Europe's most popular communications, PR
and media conversation

RT @jgombita: #commschat answer: No more spinning! How to Catch a Liar on the Internet – @MeganGarber in @TheAtlantic http://t.co/0F3OzhxgqM

RT @jgombita: #commschat answer: No more spinning! How to Catch a Liar on the Internet – @MeganGarber in @TheAtlantic http://t.co/jSKgrVtIyC

Besides Coke @MontseCano I do think respected co. like IBM, Starbucks, and Virgin, have true organic communities and fan bases. #commschat

#commschat answer: No more spinning! How to Catch a Liar on the Internet – @MeganGarber in @TheAtlantic http://t.co/jSKgrVtIyC

@CommsChat brands should evolve like memes 😉 #commschat

@CommsChat Growth! More social listening, more 1-2-1 engagement, more media investment & more ROI. Hopefully better integration #commschat

@mike_mcgrail I agree is a big buzzword. Do you have any examples of true communities being built? I think CocaCola might be 1. #commschat

WORD. This. RT @mike_mcgrail: Communities is such an overused word, it is rare that a true community is built around a brand #commschat

On t’other hand, next week on @CBCSunday Ira Basen’s new “It’s a brand new world” doc. airs. About brands & communities, etc….. #commschat

Our final topic: What is in store for the future of digital comms? #commschat

Communities is such an overused word, it is rare that a true community is built around a brand #commschat

#commschat: looks at all aspects relating to communications, including PR, social media When: Mondays, 8pm #tweetchatshappeningnow

RT @dellerm @CommsChat certainly is. I’m still looking for a truly effective way. Big numbers are great but need good context. #commschat

@CommsChat certainly is. I’m still looking for a truly effective way. Big numbers are great but need good context. #commschat

@rmbonline Thanks for that! @sixrevisions #commschat

“@CommsChat: Tonight’s #commschat is all about digital in celebration of the #DIAwards shortlist announcement http://t.co/rfND2kmI86”

MT @jgombita Believe idea of online communities is a bit of a conceit/pipe dream of a lot of companies . It needs to be organic. #commschat

@totmac @CommsChat Relevancy as a means to achieve interaction and appeal, I think. #commschat

T4 is an interesting one: In what ways has evaluation of digital campaigns evolved? #commschat

Late home but dipping into #commschat

Believe idea of online communities is a bit of a conceit/pipe dream of a lot of companies & consultants. It needs to be organic. #commschat

@CommsChat get buy in and permission from those that can supply content #commschat

@MontseCano Video so good for storytelling. Saw this on @sixrevisions earlier that you may like http://t.co/xAn5WQ0paf #commschat

What is the effect of a poor strategy on a community? #commschat

@CommsChat Getting stakeholders involved is one of the bes in my opinion. @gmolinag #commschat

@CommsChat This is a question of relevance. What content and messages are going to be most relevant to the community. #commschat

RT @totmac @CommsChat Content needs to tell stories. Develop a community through the brand’s values and philosophy. #commschat

@CommsChat Content needs to tell stories. Develop a community through the brand’s values and philosophy. #commschat

Communities can be created organically, but often, it’s at the brand’s behest and facilitation. Which strategies are effective? #commschat

@jgombita @coastw @IBM Honesty is an interesting and relevant concept. Company saying “this is us”.#commschat

@dellerm @CommsChat We are using video to help with our storytelling efforts. #commschat

Let’s take a turn into content and brand w/t3: How can companies develop online communities through branded communications? #commschat

@CommsChat led to period of productive relationships and also v high consultation responses. Was well worth effort #commschat

Believe we’re seeing bit of a pushback on that claim @adamrubins in longer-form word platforms like @Medium (h/t @KDHungerford) #commschat

@dellerm What kind of impact have you seen since doing so? Others see good results from video? #commschat

@CommsChat we put video to good use for engagement. Tailored videos for each stakeholder website talking direct to members. #commschat

Can companies connect with stakeholders in this way as well? #commschat

Can be very effective if it comes from a place of honesty. For example @coastw‘s “@IBM on Brand” 2-minute video. about character. #commschat

@DanielArda Very true. These stories often make the most compelling corporate videos for internal or external audiences #commschat

@CommsChat the most effective content within social channels are images and video. Has to be relevant for chosen platform though #commschat

A2) Video is effective way of sharing human stories #commschat

Anyone? Bueller? We’ve seen a lot of examples of good (and some bad) IC work done through video recently. #commschat

Let’s take a foray into world of video w/ T2: What role does or can video play in communicating with stakeholders or employees? #commschat

MT @jgombita check out @smsjoe‘s column on #SoLoMo. He has some great case studies: http://t.co/dTjKGflLDU #commschat

Interesting re: content. Do apps and the like bring content to life more than was true a few years ago? #commschat

Reco to @CommsChat and others to check out @smsjoe‘s column on #SoLoMo. He has some great case studies: http://t.co/gkMKuZy5IR #commschat

RT @adamcranfield: @CommsChat helped to make content even more real-time and even more short-form. #commschat

@adamcranfield Hey Adam, please use the #commschat tag!

RT @CommsChat: I think apps have allowed investors new insight into companies through easy-to-use apps. Other thoughts? #commschat

What do companies need to do to make mobile more of a priority in terms of strategy? #commschat

RT @adamrubins @CommsChat social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms #commschat

@CommsChat social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms #commschat

RT @CommsChat: Tonight’s #commschat is all about digital in celebration of the #DIAwards shortlist announcement http://t.co/FG0x8WstEl

@adamrubins Interesting…so somewhat like social? #commschat

@CommsChat they haven’t YET. Mobile is just an access point not a platform. Mobile strategy is still something on someone’s list #commschat

I think apps have allowed investors new insight into companies through easy-to-use apps. Other thoughts? #commschat

Our first topic tonight is about mobile, everyone’s favourite thing: How have mobile technology and apps changed digital comms? #commschat

I have some topics ready to go, but as always, feel free to bring up your own areas of conversation. Don’t forget the #commschat tag!

Tonight’s #commschat is all about digital in celebration of the #DIAwards shortlist announcement http://t.co/FG0x8WstEl

Evenin friends, nice to see you all after a couple weeks off. Hope the end of the holiday season (and thus, rain.) finds you well #commschat