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March 12, 2013 Transcript of #CommsChat on media relations

Last week, we featured author of The M-Factor: Media Confidence for Business Leaders and Managers, Tom Maddocks (@tommaddocks1) on #CommsChat. We discussed various aspects of media relations from crisis comms to social media. Take a look at some of our highlighted tweets below and check out Tom’s book via the link above.
@Maxim_PR ‘No comment’ is probably one of the biggest mistakes – makes you look guilty or like you’ve something to hide

@tommaddocks1 I think there’ll always be a need for stories!! Have to be relevant to stand out tho’, not self serving

@Helenw7 means a consistent two-way dialogue with audience-if things so go wrong – trust and what you stand for is already est.

@tommaddocks1 Often co’s don’t realise their ‘key msgs’ sound same as everyone else’s, don’t differentiate themselves.

@PeterMBarrett Yes strategy changes in crisis, but hopefully that’s been planned for. Hard work should be long done by time it all goes wrong

@AllthingsIC A4) If you fail to prepare for a crisis, prepare to fail. Always work you can do. Yes unexpected happens, but can plan some

And the full transcript:

 

  

 Cheers  and , night all!#commschat -9:00 PM Mar 11th, 2013

  

 RT : This has been an interesting hour! But, sadly, that’s all the time we have tonight. #commschat -9:00 PM Mar 11th, 2013

  

 Thanks all! Follow me on twitter for regular media tips, more at http://t.co/uHjSkUdDnK … #commschat -9:00 PM Mar 11th, 2013

  

 SM v useful in mrelations providing you remember its only a channel/vehicle. Must be underpinned by genuine relationship/dialogue #commschat -9:00 PM Mar 11th, 2013

  

  thanks for a great #commschat -9:00 PM Mar 11th, 2013

  

 A hearty thanks to . Don’t forget to check out his book, the M-factor, out now on Amazon http://t.co/j5alsc01XA#commschat -9:00 PM Mar 11th, 2013

  

 This has been an interesting hour! But, sadly, that’s all the time we have tonight. #commschat -8:59 PM Mar 11th, 2013

  

  thanks for the . Do you know Prof. Tom Watson? He’s the founder of the  conference. #commschat-8:58 PM Mar 11th, 2013

  

  It’s another route in! However it’s usually most effective when a trusted relationship is already formed with Journo! #commschat -8:57 PM Mar 11th, 2013

  

 Hi  🙂 Yes absolutely essential – can’t pull in different directions, particularly in times of crisis/scrutiny.#commschat -8:57 PM Mar 11th, 2013

  

   true – lots of similar examples. Must make it harder for them to use Twitter etc #commschat-8:56 PM Mar 11th, 2013

  

 Try to follow the key journalists in your field, only reply to them when you have something actually of value to add #commschat-8:56 PM Mar 11th, 2013

  

 An example of a new journo friend made thru SM! >> RT:  I’m interested, I’m interested! *waves arm in air* #commschat -8:55 PM Mar 11th, 2013

  

  back to one of my favourite topics integrated communication across channels, internal, external, stakeholders etc #commschat -8:55 PM Mar 11th, 2013

  

 A5) Agreed, sm is part of the mix. Key is to align info internally and externally as joined up comms with cust + employees#commschat -8:54 PM Mar 11th, 2013

  

  Twitter also used for case study requests in consumer journalism, money pages etc which I know quite well #commschat -8:54 PM Mar 11th, 2013

  

   And in healthcare!#commschat -8:54 PM Mar 11th, 2013

  

   we’ve done similar – clients learnt some interesting lessons! #commschat -8:54 PM Mar 11th, 2013

  

  I’m interested, I’m interested! *waves arm in air* #commschat -8:54 PM Mar 11th, 2013

  

  Exactly, but if you look at – she has achieved a ‘celebrity’ status of journalism.. #commschat -8:53 PM Mar 11th, 2013

  

 Which is why it’s important to use all channels to communicate with journalists – they like different methods so get to know them #commschat -8:53 PM Mar 11th, 2013

  

  Absolutely! Managing that change & transition got to be very careful yet creative to ensure future success.#commschat -8:53 PM Mar 11th, 2013

  

  Monitoring social media opinion becomes ever more significant, as well as, selective but comprehensive media briefings #commschat -8:53 PM Mar 11th, 2013

  

  It’d make sense, as it is really delicate topic. #commschat -8:53 PM Mar 11th, 2013

  

   using BC theatresports is fun (and effective). The press are at the door, you have to answer now! Prepared? #commschat -8:53 PM Mar 11th, 2013

  

  get to see their interests and you can taylor stories to their needs #commschat -8:53 PM Mar 11th, 2013

  

  Agreed. SM so often used by journos as source of case studies/empirical proof, esp in political #PR.#commschat -8:53 PM Mar 11th, 2013

  

   completely agree. monitoring is essential & don;t change messaging too much #commschat -8:52 PM Mar 11th, 2013

  

 RT :  an ever-developing role! Social media is increasingly important but cant be sole comms channel!#commschat -8:52 PM Mar 11th, 2013

  

 Social media with journos – some relationships built & greatly improved because of it, some journos still not interested#commschat -8:52 PM Mar 11th, 2013

  

   My point before. Precisely. It does work well. #commschat -8:51 PM Mar 11th, 2013

  

   Absolutely, you can learn what stories will be of interest – further than their #Gorkanaprofile! #commschat -8:51 PM Mar 11th, 2013

  

 A4) Article from my blog archive re: ‘snow comms’ prep:http://t.co/vD6pQludoK #commschat -8:51 PM Mar 11th, 2013

  

  an ever-developing role! Social media is increasingly important but can’t be sole comms channel! #commschat-8:51 PM Mar 11th, 2013

  

 SM: some journalists now shout out for case studies etc via Twitter. Those not following the right conversations are missing out. #commschat -8:51 PM Mar 11th, 2013

  

  totally agree – you have to be agile to deal with things but that is same for every day #commschat -8:50 PM Mar 11th, 2013

  

  I think it is a wonderful way of building a relationship ahead of submission. More insight into the person#commschat -8:50 PM Mar 11th, 2013

  

 RT :  exactly – and what would we say, who would we say it to and when? #commschat -8:50 PM Mar 11th, 2013

  

    Fake it until you make it…. #commschat -8:50 PM Mar 11th, 2013

  

 RT : and finally: What role does social media play when communicating with journalists? #commschat -8:50 PM Mar 11th, 2013

  

  As part of research, see what they say, get them to talk to you. It works! #commschat -8:50 PM Mar 11th, 2013

  

  exactly – and what would we say, who would we say it to and when? #commschat -8:50 PM Mar 11th, 2013

  

  Remember; ‘no plan survives contact with the enemy’. Plan yes, but stay aware & flexible. Situation can rapidly change #commschat -8:49 PM Mar 11th, 2013

  

  Not everyone comes in via a qualification tho? On the other hand Kindle etc may improve writing..by reading more #commschat -8:49 PM Mar 11th, 2013

  

    I think people are just scared of it! Brands need to act confidently!#commschat -8:49 PM Mar 11th, 2013

  

  absolutely! #commschat -8:49 PM Mar 11th, 2013

  

 and finally: What role does social media play when communicating with journalists? #commschat -8:49 PM Mar 11th, 2013

  

   Hah! I would consider myself the new generation… only 23! But the level of skill has decreased! #commschat -8:49 PM Mar 11th, 2013

  

  Agree 100%. Also often an internal engagement part to it, saying ‘Now imagine if this did happen. What would we do?’#commschat -8:48 PM Mar 11th, 2013

  

    Definitely. I just wonder if it’s not done coz risk is not taken seriously. #commschat-8:48 PM Mar 11th, 2013

  

  definitely – those decisions should all be made way before a crisis actually occurs #commschat -8:48 PM Mar 11th, 2013

  

  How define a crisis? I find a crisis for one in-house PR to be ‘just a bad hair day’ for another.. #commschat-8:48 PM Mar 11th, 2013

  

 A4) If you fail to prepare for a crisis, prepare to fail. Always work you can do. Yes unexpected happens, but can plan some#commschat -8:47 PM Mar 11th, 2013

  

   Bit unfair?People coming into industry req 2 have qualifications+skills which would incl spelling?#commschat -8:47 PM Mar 11th, 2013

  

  need a crisis team, plan and immediate client/ board sign off on strategy #commschat -8:47 PM Mar 11th, 2013

  

 RT : Often co’s don’t realise their ‘key msgs’ sound same as everyone else’s, don’t differentiate themselves.#commschat -8:47 PM Mar 11th, 2013

  

   Interesting. Do you think it should change or be managed? How? #commschat -8:47 PM Mar 11th, 2013

  

 RT : Some of it depends what you class as a crisis – operational, reputational can be many things #commschat–Yes, v true. -8:47 PM Mar 11th, 2013

  

 Planning for a crisis is essential. Have a comms plan in place and make sure it’s been rehearsed #commschat -8:47 PM Mar 11th, 2013

  

 MT :  Absolutely, surely a crisis strategy just an extension to an everyday media strategy #commschat -8:46 PM Mar 11th, 2013

  

 Almost universally a lack of preparation that hinders good crisis response, not a lack of ability/creativity/resources#commschat #PR -8:46 PM Mar 11th, 2013

  

   it sure is! Think that’s where many brands fall short! #commschat -8:46 PM Mar 11th, 2013

  

 Some of it depends what you class as a crisis – operational, reputational can be many things #commschat -8:46 PM Mar 11th, 2013

  

   Absolutely, surely a crisis strategy is just an extension to an everyday media strategy#commschat -8:45 PM Mar 11th, 2013

  

 Need to comm business continuity plan channels constantly e.g. phone line for bad weather/site closure reminders all year round#commschat -8:45 PM Mar 11th, 2013

  

  A crisis isn’t always predicable but Comms strategy/relationships/infrastructure should be in place to cope#commschat -8:45 PM Mar 11th, 2013

  

  Yes, speed of the essence in a crisis, you need to be really sorted beforehand re. ‘who does what’ etc.#commschat -8:45 PM Mar 11th, 2013

  

  I think they were taking “the medium is the message” too literally! #commschat -8:45 PM Mar 11th, 2013

  

  The media onslaught & insatiable demand for news often drives & dictates how brands react to a crisis! I.e Horse meat! #CommsChat -8:44 PM Mar 11th, 2013

  

  not drastically. A good strategy will take into consideration any potential crisis & a response plan will be ready!#commschat -8:44 PM Mar 11th, 2013

  

  phew! Just can’t believe anyone would think that was acceptable #commschat -8:44 PM Mar 11th, 2013

  

 Same applies in a crisis: speed, honesty, clear communication with all the right audiences at the right time#commschat -8:43 PM Mar 11th, 2013

  

 RT :  if you do the hard work in the quieter times you should reap the benefits during a crisis#commschat -8:43 PM Mar 11th, 2013

  

 RT : Crisis: Many biz have still not properly incorporated the media element into their business continuity planning #commschat -8:43 PM Mar 11th, 2013

  

  Maybe it is just us,new gen don’t put so much store on the spelling? But for me writing remains critical#commschat -8:43 PM Mar 11th, 2013

  

 Yes strategy changes in crisis, but hopefully that’s been planned for. Hard work should be long done by time it all goes wrong#commschat -8:43 PM Mar 11th, 2013

  

  Should there not be a separate strategy for crisis comms? #commschat -8:43 PM Mar 11th, 2013

  

   It really is! Good written communication is just as important as spoken #commschat -8:41 PM Mar 11th, 2013

  

 RT : Let’s shift a bit to look at crisis mgmt: Should media relations strategies change when managing a crisis?#commschat -8:41 PM Mar 11th, 2013

  

 Crisis: Many businesses have still not properly incorporated the media element into their business continuity planning#commschat -8:41 PM Mar 11th, 2013

  

 +1 RT   Absolutely and I may sound like a broken record… but depends on how it’s written!#commschat -8:41 PM Mar 11th, 2013

  

  Definitely, especially with social media. Co’s should speak first and direct to a website or phone number as well#commschat -8:41 PM Mar 11th, 2013

  

  Don’t worry it wasn’t you 🙂 #commschat-8:41 PM Mar 11th, 2013

  

 Evening all, going to be taking part in #commschat for the (final) 20 mins. Join in using the hashtag #commschat -8:40 PM Mar 11th, 2013

  

  if you do the hard work in the quieter times you should reap the benefits during a crisis #commschat -8:40 PM Mar 11th, 2013

  

  Maybe it is a generational thing, as the new gen make it to CEO it will change #commschat just in transition -8:40 PM Mar 11th, 2013

  

 Shocking! >> MT :  writing is becoming a lost art…actually got a release that had txt speak!!!#commschat -8:40 PM Mar 11th, 2013

  

  Wow… I love my phone but what’s it done to the english language is ridiculous! #commschat -8:40 PM Mar 11th, 2013

  

 Let’s shift a bit to look at crisis mgmt: Should media relations strategies change when managing a crisis? #commschat -8:39 PM Mar 11th, 2013

  

  Sooner or later they have to if they want to survive! Time to get back to basics & keep things simple. #commschat-8:39 PM Mar 11th, 2013

  

  Agreed on need to avoid scatter gun! Influencer marketing such a growth area – shows need for strategic approach #commschat -8:39 PM Mar 11th, 2013

  

  I couldn’t agree more…writing is becoming a lost art…actually got a release that had txt speak!!!#commschat -8:39 PM Mar 11th, 2013

  

    Definitely!#COMMSCHAT -8:38 PM Mar 11th, 2013

  

  Agree and often not only the what…but also they how and why messaging? #commschat -8:38 PM Mar 11th, 2013

  

    Sure. Only saying that there’s so much of that around! #commschat -8:37 PM Mar 11th, 2013

  

 RT : Often co’s don’t realise their ‘key msgs’ sound same as everyone else’s, don’t differentiate themselves.#commschat -8:37 PM Mar 11th, 2013

  

    Absolutely and I may sound like a broken record… but depends on how it’s written!#commschat -8:37 PM Mar 11th, 2013

  

   Culture, psychology & personality are important factors to consider; but they may emrace it a bit later. #commschat -8:36 PM Mar 11th, 2013

  

 Good to get alignment from senior team on what key msgs should be, often disagreement between silos/divisions. Message workshop? #commschat -8:36 PM Mar 11th, 2013

  

  agree re relevance. Link to events, hot topics, community opinion dividers. What are people already talking about? #commschat -8:36 PM Mar 11th, 2013

  

  Careful & strategic media targeting, rather than scatter gun approach! Key messages: be unique, be relevant, be bold! #CommsChat -8:35 PM Mar 11th, 2013

  

    Sadly, ‘human interest’ is also taken as ‘gossip’… #commschat -8:35 PM Mar 11th, 2013

  

 MT : Brand publicity & strategic comms two different professions,Bournemouth Unis Prof Tom Watsonhttp://t.co/NFRyO5mlWd #commschat -8:34 PM Mar 11th, 2013

  

  100%….but do you think companies actually give it the same weight…I mean in general? #commschat not u and me!! -8:34 PM Mar 11th, 2013

  

 RT : Often co’s don’t realise their ‘key msgs’ sound same as everyone else’s, don’t differentiate themselves.#commschat -8:34 PM Mar 11th, 2013

  

 RT : Often cos dont realise their key msgs sound same as everyone elses, dont differentiate themselves.#commschat -8:33 PM Mar 11th, 2013

  

 Often co’s don’t realise their ‘key msgs’ sound same as everyone else’s, don’t differentiate themselves. #commschat -8:33 PM Mar 11th, 2013

  

   true – definitely not ignoring it but some businesses and journos still not embracing social.#commschat -8:33 PM Mar 11th, 2013

  

 RT : Relevance. Make your news topical, interesting and people-focused. Sound obvious but sometimes hard to achieve! #commschat -8:33 PM Mar 11th, 2013

  

 Brand publicity & strategic comms are two different professions, says Bournemouth Uni’s Prof Tom Watsonhttp://t.co/7FYp6cJmwh #commschat -8:33 PM Mar 11th, 2013

  

   very true – seen some great stories lost in dull writing #commschat -8:32 PM Mar 11th, 2013

  

  Relevance. Make your news topical, interesting and people-focused. Sound obvious but sometimes hard to achieve!#commschat -8:32 PM Mar 11th, 2013

  

  sure, no question. #commschat -8:32 PM Mar 11th, 2013

  

  I reckon it depends a lot on the size of the company. Brainstorming is not always a good idea, if that’s what you mean #commschat -8:31 PM Mar 11th, 2013

  

    sorry – doesn’t always come across on Twitter! Yes, sadly think some people do think that way. #commschat -8:31 PM Mar 11th, 2013

  

   And being a good writer – the best ‘story; poorly written will still achieve little pick up! #commschat-8:31 PM Mar 11th, 2013

  

   Agreed that not everything but a major thing that cannot be ignored, it is an important source.#commschat -8:31 PM Mar 11th, 2013

  

 Key msgs: I suggest a list of Q’s for co’s to ask themselves: where they are doing some’g different in the market,pioneering etc #commschat -8:31 PM Mar 11th, 2013

  

 RT : In making news more interesting for journos, T3 is: How should a business develop key messages?#commschat -8:30 PM Mar 11th, 2013

  

  careful planning & concise strategies! Also making sure your strategy is communicated to all the team!#commschat -8:30 PM Mar 11th, 2013

  

    Absolutely agree with both. #commschat -8:29 PM Mar 11th, 2013

  

 True – something we can help with >> MT : the problem is getting people in an organisation to see what ‘The Story’, is.#commschat -8:29 PM Mar 11th, 2013

  

    tongue was firmly in cheek 😉 think many may still think that way #commschat -8:29 PM Mar 11th, 2013

  

  Without a doubt digital is part of comms.#commschat -8:29 PM Mar 11th, 2013

  

   Too true. #commschat-8:28 PM Mar 11th, 2013

  

  accept your point. But I suspect the worst offenders re. dull press releases tend to get deleted unopened more often.. #commschat -8:28 PM Mar 11th, 2013

  

 In making news more interesting for journos, T3 is: How should a business develop key messages? #commschat -8:28 PM Mar 11th, 2013

  

    Yup, to get their collaboration too. #commschat -8:28 PM Mar 11th, 2013

  

    I think a big part of a PR/Comms role is to be a champion for stories, real experiences etc#commschat -8:27 PM Mar 11th, 2013

  

  No need to write off the power of traditional media, it’s about finding the balance as the media is on#socmed too. #commschat -8:27 PM Mar 11th, 2013

  

  unless you’ve got a brill PR agency that get it of course! #commschat -8:27 PM Mar 11th, 2013

  

  It also has to transpire throughout all your comms copy. #commschat I’m tasked with something similar too.-8:27 PM Mar 11th, 2013

  

    hmmm don’t really agree with that – bad publicity can ruin a business #commschat-8:27 PM Mar 11th, 2013

  

   then it should be verbalised first. If going in blind with a boring release, it will get deleted! #commschat -8:26 PM Mar 11th, 2013

  

  no, not saying they’re always fascinating! eg new appointments etc but they still get nibs in right publications#commschat -8:26 PM Mar 11th, 2013

  

  True, creativity & personality such big differentiators. Often why the best #PR work doesn’t alwys come from PRs! #commschat -8:26 PM Mar 11th, 2013

  

    so why try – just be honest with bosses #commschat -8:26 PM Mar 11th, 2013

  

    the old saying comes to mind ‘no such thing as bad publicity’ #commschat -8:25 PM Mar 11th, 2013

  

    the problem is getting people in an organisation to see what a story, or even ‘The Story’, is.#commschat -8:25 PM Mar 11th, 2013

  

  Maybe you write brilliant press releases, but you should see some of the tripe that arrives into editors’ inboxes… #commschat -8:25 PM Mar 11th, 2013

  

  I always like the concept of storytelling round- The Problem, The Product, Solution, How it works #commschat-8:25 PM Mar 11th, 2013

  

  we have given the story over to the public – community reporters #mygmp http://t.co/0d9Tw1DS22 #commschat-8:25 PM Mar 11th, 2013

  

  yup! #commschat -8:24 PM Mar 11th, 2013

  

 RT :   thats where personality comes in to play! #commschat -8:24 PM Mar 11th, 2013

  

   ok – agree to an extent. But if they get coverage, is that wrong? #commschat -8:24 PM Mar 11th, 2013

  

    I like the idea of ‘telling a story’, coz it’s effective. Corps do not understand that yet.#commschat -8:23 PM Mar 11th, 2013

  

   for many they are reluctant to be honest with employers/businesses to say dull story = dull release #commschat -8:23 PM Mar 11th, 2013

  

  Very true! #commschat -8:23 PM Mar 11th, 2013

  

   that’s where personality comes in to play! #commschat -8:23 PM Mar 11th, 2013

  

  Any smart PR should identify the influential bloggers in their area and follow/interact where appropriate#commschat -8:23 PM Mar 11th, 2013

  

 I have to 2nd this MT  Tell me about it.Truthfully a lot of PRs write catatonicly dull press releases too Im afraid! #commschat -8:22 PM Mar 11th, 2013

  

  Smart use of media can be based on transparency & authenticity; these lead to building trust & credibility.#commschat -8:22 PM Mar 11th, 2013

  

   Not all is about good links back. #commschat -8:22 PM Mar 11th, 2013

  

 RT :  brand awareness and trust. Telling your story through the media is still essential. #commschat -8:22 PM Mar 11th, 2013

  

   ditto dev sector, bloggers often more influential than traditional media depending on targets #commschat -8:21 PM Mar 11th, 2013

  

 🙁  I get a sinking feeling that your definition of “PR” relates ONLY to media relations and marketing PR. So sad.#commschat -8:21 PM Mar 11th, 2013

  

 Yep! >> RT :  brand awareness and trust. Telling your story through the media is still essential.#commschat -8:21 PM Mar 11th, 2013

  

   I’m not sure about that. To me, they fulfill different functions. #commschat -8:21 PM Mar 11th, 2013

  

   absolutely it does! And not a completely fabricated one at that! #commschat -8:21 PM Mar 11th, 2013

  

  Tell me about it. But truthfully a lot of PRs write catatonicly dull press releases too I’m afraid! #commschat -8:21 PM Mar 11th, 2013

  

   on this same vein all your employees should be your advocates whether bloggers or on other SM#commschat -8:21 PM Mar 11th, 2013

  

  absolutely they should. We work primarily in the interiors industry & groups like #BlogTour have had a big impact!#commschat -8:21 PM Mar 11th, 2013

  

  I agree…the challenge for small biz CEO’s though is we can offer individuality but not good links back?#commschat -8:20 PM Mar 11th, 2013

  

  anyone who writes off traditional media is plain nuts . Way more power than you understand. Maybe more. #commschat -8:20 PM Mar 11th, 2013

  

  brand awareness and trust. Telling your story through the media is still essential. #commschat -8:20 PM Mar 11th, 2013

  

   Having a decent story helps.#commschat -8:20 PM Mar 11th, 2013

  

 Problem – #PR often lower seniority, so can be hard to resist senior leaders who want dull press releases. Need #comms on boards #commschat -8:20 PM Mar 11th, 2013

  

 Agreed – social isn’t everything >> MT : it’s much too soon to write off the power of traditional media! #commschat -8:20 PM Mar 11th, 2013

  

  I think it depends on sector, #fashion &#beauty bloggers are extremely influential and possibly a better target!#commschat -8:19 PM Mar 11th, 2013

  

 Hi all, apologies for my lateness to tonight’s conversation. Interesting discussion. #commschat -8:19 PM Mar 11th, 2013

  

  totally agree, silo mentality is everywhere… #commschat -8:19 PM Mar 11th, 2013

  

   yes, all else follows – sales, recruitment, whatever your desired outcomes. Media equals opportunity #commschat -8:19 PM Mar 11th, 2013

  

  I agree…but not sure that comms see digital as a media source? They may mass mail but thats not comms?#commschat -8:19 PM Mar 11th, 2013

  

  I think for small biz, bloggers might be more effective as they cultivate a more niche (but loyal!) audience, no?#commschat -8:18 PM Mar 11th, 2013

  

  Yes, but it’s much too soon to write off the power of traditional media! #commschat -8:18 PM Mar 11th, 2013

  

  Vital #PR ability isn’t siloed in org. Everything in modern corp management points to cross-integration of skills #commschat -8:18 PM Mar 11th, 2013

  

   very true. Simple research needed. And really helps with tone #commschat -8:18 PM Mar 11th, 2013

  

 Business benefits – getting your name out there, be the one the media comes to for informed comment – builds trust with customers #commschat -8:18 PM Mar 11th, 2013

  

   Reaching the right people, at the right time, with the right message #Commschat -8:18 PM Mar 11th, 2013

  

  means a consistent two-way dialogue with audience-if things so go wrong – trust and what you stand for is already est. #commschat -8:18 PM Mar 11th, 2013

  

 Should comms now be talking to key bloggers as well as trad media or does trad still give best route? Esp small biz?#commschat -8:17 PM Mar 11th, 2013

  

 Exactly! RT   simple – an enhanced reputation! It’s what every great brand should strive for.#commschat -8:17 PM Mar 11th, 2013

  

   Today’s media is social media, managed, monitored & broadcasted by customers! #commschat-8:16 PM Mar 11th, 2013

  

  sales copy vs media copy? Yes, a ‘key message’ is not the same as a ‘story’ #commschat -8:16 PM Mar 11th, 2013

  

 RT : Well, let’s take a look at T2: What are the business benefits to smart use of the media? #commschat -8:16 PM Mar 11th, 2013

  

  simple – an enhanced reputation! It’s what every great brand should strive for. #commschat -8:16 PM Mar 11th, 2013

  

  a big problem when editors in the approval process edit out the “so what?” points leaving a bland company profile #commschat -8:16 PM Mar 11th, 2013

  

   I often wonder if people know which media they need to talk to, what mags, etc. #commschat -8:15 PM Mar 11th, 2013

  

   good point – trust and honesty #commschat -8:15 PM Mar 11th, 2013

  

 Not knowing how to differentiate sales copy from media relations copy! #commschat -8:15 PM Mar 11th, 2013

  

 Business benefits include ability to set the agenda, the elusive ‘thought leadership’ … and maybe sometimes selling products!#commschat -8:15 PM Mar 11th, 2013

  

  trust #commschat -8:15 PM Mar 11th, 2013

  

  agreed. Especially when the news is non-news. You know, like producing a new widget or mousetrap. 😉#commschat -8:15 PM Mar 11th, 2013

  

  for me simple if we can’t get media right then we can’t get messages to the public and need their help to solve crime #commschat -8:15 PM Mar 11th, 2013

  

  “we don’t comment on unannounced products”… thereby acknowledging there is an unannounced product.#commschat #prmistake -8:15 PM Mar 11th, 2013

  

 Agree with all three >> RT : Efficiency, speed & personality are the key to good relations!! #commschat -8:15 PM Mar 11th, 2013

  

 Well, let’s take a look at T2: What are the business benefits to smart use of the media? #commschat -8:14 PM Mar 11th, 2013

  

  Yes, this is something I really have to work on with the senior guys quite often when I’m coaching! #commschat-8:14 PM Mar 11th, 2013

  

  I think mistakes include being too slick and not having the courage to go “off message.” #commschat -8:14 PM Mar 11th, 2013

  

 RT : Efficiency, speed & personality are the key to good relations!! #commschat -8:14 PM Mar 11th, 2013

  

 2 mistakes often made – over-reliance on jargon &, linked to that, being ‘certain’ that your ‘news’ is interesting to audiences. #commschat -8:13 PM Mar 11th, 2013

  

  Clear idea behind. #commschat -8:13 PM Mar 11th, 2013

  

  true, they seem to be suggestions rather than errors… #commschat -8:13 PM Mar 11th, 2013

  

 RT : Tonight’s ‏ is on media relations with author  tonight 8-9pm GMT#commschat http://t.co/Ev36sNtt5s -8:13 PM Mar 11th, 2013

  

 RT : Clear audience, tone of voice, and confidence seem to be big ones for everyone. Anyone have any others?#commschat -8:13 PM Mar 11th, 2013

  

  couldn’t agree more but some clients would rather miss an opportunity than not have full approval process.#commschat -8:12 PM Mar 11th, 2013

  

 Hello #commschat 🙂 -8:12 PM Mar 11th, 2013

  

  are those mistakes?! #commschat -8:12 PM Mar 11th, 2013

  

 RT :  This is why it’s so important to get the senior team understanding the media, not just the PR team #commschat -8:12 PM Mar 11th, 2013

  

 Hello! How’s everyone tonight? #commschat -8:11 PM Mar 11th, 2013

  

 Hello all at #commschat. Sorry I’m a bit late… -8:11 PM Mar 11th, 2013

  

 RT :  This is why its so important to get the senior team understanding the media, not just the PR team #commschat -8:11 PM Mar 11th, 2013

  

  I agree personality is the fuel…but how do you ensure your story stands out to what media needs?#commschat -8:11 PM Mar 11th, 2013

  

 RT : Tonight’s ‏ is on media relations with author  tonight 8-9pm GMT#commschat http://t.co/E1YzbCqGrO -8:11 PM Mar 11th, 2013

  

 Clear audience, tone of voice, and confidence seem to be big ones for everyone. Anyone have any others? #commschat -8:11 PM Mar 11th, 2013

  

   this is absolute key to successful comms! #commschat -8:11 PM Mar 11th, 2013

  

  This is why it’s so important to get the senior team understanding the media, not just the PR team#commschat -8:10 PM Mar 11th, 2013

  

 Hi all on #commschat tonight! -8:10 PM Mar 11th, 2013

  

 RT : ‘No comment’ is probably one of the biggest mistakes – makes you look guilty or like you’ve something to hide #commschat -8:10 PM Mar 11th, 2013

  

  Totally agree, successful brands have allowed community managers to have responsibility instead of approval processes #commschat -8:10 PM Mar 11th, 2013

  

  Definitely I coach people never to say ‘no comment’! #commschat -8:09 PM Mar 11th, 2013

  

  and you still need to know your audience not just rapid fire same story to all journos you can find on social media #commschat -8:09 PM Mar 11th, 2013

  

  I think there’ll always be a need for stories!! Have to be relevant to stand out tho’, not self serving#commschat -8:09 PM Mar 11th, 2013

  

 RT : ‘No comment’ is probably one of the biggest mistakes – makes you look guilty or like you’ve something to hide #commschat -8:09 PM Mar 11th, 2013

  

 Not just slow response, but failing to understand whole situation, dare I say lacking honesty and resorting to spin! #commschat-8:09 PM Mar 11th, 2013

  

 Efficiency, speed & personality are the key to good relations!! #commschat -8:08 PM Mar 11th, 2013

  

  hi. Martin here. I work in gov comms. I see quotes written without audience in mind. Must talk to outside world.#Commschat -8:08 PM Mar 11th, 2013

  

 RT : No comment is probably one of the biggest mistakes – makes you look guilty or like youve something to hide #commschat -8:08 PM Mar 11th, 2013

  

  Interesting topics today, I’m a #PR Exec and final year at  #commschat -8:08 PM Mar 11th, 2013

  

 Lots of people saying ‘slow response’. Totally agree but sometimes hard to get comments approved quickly #commschat. -8:08 PM Mar 11th, 2013

  

  True, we may need to add customers to that as well. Simply, comms doesn’t have to be complex! #commschat-8:07 PM Mar 11th, 2013

  

 With digital, has the need for a story changed? stories are all around, how do you get yours to stand out as CEO#COMMSCHAT -8:07 PM Mar 11th, 2013

  

 For reference: http://t.co/j5alsc01XA #commschat -8:07 PM Mar 11th, 2013

  

   there’s too many brands taking an overly cooperate attitude to SoMe still. It needs to be approachable! #commschat -8:06 PM Mar 11th, 2013

  

 ‘No comment’ is probably one of the biggest mistakes – makes you look guilty or like you’ve something to hide #commschat-8:06 PM Mar 11th, 2013

  

  also SPEED. Journalists won’t wait, particularly in age of web news. #commschat -8:06 PM Mar 11th, 2013

  

 Oops! Now you can check out the M-factor on Amazon RT: Thanks, btw book is now out, “available on amazon”#commschat -8:06 PM Mar 11th, 2013

  

  I’m  – PR ! Looking forward to #commschat -8:05 PM Mar 11th, 2013

  

 RT : Thanks, btw book is now out, “available on amazon” #commschat -8:04 PM Mar 11th, 2013

  

 I would love to know about how to start with it when new start up….#commschat -8:04 PM Mar 11th, 2013

  

 Thanks, btw book is now out, “available on amazon”#commschat -8:04 PM Mar 11th, 2013

  

  forgot #commschat hashtag, oops -8:02 PM Mar 11th, 2013

  

 So send in your thoughts on corporate media relations strategies and , it’s great to have you #commschat -8:02 PM Mar 11th, 2013

  

 As a media trainer I still see co’s making same old mistakes – slow response to journalist q’s, jargon, not preparing properly.. #commschat -8:02 PM Mar 11th, 2013

  

 Definitely tuning in to #commschat tonight, might even chip in. Topics on media relations http://t.co/bmf1aazwEF -8:02 PM Mar 11th, 2013

  

 Our first topic is straight from the book: What are the seven big mistakes companies make when dealing with the media?#commschat -8:01 PM Mar 11th, 2013

  

 We have some great topics on media relations, comms strategies, etc. Introduce yourself on 1st ref and don’t forget to use the # #commschat -8:01 PM Mar 11th, 2013

  

 I’m a former BBC Money Programme reporter, now runhttp://t.co/uHjSkUdDnK #commschat -8:01 PM Mar 11th, 2013

  

 Hi, great to be here – I wrote the book because I see so many CEOs etc who just don’t ‘get’ the media! http://t.co/ivqSfRClRJ#commschat -8:00 PM Mar 11th, 2013

  

 Hi all, Brittany here, we’re joined tonight by whose book on media relations is due out soon.#commschat -8:00 PM Mar 11th, 2013

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