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December 1, 2015 Transcript of #CommsChat on content

This week we spoke about content. We analysed the meaning of the term ‘content’, and we tried to decipher how it can best be used to build brands and engage stakeholders.

Here are some of the highlights:

  •   A good content strategy means orgs business goals, key messages & personality are defined & communicated to audience consistently
  •   yes! Without content, no brand can exist in this digital world.
  •  A5. Be engaging & relevant. Personalised marketing gets more cut through. Everyone is broadcasting. Less (more targeted) is more
  •   don’t chase the trends – stay true to your orgs  brand & values – individuality will make you stand out from the crowd
  •  Quality content that looks good and people want to share. Adds value to customers and represents your brand voice

Read the full conversation on Storify.

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