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October 23, 2014 Transcript of #commschat on charities and social media

Autumn rings in two months of now-iconic campaigns that encourage a change in behaviour. #Stoptober promotes healthy living and quitting smoking while #Movember promotes prostate cancer awareness. Last week, #commschat looked at the strategies, effectiveness and outcomes these and other campaigns have had in the past few years.

Highlights include

  • Don’t piggyback on another campaign that’s clearly for a different charity. More engagement with those participating
  • @AliciaCustis  target audiences bit better (we’re not all teenagers!) & be careful not to be so frivolous serious issue is undermined
  •  T3 can get lost on twitter. Nature of facebook newsfeed means great exposure and personal investment
  •  I have a love/hate relationship with them. Can c they raise awareness but hate the peer pressure & lack of engagement
  •  The most successful of these viral campaigns have been started by individuals. Harder for charities to orchestrate

 

  1. But for now, so long all, until next week.

  2. We’ll be back next week for a look at the with and

  3. That’s all for . Thanks for sticking with it tonight, I thought it was an interesting hour!

  4. target audiences bit better (we’re not all teenagers!) & be careful not to be so frivolous serious issue is undermined

  5. Don’t piggyback on another campaign that’s clearly for a different charity. More engagement with those participating

  6. Yes, true. I think pple have got fed up with seeing pics of poor dogs, etc.

  7. charities are really innovating with social/digital media – they can be an example to private sector!

  8. T5, yes, all the time, everyone looks and learns from each other

  9. I think you mean ‘grow’ so big rather than ‘take off’! : , , , , , ,

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