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July 4, 2017 Transcript of #CommsChat on influencer marketing

This week on #CommsChat, we were joined by Scott Guthrie to talk about influencer marketing and its growing importance in digital and social communications. We talk about which measurement and tools are available to guide companies in influencer marketing use, the sectors for which influencer marketing is is most vital and what the future holds for influencer marketing –and the companies that use it.

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