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August 13, 2013 Transcript of #CommsChat on corporate engagement

Last week on #commschat, we discussed communicating about a corporate sponsorship or partnership with guest @jackiefast from @slingshot_uk. Contributors discussed engagement, internal comms, social media and more.

To find out more about the best corporate engagement projects in the UK, take a look at the Corporate Engagement Awards. Winners for this year’s programme will be announced in September.

Some highlights from the chat:

  • @JackieFast Projects that motivate brands are in line w brand objectives & innovation w/a clear plan will make a huge difference
  • @jgombita For NGOs, partnering with local companies/suppliers/workers is crucial for long-term (maintenance and) success.
  • @Comms_Events Well matched partnerships work towards objectives that gain mutual benefits for the organisations involved
  • @JackieFast Social media has enabled the reach of partnerships to extend beyond consumer & staff – more impact if done well
  • @ncardwell T4: Social media has ‘democratised’ corporate engagement I think. Staff can shape it, consumers can drive it via social networks

And take a look at the full hour:

 

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CommsChat 

Transcript will be available in the morning, as always. Talk to  for more info about the Corporate Engagement Awards #commschat

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CommsChat 

Time to say goodnight as I’m getting kicked out of Starbucks. Many thanks to   & all tonight’s tweeters #commschat

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Judy Gombita 

 apparently morning #cxo conversations inspired  to write a blog post. Ask him to let you know when its live! #commschat

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CommsChat 

Just a few more min of #commschat on corporate engagement

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CommsChat 

What other aspects contribute value? #commschat

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Neil Cardwell 

  Thanks for tweet / RT. Concept of a ‘value equation’ is a new and fascinating one to me #commschat

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Judy Gombita 

 I’ve RT’d one of the #cxo comments from my eloquent (and #smartypants) compatriot . See more from him. #commschat

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Judy Gombita 

RT : We all want value. Engagement is just one factor of the value equation, and that value is defined by the customer. #commschat

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CommsChat 

 That’s interesting. So give consumers more control? Related to the social question as well… #commschat

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Judy Gombita 

T5. Per today’s #cxo chat, I think external consumers want to control the amount/extent of “engagement” time, so it adds value. #commschat

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Joe Sanchez 

RT  My definition for #socialPR : “Relating the inside out….and by extension, the outside in.” #commschat

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Neil Cardwell 

RT : Living this quote > “Relating the inside out….and by extension, the outside in.” #commschat

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Jackie Fast 

 Innovation is vital – to inspire the staff as well as the nation. No one wants to be doing what the last guy did. #commschat

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Steven Woodgate 

Living this quote > “Relating the inside out….and by extension, the outside in.” #commschat

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Jeremy Singer 

 It can generate huge impact & reward through social engagement. Corporates need to be both accessible & inclusive! #commschat

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CommsChat 

T5: How important is innovation in corporate engagement? What do audiences – internal and external – expect these days? #commschat

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Neil Cardwell 

RT : My definition for #socialPR : “Relating the inside out….and by extension, the outside in.” #commschat

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Adam 

 social gives you the platform to listen and incentivise. Corporate gamification is one to look out for #commschat

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Judy Gombita 

My definition for #socialPR : “Relating the inside out….and by extension, the outside in.” #commschat


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Neil Cardwell 

T4: I think social media has also driven innovation and changes in the ways corporations engage and communicate partnership work #commschat

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CommsChat 

MT  T4: Social media has ‘democratised’ corporate engagement I think. #commschat

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Judy Gombita 

Curious whether anyone has ever initiated ‘buddy system’ b/t partner organizations, re: functional roles? e.g. A/R w/ A/R clerk #commschat

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Neil Cardwell 

RT : Social can enhance reach to audiences that wouldn’t be engaged by other forms of comms. #commschat

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Neil Cardwell 

T4: Social media has ‘democratised’ corporate engagement I think. Staff can shape it, consumers can drive it via social networks #commschat

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CommsChat 

Social can enhance reach to audiences that wouldn’t be engaged by other forms of comms. #commschat

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CommsChat 

RT  Social media has enabled the reach of partnerships to extend beyond consumer & staff – more impact if done well #commschat

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Jackie Fast 

 Social media has enabled the reach of partnerships to extend beyond consumer & staff – more impact if done well #commschat

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CommsChat 

Our fourth topic is about how partnerships have changed bc of tech: What impact can social media have on corporate engagement? #commschat


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Jackie Fast 

 Staff come up with the best partnership activation ideas because they are the ppl on the ground with more insight #commschat

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CommsChat 

RT  involving them is key – so rather than presenting and talking at them, INVOLVE them, ask them for recommendations #commschat

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Neil Cardwell 

RT  We typically recommend a presentation to key staff stakeholders that includes the partner presenting #commschat

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Jackie Fast 

 Also involving them is key – so rather than presenting and talking at them, INVOLVE them, ask them for recommendations #commschat

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Jackie Fast 

 We typically recommend a presentation to key staff stakeholders that includes the partner presenting #commschat

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Communicate Events 

Don’t work towards your own aims, work together as a unit and fulfil objectives for everyone involved #commschat 

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CommsChat 

How about communicating w/internal audience? How do you engage employees in a new partnership? #commschat

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Jackie Fast 

 Don’t not tell them & then just start doing it. Surprisingly it happens a lot and is a great way to ruin a partnership #commschat

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Communicate Events 

“@Threepipe:  with as much transparency and clarity as possible #commschat” agreed!

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Communicate Events 

T3: Communicating is key. Intranets, social media, events – lots of different ways to communicate with various audiences #commschat

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CommsChat 

MT  joint comms with partners, where possible, is most effective. Also, don’t make unrealistic claims or overdo it! #commschat

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CommsChat 

Any definite ‘don’ts’? #commschat

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Neil Cardwell 

T3: I think joint comms with partners, where possible, is most effective. Also, don’t make unrealistic claims or overdo it! #commschat

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Threepipe 

 with as much transparency and clarity as possible #commschat

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Communicate Events 

RT : Let’s move on to T3: How should a company communicate with its consumers or internal audiences about the project? #commschat

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Jackie Fast 

 It depends on the company, but we’ve always recommended face-to-face WITH the sponsor for best engagement #commschat

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CommsChat 

Let’s move on to T3: How should a company communicate with its consumers or internal audiences about the project? #commschat

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Neil Cardwell 

 I like that as a metaphor! (will only use with full credit and context given) #commschat

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Neil Cardwell 

RT  take a #commschat cue from biology. Symbiotic > commensal > parasitic. Poor CEOs want to be the last in adv…

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CommsChat 

MT  some of the best partnerships benefiting employee engagement will be announced @ Corporate Engagement Awards #commschat

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Communicate Events 

 some of the best partnerships benefiting employee engagement will be announced @ Corporate Engagement Awards in Sept #commschat

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Tony King 

 take a #commschat cue from biology. Symbiotic > commensal > parasitic. Poor CEOs want to be the last in advo p/ships.


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Judy Gombita 

 shared  “constructive criticism” article about  earlier today: https://t.co/xtbektOLMT #commschat


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Judy Gombita 

 and I believe most of the funding comes from the NGOs (or charities), not the reverse. Example:  #commschat

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Katie Cavanagh 

RT  Huge impact – mutually beneficial partnerships are key. Combined efforts creates success #commschat


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CommsChat 

 Great point. I’ve seen so many projects where this is the KEY characteristic, and with good reason. #commschat

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Judy Gombita 

 believe reverse is true. You can’t NOT involve local community in something that impacts their businesses and lives. #commschat

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Brittany Golob 

RT  We have loads, but specifically  &  are a great example! #commschat #staffengagem

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Communicate Events 

RT  Huge impact – mutually beneficial partnerships are key. Combined efforts creates success #commschat

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Jackie Fast 

 We have loads, but specifically  &  are a great example! #commschat #staffengagement #sponsorship

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Neil Cardwell 

RT  yep, plus increase what are hopefully like-minded audiences. Can also share ideas, resources etc #commschat

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Neil Cardwell 

RT  More than reputation – it can inspire their workforce #commschat

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CommsChat 

 Interesting point. Anyone have examples of partnerships that motivated employee engagement? #commschat

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Communicate Events 

Well matched partnerships work towards objectives that gain mutual benefits for the organisations involved  #commschat

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Maxim 

 yep, plus increase what are hopefully like-minded audiences. Can also share ideas, resources etc #commschat

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Neil Cardwell 

T2: Agree reputation a key benefit. Either +ve reinforcement of brand values or challenging -ve perceptions of brand / sector #commschat

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Jackie Fast 

 More than reputation – it can inspire their workforce #commschat

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CommsChat 

Hi . What tangible benefits do NGOs gain (aside from just funding)? #commschat

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Judy Gombita 

For NGOs, partnering with local companies/suppliers/workers is crucial for long-term (maintenance and) success. #commschat

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Communicate Events 

RT : We’ll be joined by  from  with some input from  #commschat

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CommsChat 

How do the individual brands benefit from a well-matched partnership? Reputation? #commschat

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Neil Cardwell 

RT  Huge impact – mutually beneficial partnerships are key. Combined efforts creates success #commschat

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Jackie Fast 

 Huge impact – mutually beneficial partnerships are key. Combined efforts creates success #commschat

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CommsChat 

 not at all, good timing! #commschat

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Neil Cardwell 

 Whoops! Sorry, getting ahead of myself #commschat


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CommsChat 

Hi . That is actually T2 almost exactly. #commschat

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Neil Cardwell 

Hi, i’m Neil. How much of an impact do we think shared corporate ethos/values/ways of working make to success of a partnership? #commschat


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CommsChat 

RT  generally because it’s then not just about short term financial gain but strengthening both brands #commschat

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Threepipe 

 generally because it’s then not just about short term financial gain but strengthening both brands #commschat

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Jackie Fast 

 It still happens but those partnerships are inevitably short term – which hurts the organisation in the long run #commschat

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CommsChat 

 they definitely yield the best results. Why is that? #commschat

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CommsChat 

RT  the best partnerships are formed when likeminded brands come together with complementary objectives #commschat

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Threepipe 

 the best partnerships are formed when likeminded brands come together with complementary objectives #commschat

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CommsChat 

What would impel a company to partner w/ an org that doesn’t meet that criteria. Does that even still happen? #commschat

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Sarah Moffatt 

RT : Join in on #commschat now to chat about corporate engagement

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Jackie Fast 

Projects that motivate brands are in line w brand objectives & innovation w/a clear plan will make a huge difference #commschat

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Brittany Golob 

Join in on #commschat now to chat about corporate engagement

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CommsChat 

Who else has thoughts on what/what kind of project would motivate a company to work with a partner? #commschat

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Jackie Fast 

 Based on a set criteria if done strategically – objectives vary, but typically will include audience, budget & date #commschat

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CommsChat 

which or what kind of organisations. And why engage in a partnership to begin with? #commschat

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CommsChat 

We’ll start off with a strategy topic: How do companies determine with which organisations to partner? #commschat

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Jackie Fast 

 Hello! Thanks for having me – what corporate engagement queries can I answer? #commschat


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CommsChat 

Don’t forget to use the #commschat tag and if you’re joining us for the first time tonight, introduce yourself.

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CommsChat 

We’ll be joined by  from  with some input from  #commschat

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CommsChat 

Evening all! Brittany here. Tonight’s chat is all about corporate engagement, partnerships, sponsorship and more. #commschat

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Threepipe 

RT : Just a few minutes until our #commschat on corporate engagement. We’ll be joined by  from  & maybe o…


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Neil Cardwell 

Will be taking part in #commschat for next hour so heads-up to followers to expect 60 minutes of tweets/RTs on Corporate Engagement….

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SlingshotSponsorship 

RT : Just a few minutes until our #commschat on corporate engagement. We’ll be joined by  from 


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