But for now, so long all, until next week. #commschat

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October 23, 2014 Transcript of #commschat on charities and social media
Autumn rings in two months of now-iconic campaigns that encourage a change in behaviour. #Stoptober promotes healthy living and quitting smoking while #Movember promotes prostate cancer awareness. Last week, #commschat looked at the strategies, effectiveness and outcomes these and other campaigns have had in the past few years.
Highlights include
- @brypieee Don’t piggyback on another campaign that’s clearly for a different charity. More engagement with those participating
- @AliciaCustis target audiences bit better (we’re not all teenagers!) & be careful not to be so frivolous serious issue is undermined
- @stackieb T3 can get lost on twitter. Nature of facebook newsfeed means great exposure and personal investment
- @stackieb I have a love/hate relationship with them. Can c they raise awareness but hate the peer pressure & lack of engagement
- @donnacastle The most successful of these viral campaigns have been started by individuals. Harder for charities to orchestrate
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