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November 6, 2012 Transcript of #CommsChat on internal communications

The Guy Fawkes Night edition of #CommsChat was a rollicking hour on internal comms with guest Kerry O’Callaghan the VP of global brand communications at GlaxoSmithKline. Fireworks erupted as tweeters clashed over the role of IC and HR teams. Sparks flew when commenters debated the ability of internal comms to address company culture. For the full rundown, see below.

Some tweets that caught our eye:

@steve_murg I think at a very top level the aims of the strategy can…but the detail needs to change depending on the culture

@gsk Developing messaging and activation to excite and involve employees in our core strategies and programmes is key

@gsk Our L2012 internal comms prog engaged 86% of employees globally

@midinotes Employees are the voice and engagement mechanism for the company. Engage them and they will act as your marketers

@amandacomms employees are the frontline and the face of any organisation or brand – have to put comms to them first

@gsk #HR Not necessarily. Some aspects eg benefits should be but real internal comms is about supporting business objectives

@engagingbrand Yes but the CEO must be the true head of employee engagement, if they don’t believe then HR is a struggle

 

And the entire hours worth of tweets:

 

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