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July 7, 2015 Transcript of #CommsChat on journalism and PR

Last night on #CommsChat we spoke about the ways that the changing nature of journalism affects PR professionals. We shared tips for engaging with journalists but also explored ways to influence outside of traditional media relations.

Read the highlights:

  •   content creation shares aspects of journalistic practice of course: that doesn’t make it journalism in its true sense
  •   not blurring, changing. PR’s job is to find influential channels, used to be journalists, rarely the case now
  •   blurred lines between journalists and all other content creators. Journalism is becoming less clearly defined
  •  T2: there are now more “niche” journalists than ever, which means PR pros need to be smarter at how they target & communicate

Read the full transcript:

 

  1. . …who often are the ones who had the best targeting strategies to begin with due to cost/time?

  2.  

    Why do we think PRs have (for the most part) not done smart targeting for the right kinds of journos?

  3.  

    Thanks for joining !

  4.  

    Good to chat, really interesting, toddler calling!

  5.  

    . As a self-professed niche journo, I agree. Find out what I’m interested in + what my magazine covers and then pitch me.

  6.  

    Topic 3: Should PRs try to act like journalists by broadcasting their own content? Or vice versa?

  7.  

    …Or this. Yes, this too.

  8.  

    . I think managing content is something PRs learn through job training or whatnot that journos don’t.

  9.  

    probably because they don’t have enough people/time!

  10.  

    What about the reverse: If journos R getting less attn/stories from PRs who R now looking to blogs, etc. What should journos do?

  11.  

    t1: it indicates that is about much more than – while media relations is still hugely important

  12.  

    tlthey have good opportunity to do that in-paper now as more feature & opinion led as news is online

  13.  

    tonight is all about the relationship between journalists and PRs – join in!

  14.  

    sorry!

  15.  

  16.  

    more opportunity for PRs too

  17.  

    Also, lovely -ers, please use the ‘‘ tag to take part when tweeting.

  18.  

    T2: Do PRs find there are fewer journalists able to cover events/news? If so what can PR professionals do about it?

  19.  

  20.  

    This Tweet is unavailable.

  21.  

    . Not a bad point. It’s not about media relations so much as influencer relations. What are lonely journos to do?

  22.  

    . I believe that! How should/have PRs changed their roles to accommodate that?

  23.  

    Think with the amount of content journalists now need for digital newsrooms they rely more on (good content from) PROs

  24.  

    . What do you think about the concept of brand journalists? Are they journalists in true sense or closer to PR?

  25.  

    A1: There’s some crazy stat about how PRs outnumber journos like 4 to 1 in the UK. What does that indicate abt the relationship?

  26.  

    Topic 1: Is the line between PR and journalism blurring?

  27.  

    So welcome ! We’ll get going with topic 1 ASAP

  28.  

    If you’re new to the chat, to participate include in your tweets. Or incur the wrath of the passive-aggressive retweeter (me)

  29.  

    We’re joined tonight by from who’ll talk about media relations and differences btw journalists + PRs

  30.  

    Evening -ers! Brittany here for an hour of comms chatting


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