
Europe's most popular communications, PR
and media conversation
This week's chat
- #CommsChat on how brands are responding to the pandemic
- Daily #CommsChat to keep communications flowing
- #CommsChat on internal comms during the Covid-19 crisis
- #CommsChat on employees as the gatekeepers to brand reputation
- #CommsChat on the use of video in internal communications
Latest CommsBlog
- Why internal comms has a role to play in building positive employee experience
- Mailrooms, the forgotten facility?
- Digital dieting: getting the right balance of tech in our lives
- The impact of GDPR on the PR industry
- Crisis comms, definition and best practice
Tags
- #Comms
- #CommsChat
- agencies
- Awards
- B2B
- brand
- branding
- brands
- CIPR
- communications
- community management
- Content
- crisis
- Crisis Comms
- csr
- customer service
- Data
- Digital
- Diversity
- employee engagement
- engagement
- Events
- ic
- influencers
- Internal comms
- Marketing
- media
- media relations
- Mobile
- November
- October
- online comms
- PR
- PRCA
- qualifications
- reputation
- September
- Social Media
- strategy
- technology
- the future
- Transcript
- video
December 1, 2015 Transcript of #CommsChat on content
This week we spoke about content. We analysed the meaning of the term ‘content’, and we tried to decipher how it can best be used to build brands and engage stakeholders.
Here are some of the highlights:
-
@AlissiaK #commschat A good content strategy means orgs business goals, key messages & personality are defined & communicated to audience consistently
-
@CommsHero A5. Be engaging & relevant. Personalised marketing gets more cut through. Everyone is broadcasting. Less (more targeted) is more #CommsChat
-
@fiona_mca @CommsChat don’t chase the trends – stay true to your orgs brand & values – individuality will make you stand out from the crowd #commschat
-
@_Maira26 Quality content that looks good and people want to share. Adds value to customers and represents your brand voice #commschat
Read the full conversation on Storify.
Comments
No comments yet.
Leave a comment