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This week's chat

July 9, 2013 Transcript of #CommsChat on cross-cultural social media

Last week, we were joined by two speakers from the CIPR’s social media event in London, @twofourseven and @allanschoenberg. They shared their thoughts and experiences working in international, multilingual and multicultural digital communications. Take a look at our highlighted tweets:

 

@allanschoenberg Q1: Social has accelerated globalization a number of ways: always on communication and local content to start
@blackbirdsthree And understanding local cultural norms is critical for credibility regardless as to comms channel
@twofourseven T4: Biggest challenges are traditional ones – listening, planning and activation. Then engaging at local level where appropriate.
@klathigra Fast moving stories, every changing scenarios – especially in crisis situations – make co-ordination a challenge.
@allanschoenberg The biggest challenge is patience…B2B is not B2C. Things take time
Read the full transcript:

 

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