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July 1, 2014 Transcript of #CommsChat on mobile communications
This week on #CommsChat we covered mobile engagement, technology and communications. We discussed why mobile engagement is so important to the modern brand and thought of ways that businesses can improve their mobile offering.
Here are some of the highlights:
- @arl24 Need to think about target audience. Are they hungry for conversation and content no matter where or when?
-
@PhilRumens With mobile device usage set to overtake desktop/laptop use, it’s important for every sector.
- @haydenascott Mobile is now becoming very important in #PR as live tweeting an event is considered the norm, not to mention 24/7 world
- @TimElliottUK I’ve noticed a move to html5 sites in place of apps, especially with the interactive or gaming features it has
- @NafisaNathani Mobile apps no longer standalone entities-need be integrated into business model brand to build closer relationships&drive biz
To read the whole conversation see below:
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