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September 9, 2014 Transcript of #CommsChat on Measurement Week
In advance of AMEC’s measurement week we explored the perception of measurement and evaluation in communications and ways of proving its effectiveness. We will explore the topics further during a webinar next week, hosted by Communicate magazine and Salience Insight, and with speakers from AMEC, Ketchum, GSK and Godrej.
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@VanessakRuck With PR ROI it is vital to ensure you set clear objects, set metrics against them, and measure. Integrate, to find your ROI
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@jgombita depends where you sit. In-house focuses on reputation management; agency/consultancy is “selling” comms services.
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@jamestarbit good measurement helps communicators hold their own in an increasingly metricised boardroom. ‘I think’ to ‘I know’
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@itsandrewthomas One of the problems with the term “Barcelona Principles” is that it’s an insider term.
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@dtwchris If overall campaign aim requires ppl to take action in the ‘real world’ then you must measure results in ‘real world’
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@PRCAIngham our problem re AVEs is that. 1. They’re readily understood. 2. Clients like them
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