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This week's chat

January 12, 2016 Transcript of #CommsChat on communications trends in 2016

This week we were joined by John Brown, head of engagement at Hotwire PR, as we spoke about trends likely to affect the industry in 2016. We looked at the ongoing impact of technology and reaffirmed some classic comms lessons.

Read some of our predictions here:

  •   Ditching cringeworthy buzzwords in external comms and client meetings. PR must be honest, creative and impactful!
  •  T6: Fads: could see plenty in London/EU referendum campaigns; some’ll catch on, others won’t. I hope we listen, respond & learn
  •  In the digital realm fads come and go and then they comeback and goback… I expect more of the same for 2016…
  •   Totally right. Get braver, get smarter, get in the boardroom.
  •  A5. Before doing things differently, look at what you’ve done well in 2015 & plan to repeat. Then add changes to keep improving
  •   make time for measurement. No excuses. Don’t expect people to understand comms, if you can’t prove its worth.

Or read the full conversation on Storify here.

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