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March 1, 2016 Transcript of #commschat on corporate video and visual comms

Last night on #CommsChat we spoke about corporate video with Steve Garvey, chairman at EVCOM (@EVCOMUK), the association behind the Screen Awards. We explored video as an integrated aspect of every social and digital comms strategy.

Here are some of the highlights:

• @_Maira26 @EVCOMUK @CommsChat Emotions are what drive powerful storytelling and this creates clarity and connections between us & brands #CommsChat
• @EVCOMUK @gillianlambie @thatsmeemily Most effective video done in series or campaign, not as isolated film. Cost-effective if planned #CommsChat
• @DigiTomTV Integrating video that tells a story into your marketing strategy can help to engage with your audience and build brand loyalty. #CommsChat
• @gillianlambie T4 Should follow the organisations ethos – work in sport therefore video should always be energetic (generally) #CommsChat
• @blowndes @EVCOMUK @CommsChat agreed re authenticity; easier to do simply now than it ever has been too #CommsChat

Read the entire conversation on the @CommsChat Storify feed.

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: B2B, corporate, evcom, Screen Awards, video