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April 8, 2014 Transcript of #CommsChat on fashion, tech and social
Last week, we were joined by @StreamingTank, a live streaming agency, who discussed the use of technology and social media by fashion brands. Take a look at some of the chat’s highlights below:
- @StreamingTank The brands winning in this digital race are the ones that are engaging in ‘Mass Customisation’ to help their customers choose.
- @MGreer_PR SM can drive shop footfall & tell a brand story. It’s also a tool for CSR & crisis PR damage control eg Primark & Fair Trade.
- @ncardwell In fashion/consumer, tech/digital (or lack thereof) seem to have become part of brands, not just marketing (2/2)
- @TimElliottUK Fashion by definition needs to be at the forefront, trend setting , innovating so it goes well
- @ncardwell T6: Knowing ‘who’ your audience are isn’t enough, it’s about ‘where’ they are and how you can reach them. Fashion v.good at this
The full hour:
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