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September 10, 2013 Transcript of #CommsChat on Digital Impact Awards

Last week, we celebrated the release of the 2013 Digital Impact Awards shortlist with a special, all-digital #CommsChat event. Some highlighted tweets are below.

  • @adamrubins social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms
  •  @dellerm we put video to good use for engagement. Tailored videos for each stakeholder website talking direct to members.
  • @MontseCano We are using video to help with our storytelling efforts.
  •  @totmac Content needs to tell stories. Develop a community through the brand’s values and philosophy.
  • @jgombita Believe idea of online communities is a bit of a conceit/pipe dream of a lot of companies & consultants. It needs to be organic.

Click here to find out more about this year’s Digital Impact Awards. Join us next week for more #CommsChat.

This week’s transcript is below:

 



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Montse Cano 

RT #commschat answer: No more spinning! How to Catch a Liar on the Internet –  in  http://t.co/0F3OzhxgqM

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Montse Cano 

RT #commschat answer: No more spinning! How to Catch a Liar on the Internet –  in  http://t.co/jSKgrVtIyC

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Judy Gombita 

Besides Coke  I do think respected co. like IBM, Starbucks, and Virgin, have true organic communities and fan bases. #commschat

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Judy Gombita 

#commschat answer: No more spinning! How to Catch a Liar on the Internet –  in  http://t.co/jSKgrVtIyC

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Vysia Duffield 

 brands should evolve like memes 😉 #commschat

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Adam 

 Growth! More social listening, more 1-2-1 engagement, more media investment & more ROI. Hopefully better integration #commschat

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Montse Cano 

 I agree is a big buzzword. Do you have any examples of true communities being built? I think CocaCola might be 1. #commschat

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Judy Gombita 

WORD. This. RT : Communities is such an overused word, it is rare that a true community is built around a brand #commschat

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Judy Gombita 

On t’other hand, next week on  Ira Basen’s new “It’s a brand new world” doc. airs. About brands & communities, etc….. #commschat

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CommsChat 

Our final topic: What is in store for the future of digital comms? #commschat

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Mike McGrail 

Communities is such an overused word, it is rare that a true community is built around a brand #commschat

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Gnosis Media Group 

#commschat: looks at all aspects relating to communications, including PR, social media When: Mondays, 8pm #tweetchatshappeningnow


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CommsChat 

RT   certainly is. I’m still looking for a truly effective way. Big numbers are great but need good context. #commschat

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Martin Deller 

 certainly is. I’m still looking for a truly effective way. Big numbers are great but need good context. #commschat

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zoemounsey 

“@CommsChat: Tonight’s #commschat is all about digital in celebration of the #DIAwards shortlist announcement http://t.co/rfND2kmI86

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CommsChat 

MT  Believe idea of online communities is a bit of a conceit/pipe dream of a lot of companies . It needs to be organic. #commschat

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Montse Cano 

  Relevancy as a means to achieve interaction and appeal, I think. #commschat

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CommsChat 

T4 is an interesting one: In what ways has evaluation of digital campaigns evolved? #commschat

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Amanda Coleman 

Late home but dipping into #commschat

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Judy Gombita 

Believe idea of online communities is a bit of a conceit/pipe dream of a lot of companies & consultants. It needs to be organic. #commschat

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Martin Deller 

 get buy in and permission from those that can supply content #commschat

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Richard Brown 

 Video so good for storytelling. Saw this on  earlier that you may like http://t.co/xAn5WQ0paf #commschat

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CommsChat 

What is the effect of a poor strategy on a community? #commschat

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Montse Cano 

 Getting stakeholders involved is one of the bes in my opinion.  #commschat

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Tom Mason 

 This is a question of relevance. What content and messages are going to be most relevant to the community. #commschat


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CommsChat 

RT   Content needs to tell stories. Develop a community through the brand’s values and philosophy. #commschat

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Tom Mason 

 Content needs to tell stories. Develop a community through the brand’s values and philosophy. #commschat

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CommsChat 

Communities can be created organically, but often, it’s at the brand’s behest and facilitation. Which strategies are effective? #commschat

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Montse Cano 

   Honesty is an interesting and relevant concept. Company saying “this is us”.#commschat

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Montse Cano 

  We are using video to help with our storytelling efforts. #commschat

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CommsChat 

Let’s take a turn into content and brand w/t3: How can companies develop online communities through branded communications? #commschat

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Martin Deller 

 led to period of productive relationships and also v high consultation responses. Was well worth effort #commschat


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Judy Gombita 

Believe we’re seeing bit of a pushback on that claim  in longer-form word platforms like  (h/t #commschat

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CommsChat 

 What kind of impact have you seen since doing so? Others see good results from video? #commschat

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Martin Deller 

 we put video to good use for engagement. Tailored videos for each stakeholder website talking direct to members. #commschat


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CommsChat 

Can companies connect with stakeholders in this way as well? #commschat

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Judy Gombita 

Can be very effective if it comes from a place of honesty. For example ‘s “@IBM on Brand” 2-minute video. about character. #commschat

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CommsChat 

 Very true. These stories often make the most compelling corporate videos for internal or external audiences #commschat

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Adam 

 the most effective content within social channels are images and video. Has to be relevant for chosen platform though #commschat

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Daniel Arda 

A2) Video is effective way of sharing human stories #commschat


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CommsChat 

Anyone? Bueller? We’ve seen a lot of examples of good (and some bad) IC work done through video recently. #commschat

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CommsChat 

Let’s take a foray into world of video w/ T2: What role does or can video play in communicating with stakeholders or employees? #commschat


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CommsChat 

MT  check out ‘s column on #SoLoMo. He has some great case studies: http://t.co/dTjKGflLDU #commschat

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CommsChat 

Interesting re: content. Do apps and the like bring content to life more than was true a few years ago? #commschat

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Judy Gombita 

Reco to  and others to check out ‘s column on #SoLoMo. He has some great case studies: http://t.co/gkMKuZy5IR #commschat

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CommsChat 

RT  helped to make content even more real-time and even more short-form. #commschat

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CommsChat 

 Hey Adam, please use the #commschat tag!

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Chris Brown 

RT : I think apps have allowed investors new insight into companies through easy-to-use apps. Other thoughts? #commschat


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CommsChat 

What do companies need to do to make mobile more of a priority in terms of strategy? #commschat


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CommsChat 

RT   social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms #commschat

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Adam 

 social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms #commschat


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Laura Gibson 

RT : Tonight’s #commschat is all about digital in celebration of the #DIAwards shortlist announcement http://t.co/FG0x8WstEl

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CommsChat 

 Interesting…so somewhat like social? #commschat

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Adam 

 they haven’t YET. Mobile is just an access point not a platform. Mobile strategy is still something on someone’s list #commschat

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CommsChat 

I think apps have allowed investors new insight into companies through easy-to-use apps. Other thoughts? #commschat

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CommsChat 

Our first topic tonight is about mobile, everyone’s favourite thing: How have mobile technology and apps changed digital comms? #commschat

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CommsChat 

I have some topics ready to go, but as always, feel free to bring up your own areas of conversation. Don’t forget the #commschat tag!


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CommsChat 

Tonight’s #commschat is all about digital in celebration of the #DIAwards shortlist announcement http://t.co/FG0x8WstEl


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CommsChat 

Evenin friends, nice to see you all after a couple weeks off. Hope the end of the holiday season (and thus, rain.) finds you well #commschat

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