f1 @marywhenman @CommsChat Yes, completely agree about the importance of parents in career choices #commschat
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August 5, 2014 Transcript of #CommsChat on diversity in PR continued…
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@CommsChat last 5yrs have been positive with lots of steps being taken. @CIPRDWG and @PRCA_UK ‘Access Commission’ = good start #CommsChat
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@MattCartmell well said Matt, couldn’t agree more. You don’t really need a degree to work in PR! #commschat
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Leading us on to T3: Why do you think that, despite initiatives, there hasn’t there been a great deal of improvement so far? #commschat
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diversity is also having global mindset and cultural intelligence.Given internationalisation of our industry imperative skills #commschat
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@GoooRooo @CommsChat we need more schemes like the wonderful Taylor Bennett Foundation! #commschat
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@CommsChat @AJMRoss Definitely. Many people don’t recognise PR as a credible career option. It’s a self-perpetuating problem #commschat
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#commschat far more agencies need to consider apprenticeships, interns outside the Russell Group and working with social enterprises
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@kchadda yes agree, lots of unconscious bias in recruitment and promotion opportunities #commschat
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@cgrinyer totally agree – that culture is prohibitive to most people in the workplace – we need to grow up! #CommsChat
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“@GoooRooo: @CommsChat unpaid internships in PR continue to stifle diversity. There’s no excuse for them #commschat” agreed. Hence prca work
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@CommsChat unpaid internships in PR continue to stifle diversity. There’s no excuse for them #commschat
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.@CommsChat Key focus is senior management and HR. Recruiting from different backgrounds is essential for business growth. #commschat
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agencies & teams need to become more inclusive in practice, late night culture, drinking culture is not for everyone #commschat
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Big fan industry schools initiatives, but parents should be target too. Often advising children against PR as disreputable career #commschat
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@RichLeighPR me to! I should be a molecular oncologist if i continued with scientific research! #commschat.
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@AJMRoss @f1recruitment agree, culture including family life, has a big influence on careers young people choose for themselves #commschat
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@RichLeighPR especially in diverse communities where parental influence generally plays a greater role #CommsChat
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@RichLeighPR comes down to influencing those who have most influence over young people’s career choices – parents, teachers etc. #CommsChat
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@AJMRoss @f1recruitment @CommsChat diverse community engagement is vital to widening participation in PR #commschat
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Obstacles: group think and hiring ‘people like me’ #commschat
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@f1recruitment @CommsChat shouldn’t just focus on schools – we should do wider community work to influence parents understanding #CommsChat
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Obstacle: top-down and bottom-up thinking has to join up more #commschat
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we need to recruit from diverse backgrounds, we need to end unpaid internships, we need to deliver accessible campaigns #commschat
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@CommsChat One of the obvious ones is raising awareness of careers in PR via schools to engage more at grass roots level #commschat
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Measurement also issue- has the potential to overpower prejudice, unconscious bias and allowing meritocracy to reign #commschat
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@commschat as others have said, think it’s about promoting PR as a career option. Not just to less affluent (my b/g), but wider #commschat
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@cgrinyer So agree. Disability. Class. & bottom line issue. Can’t do job effectively if can’t reflect & understand who we target #commschat
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@CommsChat but recruitment practice is equally as important too – we should stop employing in our own image #CommsChat
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The PR industry can be perceived by some as a career you ‘fall into’ when actually it needs to become a viable career option #commschat
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@CommsChat stronger focus on HR and talent. We take HR very seriously understanding that the value of our business is people #commschat
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@CommsChat biggest is improving senior comms folks understanding that inclusive/diverse campaigns create better results #CommsChat
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MT @PRMarketing Geek Yes, @PRstarsTB was instrumental in educating me about PR. We definitely need more initiatives like this #commschat
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@kchadda there is a very strong business case for diversity. Diverse teams deliver better campaigns #commschat
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T2: What are the key obstacles that need to be tackled? We’ve already mentioned lack of awareness… #commschat
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We created http://diversitychallenge.co.uk to support sports sector but relevant to many to learn from others. More than just a poster! #commschat
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Decent background on 16-18 yr old perceptions of PR as a career is in our 2013 ‘Future Perspectives’ study http://ow.ly/zWgjM #CommsChat
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This is a big subject so feel free to continue with previous threads as I post new topics… #commschat
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@AJMRoss @SarahMarl workforce is a good starting point, HR & recruitment play a big part in helping us find diverse talent pools #commschat
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Diversity is not just the ‘right’ thing to do – there is business imperative to reach diverse audiences&create campaigns resonate #commschat
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@CommsChat PR is not seen as a ‘traditional’ career path for a majority of ethnic minorities. Its an abstract career to explain. #commschat
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.@AJMRoss #commschat absolutely And a better understanding of what “diversity” actually means. So many times just race and women. Far wider!
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@CommsChat to drive awareness of the importance of diversity perhaps but all sectors are equally responsible in my opinion #commschat
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@dutchPaul like the battering! many barriers need to be broken,pay gap, lack of mental health awareness, under rep of BAME groups #commschat
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PR needs to do some more PR of its own and educate British ethnic minorities on how PR can be a rewarding career. #commschat
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Surely the only reason is that it’s the right thing to do? It’s the only ethically defensible position #commschat
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Comms has a diversity problem because there is a lack of awareness of the profession. Role models. Support networks minorities #commschat
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@PRMarketingGeek and how are these perceptions formed? #commschat
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@adamrubins @CommsChat because it is our mission as communicators to be able to reach the public as a whole #commschat
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@PRMarketingGeek you’re completely correct. It’s a perception issue as much as anything -hence our work with schools for example #commschat
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@SarahMarl that’s the key point – not is just ‘the right thing to do’ – it ultimately makes business sense in PR + communicaitons #CommsChat
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Workforce needs to get more diverse too in PR. Starting with a diverse workforce is a great starting point for customer insight #commschat
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Writing as a British African, I think the noticeable lack of diversity in PR is to do with the perceptions of PR as a profession #commschat
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@CommsChat I don’t see why it’s any more damning in communications? #commschat
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Business issue: recruitment and retention of the best talent is vital for PRs long term success and sustainability 2/2 #CommsChat
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#CommsChat that’s why we run the govt pr apprenticeship programme; the intern campaign; the schools outreach programme
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Greater diversity means richer advice and ultimately improves client satisfaction #commschat
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We need a battering ram to help deliver diversity in PR on so many levels, so tonight’s #commschat on the subject is welcome.
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It’s a question of authenticity – we won’t be able to communicate with the diverse public if we’re all white and middle class #commschat
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A1: Practice issue: PRs can only advise on strategies/programmes if we reflect + understand the society we seek to influence 1/2 #CommsChat
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Certainly not an issue exclusive to communications, but perhaps an industry where lack of diversity is especially damning? #commschat
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Having worked in PR for over a year in few agencies, I find there is still some considerable gap in diversity in PR. #commschat
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@adamrubins @CommsChat change does take time, but it also needs increased awareness and collective action #commschat
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Having strong advocates who can articulate what their profession entails goes a long way to enticing people into careers like #PR #CommsChat
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@SarahMarl I agree, its vital that PR gets it right on diversity…we need to reflect the audiences we seek to reach #commschat
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@CommsChat possibly a lack of insight or knowing how to use it effectively #commschat
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@CommsChat it’s a problem for any industry and like any other industry it will take time and focus to resolve #commschat
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The #CommsChat is up and running – about diversity in PR. Looking forward to it.
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@AJMRoss thanks Andy #commschat #beenalongday
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I find there is still a big gap in most sectors with PR reflecting the diversity of your audience #Commschat– and in workforce too
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To get the ball rolling, T1: Why is lack of diversity a problem for the PR industry? #commschat
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Join in #CommsChat tonight – they’re discussing diversity in PR with @CIPRDWG crew including @cgrinyer and @PRCA_UK‘s @MattCartmell
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Good evening #CommsChat crowd – I’m the PR + Policy Manager at @CIPR_UK – work closely with @CIPRDWG
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Evening! #commschat
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@TimElliottUK @CommsChat Good evening, thank you for joining us for what should be an interesting discussion! #commschat
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Really looking forward to #Commschat on diversity in PR. Especially after working with @cgrinyer on @Eng_Dis_Sport #inclusivecomms guide
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@CommsChat good evening #commschat : )
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#commschat: looks at all aspects relating to communications, When: Mondays, 8:00pm UK. #tweetchatshappeningnow
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… @MattCartmell from @PRCA_UK @NafisaNathani from @WS_London and this is Emily leading you through the chat #commschat
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Evening all, welcome to tonight’s #Commschat where we’ll be discussing diversity in PR with guests including @cgrinyer chair of @CIPRDWG …
Andrew Ross 
Catherine Grinyer 
CommsChat 
Nafisa Nathani 
MattCartmell 
Francis Ingham 
Sarah Stimson 
Bradley Wilson 
Paul Simpson 
Suraj Bhanot 
Karan Chadda 
Sarah Marl 
Rich Leigh 
Adam 
CIPR Diversity Group 
PRMarketingGeek 
CIPR 
Tim Elliott 
Gnosis Media Group
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