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June 11, 2013 Transcript of #CommsChat on blogger outreach

Last week, joined by @hughforth from @theinkybee and @forthmetrics, #CommsChat explored the wide world of blogs. Blogging, as we learned, has a variety of manifestations and can benefit a business in intriguing ways. Check out some of the highlighted tweets from the hour:

  • hughforth 2 Earned media = Trust. Blogs have become a key consumer point of research for independent, trusted views
  • hughforth Then there is the big #seo angle. Google’s Panda/Penguin updates mean blogs have become crucial places for SEO friendly content
  • RichLeighPR agree w @hughforth, bloggers more likely to be experts. Usually passionate, but importantly, have niche audiences
  • Maxim_PR Actually, sometimes a little frightening how much influence bloggers have when they don’t subscribe to same rules as trad media
  • SiegelGale Building relationships with other bloggers and proving the value of your content.

And read the full transcript:

 

  part of the reason ours includes views. Seen blogs that aren’t part of website. Why drive people away from main site? #commschat -9:01 PM Jun 10th, 2013

  

 RT : A5) Final thought from me is that there are lots of good blogs around. My favs: http://t.co/6L4VBW0eXr#commschat -9:01 PM Jun 10th, 2013

  

 And that’s a wrap. G’nite from . See you next week! #commschat -9:01 PM Jun 10th, 2013

  

 Thanks  for tonight’s chat with . Good to see lots of familiar faces. Will be back with  next wk #commschat -9:01 PM Jun 10th, 2013

  

 Thoroughly enjoyable hour. Lots to think about and feeling somewhat inspired! #commschat -9:01 PM Jun 10th, 2013

  

 Many thanks to  for his insight, and to all you communicators, bloggers, etc. Transcript to be posted in AM, as always#commschat -9:01 PM Jun 10th, 2013

  

 Our hour seems to be up, friends. Hope everyone took away some hints at best practice when doing blogger outreach.#commschat -9:00 PM Jun 10th, 2013

  

 A5) Final thought from me is that there are lots of good blogs around. My favs: http://t.co/6L4VBW0eXr #commschat -9:00 PM Jun 10th, 2013

  

  Things can only get better! Seriously, the future is bright for bloggers. Going to get bigger and bigger#commschat -9:00 PM Jun 10th, 2013

  

   Great question. Pondering it ATM but think blog needs to have different tone, shorter flash-to-bang time#commschat -8:59 PM Jun 10th, 2013

  

 RT  for companies, whats the difference between having a blog and news/views section on their website? #commschat -8:58 PM Jun 10th, 2013

  

 So , words of wisdom to the many blog hopefuls out there? #commschat -8:58 PM Jun 10th, 2013

  

   but given our roles do overlap somewhat, it’d be nice if interviewees had a clue when it’s brought up! #commschat -8:58 PM Jun 10th, 2013

  

 Feels from the conversation that still lots of bloggers raw from their experience of bad practice. Room for improvement!#commschat -8:57 PM Jun 10th, 2013

  

  for companies, what’s the difference between having a blog and news/views section on their website? #commschat-8:57 PM Jun 10th, 2013

  

   no, I mean PR degrees/courses that speak nothing of the way PR can impact upon SEO. It is specialised… #commschat -8:57 PM Jun 10th, 2013

  

  true, from what I’ve observed you’re more likely to see the word client on their tweets than mentioned in blog posts#commschat -8:57 PM Jun 10th, 2013

  

  Forgive me — but that’s a bit simplistic. That’s not what I said at all. Sorry to have to dip out of #commschat earlier!-8:56 PM Jun 10th, 2013

  

   Using search operators, the simplest being KW+blog #commschat -8:56 PM Jun 10th, 2013

  

 Just five min left to share your thoughts about blogging and PR. Any last comments? #commschat -8:55 PM Jun 10th, 2013

  

 Always an interesting view on it from http://t.co/2nvwzybUOH #commschat -8:55 PM Jun 10th, 2013

  

   You mean that many do know about it? Previous marketers? SEO is to specialised. #commschat-8:55 PM Jun 10th, 2013

  

  sorry! i.e. not a ton of new PRs know much about metrics, etc, re: comment on SEO #commschat -8:55 PM Jun 10th, 2013

  

  you’ve lost me 🙂 #commschat -8:54 PM Jun 10th, 2013

  

  Or, from what I’ve learned at #amecsummitlast week, metrics and measurement #commschat -8:54 PM Jun 10th, 2013

  

  think it might take a little longer than five years but things are certainly changing and we must adapt #commschat -8:54 PM Jun 10th, 2013

  

 Bloggers also need to indicate when they are writing about a client ! Amazing how so many don’t “share” that fact.#commschat -8:54 PM Jun 10th, 2013

  

   It’s good to point out that it takes time. #commschat -8:54 PM Jun 10th, 2013

  

 Media and blogger relations, content marketing, digital outreach, link building, … #commschat -8:53 PM Jun 10th, 2013

  

   you may (or may not!) be surprised how few people enter PR with zero knowledge of search marketing/SEO #commschat -8:53 PM Jun 10th, 2013

  

 MT : Will the PR agency exist in it’s current guise in 5 years or is “integrated agency” coming with hybrid ‘PR’ pros?#commschat -8:53 PM Jun 10th, 2013

  

   Too much confusion out there!! SEO is something to take into account when doing marketing and PR. #commschat -8:52 PM Jun 10th, 2013

  

 A5> Will the PR agency exist in it’s current guise in 5 years time or is the “integrated agency” coming with hybrid ‘PR’ pro’s?#commschat -8:52 PM Jun 10th, 2013

  

 MT : Blogs are a great low profile way for orgs to seed position ahead of potential issues to show consistent messaging#commschat -8:52 PM Jun 10th, 2013

  

  feels like a convergence – both important, some SEOs I know relying more on good content and relationships (PR!)#commschat -8:51 PM Jun 10th, 2013

  

 A5. “All marketing is communication, but not all communication is marketing.” . Remember that in YOUR blog folks… #CommsChat -8:51 PM Jun 10th, 2013

  

 RT :Blurring + and +. I believe its becoming a question of how to take it. Still, specialists are needed,not just any1#commschat -8:50 PM Jun 10th, 2013

  

    Now there’s a man to tell us what “influence” really means!! 🙂 #commschat -8:50 PM Jun 10th, 2013

  

  Blurring + and +. I believe it’s becoming a question of how to take it. Still, specialists are needed,not just any1#commschat -8:50 PM Jun 10th, 2013

  

  you’re saying it’s not about technology, it’s about people? #commschat -8:49 PM Jun 10th, 2013

  

 RTGAIN has quite a high social ranking score but sells followers etc? #commschat -8:49 PM Jun 10th, 2013

  

 A5> Maybe different objectives, but means of getting there are merging – digital (influencer) outreach #commschat -8:49 PM Jun 10th, 2013

  

  many new client enquiries in last year relate to the way PR can aid SEO, as people look for clean, authoritative links#commschat -8:49 PM Jun 10th, 2013

  

 MT : Blogs also a great low profile way for orgs to seed position ahead of potential issues to show consistent messaging#commschat -8:48 PM Jun 10th, 2013

  

 A5) To know more about influence, I recommend following my fellow  social media panel member #commschat -8:48 PM Jun 10th, 2013

  

 A5) I think the PR/Marketing/SEO lines are blurring when it comes to customer-focused (i.e not corporate level) PR, Comms#commschat -8:48 PM Jun 10th, 2013

  

 A5> I would say there is heaps of commonality in digital PR, blogger outreach, influencer marketing, link building etc #commschat-8:48 PM Jun 10th, 2013

  

 A5) Big question! They all have to work together – no point in doing one without the other. But hasn’t it always been that way?#commschat -8:48 PM Jun 10th, 2013

  

  A5> I sit in none of these camps so can answer completely objectively #commschat -8:47 PM Jun 10th, 2013

  

 Blogs are also a great low profile way for orgs to seed position ahead of potential issues to show consistent messaging #commschat-8:47 PM Jun 10th, 2013

  

 A5. With the #MelbourneMandate, I think there is renewed vigour from public relations to NOT get “lumped in” with marketing.#CommsChat -8:47 PM Jun 10th, 2013

  

 RT : And finally T5: How are the lines blurring between PR, marketing and SEO? #commschat -8:46 PM Jun 10th, 2013

  

 Social capital scoring like Klout and Kred can help as an indictor but should not be taken as the sole determinant of influence#commschat -8:46 PM Jun 10th, 2013

  

 Have you seen  on Brand video ? In it distills what makes company work. Find employee bloggers mirror that #CommsChat -8:46 PM Jun 10th, 2013

  

 And finally T5: How are the lines blurring between PR, marketing and SEO? #commschat -8:46 PM Jun 10th, 2013

  

 There are just 15 minutes left of . Join in using this hashtag to follow the conversation > #commschat -8:45 PM Jun 10th, 2013

  

    Agree! 🙂 I have to say that I have only gone to an event. Got mixed feelings. #commschat-8:44 PM Jun 10th, 2013

  

 Exactly. Constant chatter doesn’t = influence >> MT hughforth: A4 If looking for popularity & level of social activity, maybe yes #commschat -8:44 PM Jun 10th, 2013

  

  so you see it as measurement? Find many understand “outputs” but confuse “outtakes” w/ (public relations) “outcomes.” #Commschat -8:44 PM Jun 10th, 2013

  

  Depends how far you can track analytics through – if all the way to sales, then possible to get ROI blog by blog#commschat -8:44 PM Jun 10th, 2013

  

  #commschat try UPChttp://t.co/imFlYR6ECN tackle many cultural issues including racism and bullying -8:44 PM Jun 10th, 2013

  

 Join the conversation over at #commschat! RT: A look at T4: Is “social scoring” helpful? #commschat-8:43 PM Jun 10th, 2013

  

  Interesting question…problem is, I don’t have a great one. Will be writing about metrics in July, let you know then!#commschat -8:43 PM Jun 10th, 2013

  

  welcomed the opp. from global PR guru. Thought harder about becoming a principal of the blog #CommsChat -8:43 PM Jun 10th, 2013

  

   Agreed. Planning ahead is always the best way to avoid probs. #commschat -8:43 PM Jun 10th, 2013

  

   as you say James, is of fleeting interest, but by no stretch the most important of metrics#commschat -8:43 PM Jun 10th, 2013

  

  I think  () would be first to agree. Certainly not my aim. Finding voice & sharing content was mine #commschat -8:43 PM Jun 10th, 2013

  

 A4) Like anything that attempts to measure ‘influence’, social scoring can be useful but never as a concrete measure #commschat -8:43 PM Jun 10th, 2013

  

  Forgive my ignorance, but how would metrics translate into return on investment? #commschat -8:42 PM Jun 10th, 2013

  

 A4> If looking for popularity and level of social activity, maybe yes. #commschat -8:42 PM Jun 10th, 2013

  

 What’s YOUR definition of “social scoring” ? I hear a few iterations. #CommsChat -8:42 PM Jun 10th, 2013

  

 A4> If looking for specific, contextual “influence”, often I would say the answer is NO! #commschat -8:42 PM Jun 10th, 2013

  

 RT  probably better known in#CommsChat by ….  -8:42 PM Jun 10th, 2013

  

 Useful for people with egos. Average person doesnt know/doesnt care RT : A look at T4: Is “social scoring” helpful? #commschat -8:41 PM Jun 10th, 2013

  

  Yes but taken with a pinch of salt. It can always be gamed #commschat -8:41 PM Jun 10th, 2013

  

   #commschat good to see that you thought long and hard about why you wanted to blog -8:41 PM Jun 10th, 2013

  

  probably better known in #CommsChat by….  -8:41 PM Jun 10th, 2013

  

   It’s not bad to get something in return, it’s just that I don’t believe that should be a blogger’s aim.#commschat -8:41 PM Jun 10th, 2013

  

  A4> ha! it gets a lot of stick, but it depends what you are trying to measure? #commschat -8:41 PM Jun 10th, 2013

  

  That’s such a great question. Can’t think of any off top of head but sure I could if I think/look hard enough#commschat -8:40 PM Jun 10th, 2013

  

 RT : A look at T4: Is “social scoring” helpful?#commschat -8:40 PM Jun 10th, 2013

  

 A look at T4: Is “social scoring” helpful? #commschat -8:40 PM Jun 10th, 2013

  

 RT  #commschat does employee generated content/blogs offer a more authentic means of driving cultural change?Any examples about it? -8:39 PM Jun 10th, 2013

  

 A3) Bloggers need to be honest & say when they’ve received goods/services.  (who started #commschat) is great example #commschat -8:39 PM Jun 10th, 2013

  

  Agreed! I always say if you can target 90% traffic from referrals, 10% Google, the #SEO will take care of itself#commschat -8:39 PM Jun 10th, 2013

  

 Keeping momentum – 30 day blogger useful. RT: T3: challenges in increasing blog outreach? best practice in outreach? #commschat -8:39 PM Jun 10th, 2013

  

 Definitely the focus . Unlike many blogs, is NOT about “marketing”  #CommsChat -8:39 PM Jun 10th, 2013

  

 A3> last part of process should not be forgotten: measurement. Easier in the digital world to track results, web traffic etc#commschat -8:38 PM Jun 10th, 2013

  

   It’s a bit of a sales pitch. 🙂#commschat -8:38 PM Jun 10th, 2013

  

 RT : Must be empathy Must think win-win Must provide compelling, interesting, RELEVANT content for bloggers’ audience #commschat -8:38 PM Jun 10th, 2013

  

  can think of blogs full of false claims that nobody is going to tackle as it draws attention.Lots of gd ones too tho!#commschat -8:37 PM Jun 10th, 2013

  

 B/c back in 2007  invited me to become part of the WORLD’S FIRST GLOBAL, collaborative PR blog#commschat -8:37 PM Jun 10th, 2013

  

 Must be empathy. Must think win-win. Must provide compelling, interesting, RELEVANT content for the blogger’s audience#commschat -8:37 PM Jun 10th, 2013

  

  Ermm, I had to do that once. Didn’t like the experience. #commschat -8:36 PM Jun 10th, 2013

  

  Yes, but if you take the top KW for a topic, bloggers who are building a good brand will always be near the top#commschat -8:36 PM Jun 10th, 2013

  

   yep – which is why I believe it’s important that bloggers opt-in, not out. Services shouldn’t scrape data #commschat -8:36 PM Jun 10th, 2013

  

 A3) Definitely . Funnily enough I don’t respond well to ‘Dear blogger’ either… 😉 #commschat -8:36 PM Jun 10th, 2013

  

  true #commschat -8:35 PM Jun 10th, 2013

  

  #commschat does employee generated content/blogs offer a more authentic means of driving cultural change?Any examples about it? -8:35 PM Jun 10th, 2013

  

 A2. The better bloggers are more likely to tell you when you are waaay off base. MSM will keep silent until review, etc. prints.#CommsChat -8:35 PM Jun 10th, 2013

  

  A familiar tale. And why the term “blogger outreach” has got such a bad rap. Education required! #commschat -8:35 PM Jun 10th, 2013

  

 RT : Think  that you should think long and hard ABOUT why you’re blogging first!http://t.co/MdCboG5eUO #Commschat c  -8:34 PM Jun 10th, 2013

  

 A)3 Agree with  approach must be personalised with proper research or relationship is lost before it’s even started #commschat -8:34 PM Jun 10th, 2013

  

 Also stop focusing so much on SEO, etc etc. Find the best voices aka writers, then refine from there. #commschat A3 -8:34 PM Jun 10th, 2013

  

    Makes sense! #commschat -8:34 PM Jun 10th, 2013

  

   why do you blog Judy?#commschat -8:34 PM Jun 10th, 2013

  

 Twitter can be a fantastic tool for starting a relationship with bloggers – follow and say hello #commschat -8:34 PM Jun 10th, 2013

  

  good point – although she’s high profile. Lots of bloggers go unnoticed by the masses (and maybe the law?)#commschat -8:34 PM Jun 10th, 2013

  

  For specific posts, maybe, but for consistency on a particular topic, not sure + lots of other variables#commschat -8:33 PM Jun 10th, 2013

  

 I’ve had this convo with . We write the type of posts WE want to read, first!  #Commschat -8:33 PM Jun 10th, 2013

  

 Repeating .. find the wonderful voices within your client companies, coach them. Stop outsourcing so much! #commschat A3-8:33 PM Jun 10th, 2013

  

   Not all bloggers want to hear from marketers. Very easy to ruin all the trust of your audience.#commschat -8:33 PM Jun 10th, 2013

  

 RT  Hi Helen here, i work in IC – it can give companies credibility if they involve trusted bloggers#commschat -8:33 PM Jun 10th, 2013

  

 A3) I get daily emails from people who’ve clearly never read my blog, claiming ‘this will be of interest’- key to do homework!#commschat -8:32 PM Jun 10th, 2013

  

 Think  that you should think long and hard ABOUT why you’re blogging first! http://t.co/MdCboG5eUO#Commschat c  -8:32 PM Jun 10th, 2013

  

 Google will always tell you who the best bloggers are – if they are doing everything right they’ll rank highly for their keywords#commschat -8:31 PM Jun 10th, 2013

  

 A3> the most important 2 things are RELATIONSHIPS and CONTENT – neither can be spammed or done overnight #commschat-8:31 PM Jun 10th, 2013

  

  to an extent, yes. I’m thinking legal mostly. Suspect bloggers can push the boundaries more easily #commschat-8:31 PM Jun 10th, 2013

  

  agree there’s a lot of time spent profiling so is a long term goal; but done well can work really hard for the brand#commschat -8:31 PM Jun 10th, 2013

  

   Couldn’t agree more.#commschat -8:30 PM Jun 10th, 2013

  

   isn’t blogging more about finding your voice than your audience? #commschat -8:30 PM Jun 10th, 2013

  

 First practical problem is finding relevant bloggers & sorting out which are the best. Partly why we built http://t.co/2ZB5EV5Y0d#commschat -8:29 PM Jun 10th, 2013

  

  but do journos still subscribe to those rules?#commschat -8:29 PM Jun 10th, 2013

  

 As a comm pro don’t limit your mindset and work to writing for …. Expand to cultivate the talent and natural voices for clients #commschat -8:29 PM Jun 10th, 2013

  

 Jim Grunig scared me off of (ever) using the “targeted” word . At least not for public relations.#Commschat -8:29 PM Jun 10th, 2013

  

 RT : A3> Getting beyond the traditional press release. Its about providing compelling, interesting, RELEVANT content#commschat -8:29 PM Jun 10th, 2013

  

  chat hi I’m Helen and new to the #commschatbut really interested in today’s topic -8:29 PM Jun 10th, 2013

  

  Building relationships with other bloggers and proving the value of your content. #commschat -8:29 PM Jun 10th, 2013

  

  b) marketers are finding the right bloggers to work with is crucial to improving the relationship #commschat 2/2-8:28 PM Jun 10th, 2013

  

 A3> Getting beyond the traditional press release. It’s about providing compelling, interesting, RELEVANT content #commschat -8:28 PM Jun 10th, 2013

  

 I make good living ghost-writing and ghost-blogging. The greatest fulfillment comes in finding and cultivating the bloggers w’in! #commschat -8:28 PM Jun 10th, 2013

  

 RT : A3> First issue is that it requires an investment of time, energy and patience – no quick wins here#commschat -8:28 PM Jun 10th, 2013

  

  blogger outreach is happening, just badly. Ensuring a) bloggers want to hear from marketers and… #commschat1/2 -8:27 PM Jun 10th, 2013

  

 RT  It does indeed. Many companies have employees with great blogs, both inside and outside orgs. #commschat -8:27 PM Jun 10th, 2013

  

 A3> First issue is that it requires an investment of time, energy and patience – no quick wins here #commschat -8:27 PM Jun 10th, 2013

  

 You get to know/trust the author and they get a reaction as a result RT , topic 1: Why are blogs on the up? #commschat -8:27 PM Jun 10th, 2013

  

 To me, the most important bit to remember is that bloggers don’t usually need an audience, but whoever contacts them.#commschat -8:26 PM Jun 10th, 2013

  

 Nice! RT  Did PR in Engineering construction. Blogs covered debate re: Govt/Private funding for projects better than MM#CommsChat -8:26 PM Jun 10th, 2013

  

 RT  It does indeed. Many companies have employees with great blogs, both inside and outside orgs. #commschat -8:26 PM Jun 10th, 2013

  

   Lots of people using  for left field things, eg quite a few authors finding book review bloggers#commschat -8:26 PM Jun 10th, 2013

  

   Don’t make it a sales pitch. Be open, explain that you’re bringing a product to mkt & need their help #commschat -8:26 PM Jun 10th, 2013

  

   thanks Rachel, good to see you on #commschat 🙂 -8:26 PM Jun 10th, 2013

  

  It does indeed. Many companies have employees with great blogs, both inside and outside orgs. #commschat-8:25 PM Jun 10th, 2013

  

 So now you have blog strategy, enter T3: What’re the challenges in increasing blogger outreach? What’s best practice in outreach? #commschat -8:25 PM Jun 10th, 2013

  

 Think best/most traffic in terms of “suitability” is prolly silent. Same folks “bantering” on your blog means little.#CommsChat -8:25 PM Jun 10th, 2013

  

   we don’t have a company blog actually! Not saying it’s always a bad thing by any means. #commschat-8:25 PM Jun 10th, 2013

  

 Hello! Sorry to be late. Cooking duties. 🙂 #commschat -8:25 PM Jun 10th, 2013

  

 RT : Hello #commschat-ers! Tonight, we’ll be joined by  who will discuss blogger outreach/#PR. Topics are here: http://t.co/bJnA4q6Ndt -8:24 PM Jun 10th, 2013

  

 Yep! 🙂 It happens! RT : Great question – echoed from me  – do you mean employees? #commschat -8:24 PM Jun 10th, 2013

  

 🙂  how influential is your blog in Kent? Influence can also be of a quality nature: w. very focused topics #CommsChat -8:23 PM Jun 10th, 2013

  

 Actually, sometimes a little frightening how much influence bloggers have when they don’t subscribe to same rules as trad media#commschat -8:23 PM Jun 10th, 2013

  

  “Community drivel” … ! Should be key for a blogger I would have thought. Not much point in blogging without one.#commschat -8:23 PM Jun 10th, 2013

  

 Errrr … yes. 🙂 RT  Interesting idea – do you mean encouraging employees to become bloggers?#commschat -8:23 PM Jun 10th, 2013

  

 Great question  – echoed from me – do you mean employees? #commschat -8:23 PM Jun 10th, 2013

  

  Thanks Rachel. How do you get around ‘here’s a sample, hope you like it, maybe you’ll write about it’ sales pitch? #commschat -8:23 PM Jun 10th, 2013

  

  T2 bringing personality to a brand#commschat -8:22 PM Jun 10th, 2013

  

 +1 RT : Bloggers drive referral traffic which is#SEO gold dust #commschat -8:22 PM Jun 10th, 2013

  

  Good on you Sir #commschat -8:22 PM Jun 10th, 2013

  

  Interesting idea – do you mean encouraging employees to become bloggers? #commschat -8:22 PM Jun 10th, 2013

  

 Example? RT  A2) I sector-specific PR, blogs invaluable in giving space to topics that don’t nec make mainstream media #commschat -8:21 PM Jun 10th, 2013

  

  Excellent point. 100% agree. #commschat -8:21 PM Jun 10th, 2013

  

 RT : Totally agree. Blogosphere has immense amount going on below the surface of traditional media. Key for niches#commschat -8:21 PM Jun 10th, 2013

  

 Bloggers drive referral traffic which is #SEO gold dust#commschat -8:21 PM Jun 10th, 2013

  

  🙂 thought given  I might be able to contribute (and of course, learn) too! #commschat -8:21 PM Jun 10th, 2013

  

  Know your market. Look for bloggers who are actively interested/have strong views on similar products/services#commschat -8:21 PM Jun 10th, 2013

  

  Totally agree. Blogosphere has immense amount going on below the surface of traditional media. Key for niches#commschat -8:21 PM Jun 10th, 2013

  

 Agree with  but not just sector specific, some bloggers have more influence in a geographic area than traditional media #commschat -8:21 PM Jun 10th, 2013

  

 Think both Trust AND Relationships are important re: blogging. Less convinced of the “community” drivel, though. Imprecise.#Commschat -8:20 PM Jun 10th, 2013

  

   Agreed! #commschat -8:20 PM Jun 10th, 2013

  

  Indeed! 🙂 Good to see you in #commschat-8:19 PM Jun 10th, 2013

  

 Benefit no.3 > it’s SEO again – no question that SEO’s are now interested in building quality links using blogger outreach#commschat -8:19 PM Jun 10th, 2013

  

 A2) Bloggers usually very informed, passionate, honest. Will tell your brand what it needs to hear to get where it wants to be!#commschat -8:19 PM Jun 10th, 2013

  

 RT  (targeting effectively, and appropriately, I should say, the key point there!) #commschat -8:19 PM Jun 10th, 2013

  

 Not so much working “with” bloggers (outside) but working with those who develop bloggers INSIDE. #commschat -8:19 PM Jun 10th, 2013

  

 RT : + blogs are a way for anybody in any field to have their voice heard. Not dominated by big business with big bucks #commschat -8:19 PM Jun 10th, 2013

  

 MT : In sector-specific PR, blogs invaluable in giving space to topics that dont necc make mainstream media#commschat -8:19 PM Jun 10th, 2013

  

  (targeting effectively, and appropriately, I should say, the key point there!) #commschat -8:18 PM Jun 10th, 2013

  

 RT  Hi Helen here, i work in IC – it can give companies credibility if they involve trusted bloggers#commschat -8:18 PM Jun 10th, 2013

  

 Also the ability to be precise: rifle-shot target audience – no more “spray and pray”!! #commschat -8:18 PM Jun 10th, 2013

  

 A2) From my experience in sector-specific PR, blogs invaluable in giving space to topics that don’t necc make mainstream media #commschat -8:18 PM Jun 10th, 2013

  

  Hi Rachel, how do you think best for small co’s to encourage bloggers to write about their products? #commschat-8:18 PM Jun 10th, 2013

  

 Meh  know  and I keep getting DISGRACEFUL “agency pitches” for . Think it’s a biz OR media! #commschat -8:17 PM Jun 10th, 2013

  

 RT : Nielsen data suggests trust in online customer opinions is 70%, vastly outstripping traditional media.#commschat -8:17 PM Jun 10th, 2013

  

 Ok, T2 benefit 1 Creating loyal communities & brand advocates that can share your messages better than a brand could on its own #commschat -8:17 PM Jun 10th, 2013

  

 RT : 2 big benefits to companies when targeting effectively = blogger authority and influence within a community #commschat -8:17 PM Jun 10th, 2013

  

 Hi guys, I’m James and a bit late to #commschat -8:16 PM Jun 10th, 2013

  

 A2) Benefits to companies = opportunity for honest feedback. Both good + bad. Needs to be authentic – don’t just choose fans! #commschat -8:16 PM Jun 10th, 2013

  

  2 big benefits to companies when targeting effectively = blogger authority and influence within a community#commschat -8:16 PM Jun 10th, 2013

  

  Hi Helen here, i work in IC – it can give companies credibility if they involve trusted bloggers #commschat -8:16 PM Jun 10th, 2013

  

 . b/c of: The intersection of PR & journalism in the digital age http://t.co/jgTO9YX5x3 Ira Basen speaking at#CPRS2013 #CommsChat -8:16 PM Jun 10th, 2013

  

  Depends whose blogging. A corporate, yes. But possible to have a much broader, independent opinion #commschat-8:15 PM Jun 10th, 2013

  

 RT : So let’s move into T2: What are the benefits to companies of working with bloggers? #commschat -8:15 PM Jun 10th, 2013

  

  gd point. My husband runs a geeky blog and will accept guest posts when he feels it will benefit his readers#commschat -8:15 PM Jun 10th, 2013

  

  Also because a blog is one of the best, easiest and most affordable mediums to promote their messages authentically? #commschat -8:14 PM Jun 10th, 2013

  

 So let’s move into T2: What are the benefits to companies of working with bloggers? #commschat -8:14 PM Jun 10th, 2013

  

 Don’t you think  ownership of channel/blog must come w/ intent, a content plan & managed expectations of stakeholders? #CommsChat -8:14 PM Jun 10th, 2013

  

 RT : + blogs are a way for anybody in any field to have their voice heard. Not dominated by big business with big bucks #commschat -8:13 PM Jun 10th, 2013

  

 Evening , welcome along #commschat -8:13 PM Jun 10th, 2013

  

 A1) As a keen Internal Comms blogger since 09, I agree with having voice heard, but I offer guest posts to hear from others too#commschat -8:13 PM Jun 10th, 2013

  

  ahh, I know. Wrote about it in March! just a shorthand : ) #commschat -8:12 PM Jun 10th, 2013

  

  think view from many bloggers is ‘you guys are getting paid but…’ #commschat -8:12 PM Jun 10th, 2013

  

 Still all driven by the consumer: in the digital world they seek trusted, independent, expert opinion; and blogs can provide that#commschat -8:12 PM Jun 10th, 2013

  

 Hi all at #commschat, sorry I’m late. -8:12 PM Jun 10th, 2013

  

 MT : blogging being on the up very much part of trend towards/consumer desire for personal, human, unfiltered content #commschat -8:11 PM Jun 10th, 2013

  

 Thanks . I prefer to call it “brand journalism” (rather than “content marketing”). Not all communication is marketing.#CommsChat -8:11 PM Jun 10th, 2013

  

 A1) That’s true . Google Authorship also helps bloggers be recognised for content https://t.co/vUl3D4fEmO#commschat -8:11 PM Jun 10th, 2013

  

 A1) For me, blogging being on the up very much part of trend towards / consumer desire for personal, human, unfiltered content #commschat -8:10 PM Jun 10th, 2013

  

 RT : + blogs are a way for anybody in any field to have their voice heard. Not dominated by big business with big bucks #commschat -8:10 PM Jun 10th, 2013

  

  Good question. It needs to be win-win. Approach to a blogger must be perfect for your audience, adding value#commschat -8:10 PM Jun 10th, 2013

  

  That’s a good point, especially re: rise of content/content marketing #commschat -8:09 PM Jun 10th, 2013

  

 + blogs are a way for anybody in any field to have their voice heard. Not dominated by big business with big bucks #commschat -8:09 PM Jun 10th, 2013

  

 Believe (corporate/agency) blogs are on the rise because it is 100 PER CENT “owned” social real estate. Not 3rd party or walled.#CommsChat -8:09 PM Jun 10th, 2013

  

 Anyone can blog – it gives people a voice that they otherwise wouldn’t have. Not everyone can be a journo but we can all blog #commschat -8:09 PM Jun 10th, 2013

  

 Hi  and  🙂 #commschat -8:08 PM Jun 10th, 2013

  

 From a blogger’s p.o.v: why should I engage with a PR when they want me to advertise their content (usually free)?#commschat -8:08 PM Jun 10th, 2013

  

  agree w , bloggers more likely to be experts. Usually passionate, but importantly, have niche audiences #commschat -8:08 PM Jun 10th, 2013

  

 MT : there is #seo angle. Googles Panda/Penguin updates mean blogs have become crucial places for SEO friendly content #commschat -8:08 PM Jun 10th, 2013

  

 Google now values engagement and activity (perfect for blogs) much higher than it does low-quality links, so blogs are key#commschat -8:08 PM Jun 10th, 2013

  

  interesting! I’m sure there are a lot of chatters with thoughts on #SEO… #commschat -8:08 PM Jun 10th, 2013

  

 RT : A1) I think blogs are on the rise because people increasingly trust the content and the authors #commschat -8:08 PM Jun 10th, 2013

  

 A1) There are always new features being added to platforms like WordPress, enabling bloggers to present/share their thoughts well#commschat -8:08 PM Jun 10th, 2013

  

 I think having accessible technology helps when launching/embedding blogs too – make easy for people to blog and connect #commschat -8:07 PM Jun 10th, 2013

  

 RT : So first off, , topic one: Why are blogs on the up and up? #commschat -8:07 PM Jun 10th, 2013

  

 RT : Earned media = Trust. Blogs have become a key consumer point of research for independent, trusted views#commschat -8:07 PM Jun 10th, 2013

  

 Hello #commschat. I’m Rachel, tweeting on behalf of PR agency Maxim. Followers – please mute the hashtag if not interested.-8:07 PM Jun 10th, 2013

  

 Then there is the big #seo angle. Google’s Panda/Penguin updates mean blogs have become crucial places for SEO friendly content #commschat -8:06 PM Jun 10th, 2013

  

 Evening folks, I’m Neil, work in professional services PR. Looking forward to taking part this evening #commschat -8:06 PM Jun 10th, 2013

  

 RT : Nielsen data suggests trust in online customer opinions is 70%, vastly outstripping traditional media.#commschat -8:06 PM Jun 10th, 2013

  

 What do others think too? What’s new with blogs/blogging? #commschat -8:06 PM Jun 10th, 2013

  

 A1) I think blogs are on the rise because people increasingly trust the content and the authors #commschat -8:06 PM Jun 10th, 2013

  

 Nielsen data suggests trust in online customer opinions is 70%, vastly outstripping traditional media. #commschat -8:05 PM Jun 10th, 2013

  

  2 Earned media = Trust. Blogs have become a key consumer point of research for independent, trusted views#commschat -8:05 PM Jun 10th, 2013

  

  Hi Daniel, good to see you here #commschat-8:05 PM Jun 10th, 2013

  

  hi, I’m Rich. I work in PR, blog and am also the co-founder of blogger outreach database service #commschat -8:05 PM Jun 10th, 2013

  

  Ok, well, 2 perspectives. 1 They have become the engine that drives ideas on the Internet. The realm of experts#commschat -8:04 PM Jun 10th, 2013

  

 Hi all, I’m Rachel. Note to followers: I’m taking part in#commschat for next hr http://t.co/E1YzbCqGrO You can join in using#commschat -8:03 PM Jun 10th, 2013

  

 It’s time to chat. #commschat style! -8:03 PM Jun 10th, 2013

  

 So first off, , topic one: Why are blogs on the up and up? #commschat -8:02 PM Jun 10th, 2013

  

 As a reminder, plz intro yourself on first tweet and don’t forget to include the tag #commschat -8:02 PM Jun 10th, 2013

  

   don’t forget the #commschattag! -8:02 PM Jun 10th, 2013

  

    with the hashtag this time! #commschat Thanks for the invite. It’s great to be here. -8:02 PM Jun 10th, 2013

  

 Our guest joins us from  and and will help us take a look at blogger outreach in the PR profession.#commschat -8:01 PM Jun 10th, 2013

  

 Evening all, Brittany here from Communicate with a blog, PR and definitely fantastic #commschat with guest #commschat -8:00 PM Jun 10th, 2013

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