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March 7, 2017 Transcript of #CommsChat on digital dieting

This week on #CommsChat, we welcomed Jeremy Pounder, futures director at media and marketing firm, Mindshare, to talk about the trend of ‘digital dieting’ in social and commercial life, and how its continued uptake may affect business for brand. We also looked at personalisation and digital, and how other marketing techniques can foster strong B2C and B2B communications.

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