But for now, so long all, until next week. #commschat
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- #CommsChat on influencer marketing
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October 23, 2014 Transcript of #commschat on charities and social media
Autumn rings in two months of now-iconic campaigns that encourage a change in behaviour. #Stoptober promotes healthy living and quitting smoking while #Movember promotes prostate cancer awareness. Last week, #commschat looked at the strategies, effectiveness and outcomes these and other campaigns have had in the past few years.
Highlights include
- @brypieee Don’t piggyback on another campaign that’s clearly for a different charity. More engagement with those participating
- @AliciaCustis target audiences bit better (we’re not all teenagers!) & be careful not to be so frivolous serious issue is undermined
- @stackieb T3 can get lost on twitter. Nature of facebook newsfeed means great exposure and personal investment
- @stackieb I have a love/hate relationship with them. Can c they raise awareness but hate the peer pressure & lack of engagement
- @donnacastle The most successful of these viral campaigns have been started by individuals. Harder for charities to orchestrate
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We’ll be back next week for a look at the #agencyofthefuture with @PRCA_UK and @DannyWhatmough #commschat
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That’s all for #commschat. Thanks for sticking with it tonight, I thought it was an interesting hour! #commschat
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@CommsChat target audiences bit better (we’re not all teenagers!) & be careful not to be so frivolous serious issue is undermined #commschat
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@CommsChat Don’t piggyback on another campaign that’s clearly for a different charity. More engagement with those participating #commschat
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@donnacastle @stackieb @CommsChat Yes, true. I think pple have got fed up with seeing pics of poor dogs, etc. #commschat
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@CommsChat charities are really innovating with social/digital media – they can be an example to private sector! #CommsChat
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@CommsChat T5, yes, all the time, everyone looks and learns from each other #commschat
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@AliciaCustis @CommsChat I think you mean ‘grow’ so big rather than ‘take off’!
: #CommsChat, charity, Digital, engagement, Social Media, Transcript, viral
CommsChat 
Alicia Custis 
Bry Czujko 
Montse Cano 
Donna Castle 
Callum Austin 
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