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February 4, 2014 Transcript of #CommsChat on language and tone of voice
Last week’s #CommsChat was a fascinating discussion of tone of voice, use of language and the ability to communicate using a company’s personality to its own benefit. We’ve selected a handful of interesting tweets. Also take a look at the full hour below, which is chock-full of insight.
- @TheWriter Because it’s what people relate to. It’s hard to feel an affinity to a logo, but words make a connection – good or bad.
- @TheWriter Start by thinking about who you are. Tone of voice isn’t a one-size-fits-all kind of thing
- @adamrubins tone of voice is everything. It’s your individuality, your character and represents your brand values
- @AllthingsIC Tone of voice increasingly being inc in branding guidelines for orgs. Reflects importance of int and ext alignment in all aspects
- @NafisaNathani Tone of voice=brand personality. Essentially people “buy into” people so humanising brand helps create authenticity&trust
- @Rob_McTaggart London Fire aims to hit young professionals & put our tongue in our cheek to get them on board & think out fire #sexsells
- @TheWriter Stay true to your brand. Who are you? Who are your audience? What’s your heritage? And stay consistent.
- @innocentdrinks: you really don’t want to bank with us. We lost our chequebook down a sofa in 2005.
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