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April 23, 2013 Transcript of #CommsChat on gamification

Is gamification just putting lipstick on a pig? Last week’s lively #CommsChat with John Brown from Speed Communications turned a few heads. Take a look at some of the most debated points below:

  • brownbare bizarrely, games dynamics is the first thing 2 b thrown out the window when something is gamified (wow that’s a lot of buzzwords)
  • kikiloola Think long term commitment/investment from snr stakeholders is key. Otherwise risks big bang launch but no longevity
  • brownbare Totally agree with that – needs to be well thought through and match the overall personality of the business
  • lyannatsakiris Gamification links back to natural competitive instincts and drive to achieve
  • flemingsean Anyone who has tried to feed a toddler *gets* gamification. It’s not always appropriate at work. 🙂
  • brownbare A crap campaign is a crap campaign – no matter how many badges you get from interacting with

And the full transcript:

  

 Thank you  and  for hosting tonight. If you missed it, look out for transcript viahttp://t.co/aUDOFBJvQQ #commschat -9:03 PM Apr 22nd, 2013

  

  Thanks everyone for your ideas, RTs, etc.Have a good week! #commschat -9:02 PM Apr 22nd, 2013

  

 Great chat tonight – really enjoyed it! Big shout out to you Mr Thomas for your marathon effort – ice bath now? #commschat -9:02 PM Apr 22nd, 2013

  

 As always = the transcript will be up on the CommsChat website tomorrow. #commschat -9:02 PM Apr 22nd, 2013

  

 and a big thanks to our guest for this evening, Speed Commsunications’  John Brown #commschat -9:01 PM Apr 22nd, 2013

  

 That brings us to the top of the hour. can i say a big thanks to everyone who took part & put up w/ poor grammar & typos from me #commschat -9:01 PM Apr 22nd, 2013

  

  Coupled with an engaging challenge or gaming environment #commschat -9:00 PM Apr 22nd, 2013

  

 A5) I shared this link earlier, is by : Why gamification sucks and game dynamics rule: http://t.co/eGh1TCrRz3#commschat -9:00 PM Apr 22nd, 2013

  

 T5: (instant) feedback = transparency in #gamification#commschat -8:58 PM Apr 22nd, 2013

  

 RT   I think youre on to something… #commschat http://t.co/iGczZ2FAyE #commschat-8:56 PM Apr 22nd, 2013

  

 Ppl want to know how well they’re doing (and how much better they could be doing too!) – big part of getting gamification right#commschat -8:56 PM Apr 22nd, 2013

  

  genius. Thank you for that! #commschat -8:55 PM Apr 22nd, 2013

  

 RT   I think you’re on to something… #commschat http://t.co/pvfjcX1x5S -8:55 PM Apr 22nd, 2013

  

   I think you’re on to something…#commschat http://t.co/pvfjcX1x5S -8:54 PM Apr 22nd, 2013

  

 RT : Feedback is essential – keep the audience engaged by regularly showcasing their progress#commschat -8:54 PM Apr 22nd, 2013

  

 RT : A4) Slides by  on gamification: http://t.co/nFgweFcAt1 < slideshare deck #commschat-8:54 PM Apr 22nd, 2013

  

 RT : Feedback is essential – keep the audience engaged by regularly showcasing their progress#commschat -8:54 PM Apr 22nd, 2013

  

 Feedback is essential – keep the audience engaged by regularly showcasing their progress #commschat -8:53 PM Apr 22nd, 2013

  

 #commschat we should always be listening and fine tuning – feedback is very important -8:53 PM Apr 22nd, 2013

  

 RT : And finally, in the last ten minutes we move onto topic 5. What role does feedback play in gamification?#commschat -8:53 PM Apr 22nd, 2013

  

 RT : its the most important bit! If you cant show success then the competitive spirit will never show!#commschat -8:53 PM Apr 22nd, 2013

  

 A5) Essential. Need feedback to know if it’s working, what to change/improve and whether to pull the plug completely#commschat -8:53 PM Apr 22nd, 2013

  

 RT : And finally, in the last ten minutes we move onto topic 5. What role does feedback play in gamification?#commschat -8:52 PM Apr 22nd, 2013

  

 i guess like most things in commcunication – evaluation is vital. #commschat -8:52 PM Apr 22nd, 2013

  

 A4) Slides by  on gamification:http://t.co/guotDQFdFP < slideshare deck #commschat -8:52 PM Apr 22nd, 2013

  

  it’s the most important bit! If you can’t show success then the competitive spirit will never show! #commschat -8:52 PM Apr 22nd, 2013

  

 In fact you can draw parallels with many other trends – crap infographics anyone? #commschat -8:52 PM Apr 22nd, 2013

  

 #commschat the same with any comms campaign, half baked ideas and lack of planning becomes evident fairly quickly -8:51 PM Apr 22nd, 2013

  

  thanks #commschat -8:51 PM Apr 22nd, 2013

  

 RT : A4) Gartner research on gamification (good articles below it too): http://t.co/YM3Zf9Mfws #commschat-8:50 PM Apr 22nd, 2013

  

 And finally, in the last ten minutes we move onto topic 5. What role does feedback play in gamification? #commschat -8:50 PM Apr 22nd, 2013

  

  Thanks for the case study.#commschat -8:50 PM Apr 22nd, 2013

  

  Totally agree – done properly it’s exceptionally effective, same with any campaign #commschat -8:50 PM Apr 22nd, 2013

  

 RT : A4) Was a great article in Forbes on it in Jan: http://t.co/YObyPaucz0 #commschat -8:49 PM Apr 22nd, 2013

  

 A4) Gartner research on gamification (good articles below it too): http://t.co/C7gzAlxKL9 #commschat -8:49 PM Apr 22nd, 2013

  

  ooh be good to hear more.#getinvolved #commschat -8:49 PM Apr 22nd, 2013

  

 T4: If done properly, certainly not #commschat -8:48 PM Apr 22nd, 2013

  

 RT : A4) Was a great article in Forbes on it in Jan: http://t.co/ALjphQPW8N #commschat -8:48 PM Apr 22nd, 2013

  

  I resisted that phrase 😉 Exactly it. Glossy paper and good cover pic can’t disguise a weak mag; same rules apply #commschat -8:48 PM Apr 22nd, 2013

  

   Interesting read here as wellhttp://t.co/yaRIlIWgFB – not sure if this has been shared already#commschat -8:48 PM Apr 22nd, 2013

  

 RT : A4) Was a great article in Forbes on it in Jan: http://t.co/YObyPaucz0 #commschat -8:48 PM Apr 22nd, 2013

  

 RT : Turd polishing becomes really evident quickly – the game tends to have little substance & content beneath is dull #commschat -8:48 PM Apr 22nd, 2013

  

  Well done for taking part in y’day’s marathon! #commschat -8:48 PM Apr 22nd, 2013

  

 RT : A4) Was a great article in Forbes on it in Jan: http://t.co/YObyPaucz0 #commschat -8:48 PM Apr 22nd, 2013

  

 RT : A4) Was a great article in Forbes on it in Jan: http://t.co/x4QMBTpPHc #commschat -8:47 PM Apr 22nd, 2013

  

 A4) Was a great article in Forbes on it in Jan:http://t.co/YObyPaucz0 #commschat -8:47 PM Apr 22nd, 2013

  

 Turd polishing becomes really evident, really quickly – the game tends to have very little substance and content beneath is dull#commschat -8:46 PM Apr 22nd, 2013

  

 RT : Topic 3: Some examples of great gamification campaigns? #commschat -8:46 PM Apr 22nd, 2013

  

 RT #commschat is gamification more successful/prevalent with men or women? -8:46 PM Apr 22nd, 2013

  

 BTW, sorry fr awful typos tonight. I ran the marathon y/day (on subject of gaming& competitive streak) & brain not operating 100% #commschat -8:46 PM Apr 22nd, 2013

  

 A4) People aren’t daft. No amount of badges and gloss can disguise poor internal comms or a poor campaign #commschat-8:45 PM Apr 22nd, 2013

  

 #commschat is gamification more successful/prevalent with men or women? -8:45 PM Apr 22nd, 2013

  

  maybe, but a crap campaign will show itself as crap never mind if you distract with a game #commschat -8:44 PM Apr 22nd, 2013

  

 RT : A3) Accenture – includes screen grabs:http://t.co/q6BlmA55Mc #commschat -8:44 PM Apr 22nd, 2013

  

 RT : Topic 4:Is gamification a fancy way of putting lipstick on a pig? #commschat -8:44 PM Apr 22nd, 2013

  

 RT : Topic 4:Is gamification a fancy way of putting lipstick on a pig? #commschat -8:44 PM Apr 22nd, 2013

  

  A crap campaign is a crap campaign – no matter how many badges you get from interacting with it#commschat -8:43 PM Apr 22nd, 2013

  

 A4) Yes, possibly. But emp know if it’s still a pig. RT Is gamification a fancy way of putting lipstick on a pig?#commschat -8:43 PM Apr 22nd, 2013

  

  Competitions can be a game too. We’re doing this RT Thursday where we RT nice pics of life abroad. #commschat-8:43 PM Apr 22nd, 2013

  

 Is gamification used to dress up shoddy campaigns? Actually I think ‘crap campaigns’ were how  & I defined it earlier #commschat -8:43 PM Apr 22nd, 2013

  

 RT : Topic 4:Is gamification a fancy way of putting lipstick on a pig? #commschat -8:42 PM Apr 22nd, 2013

  

  not sure I see socmed as game but amt people who value Klout over content an indicator of competitive instinct. #Commschat -8:42 PM Apr 22nd, 2013

  

 A3) Accenture – includes screen grabs:http://t.co/lK3P59oeMr #commschat -8:40 PM Apr 22nd, 2013

  

 Topic 4:Is gamification a fancy way of putting lipstick on a pig? #commschat -8:40 PM Apr 22nd, 2013

  

  I think so- the number of people I hear obsessing about RTs/ follower numbers – another form of reward/recognition #commschat -8:40 PM Apr 22nd, 2013

  

 keep examples coming, we can always look them up later. In the meantime, lets move onto topic 4 #commschat -8:40 PM Apr 22nd, 2013

  

  That would mean  is beating me at something – which I won’t allow. #commschat -8:40 PM Apr 22nd, 2013

  

 I’ll even admit to giving the old MI6 game a go (or is it SIS now?) – again, quite engaging, but doesn’t quite have the longevity#commschat -8:38 PM Apr 22nd, 2013

  

 A3) Boehringher Ingelheim http://t.co/jSfKl6Asiq#commschat -8:38 PM Apr 22nd, 2013

  

 Would Social Media count as a game? How many followers you have or retweets you get? #commschat -8:38 PM Apr 22nd, 2013

  

 RT : A3) Some examples here:http://t.co/JRoa9wijF6 #commschat -8:37 PM Apr 22nd, 2013

  

 a bit old now, but Zurich Zoo used games to raise conservation aspects of their work (& attract punters)http://t.co/6GIzic1AEA #commschat -8:36 PM Apr 22nd, 2013

  

 A3) Some examples here: http://t.co/JRoa9wijF6#commschat -8:36 PM Apr 22nd, 2013

  

 #commschat avengers AR wasn’t bad either -8:36 PM Apr 22nd, 2013

  

 “: A3) Recommended read by re: gamification http://t.co/QkJFpE479u #commschat” thanks will look it up -8:35 PM Apr 22nd, 2013

  

 A3) Recommended read by  re: gamificationhttp://t.co/aVDSBCNZkL #commschat -8:34 PM Apr 22nd, 2013

  

 RT : RT : Topic 3: Some examples of great gamification campaigns? #commschat -8:34 PM Apr 22nd, 2013

  

 RT : . Anyone who has tried to feed a toddler *gets* gamification. Its not always appropriate at work. 🙂 #commschat -8:33 PM Apr 22nd, 2013

  

  Haha! I guess that’s a good real-life example! #commschat -8:33 PM Apr 22nd, 2013

  

 Already mentioned the M&M Orange Pretzel – but also can’t help but smile at Maccy D’s Monopoly campaign – been going since 1983! #commschat -8:33 PM Apr 22nd, 2013

  

   Some niches are slightly harder and riskier to apply it to. Interested in case studies.#commschat -8:31 PM Apr 22nd, 2013

  

 RT  I’d say budget and the need to ‘test’ your audience. #commschat -8:31 PM Apr 22nd, 2013

  

 helps to have strong socmed culture to get senior team to take gamification seriously v lucky we’ve already built this platform#Commschat -8:31 PM Apr 22nd, 2013

  

 RT : Topic 3: Some examples of great gamification campaigns? #commschat -8:31 PM Apr 22nd, 2013

  

 .   needs to be multilayered to appeal to a wide audience and (as you say John) provides lasting engagement #commschat -8:31 PM Apr 22nd, 2013

  

 RT : Topic 3: Some examples of great gamification campaigns? #commschat -8:30 PM Apr 22nd, 2013

  

 Topic 3: Some examples of great gamification campaigns? #commschat -8:30 PM Apr 22nd, 2013

  

  I’d say budget and the need to ‘test’ your audience. #commschat -8:30 PM Apr 22nd, 2013

  

 Now we’ve defined terms, & said what good should look like, how about a roll call of gamification campaigns that people liked.#commschat -8:30 PM Apr 22nd, 2013

  

  But again it comes down to identifying a game that works for the audience – probably the biggest challenge#commschat -8:29 PM Apr 22nd, 2013

  

  I’d say budget. #commschat -8:29 PM Apr 22nd, 2013

  

  Too true. #commschat -8:28 PM Apr 22nd, 2013

  

  retired or just older? #commschat-8:28 PM Apr 22nd, 2013

  

  – small amount games points rewards for contributing to peer learning environments V early days but positive feedback #Commschat -8:28 PM Apr 22nd, 2013

  

 . Anyone who has tried to feed a toddler *gets* gamification. It’s not always appropriate at work. 🙂#commschat -8:27 PM Apr 22nd, 2013

  

 RT : Gamification links back to natural competitive instincts and drive to achieve #commschat -8:27 PM Apr 22nd, 2013

  

  I’d say identifying a real challenging and rewarding game is the hardest part – something that engages and lasts. #commschat -8:27 PM Apr 22nd, 2013

  

  agreed, simply whacking badges on an intranet with no plan means enthusiasm will soon wane! #commschat-8:27 PM Apr 22nd, 2013

  

 RT : Gamification links back to natural competitive instincts and drive to achieve #commschat -8:26 PM Apr 22nd, 2013

  

 A2) Pearson has linked their internal learning mgmt system to help employees complete training & for them to locate experts #commschat -8:26 PM Apr 22nd, 2013

  

 RT : Gamification links back to natural competitive instincts and drive to achieve #commschat -8:25 PM Apr 22nd, 2013

  

  agree something that’s just a gimmick soon wears thin – start small not flashy I say #Commschat -8:25 PM Apr 22nd, 2013

  

  Hi Stev interesting area: gamification is being explored as a way to encourage physical therapy amongst the elderly #commschat -8:25 PM Apr 22nd, 2013

  

 Gamification links back to natural competitive instincts and drive to achieve #commschat -8:25 PM Apr 22nd, 2013

  

  Would love to hear more about what you’ve introduced. #commschat -8:25 PM Apr 22nd, 2013

  

 RT : Hi Im Steve. Im interested in how gamefication can appeal to an older demographic. Any suggestions?#commschat -8:25 PM Apr 22nd, 2013

  

  agree, plus having a rewarding outcome e.g. Leaderboards, helps longevity as they constantly change. No budget needed! #commschat -8:25 PM Apr 22nd, 2013

  

  I find that the actual concept keeps being missed. Having said that, it’s hard to use it properly. #commschat-8:25 PM Apr 22nd, 2013

  

 and, slightly at a tangent, but continuing the theme, what’s the hardest part of getting it right #commschat -8:24 PM Apr 22nd, 2013

  

 RT  Weve started using gamification in our social communities is a Comms/learning combo early days -so far so good #commschat -8:24 PM Apr 22nd, 2013

  

  agree ! It’s not like we’re in Vegas and you can win a car .. It’s all about feel good #Commschat -8:24 PM Apr 22nd, 2013

  

 A2) Pearson () introduced Gamification to drive biz value. Created badges to push behaviour they wanted to see #commschat -8:24 PM Apr 22nd, 2013

  

 Hi I’m Steve. I’m interested in how gamefication can appeal to an older demographic. Any suggestions? #commschat -8:23 PM Apr 22nd, 2013

  

 Some coms efforts focus a great deal on the end prize, and not enough on the content of the game – that’s a common pitfall#commschat -8:23 PM Apr 22nd, 2013

  

 We’ve started using gamification in our social communities it’s a Comms/learning combo early days – so far so good #Commschat -8:23 PM Apr 22nd, 2013

  

 Doesn’t have to have an expensive prize at the end. Providing a challenge and a sense of accomplishment can be just as effective #commschat -8:23 PM Apr 22nd, 2013

  

 RT : Love Gamification in Comms&learning space – opportunity to learn from colleagues who game #commschat -8:23 PM Apr 22nd, 2013

  

   Agreed! #commschat -8:21 PM Apr 22nd, 2013

  

  Have clear goals behind and internal buy-in. #commschat -8:21 PM Apr 22nd, 2013

  

 whhops how embarrasing. Should have read dont forget ‘your’ hashtag. #commschat -8:21 PM Apr 22nd, 2013

  

  agree with the idea it can be used to engage (draw people in) – if done well #commschat -8:21 PM Apr 22nd, 2013

  

 fun, simple, rewarding and with feedback at the very heart of it #commschat -8:21 PM Apr 22nd, 2013

  

  just realised, I’ve deleted and re-posted!#commschat -8:20 PM Apr 22nd, 2013

  

 RT  fun, informative, simple to play/get involved and a way to show success #commschat -8:20 PM Apr 22nd, 2013

  

 Love Gamification in Comms&learning space-opportunity to learn from colleagues who game-they start ahead of the game #pun #Commschat -8:20 PM Apr 22nd, 2013

  

  Hi! I’m Montse and I look after marketing and a bit of comms at @ Medibrokerint #commschat -8:20 PM Apr 22nd, 2013

  

  Totally agree with that – needs to be well thought through and match the overall personality of the business#commschat -8:20 PM Apr 22nd, 2013

  

  fun, informative, simple to play/get involved and a way to show success #commschat -8:20 PM Apr 22nd, 2013

  

  dont forget youre hashtag. #commschat -8:19 PM Apr 22nd, 2013

  

  Think long term commitment/investment from snr stakeholders is key. Otherwise risks big bang launch but no longevity #commschat -8:19 PM Apr 22nd, 2013

  

 A2) Not to feel ‘tacked on’ and done to be ‘seen to do it’ – needs to fit with org culture #commschat -8:19 PM Apr 22nd, 2013

  

 Topic 2 – What are the key ingredients in getting gamification right? I bet we’ve got a number of conflicting theories here #commschat -8:18 PM Apr 22nd, 2013

  

  Absolutely it’s tough, but the outcome can b beautifully simple the M&M orange pretzel campaign was simple yet worked #commschat -8:18 PM Apr 22nd, 2013

  

   Hello, both. Good to see you tonight. 🙂 #commschat -8:18 PM Apr 22nd, 2013

  

 OK, well let’s move onto topic 2 – What are the key ingredients in getting gamification right? #commschat -8:17 PM Apr 22nd, 2013

  

 I dislike gamification as a concept in PR. But can see it having a role in engaging with multiple reluctant spokespeople.#commschat -8:16 PM Apr 22nd, 2013

  

  I think that  and might like this conversation #commschat -8:16 PM Apr 22nd, 2013

  

  You can use it for better engage with your audience. It doesn’t have to be a game itself, but an element.#commschat -8:15 PM Apr 22nd, 2013

  

 RT : Would any game whatsoever be wholeheartedly improved with the presence of Robin van Persie?#commschat -8:15 PM Apr 22nd, 2013

  

  thanks Ashley. Always good to share w/ friends and colleagues 🙂 #commschat -8:15 PM Apr 22nd, 2013

  

 Would any game whatsoever be wholeheartedly improved with the presence of Robin van Persie? #commschat -8:14 PM Apr 22nd, 2013

  

  I think using it to liven up a sometimes ‘dry’ subject is useful. Give employees a reason to find out more!#commschat -8:14 PM Apr 22nd, 2013

  

  Think that’s because it’s tough! I feel like there’s enormous potential, but would flounder to know where to start. #commschat -8:14 PM Apr 22nd, 2013

  

  Hi Vici and hello to  too#commschat -8:14 PM Apr 22nd, 2013

  

 RT : bizarrely, games dynamics is the first thing 2 b thrown out the window when something is gamified –> how, John? #commschat -8:14 PM Apr 22nd, 2013

  

  that is a lot of buzz words! Do you have any examples you can share? #commschat -8:13 PM Apr 22nd, 2013

  

 maybe we can save gamification vs game dynamics fr topic 4 – lets stick wth topic 1 for mo. What areas of comms can we use games? #commschat -8:13 PM Apr 22nd, 2013

  

 Hello! Great topic for tonight’s #commschat#gamification -8:13 PM Apr 22nd, 2013

  

   keep meaning to say you two should join in #commschat on Mondays from 8. Some great stuff comes up -8:12 PM Apr 22nd, 2013

  

  Hi all, by the way. I’m Vici and I look after internal comms (among many other things!) for Starbucks EMEA.#commschat -8:12 PM Apr 22nd, 2013

  

 bizarrely, games dynamics is the first thing 2 b thrown out the window when something is gamified (wow that’s a lot of buzzwords) #commschat -8:12 PM Apr 22nd, 2013

  

  true. I liked it because doesn’t rely on technology -notion of games isn’t new, but how to use properly/effectively is #commschat -8:11 PM Apr 22nd, 2013

  

  I’d say game dynamics is making sure that the ‘game’ element is engaging and enjoyable in itself. #commschat-8:11 PM Apr 22nd, 2013

  

  That’s interesting; makes me wonder about the line between “games” and “politics”, though. #commschat -8:10 PM Apr 22nd, 2013

  

  – Hi Steve #commschat -8:10 PM Apr 22nd, 2013

  

 bit of a pause while we all check out “why gamification sucks and game dynamics rule” Can someone precis what the difference is? #commschat -8:10 PM Apr 22nd, 2013

  

  need to find the balance between a good game, but also informative and useful! #commschat -8:09 PM Apr 22nd, 2013

  

 RT : recommended read by Why gamification sucks & game dynamics rulehttp://t.co/1NCvOIsRc9 #commschat -8:08 PM Apr 22nd, 2013

  

 A1) Was a great discussion on it at #MelcrumDCS last wk and how games have always been played -e.g. who is at desk 1st/last #commschat -8:08 PM Apr 22nd, 2013

  

  Cheers! #commschat -8:08 PM Apr 22nd, 2013

  

 Definitely can be useful in comms – but the ‘game’ part can’t be ignored which it has been in favour of being seen to be unique #commschat -8:07 PM Apr 22nd, 2013

  

 RT : Ahead of #commschat: recommended read by  ‘Why gamification sucks & game dynamics rule’http://t.co/s14TnOdKUX cc  -8:07 PM Apr 22nd, 2013

  

 Topic one: What role can gamification play in communications? And how wide is that role? #commschat -8:07 PM Apr 22nd, 2013

  

 Hi all  here, tweeting from my companies account #commschat -8:06 PM Apr 22nd, 2013

  

 Effectively, then, gamification is what it says on the tin. So let’s move onto topic1: #commschat -8:06 PM Apr 22nd, 2013

  

 Hi John  welcome to Commschat#commschat -8:06 PM Apr 22nd, 2013

  

 Evening all, I’m Rachel. Note to Twitter followers: I’m taking part in  for the next hour. Join in using this hashtag > #commschat -8:05 PM Apr 22nd, 2013

  

 RT : – its essentially using gaming theory to stimulate engagement &fun on something (education, content, health) #commschat -8:05 PM Apr 22nd, 2013

  

  using game theory to help increase engagement, involvement and subject knowledge from your target audience #commschat -8:04 PM Apr 22nd, 2013

  

 And so saying that, my name’s Andrew, and I’m the publisher of Communicate magazine #commschat -8:04 PM Apr 22nd, 2013

  

 oh, nearly forgot, please join in as much as possible, but remember, its always polite to introduce yourself on 1st tweet.#commschat -8:04 PM Apr 22nd, 2013

  

 Thanks – for me it’s essentially using gaming theory to stimulate engagement and fun on ‘something’ (education, content, health) #commschat -8:03 PM Apr 22nd, 2013

  

 Welcome, John. Before we start off with topic one, how about a couple of definitions – what do we mean by gamification#commschat -8:02 PM Apr 22nd, 2013

  

 And joining us tonight, a director with Speed Communications, is , John Brown #commschat -8:01 PM Apr 22nd, 2013

  

 It’s 8pm UK time, time for this weeks CommsChat. Tonight we’re discussing gamification #commschat -8:00 PM Apr 22nd, 2013

  

 RT  gamification, the poster child of edutainment? #commschat -7:58 PM Apr 22nd, 2013

  

  gamification, the poster child of edutainment? #commschat -7:57 PM Apr 22nd, 2013

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