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September 10, 2013 Transcript of #CommsChat on Digital Impact Awards
Last week, we celebrated the release of the 2013 Digital Impact Awards shortlist with a special, all-digital #CommsChat event. Some highlighted tweets are below.
- @adamrubins social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms
- @dellerm we put video to good use for engagement. Tailored videos for each stakeholder website talking direct to members.
- @MontseCano We are using video to help with our storytelling efforts.
- @totmac Content needs to tell stories. Develop a community through the brand’s values and philosophy.
- @jgombita Believe idea of online communities is a bit of a conceit/pipe dream of a lot of companies & consultants. It needs to be organic.
Click here to find out more about this year’s Digital Impact Awards. Join us next week for more #CommsChat.
This week’s transcript is below:
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Montse Cano @MontseCano
RT @jgombita: #commschat answer: No more spinning! How to Catch a Liar on the Internet – @MeganGarber in @TheAtlantic http://t.co/0F3OzhxgqM |
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Montse Cano @MontseCano
RT @jgombita: #commschat answer: No more spinning! How to Catch a Liar on the Internet – @MeganGarber in @TheAtlantic http://t.co/jSKgrVtIyC |
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Judy Gombita @jgombita
Besides Coke @MontseCano I do think respected co. like IBM, Starbucks, and Virgin, have true organic communities and fan bases. #commschat |
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Judy Gombita @jgombita
#commschat answer: No more spinning! How to Catch a Liar on the Internet – @MeganGarber in @TheAtlantic http://t.co/jSKgrVtIyC |
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Adam @adamrubins
@CommsChat Growth! More social listening, more 1-2-1 engagement, more media investment & more ROI. Hopefully better integration #commschat |
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Montse Cano @MontseCano
@mike_mcgrail I agree is a big buzzword. Do you have any examples of true communities being built? I think CocaCola might be 1. #commschat |
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Judy Gombita @jgombita
WORD. This. RT @mike_mcgrail: Communities is such an overused word, it is rare that a true community is built around a brand #commschat |
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Judy Gombita @jgombita
On t’other hand, next week on @CBCSunday Ira Basen’s new “It’s a brand new world” doc. airs. About brands & communities, etc….. #commschat |
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Mike McGrail @mike_mcgrail
Communities is such an overused word, it is rare that a true community is built around a brand #commschat |
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Gnosis Media Group @GnosisArts
#commschat: looks at all aspects relating to communications, including PR, social media When: Mondays, 8pm #tweetchatshappeningnow |
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CommsChat @CommsChat
RT @dellerm @CommsChat certainly is. I’m still looking for a truly effective way. Big numbers are great but need good context. #commschat |
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Martin Deller @dellerm
@CommsChat certainly is. I’m still looking for a truly effective way. Big numbers are great but need good context. #commschat |
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zoemounsey @zoemounsey
“@CommsChat: Tonight’s #commschat is all about digital in celebration of the #DIAwards shortlist announcement http://t.co/rfND2kmI86” |
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CommsChat @CommsChat
MT @jgombita Believe idea of online communities is a bit of a conceit/pipe dream of a lot of companies . It needs to be organic. #commschat |
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Montse Cano @MontseCano
@totmac @CommsChat Relevancy as a means to achieve interaction and appeal, I think. #commschat |
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CommsChat @CommsChat
T4 is an interesting one: In what ways has evaluation of digital campaigns evolved? #commschat |
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Judy Gombita @jgombita
Believe idea of online communities is a bit of a conceit/pipe dream of a lot of companies & consultants. It needs to be organic. #commschat |
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Martin Deller @dellerm
@CommsChat get buy in and permission from those that can supply content #commschat |
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Richard Brown @rmbonline
@MontseCano Video so good for storytelling. Saw this on @sixrevisions earlier that you may like http://t.co/xAn5WQ0paf #commschat |
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Montse Cano @MontseCano
@CommsChat Getting stakeholders involved is one of the bes in my opinion. @gmolinag #commschat |
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Tom Mason @totmac
@CommsChat This is a question of relevance. What content and messages are going to be most relevant to the community. #commschat |
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CommsChat @CommsChat
RT @totmac @CommsChat Content needs to tell stories. Develop a community through the brand’s values and philosophy. #commschat |
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Tom Mason @totmac
@CommsChat Content needs to tell stories. Develop a community through the brand’s values and philosophy. #commschat |
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CommsChat @CommsChat
Communities can be created organically, but often, it’s at the brand’s behest and facilitation. Which strategies are effective? #commschat |
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Montse Cano @MontseCano
@jgombita @coastw @IBM Honesty is an interesting and relevant concept. Company saying “this is us”.#commschat |
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Montse Cano @MontseCano
@dellerm @CommsChat We are using video to help with our storytelling efforts. #commschat |
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CommsChat @CommsChat
Let’s take a turn into content and brand w/t3: How can companies develop online communities through branded communications? #commschat |
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Martin Deller @dellerm
@CommsChat led to period of productive relationships and also v high consultation responses. Was well worth effort #commschat |
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Judy Gombita @jgombita
Believe we’re seeing bit of a pushback on that claim @adamrubins in longer-form word platforms like @Medium (h/t @KDHungerford) #commschat |
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CommsChat @CommsChat
@dellerm What kind of impact have you seen since doing so? Others see good results from video? #commschat |
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Martin Deller @dellerm
@CommsChat we put video to good use for engagement. Tailored videos for each stakeholder website talking direct to members. #commschat |
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Judy Gombita @jgombita
Can be very effective if it comes from a place of honesty. For example @coastw‘s “@IBM on Brand” 2-minute video. about character. #commschat |
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CommsChat @CommsChat
@DanielArda Very true. These stories often make the most compelling corporate videos for internal or external audiences #commschat |
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Adam @adamrubins
@CommsChat the most effective content within social channels are images and video. Has to be relevant for chosen platform though #commschat |
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CommsChat @CommsChat
Anyone? Bueller? We’ve seen a lot of examples of good (and some bad) IC work done through video recently. #commschat |
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CommsChat @CommsChat
Let’s take a foray into world of video w/ T2: What role does or can video play in communicating with stakeholders or employees? #commschat |
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CommsChat @CommsChat
MT @jgombita check out @smsjoe‘s column on #SoLoMo. He has some great case studies: http://t.co/dTjKGflLDU #commschat |
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CommsChat @CommsChat
Interesting re: content. Do apps and the like bring content to life more than was true a few years ago? #commschat |
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Judy Gombita @jgombita
Reco to @CommsChat and others to check out @smsjoe‘s column on #SoLoMo. He has some great case studies: http://t.co/gkMKuZy5IR #commschat |
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CommsChat @CommsChat
RT @adamcranfield: @CommsChat helped to make content even more real-time and even more short-form. #commschat |
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Chris Brown @CB_PRandPA
RT @CommsChat: I think apps have allowed investors new insight into companies through easy-to-use apps. Other thoughts? #commschat |
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CommsChat @CommsChat
What do companies need to do to make mobile more of a priority in terms of strategy? #commschat |
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CommsChat @CommsChat
RT @adamrubins @CommsChat social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms #commschat |
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Adam @adamrubins
@CommsChat social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms #commschat |
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Laura Gibson @lgibsonmedia
RT @CommsChat: Tonight’s #commschat is all about digital in celebration of the #DIAwards shortlist announcement http://t.co/FG0x8WstEl |
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Adam @adamrubins
@CommsChat they haven’t YET. Mobile is just an access point not a platform. Mobile strategy is still something on someone’s list #commschat |
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CommsChat @CommsChat
I think apps have allowed investors new insight into companies through easy-to-use apps. Other thoughts? #commschat |
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CommsChat @CommsChat
Our first topic tonight is about mobile, everyone’s favourite thing: How have mobile technology and apps changed digital comms? #commschat |
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CommsChat @CommsChat
I have some topics ready to go, but as always, feel free to bring up your own areas of conversation. Don’t forget the #commschat tag! |
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CommsChat @CommsChat
Tonight’s #commschat is all about digital in celebration of the #DIAwards shortlist announcement http://t.co/FG0x8WstEl |
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CommsChat @CommsChat
Evenin friends, nice to see you all after a couple weeks off. Hope the end of the holiday season (and thus, rain.) finds you well #commschat |
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