We’ll have a transcript up tomorrow and will be back with next week’s topics soon. Have a good Monday everyone! #commschat
Europe's most popular communications, PR
and media conversation
This week's chat
- #CommsChat on how brands are responding to the pandemic
- Daily #CommsChat to keep communications flowing
- #CommsChat on internal comms during the Covid-19 crisis
- #CommsChat on employees as the gatekeepers to brand reputation
- #CommsChat on the use of video in internal communications
Latest CommsBlog
- Why internal comms has a role to play in building positive employee experience
- Mailrooms, the forgotten facility?
- Digital dieting: getting the right balance of tech in our lives
- The impact of GDPR on the PR industry
- Crisis comms, definition and best practice
Tags
- #Comms
- #CommsChat
- agencies
- Awards
- B2B
- brand
- branding
- brands
- CIPR
- communications
- community management
- Content
- crisis
- Crisis Comms
- csr
- customer service
- Data
- Digital
- Diversity
- employee engagement
- engagement
- Events
- ic
- influencers
- Internal comms
- Marketing
- media
- media relations
- Mobile
- November
- October
- online comms
- PR
- PRCA
- qualifications
- reputation
- September
- Social Media
- strategy
- technology
- the future
- Transcript
- video
January 27, 2015 Transcript of #CommsChat on gamification in internal comms
This week on #CommsChat we looked at how game-playing can improve your internal comms strategy. There was a positive reception to the trend with most believing that games can be useful for engaging employees, as well as consumers.
Here are some of the highlights:
- @steve_murg the word gamification is a fad…but the idea of motivating people to perform better isn’t!
-
@Liliholl Gamification is key for appealing to millennials. Business are now making it part of their marketing/product strategies.
-
@TheAppGarden natives will adopt quicker however harder to cut throught thier clutter,interest might be stronger from digital immigrants
-
@steve_murg Gamification isn’t digital, it can be..but it’s isn’t automatically! So digital natives are just one audience
-
@steve_murg agree, and I think most people are inherently competitive and want to be best and see a reward!
-
@miss_england_19 we had a business need, without a business problem to solve gamification will fail!
Read the whole conversation here:
-
@TimElliottUK many thanks for the follow Tim! We hope you enjoyed tonights #commschat shout if you ever want to chat further! #mobile #apps
-
@CommsChat thanks for having us! signing off now but chck out this article by our CD Andy, worth a read! http://bit.ly/15lrtCB #commschat
-
That’s 9pm and our hour is up. Feel free to keep chatting, but I’m calling it a night. Thanks to @EducomWandP and all you fab #commschat-ers
-
@CommsChat do your research then test, iterate and repeat. You’ll soon know if it will work or not #commschat
-
A6: Finally, it’s measurable: always factor measurement into your planning. Use measurement from pilot to roll-out #IC #commschat
-
Okay guys, winding down here on #commschat. I’ll save the last word for our guests @EducomWandP
-
@CommsChat Great #commschat and watch out for the @gmpolice domestic abuse gamification making a serious issue easier to understand.
-
.@Bunchball Get ready! #Gamification set to revolutionize the workplace in 2015: http://ow.ly/HMaq4 @CommsChat #commschat
-
@CommsChat depends on the audience. Seems to work particularly well with younger men. See Dryathlon and H2only as examples #commschat
-
@steve_interact Very timely twitter discussion today on the #commschat tag about gamification
-
Big thank you to all the #commschat team & our brilliant moderator!We wish you all a brilliant week & thank you for all your engagements! 🙂
-
A7 @CommsChat people are inherently competitive they like to win, see progress, align with business goals = recipe for success #commschat
-
A6: Creates a memorable experience, #connects ppl with organisations & each other – #powertothepeople #commschat
-
@CommsChat @EducomWandP Thanks for all the helpful insight into gamification and communication – their trends too! #commschat #ccmkt350
-
A6: increased #engagement, embedding your messages with your ppl via a method,proven to work across-the-board (forgive the pun) #commschat
-
A7:Gamification brings an element of fun into the workplace but with practical outcomes that have true business benefit. #commschat
-
@TheAppGarden I still think strong and accurate measurement is vital to see how employees subconsciously feel and act #commschat
-
-
Fab #commschat tonight on #gamification. Here’s my post from 2013 on why gaming is here to stay for #internalcomms http://ow.ly/HYJLA
-
-
A6: 1. Engagement 2. Education 3. Employee Interaction #commschat #gamification
-
@steve_murg @CommsChat true – could have easily been #playification or #rewardification… #commschat
-
A7: We never stop #learning through play. Gratification, recognition, reward are relatively instant – bonus for the time poor #commschat
-
@steve_murg or how confident they feel to be able to speak about how they really feel #commschat
-
@CommsChat because it’s been around for years…all we’ve done is formalise it and give it a funky name #commschat
-
A5: as with anything answer the WIIFM – maybe through reward/recognition or to solve a business problem that benefits participant #commschat
-
@TheAppGarden I don’t think it’s a question of honesty…people will nearly always say what they think you want to hear #commschat
-
T7: Why do you think gamification is successful? Why is it here to stay?#commschat
-
@miss_england_19 great – may need to pick your brains after #commschat! will DM u
The App Garden 
W&P | Educom 
CommsChat 
Kirsty Marrins 
Amanda Coleman 
Kim England 
Steven Osborne 
Julien Tremblay 
Steven Murgatroyd 
Anna Lowman 
Callum Austin See what others are talking about "Brittany Golob"
Comments
No comments yet.
Leave a comment