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March 5, 2013 Transcript of #CommsChat on corporate social media strategy
Last week, the @Pontifex account deleted all of the pope’s existing tweets, stating that it reflects the fact that the papacy is currently vacant.
On #CommsChat, we explored the impact of leadership on corporate social media strategy and what role the CEO should take in shaping that strategy.
Some of our choice tweets:
@ruthseeley If a CEO isn’t required to write all his/her own speeches, just deliver them, why do they have to write all their own tweets?
And the full hour:
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