@blowndes @CommsChat Not in b2b, but have seen internal vids resonate well w/ field force after change from top down to peer msgs #commschat

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May 12, 2015 Transcript of #CommsChat on digital and B2B comms
This week’s #CommsChat was on digital and B2B communications. We covered everything from the advantages of digital over other mediums to the specific tools used in B2B communications. Our guest was the MD of digital agency @Rawnet, Adam Smith.
Highlights:
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@Rawnet Forget likes and followers and track engagement. Establish content types and experiment with what gets reaction #CommsChat
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@blowndes for me, digital has big advantages around listening to conversations, deriving insight and responding in a timely way #commschat
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@epixvideo Video is great when used as a tone setter or overview combined with other media. Appeal to all learning types #commschat
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@Rawnet Use video for where text won’t cut it, otherwise text is the more efficent way to communicate #commschat
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@TimElliottUK I love the increasing integration of TV & social… The next phase of will be about the digital eco-system I reckon
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