick up a mobile to go to to complain. Catch them there. 1/2

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  8.  15h

    Yes. Mobile is increasingly enabling new options for those who work in the field.

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  9.  15h

    Thanks for yet another great & your kind mentions & RTs. Have a great evening. Thanks for the reminder

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  10.  15h

    good example.

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  11.  15h

    . Social media & mobile are 2 critical ingredients of delivering outstanding which can maximise £££.

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  12.  15h

    We’re winding down here on . Any final thoughts before you head off to watch World Cup?

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  13.  15h

    Very good use of mobile in brands was with around the world, and updating to and

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  14.  15h

    and for us it is increasingly about frontline service delivery

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  15.  15h

    When I see people do it wrong I say it to their face that they have to look for another job!

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  16.  15h

    For us mobile and social are often about the snatched conversations with our supporters and beneficiaries…little nuggets

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  17.  15h

    Of course : Quantified Self: Meet the Quantified Employee

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     15h

    True social media is a about being social. LCD: Listen, Communicate, Discover.

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  19.  15h

    I see people do it wrong all the time, and brands pump out marketing to followers non-stop.

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  20.  15h

    Sadly you are right despite the fact that social media is nothing other than common sense.

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  21.  15h

    T-minus 11 min to kick off. Last topic: What can cos. working in mobile-saturated but not smartphone friendly areas do w/mobile?

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  22.  15h

    . did a good job of popup restaurant to pay with photo of food. Good way to make customer brand advocate

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  23.  15h

    Spot on Collaboration is the future competition & to promote your best content you got to engage.

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  24.  15h

    Read quote other day-consumers never been more connected but its harder connect with them -mobile apps need have purpose&function

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  25.  15h

    Yup. Don’t treat as a broadcast channel. It’s 2 (or more) way comms.

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  26.  

     

     15h

    It entirely depends on company. Mine is media, new system to approve content on device, and automate deployment.

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  27.  15h

    A4: Start out at natural kick-offs – e.g. large events where people gather in person, find good hooks to get them on

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  28.  15h

    I can do that with my phone though , public group shots etc ? And the glass doesn’t record continually

     Stenson Fields

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  29.  15h

    Exactly And what’s more, innovation is the product of differences & it is all about people & their passion.

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  30.  15h

    You could prepare pics, infographics, etc, to support the questions

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  31.  15h

    Mobile apps no longer standalone entities-need be integrated into business model brand to build closer relationships&drive biz

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  32.  15h

    Far too often misunderstood as channel and all becomes ‘salespeak’

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  33.  15h

    Very true I personally use for announce weekly topics for my chat & it works well!

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  34.  15h

    Can you send a link to the article? Would be great to read. Thanks

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  35.  15h

    all very good ideas!

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  36.  15h

    A3.5: What AREN’T the merits? 🙂 Has to be default, perhaps soon the first design criteria, before desktop.

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  37.  15h

    But what if I’m not a user and you’re filming me with your Glass? Getting a bit off topic now, I know.

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  38.  15h

    Tech is only as effective as the person operating it, so happy to concur

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  39.  15h

    T4: What are the best strategies for companies looking to use mobile and for brands to engage with stakeholders via mobile?

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  40.  15h

    …yep that’s true

     Stenson Fields

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  41.  15h

    Difficult to do so without making infographics, funny faces, and memes on the fly

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  42.  15h

    or link through hangouts for real time onlline programme

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  43.  

     

     15h

    True To understand your consumer habits/behaviour you got to listen to them & engage in their conversation

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  44.  15h

    Read article how QS also changing workplace-study employee emails & patterns who are connectors and what leads high performance

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  45.  15h

    Start by adding images. Next, turn it into a visual story (perhaps with auto-generated images).

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  46.  15h

    . like this!

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  47.  15h

    now purely tech lol

     Stenson Fields

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  48.  15h

    use instagram, video etc to make it like you are in the room/venue/location etc

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  49.  15h

    for some it’s worrying but as a user I’m happy to share in order to get better results, service, experiences etc

     Stenson Fields

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  50.  15h

    ha ha Specifically for the content does not match up to Facebook/Instagram/Pinterest

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  51.  15h

    . how do you make a twitter chat visually engaging?

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  52.  15h

    . hopefully not somebody else’s eyeballs!

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  53.  15h

    can see that on the horizon! Like Amazon

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  54.  15h

    well I can’t wait, I’m ready to implant stuff into my body lol 🙂

     Stenson Fields

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  55.  15h

    audience segmented content, ibeacon technology, AI, location based outreach – the power of learning consumer habits

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  56.  15h

    T3.5: What are the merits of mobile-optimised websites?

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  57.  15h

    . Tech meant to make life & comms simpler but it seems its purpose confused by many sadly!

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  58.  15h

    . We’re not visually engaging? :’-(

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  59.  

     

     15h

    I am waiting not for predictive analytics but predictive customer service – knows what I want before me

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  60.  15h

    biggest battle being fought by and over market globally. New battlefield

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  61.  15h

    There’s definitely some potential privacy issues with Glass!

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  62.  15h

    . Well the Gap did thing Tom Cruise was called Mr Yakamoto….kidding tho, could be amazing, could also be scary!

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  63.  15h

    or other twitter chats ( for example) aren’t very visually engaging, but can be very effective.

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  64.  15h

    The same goes for that allow you to do the same as Nike fuel band and track GPS.

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  65.  15h

    no no no … Awesome 🙂 it means customer service will be incredible right?

     Stenson Fields

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  66.  15h

    . really? What’s next?

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  67.  15h

    we couldn’t be further away. We haven’t even touched the surface of mobile comms yet

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  68.  15h

    We expect too much of tech forget that human created it 😉 3 Ps of success in comms: People, People, People.

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  69.  15h

    . scary….

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  70.  15h

    . that’s a good one! Stuff like and Nike Fuelband is changing fitness

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  71.  15h

    I think it’s arrived, GoogleGlass can already recognise a customer & present buying history some great US eg’s already

     Stenson Fields

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  72.  15h

    There are some technologies on the horizon with hud-like displays, but not quite Minority Report. I hope and wait

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  73.  15h

    Technology which enables individuals to track&monitor every detail their life for self improvement ie quantified self increase

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  74.  15h

    haha That is a desperate appeal to become PC 😉

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  75.  15h

    And I totally agree with you both You may like Social media story:

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