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March 6, 2012 Transcript of #CommsChat on China and Google+

Transcript of #CommsChat on China and Google+

At last night’s #CommsChat we were delighted to have Thomas Morffew joining us. Thomas is the director of Ren Media, which specialises in consulting on China and social media issues, and he also runs The g+ resource, a Google+ resources project.

We looked at how social networks, and in particular Google+, are operating in China and the differences from operations in Europe and America.

We’ll also delved into how Google+ has progressed from its big launch and how successful it’s currently proving.

Topics for discussion included:

– Is Google+ a genuine competitor among social networks?
– What are users, both in the UK and further afield, using Google+ for?
– What does the recent incident with Chinese “netizens” flooding Barack Obama’s Google+ page tell us about the current state of social media in China?
– Do social networks such as Google+ mean an “all-or-nothing” approach to online censorship?
– What are the key differences when it comes to social networks between China and the West?

Please note: due to some technical issues on Twitter last night, the discussion is somewhat fragmented.


 

@CommsChat @ClaireatWaves Oh no! Twitter was being useless for most people it seems. Hopefully should have a transcript up later though #commschat. -10:20 AM Mar 6th, 2012

@ColinWalker Morning all. Had a good time reading the #commschat last night. -9:50 AM Mar 6th, 2012

@stuartbruce RT @Communicatemag: next weeks G+ can have a 30 minute hangout half an hour before commschat. how about that #commschat -2:19 AM Mar 6th, 2012

@ClaireatWaves Missed most of #commschat thanks to Twitter playing up. You never know what you’ve got until you lose it… -9:45 PM Mar 5th, 2012

@ClaireatWaves RT @thomasmorffew: @paulgailey @Stevejuice G+ predicted to have 400m+ users by year end. #CommsChat -9:37 PM Mar 5th, 2012

@thomasmorffew RT @sagethefool: Thanks to @thomasmorffew & @CommsChat for #commschat today. Had to drop out after G+ discussion, but enjoyed it! -9:29 PM Mar 5th, 2012

@Marketing_Chap Apologies for the constant stream of tweets during #commschat, chaps. Once into the flow, the tongue began to wag, eh @PRgirlAshley ? -9:28 PM Mar 5th, 2012

@sagethefool Thanks to @thomasmorffew & @CommsChat for #commschat today. Had to drop out after G+ discussion, but enjoyed it! -9:21 PM Mar 5th, 2012

@PressPageUK RT @Communicatemag: next weeks G+ can have a 30 minute hangout half an hour before commschat. how about that #commschat -9:12 PM Mar 5th, 2012

@Communicatemag RT @CommsChat: make sure you circle it to ensure an update nearer the time http://t.co/QRHBZbUT #commschat -9:07 PM Mar 5th, 2012

@Communicatemag RT @CommsChat: & we’ll precede next weeks #commschat w/a 30 minute hangout at http://t.co/QRHBZbUT Communicate magazines G+ page #commschat -9:06 PM Mar 5th, 2012

@CommsChat make sure you circle it to ensure an update nearer the time http://t.co/di5Kw6ei #commschat -9:06 PM Mar 5th, 2012

@CommsChat & we will precede next weeks #commschat with a 30 minute hangout at http://t.co/di5Kw6ei Communicate magazine’s G+ page #commschat -9:05 PM Mar 5th, 2012

@GemmaPhelan Thanks guys! Catch ya next week #CommsChat -9:05 PM Mar 5th, 2012

@paulgailey I really enjoyed that #commschat blitz. thanks people and @commschat. I am http://t.co/0M173qZD on Google Plus. Cheers -9:04 PM Mar 5th, 2012

@Marketing_Chap @CommsChat @thomasmorffew Top notch stuff, chaps! Enjoyed every moment, though twitter made each moment take longer to appear. #commschat -9:03 PM Mar 5th, 2012

@GemmaPhelan Chinese use social for entertainment/enjoyment not as active as the western world in using social for marketing #CommsChat -9:03 PM Mar 5th, 2012

@Nerve Thanks for the love! RT @PRgirlAshley: @sagethefool I think @Nerve has done a pretty great job. #CommsChat -9:02 PM Mar 5th, 2012

@thomasmorffew @CommsChat you’re welcome. Enjoyed it immensely. Thanks everyone and look me up on g+ at http://t.co/Is4PnxnK #CommsChat -9:01 PM Mar 5th, 2012

@Maxim_PR Interesting #commschat this week – thanks @CommsChat and @thomasmorffew. Shame Twitter was being so slow! -9:01 PM Mar 5th, 2012

@PRgirlAshley @davidinguk @SteveJuice Agreed. FB and Twitter have enough power/information as it is. They don’t need even more. #CommsChat -9:01 PM Mar 5th, 2012

@CommsChat and, of course, a big thanks to our sponsors @mynewsdesk @cisionuk @kwdigital & @wolfstarpr Please do check them out! #commschat -9:01 PM Mar 5th, 2012

@thomasmorffew @Stevejuice inevitable. Gov fears growth out of their control. #CommsChat -9:01 PM Mar 5th, 2012

@paulgailey @CommsChat my understanding was that Amazon’s Whispernet bypassed the great firewall, hence rocket sino Kindle sales #commschat -9:00 PM Mar 5th, 2012

@CommsChat And thats us for the hour. A #bigthanks to @thomasmorffew for being this weeks guest. #commschat -9:00 PM Mar 5th, 2012

@Stevejuice #commschat fascinating move by Chinese government to force SM users to reveal their true identities. -8:59 PM Mar 5th, 2012

@thomasmorffew @CommsChat stats show that Chinese users are also more likely to be content creators. West more focused on resharing of content. #CommsChat -8:59 PM Mar 5th, 2012

@CommsChat @paulgailey RT @CommsChat: topic 5 What are the key differences when it comes to social networks between China and the West? #commschat -8:58 PM Mar 5th, 2012

@paulgailey @PRgirlAshley @historian that’s a correct assumption Ashley. #commschat -8:58 PM Mar 5th, 2012

@paulgailey @CommsChat what is the last topic? #commschat -8:57 PM Mar 5th, 2012

@thomasmorffew @CommsChat the biggest difference is the way that Chinese have to negotiate their way around censorship. #CommsChat -8:57 PM Mar 5th, 2012

@PRgirlAshley @historian Tbh, I’m not sure. I thought they had expanded it. Maybe I’m thinking more people can watch but not participate? #commschat -8:55 PM Mar 5th, 2012

@CommsChat topic 5 What are the key differences when it comes to social networks between China and the West? #commschat -8:55 PM Mar 5th, 2012

@thomasmorffew @paulgailey @stevejuice G+ predicted to have 400m+ users by year end. #CommsChat -8:55 PM Mar 5th, 2012

@CommsChat I realise we’re chopping &changing topics, as twitter is letting us down. but maybe we shld spenf last 5 mins on the last topic #commschat -8:55 PM Mar 5th, 2012

@paulgailey @thomasmorffew @AdamAzor @stevejuice and they are close tied to apple now #commschat -8:54 PM Mar 5th, 2012

@paulgailey @Stevejuice based on current growth G will be bigger than T by 2012 year end. #commschat -8:54 PM Mar 5th, 2012

@AdamAzor Along with Tesco!! >> RT @Maxim_PR: RT @PRgirlAshley: And then Google will rule the world! #Afraid RT @Stevejuice: #commschat -8:54 PM Mar 5th, 2012

@thomasmorffew @AdamAzor @stevejuice too late for that. Google has G+. Twitter have burned their Google bridges IMO. #CommsChat -8:53 PM Mar 5th, 2012

@Maxim_PR RT @PRgirlAshley: And then Google will rule the world! #Afraid RT @Stevejuice: #commschat Google needs to acquire Twitter – THEN we’d have a social network -8:52 PM Mar 5th, 2012

@AdamAzor Now that’s interesting >> RT @Stevejuice: Ive said this before: Google needs to acquire Twitter – THEN wed have a social network #commschat -8:51 PM Mar 5th, 2012

@PRgirlAshley And then Google will rule the world! #Afraid RT @Stevejuice: #commschat Google needs to acquire Twitter – THEN we’d have a social network -8:51 PM Mar 5th, 2012

@Historian @PRgirlAshley I thought you could only get 10 people in a hangout these days. #commschat -8:50 PM Mar 5th, 2012

@PRgirlAshley @CommsChat Given the current topic, might be interesting to hold a G+ chat/hangout next week. Thoughts? #commschat -8:50 PM Mar 5th, 2012

@thomasmorffew @Communicatemag +1. #CommsChat -8:49 PM Mar 5th, 2012

@Stevejuice #commschat I’ve said this before: Google needs to acquire Twitter – THEN we’d have a social network -8:49 PM Mar 5th, 2012

@thomasmorffew @CommsChat Maybe, but as users become more knowledgeable, it’s more difficult to truely censor. #CommsChat -8:49 PM Mar 5th, 2012

@DigitalKaitlyn RT @Communicatemag: next weeks G+ can have a 30 minute hangout half an hour before commschat. how about that #commschat -8:49 PM Mar 5th, 2012

@PRgirlAshley @CommsChat Thoughts on a potential G #commschat -8:49 PM Mar 5th, 2012

@PRgirlAshley Agree whole-heartedly. RT @adamazor: but we should not just tick the FB box & feel we’ve done social, it has to be right #commschat -8:48 PM Mar 5th, 2012

@CommsChat topic 4 – – Do social networks such as Google+ mean an “all-or-nothing” approach to online censorship? #commschat -8:47 PM Mar 5th, 2012

@thomasmorffew @PRgirlAshley Brilliant idea. @communicatemag can do it on their G+ Page. 🙂 #CommsChat -8:47 PM Mar 5th, 2012

@AdamAzor We are living in a FB world… but we should not just tick the FB box & feel we’ve done social, it has to be right @PRgirlAshley #commschat -8:47 PM Mar 5th, 2012

@CommsChat the twitter problems tonight have meant its been very hard to stay on topic. However, lets move onto point 4.lets move to topic 4 #commschat -8:47 PM Mar 5th, 2012

@GemmaPhelan Agreed @thomasmorffew social search is inevitable google will not give up the fight to populate the site #CommsChat -8:47 PM Mar 5th, 2012

@PRgirlAshley @thomasmorffew Are you suggesting we move next week’s #CommsChat to G+ as an experiment? -8:46 PM Mar 5th, 2012

@paulgailey @Stevejuice and with gplus you have a drink, which can also happen outside of the pub. #commschat -8:45 PM Mar 5th, 2012

@thomasmorffew @Communicatemag @PRgirlAshley infrastructure another reason to use Google+. Twitter still having problems is unacceptable… #CommsChat -8:45 PM Mar 5th, 2012

@PRgirlAshley @adamazor @paulgailey @SteveJuice Yes, Myspace is still a go-to for music and related industry, but we’re living in a FB world #commschat -8:45 PM Mar 5th, 2012

@PRgirlAshley @mollyhpierce Definitely. I think it’s more for a tech-savvy audience than mass for Mom crowd, etc. #CommsChat -8:44 PM Mar 5th, 2012

@Communicatemag @PRgirlAshley twitter is dreadful today. #commschat -8:43 PM Mar 5th, 2012

@AdamAzor Myspace seems to have had some recent growth & is interesting for pure music association @PRgirlAshley @paulgailey @Stevejuice #commschat -8:42 PM Mar 5th, 2012

@PRgirlAshley Dear @TweetGrid. Why are you going so slow? Not making it easy to keep up with the convo. #commschat -8:42 PM Mar 5th, 2012

@Stevejuice @paulgailey #commschat Like a pub. You go there because your friends do, but you call it going to the pub -8:42 PM Mar 5th, 2012

@thomasmorffew @PRgirlAshley sure, but the benefits will gradually outweigh the issues. Google search is too dominant to ignore. #CommsChat -8:41 PM Mar 5th, 2012

@PRgirlAshley I don’t think anyone’s still talking about Myspace.. RT @paulgailey: @Stevejuice MySpace? #commschat -8:40 PM Mar 5th, 2012

@thomasmorffew @Communicatemag We all get it. Just in different ways, right? 🙂 #CommsChat -8:40 PM Mar 5th, 2012

@PRgirlAshley @thomasmorffew @CommsChat Not everyone wants their public name tied to search results. Even with “circles” and security #commschat -8:39 PM Mar 5th, 2012

@thomasmorffew @PRgirlAshley Hangouts also very useful internal tool. Organizations can video conference very easily. Fits with Google Apps. #CommsChat -8:39 PM Mar 5th, 2012

@Communicatemag @thomasmorffew ok so they ‘get it’, wheras we dont? #commschat -8:39 PM Mar 5th, 2012

@mollyhpierce @PRgirlAshley on the other hand, that is the beauty of #gplus – selective sharing. Just takes effort which most won’t put in #commschat -8:39 PM Mar 5th, 2012

@paulgailey @Stevejuice and MySpace? are people attached to herds of friends or the network itself? #commschat -8:39 PM Mar 5th, 2012

@thomasmorffew @CommsChat FB is just another social network. Google is information + social. #CommsChat -8:38 PM Mar 5th, 2012

@PRgirlAshley @mollyhpierce Agreed. As public as everything’s become- @getglue @foursquare @spotify blasts, do video chats need to be? #commschat -8:38 PM Mar 5th, 2012

@CommsChat @thomasmorffew in what way is FB perceived differently? #commschat -8:37 PM Mar 5th, 2012

@Stevejuice #commschat Many people have an emotional attachment and loyalty to their social network. Makes churn lower. -8:37 PM Mar 5th, 2012

@thomasmorffew @CommsChat Yes http://t.co/iAxsS2Xq for example and http://t.co/S7q0hOP8. #CommsChat -8:37 PM Mar 5th, 2012

@CommsChat @thomasmorffew you have to understand the status of Google in China. It’s respected as a symbol of “Western values”. FB different #commschat -8:37 PM Mar 5th, 2012

@PRgirlAshley @CommsChat There are definitely China specific networks. Try Googling the near copies of FB, etc. #commschat -8:37 PM Mar 5th, 2012

@mollyhpierce I think there’s still a big ? on #gplus hangouts etc being taken up beyond a tech-savvy community-most of my friends still skype #commschat -8:36 PM Mar 5th, 2012

@PRgirlAshley @marketing_chap I’m gonna go ahead and take that as a yes. #commschat -8:36 PM Mar 5th, 2012

@CommsChat @thomasmorffew other than the regulars? there are specific china only networks? like hyves in netherlands? #commschat -8:36 PM Mar 5th, 2012

@PRgirlAshley @paulgailey I always try to define my terms at the beginning of the convo. I’m guessing I missed that tweet though. Thanks #commschat -8:35 PM Mar 5th, 2012

@thomasmorffew @CommsChat you have to understand the status of Google in China. It’s respected as a symbol of “Western values”. FB different. #CommsChat -8:35 PM Mar 5th, 2012

@GemmaPhelan @Marketing_Chap hahaha. Nothing better to do #CommsChat -8:34 PM Mar 5th, 2012

@Marketing_Chap RT @PRgirlAshley: @marketing_chap Please tell me you talk like this IRL. #InLove #commschat -8:34 PM Mar 5th, 2012

@CommsChat how does china feel towards G+ is it as polarisd as it is here? no-one’s ambivalent anymore about google+, is that the same there #commschat -8:33 PM Mar 5th, 2012

@thomasmorffew China has very strong social networks with strong ties to government. Hard if not impossible for outside SM to break in. #CommsChat -8:33 PM Mar 5th, 2012

@PRgirlAshley @CommsChat China’s overtaking the world. But we all knew that already. #CommsChat -8:32 PM Mar 5th, 2012

@thomasmorffew @GemmaPhelan they should be terrified. Hangouts are a fantastic tool. Haven’t touched Skype for months. #CommsChat -8:32 PM Mar 5th, 2012

@Marketing_Chap @CommsChat they have too much time on their hands, the poor chaps. And with all that tea sitting around. The mind boggles. #commschat -8:31 PM Mar 5th, 2012

@PRgirlAshley @paulgailey I feel behind, but I’m lost. SPWY? #CommsChat -8:31 PM Mar 5th, 2012

@thomasmorffew @CommsChat the Obama incident shows the engagement of China with SM. It’s also interesting that it happened on g+. #CommsChat -8:31 PM Mar 5th, 2012

@GemmaPhelan “@thomasmorffew: Also need to mention Google+ Hangouts yes I’m sure Skype are a little worried #CommsChat -8:31 PM Mar 5th, 2012

@BusinessEast @commschat It’s not as bad as North Korea but it’s pretty close? #censorship #commschat -8:31 PM Mar 5th, 2012

@AdamAzor If you’re audience over indexes on Gplus, use Gplus. If it doesn’t & data predicts they wont start using it. Don’t waste budget #commschat -8:31 PM Mar 5th, 2012

@ravimotha @ravimotha @stevejuice #commschat thinks its going be hard but the seo and general ranking help will help grow it, but it will be slow -8:30 PM Mar 5th, 2012

@PRgirlAshley @marketing_chap Please tell me you talk like this IRL. #InLove #commschat -8:30 PM Mar 5th, 2012

@thomasmorffew to quote @GuyKawasaki “easier to be search engine adding social than a social network adding search” http://t.co/bbuj1KyP #CommsChat -8:30 PM Mar 5th, 2012

@paulgailey @sagethefool @PRgirlAshley @thomasmorffew yes, agreed that even now non SPYW visibility due to gplus is already happening. #commschat -8:30 PM Mar 5th, 2012

@thomasmorffew @Marketing_Chap More depth. Also think about Mobile (Android), Browsing (Chrome), Search….. #CommsChat -8:29 PM Mar 5th, 2012

@CommsChat topic 3 What does recent incident with Chinese “netizens” flooding Obama’s G+ page say about social media in China? #commschat -8:29 PM Mar 5th, 2012

@PRgirlAshley @sagethefool Of course. It cuts through the BS & helps people condense their thoughts, rather than allowing for a TL;DR response #commschat -8:28 PM Mar 5th, 2012

@sagethefool @thomasmorffew @Stevejuice And Google was late to search! #commschat -8:28 PM Mar 5th, 2012

@CommsChat @BusinessEast no need to go, we’re about to move onto Thomas’ other area of specialisation. #commschat -8:28 PM Mar 5th, 2012

@GemmaPhelan “@PRgirlAshley: +1 RT @BusinessEast: @thomasmorffew Just people aren’t there!!! totally agree adoption is key to success #commschat” -8:28 PM Mar 5th, 2012

@thomasmorffew @Stevejuice too late? I hear Apple was late to phones as well. 😉 #CommsChat -8:28 PM Mar 5th, 2012

@ColinWalker *That was supposed to say “is fully integrated” #commschat -8:28 PM Mar 5th, 2012

@Marketing_Chap @thomasmorffew I say, chap, why are you so certaon #gplus will win out in the end. Is it the only the backing parent company? #commschat -8:28 PM Mar 5th, 2012

@sagethefool @Communicatemag @BusinessEast Yes! Need to have that linked properly to get any SEO benefit as well. Search Google+ badge #commschat -8:27 PM Mar 5th, 2012

@PRgirlAshley @BusinessEast Oh please don’t. I agree, and Devil’s Advocate is just oh so fun. #commschat -8:27 PM Mar 5th, 2012

@Stevejuice #commschat Ironic really, Google have got G+ right, just too late -8:27 PM Mar 5th, 2012

@CommsChat RT @thomasmorffew: @GemmaPhelan sure, but the potential is greater on g+. Easier to scan and allows for longer answers. #commschat -8:27 PM Mar 5th, 2012

@ColinWalker We won’t notice the full benefit of G+ until the social layer if fully integrated across Google’s ecosystem – will take time. #commschat -8:27 PM Mar 5th, 2012

@thomasmorffew Also need to mention Google+ Hangouts. Tremendously useful conferencing tool. Also good for customer service. #CommsChat -8:26 PM Mar 5th, 2012

@AdamAzor Social is like any other type of marketing… make sure you’re using the right channels / media to target the right audience. #commschat -8:26 PM Mar 5th, 2012

@Communicatemag @BusinessEast but your website has no mention of Google+? Perhaps you’re not helping yourself? #commschat -8:26 PM Mar 5th, 2012

@PRgirlAshley @BusinessEast Exactly. The whole “If you build it, they will come” thing isn’t really holding true at the moment. #commschat -8:26 PM Mar 5th, 2012

@Maxim_PR @BusinessEast agreed – been on since January but failing to see any real benefits. Layout so similar to Facebook too – seems odd #commschat -8:26 PM Mar 5th, 2012

@BusinessEast Sorry, feel I’m probably hijacking the debate here with my anti G+ sentiment. Shall now retreat and lurk #commschat 🙂 -8:26 PM Mar 5th, 2012

@thomasmorffew @GemmaPhelan sure, but the potential is greater on g+. Easier to scan and allows for longer answers. #CommsChat -8:25 PM Mar 5th, 2012

@BusinessEast @maxim_pr well said. We’re persevering with it for SEO but still, no real benefit due to lack of real adoption #commschat -8:24 PM Mar 5th, 2012

@GemmaPhelan @thomasmorffew: @sagethefool Twitter is useful, but ultimately limited for real dialogue. Oh I duno this is pretty good dialogue #CommsChat -8:24 PM Mar 5th, 2012

@thomasmorffew @BusinessEast as I said earlier, a long term thing. Early adoption will pay off. Many make mistake of using FB/Twitter tactics #CommsChat -8:24 PM Mar 5th, 2012

@PRgirlAshley +1 RT @BusinessEast: @thomasmorffew we have set up the profiles, tailor our messages, set up circles. Just people aren’t there!!! #commschat -8:24 PM Mar 5th, 2012

@AllieJohns @annatclock @stevejuice time a factor also. Myriad of social media. #commschat -8:24 PM Mar 5th, 2012

@sagethefool @paulgailey @PRgirlAshley Absolutely! But see my post @thomasmorffew linked prev. We r seeing SEO effects outside of SPYW also. #commschat -8:23 PM Mar 5th, 2012

@Maxim_PR There just aren’t enough #gplus users to make it worthwhile at the moment. Persevering for search engine rankings though #commschat -8:23 PM Mar 5th, 2012

@BusinessEast @thomasmorffew And yes we have set up the profiles, tailor our messages, set up circles. Just people aren’t there!!! #commschat -8:23 PM Mar 5th, 2012

@Communicatemag @BusinessEast erm, really? public affairs, corporate PR, internal comms, IR, community relations etc. #commschat -8:23 PM Mar 5th, 2012

@PRgirlAshley It’s all about the right chat client. RT @sagethefool Every time in a chat I’m reminded how much better this would go on G+ #CommsChat -8:22 PM Mar 5th, 2012

@BusinessEast @thomasmorffew Sorry, I work in comms and I’ve seen absolutely no positive benefits for our clients who want to reach the masses #commschat -8:22 PM Mar 5th, 2012

@thomasmorffew @sagethefool Yes. Twitter is useful, but ultimately limited for real dialogue. This is where G+ shines. #CommsChat -8:22 PM Mar 5th, 2012

@paulgailey @PRgirlAshley @sagethefool once SPYW rolls out in your territory your ability to viralise (!) will be greater on gplus than fb #commschat -8:22 PM Mar 5th, 2012

@GemmaPhelan @PRgirlAshley @sagethefool the motivation, social search although the parameters are not all together clear yet #CommsChat -8:22 PM Mar 5th, 2012

@LizCpher @CommsChat I can’t bring up the #CommsChat hashtag I’ll keep trying. #fail -8:22 PM Mar 5th, 2012

@thomasmorffew @BusinessEast be aware though that Local is a focus for Google. Places and Google+ will see gradual integration. #CommsChat -8:21 PM Mar 5th, 2012

@Communicatemag @BusinessEast for instance, G+ perfect to create circles for internal comms. even more so as Gmail takes more share from outlook #commschat -8:21 PM Mar 5th, 2012

@Stevejuice @ravimotha #commschat Brands won’t invest in G+ unless many millions either move from Facebook or use both. Huge ask. -8:21 PM Mar 5th, 2012

@PRgirlAshley @thomasmorffew @Marketing_ChapThat’s where I’ve networked the most! #CommsChat -8:21 PM Mar 5th, 2012

@BusinessEast @Communicatemag Most comms isn’t about reaching consumers? Eh? All comms is about consumers, whether B2B or B2C!! #Commschat -8:20 PM Mar 5th, 2012

@sagethefool Every time I’m in a Twitter chat I’m reminded how much better this would go on Google+ #commschat -8:20 PM Mar 5th, 2012

@Communicatemag @BusinessEast even within sainsburys M&S etc. consumer facing comms only one aspect #commschat -8:20 PM Mar 5th, 2012

@Communicatemag @BusinessEast well yes, you could mention a few consumer brands. But most comms is not about reaching consumers. #commschat -8:20 PM Mar 5th, 2012

@PRgirlAshley Tell that to businesses. RT @Communicatemag: @BusinessEast most comms isnt about reaching debbie the housewife. #CommsChat -8:19 PM Mar 5th, 2012

@thomasmorffew @paulgailey I say yes! I’ve seen news broken on g+ and richer content, eg photos and video are better displayed. #CommsChat -8:19 PM Mar 5th, 2012

@BusinessEast @Communicatemag Plus your local plumber, electrician, painter, decorator… they know that everyone’s on FB!! #commschat -8:19 PM Mar 5th, 2012

@Communicatemag we had university of gloucersterhsire at our conference today. they use G+ to talk to local businesses. have created a community #commschat -8:19 PM Mar 5th, 2012

@AdamAzor @Communicatemag @BusinessEast but a lot of shopper marketing and digital shopper marketing is targeting Debbie as the gatekeeper #commschat -8:19 PM Mar 5th, 2012

@thomasmorffew @ColinWalker exactly. Apples and oranges. #CommsChat -8:19 PM Mar 5th, 2012

@PRgirlAshley I always forget that #CommsChat is UK-based. Ha. I’ll just be over here, solely represting the US #NoBig -8:18 PM Mar 5th, 2012

@BusinessEast @Communicatemag I’d say John Lewis, Debenhams, M&S, Tesco, Sainsburys would disagree… should I go on? #Commschat -8:18 PM Mar 5th, 2012

@ravimotha @Stevejuice agree with point, but would that change if people could see clear roi , or if there was a clear way to make money #commschat -8:18 PM Mar 5th, 2012

@thomasmorffew @Marketing_Chap @PRgirlAshley doubt it. Most PR and marketing types are on Twitter. 🙂 #CommsChat -8:18 PM Mar 5th, 2012

@paulgailey .@thomasmorffew How many press ppl rely on gplus in addition to twitter? #commschat Is it a viable press channel for brands? -8:18 PM Mar 5th, 2012

@PixoMedia RT @stevejuice: #commschat Evenin’ all. Problem for G+? Inertia. Most (non-geeky) people have invested too much in Facebook and Twitter… -8:18 PM Mar 5th, 2012

@PRgirlAshley @sagethefool How so? Why should I choose to share on G+ rather than FB? What’s the motivation? #CommsChat -8:18 PM Mar 5th, 2012

@annatclock @Stevejuice Totally agree. Learning curve too steep also #commschat -8:17 PM Mar 5th, 2012

@Communicatemag @BusinessEast most comms isnt about reaching debbie the housewife. #commschat -8:17 PM Mar 5th, 2012

@ColinWalker What everyone overlooks is that G+ will not be just another social network, but there is a massive problem of perception. #CommsChat -8:17 PM Mar 5th, 2012

@CommsChat is this a good time to move onto point two? What are users, both in the UK and further afield, using Google+ for? #commschat -8:17 PM Mar 5th, 2012

@PRgirlAshley Is that because of lack of people? RT @Communicatemag: @PRgirlAshley a little tailored. And often we’re quite lazy about both. #CommsChat -8:17 PM Mar 5th, 2012

@thomasmorffew People should also pay attention to The SEO Power of Google+ (Author rank) See @sagethefool ‘s post http://t.co/crAqkUg2 #CommsChat -8:17 PM Mar 5th, 2012

@sagethefool People who use Google will begin to use G+ more as it is more integrated into all their products #commschat -8:17 PM Mar 5th, 2012

@Marketing_Chap @PRgirlAshley You’ve hit the nail on the proverbial head there, chapette. Without all of us would google+ be forgotten? #commschat -8:16 PM Mar 5th, 2012

@PRgirlAshley RT @BusinessEast: If you want to reach Gary in IT, it’s G+. If you want to reach Debbie the housewife it will always be Facebook. #CommsChat -8:16 PM Mar 5th, 2012

@sagethefool My 2 cents is that Google doesn’t need to “kill” FB to be successful with G+. It’s more about data for their whole bigger project #commschat -8:16 PM Mar 5th, 2012

@Communicatemag @PRgirlAshley a little tailored. And often we’re quite lazy about both. #commschat -8:15 PM Mar 5th, 2012

@thomasmorffew @CommsChat The key feature is Circles. Once you work them out, everything follows. #CommsChat -8:15 PM Mar 5th, 2012

@PRgirlAshley Ha. Thanks 🙂 RT BusinessEast: @PRgirlAshley nail.head. #CommsChat -8:15 PM Mar 5th, 2012

@Stevejuice #commschat Evenin’ all. Problem for G+? Inertia. Most (non-geeky) people have invested too much in Facebook and Twitter to move. -8:15 PM Mar 5th, 2012

@BusinessEast @CommsChat If you want to reach Gary in IT, it’s G+. If you want to reach Debbie the housewife, it will always be Facebook. #Commschat -8:14 PM Mar 5th, 2012

@PRgirlAshley How much time are y’all devoting to using G+ for your business per day? #CommsChat -8:14 PM Mar 5th, 2012

@ZurichKeith @thomasmorffew Took me a while to “get” Twitter, and not sure I can see benefits of #gplus yet either personally or for work #CommsChat -8:14 PM Mar 5th, 2012

@AdamAzor @thomasmorffew Agree would be interesting if it happens though personally I have my doubts if it ever will take off at that level #commschat -8:13 PM Mar 5th, 2012

@PRgirlAshley @Communicatemag Do you post the same messaging on both, or tailor it individually? #CommsChat -8:13 PM Mar 5th, 2012

@thomasmorffew @Marketing_Chap I say no. In the long term Google+ will gradually overtake the others. Short term belongs to Twitter and FB. #CommsChat -8:13 PM Mar 5th, 2012

@CommsChat @thomasmorffew can you give us a brief summary? #commschat -8:13 PM Mar 5th, 2012

@PRgirlAshley @Marketing_Chap @thomasmorffew You mean besides all the businesses/social media people that are eager to drive it? #CommsChat -8:13 PM Mar 5th, 2012

@CommsChat @LizCpher yes, twitter v slow – #Commschat -8:12 PM Mar 5th, 2012

@sagethefool We’ve been seeing some pretty interesting Google+ SEO effects. All correlation for the moment, but pretty interesting nonetheless #commschat -8:12 PM Mar 5th, 2012

@PRgirlAshley @ZurichKeith Oh wow. I’m on the West Coast (US) and just getting started on my day! #CommsChat -8:12 PM Mar 5th, 2012

@Communicatemag @BusinessEast actually, we’re a small business, &our g+ circled numbers overtook faceboook last week. We post equally to both #commschat -8:12 PM Mar 5th, 2012

@Marketing_Chap @thomasmorffew Here’s a question, chap. Is there enough social media interest around to sustain 3 major social networks? #commschat -8:12 PM Mar 5th, 2012

@BusinessEast @CommsChat Problem is that the MASSES aren’t there! At the mo it’s technos and marketeers like us. Not your average Joe #commschat -8:11 PM Mar 5th, 2012

@PRgirlAshley @sagethefool I think @Nerve has done a pretty great job. And of course, the campaign for the Muppets Movie. #CommsChat -8:11 PM Mar 5th, 2012

@thomasmorffew @AdamAzor there are a lot of features that can prove intimidating for new people, so mass adoption will take time. #CommsChat -8:11 PM Mar 5th, 2012

@ravimotha Hola I am ravi a freelance web developer #commschat -8:11 PM Mar 5th, 2012

@AdamAzor If the masses go for Gplus, brands will soon upweight marketing activity & we should see some real innovative consumer campaigns #commschat -8:10 PM Mar 5th, 2012

@ZurichKeith @PRgirlAshley thanks – first Monday night micro peeps have been asleep and all is calm #commschat -8:10 PM Mar 5th, 2012

@LizFoggitt @AdamAzor yeah, I’d agree with that, maybe with more time it’ll be more popular though #commschat -8:10 PM Mar 5th, 2012

@sagethefool There are tremendously active communities on G+, but you have to find them #commschat -8:10 PM Mar 5th, 2012

@CommsChat @BusinessEast A lot of networks based on search though – it’s crucial to social innovation #commschat -8:10 PM Mar 5th, 2012

@thomasmorffew I’d like to point people at these slides presented on g+ today. Gives you an idea where G+ is heading. http://t.co/1WAI0YPz #CommsChat -8:09 PM Mar 5th, 2012

@BusinessEast @thomasmorffew I disagree. The only businesses doing well on G+ are big multinationals. Local businesses won’t ever see a benefit #commschat -8:09 PM Mar 5th, 2012

@paulgailey I’m going to pile #in to #commschat right now for the #gplus chat…as they just topped out the slideshare home page thanks to @leesmallwood -8:09 PM Mar 5th, 2012

@PRgirlAshley @BusinessEast Agreed. Google IS seach, and businesses are afraid of what will happen if they don’t integrate G+ because of that #CommsChat -8:09 PM Mar 5th, 2012

@AdamAzor The functionality within Gplus is some of the best available in social media. However it currently lacks the mass adoption needed #commschat -8:09 PM Mar 5th, 2012

@PRgirlAshley @ZurichKeith Welcome. We’re a pretty friendly group. (Most of us) don’t bite. #CommsChat -8:08 PM Mar 5th, 2012

@CommsChat @PRgirlAshley Hi Ashley! Glad you can join us #commschat -8:08 PM Mar 5th, 2012

@LizCpher Is it just me or is Twitter on go slow #commschat am on 2 diff devices and apps and am struggling to refresh -8:08 PM Mar 5th, 2012

@sagethefool Checking in to #commschat with @thomasmorffew -8:08 PM Mar 5th, 2012

@BusinessEast @commschat The only thing making businesses get on G+ is the search+your world changes.Would have died long ago if not #CommsChat -8:08 PM Mar 5th, 2012

@thomasmorffew @BusinessEast It depends on how you use it. Plenty of opportunities for businesses who take advantage of the features. #CommsChat -8:08 PM Mar 5th, 2012

@CommsChat @AdamAzor Hi Adam! #commschat -8:08 PM Mar 5th, 2012

@thomasmorffew @CommsChat Thanks. #gplus is absolutely a competitor. Google is really up to some interesting stuff this time. #CommsChat -8:07 PM Mar 5th, 2012

@BusinessEast @commschat No. G+ is like shouting down an empty well. People won’t ‘add you to a circle’ if you are a business, too much effort #Commschat -8:06 PM Mar 5th, 2012

@LizFoggitt I’m tuned in to #CommsChat about Google+ after the @Communicatemag #GPlusBrands conference today #commschat -8:06 PM Mar 5th, 2012

@LizCpher Just joining #commschat, so expect more tweets than normal. Tonight’s it’s all about G+. Hi everyone. Hi @thomasmorffew -8:06 PM Mar 5th, 2012

@PRgirlAshley Time for Monday’s #CommsChat! Who’s joining me? I’m Ashley- blog editor and PR/social media girl for @Savings, btw. -8:06 PM Mar 5th, 2012

@gingerbeer84 RT @CommsChat: Just a couple of minutes to go before we’re joined by @thomasmorffew – wine/tea/beverage of choice to hand. #commschat -8:06 PM Mar 5th, 2012

@AdamAzor Hi I’m Adam, Senior Account Director at Integrated Agency BD Network. #commschat -8:06 PM Mar 5th, 2012

@CommsChat So, first up tonight for #commschat – is #gplus a genuine competitor among social networks? Take it away, @thomasmorffew … -8:05 PM Mar 5th, 2012

5th March with Thomas Morffew


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