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This week's chat

June 23, 2015 Transcript of #CommsChat on charity comms

This week we were joined by Hannah from the Dreams Come True non-profit organisation as we spoke about the challenges and rewards of charity communications.

Here are some of the highlights:

Read the whole conversation below:

 

 

 

  1. The first half of the hour has gone so quickly! Let’s move onto topic 3 while we still have time. It’s about social media…

  2.  

    totally agree

  3.  

    if they can go live on TV, they can go on SM, with basic training on the channel, the msg is imp thing

  4.  

    Who have Dreams Come True used ? Any big names?

  5.  

    there have been a few celebrity signups where the celebrity then becomes a cause celebre – reflecting badly on the cause itself

  6.  

    we train and brief them, and make sure there is plenty of support

  7.  

    we controlled to extent withholding access to a/c’s. People could "speak" for org, but 1 step removed

  8.  

    what about celebrities who make unnecessary demands?

  9.  

    you sound like you’ve had experience? any horror stories?

  10.  

    not sure that we can control with SM more about management

  11.  

    agreed. When dealing with sensitive issues especially, an element of control is vital to reputation

  12.  

    Hi. dive in wherever you like. we have a rough agenda but oftn veer to & fro. cld start by sharing yr fave campaign

  13.  

    then prepare holding statement in event of risk, explaining how you tried to avoid it, apologising etc

  14.  

    can’t bar employees – be honest and open

  15.  

    Presumably massive risk attached to using celebrities. All seen charities get the wrong kind of publicity with th wrong celebrity

  16.  

    Let’s move over to topic 2 on tonight’s on charity communications. Are celebrity ambassadors still relevant to charity PR?

  17.  

    many moons ago we did a flowchart to outline risks and mitigation of SM

  18.  

    a four month campaign for . is that what most people should be working towards?

  19.  

    Its tough: need emp/vol help but need control too. Training, crisis escalation instructions & signed guidelines help

  20.  

    Does anyone have any examples they could share of their favourite annual campaigns from the charity sector?

  21.  

    sounds interesting what sort of thing do you need help with?

  22.  

    presumably an integrated approach is really important. and all the various marketing strands brought together?

  23.  

    for me annual campaigns (if creative) gave better opportunity to peak public interest where ongoing can become stale

  24.  

    perhaps u can share yr experiences Leanne. how different were annual campaigns to ongoing positioning and fundraising?

  25.  

    any annual campaign has to offer something new or interesting/unique

  26.  

    how different is focusing on annual campaigns to ongoing or one offs? ?

  27.  

    Ooh tonight’s is about let me at it! 🙂

  28.  

    topic one on tonight’s – How do you engage fundraisers in annual campaigns?

  29.  

  30.  

    Hannah, we’ll talk a bit about Dreams Come True in a moment, but lets first flag up our first topic

  31.  

    Evening Amanda 🙂

  32.  

    And I’m delighted to welcome our guest tonight, Hannah from Dreams Come True She’s tweeting from

  33.  

    evening

  34.  

    welcome to tonight’s Tonight we’re talking charity communications.

  35.  

    Hello … How is everyone? Interesting topic tonight ? 🙂


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