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January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:

  •  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate social responsibility) definitely it could be.
  • @adamrubins crowd sourcing by its very nature is open, transparent and collaborative. It is therefore the ultimate PR tool
  • @ncardwell T3) As well as credibility, credentials key to good PR. Crowdsourcing can garner support/endorsements from new/unusual sources
  • @Caz_Milligan Orgs should explore how to leverage social media, crowdsourcing, & align w/ existing info/intel to improve decision making
  • @jgombita When it comes to small business models & financing, believe crowdsourcing is here to stay. Same w/ community engagement/activism

And the full hour:

 

  1. Enjoyed my first of 2014 this evening. Really interesting discussion on crowdsourcing. Thanks to all who took part.

  2. Thanks everyone. I really enjoyed the conversation and interaction.

  3. the product is here to stay, the name will change. Same with social media

  4. Our hour is up, so I’ll say g’night. Thanks for an interesting hour and see you all next week!

  5. Thanks everyone for tweeting tonight. Check back for transcript in the AM. Next week we may discuss language/tone of voice on

  6. some organisations may just use it while crowdsourcing is a buzz word but it has definitely got long term potential

  7. When it comes to small business models & financing, believe crowdsourcing is here to stay. Same w/ community engagement/activism

  8. I think crowdsourcing is here to stay though the tools available to achieve it will evolve and improve

  9. Our last topic: Is crowdsourcing a fad or here to stay?

  10. 2. Asking the public for more info. Broadcasting a problem-solving request. All hazards – All methods

  11. 1 of my main missions is to collect crowdsourced knowledge reported by an on-line community & validate that data

  12. crowdsourcing works really well externally with visual projects, like the rebrand examples mentioned earlier

  13. T5: How was crowdsourcing achieved in the pre-digital age?

  14. On that note too, just polled its employees on how to implement their new

  15. employee engagement re: crowdsourcing ways to MANIFEST culture and values; externally OK for “branding” though

  16. Great points about how crowdsourcing can help decision-making. Totally agree

  17. . Ahh I see, others have said as much as well. Seems employee engagement may be most relevant to crowdsourcing

  18. and encourage employees to have opinions and ideas on areas that don’t fall under usual remit of responsibilities

  19. believe corporate culture (and values) stems from top and is embraced (hopefully) by employees. External matters less.

  20. engaging the crowd to rapidly identify or develop innovative solutions to public problems. Spots trend / issues

  21. crowdsourcing is a means to listen-great for internal comms-a way for ppl to have input in lots of areas of a company

  22. If it was related to the overall corporate culture or values, I don’t think (external) crowdsourcing would work.

  23. T4) I think nature of engagement customers expect has changed. More interactive, less ‘FAQs’. Crowdsourcing tool to achieve this

  24. Orgs should explore how to leverage social media, crowdsourcing, & align w/ existing info/intel to improve decision making

  25. Topic 4: What future applications could it be put to? (, customer service…?)

  26. T3) As well as credibility, credentials key to good PR. Crowdsourcing can garner support/endorsements from new/unusual sources

  27. In what situations/companies would crowdsourcing not work?

  28. Hi all, late to this tonight. T3) Crowdsourcing can give a PR campaign broader and deeper credibility so def a useful tool

  29. it increases brand presence and publicity through the hype often surrounding crowdsourcing programmes

  30. Crowdsourced info can be valuable to improve situation awareness of an event. Verify sm data to ensure accuracy.

  31. Let’s put it to the crowd: RT : what defines crowdsourcing?

  32. What could take the place of that kind of engagement, if anything?

  33. . that’s true. It’s getting people, new audiences to engage with your message.

  34. crowdsourcing is definitely useful as a PR tool, esp if done through social platforms-excellent engagement opportunity

  35. crowd sourcing by its very nature is open, transparent and collaborative. It is therefore the ultimate PR tool

  36. Our third topic: Can crowdsourcing be a useful PR tool? In what way?

  37. How can you use crowdsourcing in comms? Tell the folks at now

  38. Link to social media 4 EM online social media exercise about Crowdsourcing charity water.

  39. , found (archived) BIKES vs CARS – WE ARE MANY by Well-developed campaign on

  40. . I guess that’s one way to make sure your friends will babysit, if they pick the winning name!

  41. Let’s move on to topic 2: In what ways can crowdsourcing be used (, fundraising, research, etc)?

  42. Crowdsourcing exposes companies to a wider pool of talent which can generate more creative ideas/solutions for the company

  43. is an interesting idea; very social! What about that couple crowdsourcing unborn daughter’s name?!

  44. Hey, communicators! UK-based going on right NOW. Anyone can participate.

  45. or if the campaign is CSR based, crowdsourcing with an employee engagement angle could be a great advantage

  46. had a hugely successful fundraising campaign for Bikes-vs-Cars

  47. . That’s interesting. Something that will gather people behind a cause or use emotion?

  48. Tonight is looking at crowdsourcing – is it useful as a brand? Or what about during a ?

  49. I think if the campaign is “ideas” issues-based (for example, corporate social responsibility) definitely it could be.

  50. . Not sure I have, but I am a fan of the Jamaican bobsled team’s fundraising efforts in advance of Sochi

  51. For example did you see (Swedish) filmmaker ‘s crowdsourced fundraising for his next doc, ? Huge success

  52. That can work for companies too, right? If the campaign gains traction, it could be a huge comms win for a small co.

  53. A1. Profile & recognition. Many indie bands and (doc) filmmakers are getting more attention simply by crowdsourced fundraising

  54. So tweet in your thoughts, answers and questions through the tag!

  55. T1: What are the benefits of crowdsourcing, as a brand? Disadvantages?

  56. But tonight we’ll about what crowdsourcing means for communications.

  57. If you’ve voted in a Twitter poll, donated £10 on Kickstarter or submitted ideas for Glasgow city , that’s crowdsourcing

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