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January 27, 2015 Transcript of #CommsChat on gamification in internal comms
This week on #CommsChat we looked at how game-playing can improve your internal comms strategy. There was a positive reception to the trend with most believing that games can be useful for engaging employees, as well as consumers.
Here are some of the highlights:
- @steve_murg the word gamification is a fad…but the idea of motivating people to perform better isn’t!
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@Liliholl Gamification is key for appealing to millennials. Business are now making it part of their marketing/product strategies.
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@TheAppGarden natives will adopt quicker however harder to cut throught thier clutter,interest might be stronger from digital immigrants
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@steve_murg Gamification isn’t digital, it can be..but it’s isn’t automatically! So digital natives are just one audience
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@steve_murg agree, and I think most people are inherently competitive and want to be best and see a reward!
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@miss_england_19 we had a business need, without a business problem to solve gamification will fail!
Read the whole conversation here:
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@TimElliottUK many thanks for the follow Tim! We hope you enjoyed tonights #commschat shout if you ever want to chat further! #mobile #apps
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@CommsChat thanks for having us! signing off now but chck out this article by our CD Andy, worth a read! http://bit.ly/15lrtCB #commschat
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That’s 9pm and our hour is up. Feel free to keep chatting, but I’m calling it a night. Thanks to @EducomWandP and all you fab #commschat-ers
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@CommsChat do your research then test, iterate and repeat. You’ll soon know if it will work or not #commschat
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A6: Finally, it’s measurable: always factor measurement into your planning. Use measurement from pilot to roll-out #IC #commschat
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Okay guys, winding down here on #commschat. I’ll save the last word for our guests @EducomWandP
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@CommsChat Great #commschat and watch out for the @gmpolice domestic abuse gamification making a serious issue easier to understand.
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.@Bunchball Get ready! #Gamification set to revolutionize the workplace in 2015: http://ow.ly/HMaq4 @CommsChat #commschat
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@CommsChat depends on the audience. Seems to work particularly well with younger men. See Dryathlon and H2only as examples #commschat
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@steve_interact Very timely twitter discussion today on the #commschat tag about gamification
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Big thank you to all the #commschat team & our brilliant moderator!We wish you all a brilliant week & thank you for all your engagements! 🙂
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A7 @CommsChat people are inherently competitive they like to win, see progress, align with business goals = recipe for success #commschat
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A6: Creates a memorable experience, #connects ppl with organisations & each other – #powertothepeople #commschat
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@CommsChat @EducomWandP Thanks for all the helpful insight into gamification and communication – their trends too! #commschat #ccmkt350
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A6: increased #engagement, embedding your messages with your ppl via a method,proven to work across-the-board (forgive the pun) #commschat
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A7:Gamification brings an element of fun into the workplace but with practical outcomes that have true business benefit. #commschat
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@TheAppGarden I still think strong and accurate measurement is vital to see how employees subconsciously feel and act #commschat
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Fab #commschat tonight on #gamification. Here’s my post from 2013 on why gaming is here to stay for #internalcomms http://ow.ly/HYJLA
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A6: 1. Engagement 2. Education 3. Employee Interaction #commschat #gamification
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@steve_murg @CommsChat true – could have easily been #playification or #rewardification… #commschat
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A7: We never stop #learning through play. Gratification, recognition, reward are relatively instant – bonus for the time poor #commschat
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@steve_murg or how confident they feel to be able to speak about how they really feel #commschat
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@CommsChat because it’s been around for years…all we’ve done is formalise it and give it a funky name #commschat
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A5: as with anything answer the WIIFM – maybe through reward/recognition or to solve a business problem that benefits participant #commschat
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@TheAppGarden I don’t think it’s a question of honesty…people will nearly always say what they think you want to hear #commschat
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T7: Why do you think gamification is successful? Why is it here to stay?#commschat
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@miss_england_19 great – may need to pick your brains after #commschat! will DM u
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W&P | Educom 
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Kirsty Marrins 
Amanda Coleman 
Kim England 
Steven Osborne 
Julien Tremblay 
Steven Murgatroyd 
Anna Lowman 
Callum Austin 
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