CommsChat The first half of the hour has gone so quickly! Let’s move onto topic 3 while we still have time. It’s about social media… #commschat
Europe's most popular communications, PR
and media conversation
This week's chat
- #CommsChat on how brands are responding to the pandemic
- Daily #CommsChat to keep communications flowing
- #CommsChat on internal comms during the Covid-19 crisis
- #CommsChat on employees as the gatekeepers to brand reputation
- #CommsChat on the use of video in internal communications
Latest CommsBlog
- Why internal comms has a role to play in building positive employee experience
- Mailrooms, the forgotten facility?
- Digital dieting: getting the right balance of tech in our lives
- The impact of GDPR on the PR industry
- Crisis comms, definition and best practice
Tags
- #Comms
- #CommsChat
- agencies
- Awards
- B2B
- brand
- branding
- brands
- CIPR
- communications
- community management
- Content
- crisis
- Crisis Comms
- csr
- customer service
- Data
- Digital
- Diversity
- employee engagement
- engagement
- Events
- ic
- influencers
- Internal comms
- Marketing
- media
- media relations
- Mobile
- November
- October
- online comms
- PR
- PRCA
- qualifications
- reputation
- September
- Social Media
- strategy
- technology
- the future
- Transcript
- video
June 23, 2015 Transcript of #CommsChat on charity comms
This week we were joined by Hannah from the Dreams Come True non-profit organisation as we spoke about the challenges and rewards of charity communications.
Here are some of the highlights:
-
@MmNotes Sometimes it’s hard to stand out in the crowd of charity campaigns being different with clear CTA can help@CommsChat#commschat -
@Dreamer654 We have carefully selected ambassadors who come from all walks of life#CommsChat -
@BeckySee123 A3 SM can help charities engage with public- valuable channel, but needs understanding & small charities don’t have resources#CommsChat -
@dana_poole Non-profits like@iabcuk offer free#socialmedia advice on strategy and tactics to charities through#GiftOfCommunication events#commschat -
@BrightBeeComms it’s about using as many of the marketing tools you can within budgets. No silver bullet.@Dreamer654#CommsChat -
@KestrelCopy Be creative, strategic and targeted. Take time to plan, test, and evaluate to maximise the impact of your efforts#CommsChat
Read the whole conversation below:
-
The key is selecting celebrity’s who sit with your brand values #CommsChat
-
@BeckySee123 @dana_poole @aCupOfLee totally agree #commschat
-
@dana_poole @amandacomms if they can go live on TV, they can go on SM, with basic training on the channel, the msg is imp thing #CommsChat
-
Who have Dreams Come True used @dreamer654 ? Any big names? #commschat
-
@dana_poole @amandacomms @aCupOfLee Charity leaders can’t ignore social media- all should be responsible for understanding it #commschat
-
I think you have to weigh up the pros and cons. With everything there is an element of risk. #CommsChat
-
there have been a few celebrity signups where the celebrity then becomes a cause celebre – reflecting badly on the cause itself #commschat
-
@amandacomms @CommsChat Yes! Celebrities are real ppl tho- maybe both parties need to remember this #feetontheground #commschat
-
@dana_poole @aCupOfLee we train and brief them, and make sure there is plenty of support #commschat
-
@amandacomms @aCupOfLee Any tips on mitigating risks when senior leaders, #CEOs are involved in #commschat without a lot of #sm practice
-
@amandacomms @dana_poole we controlled to extent withholding access to a/c’s. People could "speak" for org, but 1 step removed #CommsChat
-
@BeckySee123 @CommsChat what about celebrities who make unnecessary demands? #commschat
-
.@CommsChat Maybe my celeb stories are about initial excitement followed by disappointment, hence my tip #commschat
-
@BeckySee123 you sound like you’ve had experience? any horror stories? #commschat
-
@aCupOfLee @dana_poole not sure that we can control with SM more about management #commschat
-
.@CommsChat Fave charity comms? @macmillancancer coffee morning stuff is fab- fun & engaging. #commschat
-
.@Dreamer654 Laura is a great supporter of @Childrens_Trust too #commschat
-
@amandacomms @dana_poole agreed. When dealing with sensitive issues especially, an element of control is vital to reputation #CommsChat
-
We also support them retweeting and sharing their content.#CommsChat
-
Laura Hamilton likes to be actively involved in making a difference with our charity which has created many opportunities for us. #CommsChat
-
A2 yes celebrities can still be extremely valuable for charity comms- but choose carefully & brief well #CommsChat
-
@BeckySee123 Hi. dive in wherever you like. we have a rough agenda but oftn veer to & fro. cld start by sharing yr fave campaign #commschat
-
We encourage them to speak about us at events such as Olivia Breen speaking at Women for Technology. #CommsChat
-
This attracts a broad audience that are then made aware of us through the ambassador.#CommsChat
-
including sports people, a celebrity baker, TV presenters, actors and dream families. #CommsChat
-
We have carefully selected ambassadors who come from all walks of life #CommsChat
-
@dana_poole @amandacomms then prepare holding statement in event of risk, explaining how you tried to avoid it, apologising etc #CommsChat
-
@aCupOfLee @dana_poole can’t bar employees – be honest and open #commschat
-
Celebrity ambassadors can generate great PR esp if cause is relevant to them & ideally they’re not being paid @CommsChat #CommsChat
-
Presumably massive risk attached to using celebrities. All seen charities get the wrong kind of publicity with th wrong celebrity #commschat
-
The key is to choose the right ones. #CommsChat
-
Yes – certainly for our purposes #CommsChat
-
Hi #CommsChat not joined before but I see charity comms is the topic- my background. Where do I dive in? 🙂
-
@CommsChat would you include awareness weeks as there have been some good collaborative ones #commschat
-
Let’s move over to topic 2 on tonight’s #commschat on charity communications. Are celebrity ambassadors still relevant to charity PR?
-
@dana_poole @aCupOfLee many moons ago we did a flowchart to outline risks and mitigation of SM #commschat
-
Especially when your a small charity with limited comms budget! #CommsChat
-
@Dreamer654 a four month campaign for #dreamtea. is that what most people should be working towards? #commschat
-
@amandacomms @aCupOfLee How would a risk assessment plan look like for a #commschat for example? What are the risks?
-
Yes certainly its important to leverage exposure and conversation from all angles #CommsChat
-
@dana_poole Its tough: need emp/vol help but need control too. Training, crisis escalation instructions & signed guidelines help #CommsChat
-
With one off annual campaigns you need a strong message and identity which makes people want to share & take part #CommsChat
-
Does anyone have any examples they could share of their favourite annual campaigns from the charity sector? #commschat
-
@dana_poole @aCupOfLee sounds interesting what sort of thing do you need help with? #commschat
-
one off campaigns grow slowly for example our #DreamTea campaign started in February & we just celebrated Dream Tea week #CommsChat
-
@Dreamer654 presumably an integrated approach is really important. #PR and all the various marketing strands brought together? #commschat
-
@CommsChat for me annual campaigns (if creative) gave better opportunity to peak public interest where ongoing can become stale #CommsChat
-
Sometimes it’s hard to stand out in the crowd of charity campaigns being different with clear CTA can help @CommsChat #commschat
-
TX for sharing @aCupOfLee, very interested in risk mgt & crisis planning for #socialmedia events with employees. Any suggestions? #commschat
-
@aCupOfLee perhaps u can share yr experiences Leanne. how different were annual campaigns to ongoing positioning and fundraising? #commschat
-
Using a hashtag & PR to raise awareness of the campaign months in advance. #CommsChat
-
A strong campaign brand which resonates with people. Make the activity easy, fun and shareable. #CommsChat
-
@CommsChat any annual campaign has to offer something new or interesting/unique #commschat
-
-
I blogged about my experience when I left the sector in Feb – "What Charity Comms taught me about PR" http://acupoflee.com/2015/03/08/what-charity-communications-taught-me-about-pr/ … #CommsChat
-
-
how different is focusing on annual campaigns to ongoing or one offs? #commschat ?
-
Ooh tonight’s #CommsChat is about #CharityComms let me at it! 🙂 @CommsChat
-
topic one on tonight’s #commschat – How do you engage fundraisers in annual campaigns?
-
Hannah, @Dreamer654 we’ll talk a bit about Dreams Come True in a moment, but lets first flag up our first topic #commschat
-
@amandacomms Evening Amanda 🙂 #commschat
-
And I’m delighted to welcome our guest tonight, Hannah from Dreams Come True She’s tweeting from @Dreamer654 #CommsChat
-
RT @CommsChat: welcome to tonight’s #Commschat Tonight we’re talking charity communications.
-
welcome to tonight’s #Commschat Tonight we’re talking charity communications.
-
Hello #commschat … How is everyone? Interesting topic tonight ? 🙂
Dreams Come True 
Amanda Coleman 
Leanne Reilly 
Rebecca Craven 
Dana Poole 
Michelle Baillie 
Tim Elliott 
Aimee Carmichael See what others are talking about "Emily Andrews"
Comments
No comments yet.
Leave a comment