Europe's most popular communications, PR
and media conversation

This week's chat

October 1, 2013 Transcript of #CommsChat on corporate apps

Last night, we were joined by media expert Stuart Bruce (@stuartbruce) and app developer Amanda Baker (@amandabakes1) in advance of Communicate’s Best Practice: Corporate Apps conference to be held next week. Take a look at some highlighted tweets:

  • @AmandaBakes1 I think most companies chose to develop apps to enhance consumer experience through personilisation.
  • @stuartbruce One benefit of apps for internal comms is that they tap into the prolific use of smartphones and tablets by many employees
  • @PaulCTayla I’m all for apps when they do something a website can’t. Often I don’t think they do
  • @stuartbruce For big corporates future must include internal apps e.g. Delta to use Microsoft Surface 2 in place of paper manuals
  • @kkehrwald I think being available across multiple channels is important, especially when the two are so closely related.
And the full hour:
 
  1. please don’t forget Communicate’s Best Practice Corporate Apps conference will be speaking

  2. RT : But before i go, a big thanks to and > And thanks to for running this

  3. and a big thanks to all who joined in tonight. Please feel free to continue the conversation. See you all next week.

  4. . For example peak tablet use is in the evening on the sofa, not necessarily that ‘mobile’ a device

  5. we’ve got to the top of the hour, which means it’s time for me to get back to writing an 1800 word profile

  6. The future will see both devices combined anyway. Have you seen the size of the new Galaxy Note 3??

  7. There usually is, in my experience. Requirements are different.

  8. I personally haven’t developed a tablet version of my app. I don’t think there’s a need.

  9. . For comms pros key is know your audience and objectives as that will drive decision to prioritise phone or tablet

  10. I think being available across multiple channels is important, especially when the two are so closely related.

  11. . Really needs a techy to answer as they can explain challenges of developing for both tablet and phone

  12. . For big corporates future must include internal apps e.g. Delta to use Microsoft Surface 2 in place of paper manuals

  13. I first got to know about it at a big data event. Now, it’s everywhere. 🙂

  14. One thing we havent discussed is tablet vs phone. Is there a need to develop both?

  15. . I’ll second need for for middle aged men in need of an affordable fashion boost

  16. Yes, that’s the idea behind responsiveness.

  17. Lets round up the hour by looking forward Topic 6 • What does the future look like for apps and mobile technology?

  18. Great!! The response I’m getting is overwhelming. AND… Coffee has become my new BFF!

  19. : – it’s an essential. Devices should never be a barrier to content experience.” Don’t forget the # Alex

  20. . But isn’t simply a case of app v. web as good apps work offline, web doesn’t – tube, planes, roaming, rural etc

  21. I wouldn’t say it is an alternative. They are two distinct comms channels.

  22. . Given plethora of different devices responsive web is a must to cater for myriad of needs

  23. I agree! It’s also a cheaper alternative to developing an app.

  24. Can you also develop a for middle aged, slightly overweight men, looking for trendy suit options please?

  25. A responsive website is a real need these days.

  26. (cont) start generating a revenue. One of my revenue streams will come from ‘HIGHLY TARGETED’ affiliate marketing.

  27. Let’s look at the alternative – what do people think about responsive web? Is it an alternative? Is it an ‘also’ or an ‘and’?

  28. wow – and how has the first week gone?

  29. Yes, they do! I only launched last Tuesday so I still have a very long way to go before I can…

  30. . Think GMP’s iPhone app was early this year and Android very recently – this month? Ask or

  31. RT run some great events for people with ideas for apps seeking investment advice and funding 🙂

  32. run some great events for people with ideas for apps seeking investment advice and funding 🙂

  33. Agreed. Perhaps when it’s a more mainstream practice it’ll really take off.

  34. Such a good use. Has it been in use for long?

  35. RT example of practical app is Manchester Police (GMP) which uses geo-location to provide relevant local information

  36. you mentioned an investor… but presumably they wanted to also see a revenue stream?

  37. My only answer to that is to network, network, network. Someone will know someone who will know someone.

  38. Love your app concept. How have you monetised it?

  39. I think we’re covering both here, Paul

  40. Another example of practical app is Manchester Police (GMP) which uses geo-location to provide relevant local information

  41. I reckon that has to be difficult at the moment. Maybe not after a few years.

  42. Thank you 🙂 A brand name is VERY important. I learnt that the hard way!

  43. is ROI covered tonight at all? Find it hard to understand how individuals/small biz can make money back on apps.

  44. How do you give them that personal experience through an app?

  45. damn, must try harder. Remember it’s corporate not consumer! Sorry.

  46. Yes. A lot of responsibility and a lot of hard work. But the personal experience you can give to each user is worth it

  47. my last tweet seemed to disappear – Topic 4) Topic 4•How do app developers find funding/sponsorship? One for

  48. RT : exactly, definitely a plus. We have an app for sales ambassadors to use in store. That’s why.

  49. Shameless plug time – Communicate is hosting a 1/2day conf (inc networking drinks) on corp apps. Only £95

  50. Just to KEEP IT SIMPLE! Cramming too much into such a small real estate will make your app fail its true purpose.

  51. presumably you have a lot of data on users. with that comes a sense of responsibility?

  52. exactly, definitely a plus. We have an app for sales ambassadors to use in store. That’s why.

  53. I wonder about the analytical part, how to measure the effectiveness of the comms provided.

  54. . Not sure, but you’ve touched on one of main benefits of apps – you don’t need an internet connection

  55. … but from it Givaudan gets a wealth of anonymous data about consumer preferences which is valuable to its clients

  56. RT Can they use the app without a web connection, as I think then that makes good sense!

  57. B2B company Givaudan (ex-client) developed the iPerfumer app to help consumers choose fragrances. It sells to perfume producers..

  58. Can they use the app without a web connection, as I think then that makes good sense!

  59. Yes, I’ve always thought than an app was meant to do something very specific.I’m open though.

  60. do you feel there is a ‘best practice’, , or is it just about being as creative as poss

  61. I see how B2C communication would work, but I’m not sure about B2B. What do you think?

  62. it’s brilliant concept though – I’ve just downloaded on hearing of the very premise!

  63. Does the industry have a best practice yet, or is it still too much in its infancy

  64. I’m all for apps when they do something a website can’t. Often I don’t think they do.

  65. Topic 3 •What is best practice in apps? corporate and consumer.

  66. . That’s why the sales app includes tools they will want to use, so they see the ‘news’ as a by-product of using it

  67. love that we’re able to cover both consumer and corporate at the same time. we’ll try and make the next topic fit for both too

  68. I was thinking the same. I reckon it’s about apps being seen as ‘cool’.

  69. . I think the idea was to tap into the ‘sexiness’ of apps to pull employees into the internal comms news

  70. Hi, I’m Head of Comms – tech is a big driver. An app is often wanted before people think about purpose

  71. seems many apps were initially printed rports on an app. eg annual rprt on an app, CSR rpt on an app, graduate ltrtr on app etc

  72. The concept of swapping clothes sounds easy and is easy. But when you apply that to an app… It’s extremely complex.

  73. why an app for SAP and not just a mobile friendly intranet?

  74. Problem is, mobile stops working, stops being used.

  75. Not easy. It’s taken 18 months to develop and get the platform right as it’s such a unique concept to apply to an app.

  76. On a mobile an app can also make it easier to offer more complex functionality than a website

  77. I wonder how do you measure effectiveness? I enjoy this area,

  78. . … than Android app with need to work on multiple devices, despite Android audience being larger

  79. Do you think you’ll expand to a website eventually or just stay mobile?

  80. . Often decision to deliver iOS app first is driven by technology as that’s what the developers want to do/is easier…

  81. I guess the challenge here is getting people to use it.

  82. Hmm…Kind of. My investor advised me to focus on just mobile. The concept was originally for a website.

  83. , how easy was it for you to develop the app for your audience?

  84. . And has SAP Now just for salespeople which has the SAP news feed and some specific sales relaetd feeds and tools

  85. If you’re interested in apps (and you probably should at least want to find out more) then it’s worth following ’til 9

  86. Topic 2) •How does technology affect these decisions?

  87. so platform gives greater reach and personalisation. Seems weve started to move into topic 2 territory (coming up now)

  88. . One example is SAP which has an app to deliver SAP News which is a simple RSS feed app

  89. Because this is where my target audience is 100+ times a day. Students live on their mobile phones.

  90. . It’s often hard to find good internal comms examples, as by definition they aren’t public

  91. So apps experience is about platform, personalisation and trendiness?

  92. Need to check your app.Interesting that you preferred an app first. Was it a money decision?

  93. Agree with ! Apps are trendy! They’re becoming a necessity to every business.

  94. and are there many instances of internal comms apps? one can make app a closed environment now

  95. . You need to have clear, measurable objectives before deciding to develop an app – for whatever purpose

  96. True, that way the company is always resting in someone’s pocket, ready to be used at will.

  97. Hello, All! Digital marketer, currently in insurance (not for long), and crazy about

  98. Hi Kyle, thanks for joining us.

  99. One benefit of apps for internal comms is that they tap into the prolific use of smartphones and tablets by many employees

  100. I’m Kyle, a college student. I think apps are good for people already interested in the company.

  101. I think most companies chose to develop apps to enhance consumer experience through personilisation.

  102. Hi Amanda… why did you develop on app platform rather than say a great website first?

  103. I can tell that apps are seen as cool. Maybe, they have the means to do it. Wonder about real strategy.

  104. RT : For those that don’t know me. I am who Google says I am

  105. Hi! I’m Amanda, Founder of – A new social app for students that lets them swap clothes on campus.

  106. You can find good examples of corporate apps aimed at a range of audiences – both B2C and B2B

  107. Is it possible to be that specific? Or are apps as ubiquitous now as, say, print – used for internal, investors, customers etc.

  108. So let’s kick off with topic 1 – Why do companies choose to develop apps? For which audiences are they intended?

  109. And we’re off a scintillating hour of on corporate apps. Hello everyone.

  110. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  111. and so saying, I’m Andrew, , the publishing editor of Communicate magazine

  112. Please feel free to join in at will, but try and make your first tweet one of introduction

  113. We’re delighted to have media expert (social and otherwise) & app entrepreneur

  114. Good evening. On tonights commschat we’re talking all things apps.

 

: , , , , ,

Comments

No comments yet.

Leave a comment