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January 27, 2015 Transcript of #CommsChat on gamification in internal comms
This week on #CommsChat we looked at how game-playing can improve your internal comms strategy. There was a positive reception to the trend with most believing that games can be useful for engaging employees, as well as consumers.
Here are some of the highlights:
- @steve_murg the word gamification is a fad…but the idea of motivating people to perform better isn’t!
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@Liliholl Gamification is key for appealing to millennials. Business are now making it part of their marketing/product strategies.
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@TheAppGarden natives will adopt quicker however harder to cut throught thier clutter,interest might be stronger from digital immigrants
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@steve_murg Gamification isn’t digital, it can be..but it’s isn’t automatically! So digital natives are just one audience
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@steve_murg agree, and I think most people are inherently competitive and want to be best and see a reward!
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@miss_england_19 we had a business need, without a business problem to solve gamification will fail!
Read the whole conversation here:
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