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October 21, 2015 Transcript of #CommsChat on IC and measurement

Last week we spoke about measurement, evaluation and internal communications with our very special guest Kevin Ruck from PR Academy. Here are some of the highlights.

  •  Measurement is absolutely the most important thing about IC, but infrastructure can hold us back from being able to measure
  •   It’s a tricky balance to find qualitative data without alienating the audience through endless surveys.
  •   Most of the companies I have worked with place great value on IC! But few analyze results.
  •  Q1 No, because not in most IC team’s self-interest to show that staff aren’t engaged or clear. Can’t be poacher and gamekeeper
  •  Measurement goes hand in hand with strategy. Which behaviour do we want to change?

 

 

  2.  
     Oct 19

    Thats great! Metrics are a brilliant way to get leaders onboard. Simple dashboards that work!

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    1 favorite

     

     

     

  3.  
     Oct 19

    Yup. Listening and responding better than hitting staff with ‘key messages’ and measuring ‘awareness’

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  4.  
     Oct 19

    Looking forward to getting hands-on with Newsweaver in next month or so…

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    1 retweet2 favorites

     

     

     

  5.  
     Oct 19

    generally, but takes a while to build those relationships and trust. Now I think they are more comfortable in sharing

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  6.  
     Oct 19

    exactly the approach is take – having the metrics is one thing, your strategy for sharing is another

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  7.  
     Oct 19

    Always good to check what the data you are getting is telling you and asking yourself what comms you might do differently

    1 retweet

     

     

     

  8.  
     Oct 19

    Have you been able to try out their video features. If so, how were they?

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    1 favorite

     

     

     

  9.  
     Oct 19

    Do you generally get good data from f-2-f meetings with staff?

     

     

     

  10.  
     Oct 19

    great for our dashboards which we are going to share with our leaders

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    1 favorite

     

     

     

  11.  
     Oct 19

    . I’d love to know the answer to this as well! It’s also sparked my interest.

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    2 favorites

     

     

     

  12.  
     Oct 19

    Use the numbers. If you’re asked to make a vid, and you have the metrics to show no one will watch it, show them!

     

     

     

  13.  
     Oct 19

    really well so far. Had a few teething problems at first but worked with IS to resolve

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    1 favorite

     

     

     

  14.  
     Oct 19

    Have any favourite you would suggest?

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    1 favorite

     

     

     

  15.  
     Oct 19

    Definitely need to get better but changing behaviour slowly will achieve this

    T3: Does your organisation effectively measure its IC campaigns or projects?

     

     

     

  16.  
     Oct 19

    Yes, but implementing change is difficult. Any suggestions on gradual implementations?

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  17.  
     Oct 19

    How’s Newsweaver working out for you ?

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  18.  
     Oct 19

    T3: I’ve worked places & ran campaigns where it’s happened . Listening to staff matters more than campaign measurement

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    2 retweets1 favorite

     

     

     

  19.  
     Oct 19

    T3: I see a lot more use of IC dashboards now, they really are useful to track trends.

    1 retweet2 favorites

     

     

     

  20.  
     Oct 19

    Also started to ask at the start of every project what are you hoping to achieve and then keep track

    T3: Does your organisation effectively measure its IC campaigns or projects?

    2 favorites

     

     

     

  21.  
     Oct 19

    We’ve started to do this by using measurement tools such as newsweaver

    T3: Does your organisation effectively measure its IC campaigns or projects?

    1 retweet2 favorites

     

     

     

  22.  
     Oct 19

    T2: so that means going beyond outputs such as views to outcomes such as understanding, engagement and action

    2 retweets1 favorite

     

     

     

  23.  
     Oct 19

    T1: No agree with on this re SoS. Big prob is that this is often seen as just a comms job. It isn’t

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    1 retweet1 favorite

     

     

     

  24.  
     Oct 19

    We use regular pulse checks to try and understand what’s happening across the org but support with f-2-f

    T2: How can internal comms managers use research and measurement to make practice more effective?

    1 retweet3 favorites

     

     

     

  26.  
     Oct 19

    T2: I think that research and measurement has to be linked to engagement and business objectives to show ‘effectiveness’.

    1 retweet4 favorites

     

     

     

  27.  
     Oct 19

    T2 Link results or changed behaviours to IC activity.

    1 favorite

     

     

     

  28.  
     Oct 19

    . when you say ‘run’ do you mean the heads and directors are not IC people?

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  29.  
     Oct 19

    Some cracking tweets already on tonight. Keep em coming folks

    4 favorites

     

     

     

  30.  
     Oct 19

    T2 – it helps me more effectively reach teams in other locations/countries where the culture is different to my own

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    2 favorites

     

     

     

  31.  
     Oct 19

    T2: useful to start with what you’re aiming to achieve; key part of strategy. Hard to measure right things without this

    1 retweet1 favorite

     

     

     

  32.  
     Oct 19

    A2 setting objectives and measurement methods from outset during strategic planning and establishing clear points to evaluate

    2 retweets1 favorite

     

     

     

  33.  
     Oct 19

    A2 – Know your audience. Research them, know their motivation and how they like to be communicated to.

    3 retweets2 favorites

     

     

     

  34.  
     Oct 19

    . yes, the key is in the analytics and insights that help you plan comms to achieve your objectives

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    1 favorite

     

     

     

  35.  
     Oct 19

    A2: annual surveys useful to some extent but need more regular research to understand behaviour change

    T2: How can internal comms managers use research and measurement to make practice more effective?

    1 favorite

     

     

     

  36.  
     Oct 19

    All you and measurement lovers out there, don’t forget about , happening til 9pm

    1 retweet

     

     

     

  38.  
     Oct 19

    Measurement goes hand in hand with strategy. Which behaviour do we want to change?

    2 retweets4 favorites

     

     

     

  39.  
     Oct 19

    . yes, it takes time to understand how to do the right research.

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  41.  
     Oct 19

    General question: Is when it comes to IC?

    1 favorite

     

     

     

  42.  
     Oct 19

    Think IC is still run mainly by non-IC people like HR or Marketing. Success based on activity, not metrics.

    2 retweets3 favorites

     

     

     

  43.  
     Oct 19

    Q1 No, because not in most IC team’s self-interest to show that staff aren’t engaged or clear. Can’t be poacher and gamekeeper

    1 favorite

     

     

     

  44.  
     Oct 19

    Most of the companies I have worked with place great value on IC! But few analyze results.

    1 retweet2 favorites

     

     

     

  45.  
     Oct 19

    . yes, we definitely need to focus more on outcomes that are linked to objectives to show real value.

    View conversation

    2 retweets1 favorite

     

     

     

  46.  
     Oct 19

    A1 – At CommsGap, our clients are increasingly interested in the Metrics we can provide. especially on ‘engagement’ in dialogue

    2 retweets

     

     

     

  47.  
     Oct 19Chelmsford, England

    It’s a tricky balance to find qualitative data without alienating the audience through endless surveys.

    View conversation

    1 retweet

     

     

     

  48.  
     Oct 19

    ah yes the engagement survey rules! Time to focus more on the enablers of engagement and is one of them

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    1 retweet3 favorites

     

     

     

  49.  
     Oct 19

    Another good Twitter chat to join in on tonight!

    1 favorite

     

     

     

  50.  
     Oct 19

    Re why it’s not widespread, I find that people have budget for activity but then don’t put aside resource to measure the impact

    2 favorites

     

     

     

  51.  
     Oct 19

    Measurement is absolutely the most important thing about IC, but infrastructure can hold us back from being able to measure

     

     

     

  52.  
     Oct 19

    I think it’s becoming more widespread, though still v. focused on outputs opposed to outcomes or outtakes

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    1 retweet2 favorites

     

     

     

  53.  
     Oct 19

    . agree, interest is growing and more measurement is done now

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    2 favorites

     

     

     

  54.  
     Oct 19

    A1 – Not yet. Many still think your annual engagement survey is it! There is growing realisation of the value of metrics.

    3 retweets1 favorite

     

     

     

  55.  
     Oct 19

    Good definition of and some of the topics being discussed in here:

     

     

     

  56.  
     Oct 19

    no. I believe a lot of IC is SOS (send out stuff). I wrote an IC plan today with ?? under ‘evaluation’

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    4 retweets1 favorite

     

     

     

  57.  
     Oct 19

    I think it’s becoming more widespread. Not there yet but the interest in measuring is encouraging

    First question: Is measurement in IC as widespread as it should be? Why?

    1 retweet1 favorite

     

     

     

  58.  
     Oct 19

    Tweets for next hr taken over by talking about IC measurement

    Good evening everyone, welcome to tonight’s – happy to be chatting around measurement and internal comms tonight

    1 retweet

     

     

     

  60.  
     Oct 19

    Heads up! High tweet volume coming your way – I’m participating in and you should too!

    1 retweet

     

     

     

  61.  
     Oct 19

    First question: Is measurement in IC as widespread as it should be? Why?

    1 retweet

     

     

     

  62.  
     Oct 19

    Good evening everyone, welcome to tonight’s – happy to be chatting around measurement and internal comms tonight

     

     

     


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