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January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:

  •  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate social responsibility) definitely it could be.
  • @adamrubins crowd sourcing by its very nature is open, transparent and collaborative. It is therefore the ultimate PR tool
  • @ncardwell T3) As well as credibility, credentials key to good PR. Crowdsourcing can garner support/endorsements from new/unusual sources
  • @Caz_Milligan Orgs should explore how to leverage social media, crowdsourcing, & align w/ existing info/intel to improve decision making
  • @jgombita When it comes to small business models & financing, believe crowdsourcing is here to stay. Same w/ community engagement/activism

And the full hour:

 

  2. 13h

    Enjoyed my first of 2014 this evening. Really interesting discussion on crowdsourcing. Thanks to all who took part.

     

     

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  3. 13h

    Thanks everyone. I really enjoyed the conversation and interaction.

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  4. 13h

    the product is here to stay, the name will change. Same with social media

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  5. 13h

    Our hour is up, so I’ll say g’night. Thanks for an interesting hour and see you all next week!

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  6. 13h

    Thanks everyone for tweeting tonight. Check back for transcript in the AM. Next week we may discuss language/tone of voice on

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  7. 13h

    some organisations may just use it while crowdsourcing is a buzz word but it has definitely got long term potential

     View conversation

  8. 13h

    When it comes to small business models & financing, believe crowdsourcing is here to stay. Same w/ community engagement/activism

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  9. 13h

    I think crowdsourcing is here to stay though the tools available to achieve it will evolve and improve

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  10. 13h

    Our last topic: Is crowdsourcing a fad or here to stay?

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  11. 13h

    thanks

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  12. 13h

    2. Asking the public for more info. Broadcasting a problem-solving request. All hazards – All methods

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  13. 13h

    1 of my main missions is to collect crowdsourced knowledge reported by an on-line community & validate that data

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  14. 13h

    crowdsourcing works really well externally with visual projects, like the rebrand examples mentioned earlier

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  15. 13h

    T5: How was crowdsourcing achieved in the pre-digital age?

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  16. 13h

    On that note too, just polled its employees on how to implement their new

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  17. 13h

    employee engagement re: crowdsourcing ways to MANIFEST culture and values; externally OK for “branding” though

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  18. 13h

    Great points about how crowdsourcing can help decision-making. Totally agree

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  19. 13h

    . Ahh I see, others have said as much as well. Seems employee engagement may be most relevant to crowdsourcing

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  20. 13h

    and encourage employees to have opinions and ideas on areas that don’t fall under usual remit of responsibilities

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  21. 13h

    believe corporate culture (and values) stems from top and is embraced (hopefully) by employees. External matters less.

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  22. 13h

    engaging the crowd to rapidly identify or develop innovative solutions to public problems. Spots trend / issues

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  23. 13h

    crowdsourcing is a means to listen-great for internal comms-a way for ppl to have input in lots of areas of a company

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  24. 13h

    External as in to an external audience?

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  25. 13h

    If it was related to the overall corporate culture or values, I don’t think (external) crowdsourcing would work.

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  26. 13h

    T4) I think nature of engagement customers expect has changed. More interactive, less ‘FAQs’. Crowdsourcing tool to achieve this

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  27. 13h

    Orgs should explore how to leverage social media, crowdsourcing, & align w/ existing info/intel to improve decision making

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  28. 13h

    Topic 4: What future applications could it be put to? (, customer service…?)

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  29. 13h

    T3) As well as credibility, credentials key to good PR. Crowdsourcing can garner support/endorsements from new/unusual sources

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  30. 13h

    In what situations/companies would crowdsourcing not work?

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  31. 13h

    Hi all, late to this tonight. T3) Crowdsourcing can give a PR campaign broader and deeper credibility so def a useful tool

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  32. 13h

    it increases brand presence and publicity through the hype often surrounding crowdsourcing programmes

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  33. 13h

    Crowdsourced info can be valuable to improve situation awareness of an event. Verify sm data to ensure accuracy.

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  34. 13h

    Let’s put it to the crowd: RT : what defines crowdsourcing?

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  35. 13h

    What could take the place of that kind of engagement, if anything?

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  36. 13h

    what defines crowdsourcing?

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  37. 13h

    . that’s true. It’s getting people, new audiences to engage with your message.

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  38. 13h

    crowdsourcing is definitely useful as a PR tool, esp if done through social platforms-excellent engagement opportunity

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  39. 13h

    crowd sourcing by its very nature is open, transparent and collaborative. It is therefore the ultimate PR tool

     View conversation

  40. 13h

    Our third topic: Can crowdsourcing be a useful PR tool? In what way?

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  41. 13h

    How can you use crowdsourcing in comms? Tell the folks at now

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  42. 13h

    Link to social media 4 EM online social media exercise about Crowdsourcing charity water.

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  43. 13h

    , found (archived) BIKES vs CARS – WE ARE MANY by Well-developed campaign on

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  44. 13h

    Provide ideas, find new talent.

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  45. 13h

    . I guess that’s one way to make sure your friends will babysit, if they pick the winning name!

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  46. 13h

    A great example of crowdsourcing for a rebrand. “: Glasgow rebranded via crowdsourced slogan ”

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  47. 13h

    Toronto couple ‘crowdsourcing’ their unborn baby’s name via

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  48. 13h

    Let’s move on to topic 2: In what ways can crowdsourcing be used (, fundraising, research, etc)?

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  49. 13h

    Crowdsourcing exposes companies to a wider pool of talent which can generate more creative ideas/solutions for the company

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  50. 13h

    RT : Once again, tonight’s topics Join in at 8pm GMT

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  51. 13h

    Really? That’s a bit much! But Glasgow rebranded via crowdsourced slogan

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  52. 13h

    is an interesting idea; very social! What about that couple crowdsourcing unborn daughter’s name?!

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  53. 13h

    Hey, communicators! UK-based going on right NOW. Anyone can participate.

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  54. 13h

    or if the campaign is CSR based, crowdsourcing with an employee engagement angle could be a great advantage

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  55. 13h

    questionnaire re: Bikes vs. Cars

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  56. 13h

    had a hugely successful fundraising campaign for Bikes-vs-Cars

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  57. 13h

    . That’s interesting. Something that will gather people behind a cause or use emotion?

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  58. 13h

    Tonight is looking at crowdsourcing – is it useful as a brand? Or what about during a ?

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  59. 14h

    I think if the campaign is “ideas” issues-based (for example, corporate social responsibility) definitely it could be.

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  60. 14h

    . Not sure I have, but I am a fan of the Jamaican bobsled team’s fundraising efforts in advance of Sochi

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  61. 14h

    For example did you see (Swedish) filmmaker ‘s crowdsourced fundraising for his next doc, ? Huge success

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  62. 14h

    That can work for companies too, right? If the campaign gains traction, it could be a huge comms win for a small co.

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  63. 14h

    A1. Profile & recognition. Many indie bands and (doc) filmmakers are getting more attention simply by crowdsourced fundraising

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  64. 14h

    So tweet in your thoughts, answers and questions through the tag!

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  65. 14h

    T1: What are the benefits of crowdsourcing, as a brand? Disadvantages?

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  66. 14h

    But tonight we’ll about what crowdsourcing means for communications.

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  67. 14h

    If you’ve voted in a Twitter poll, donated £10 on Kickstarter or submitted ideas for Glasgow city , that’s crowdsourcing


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