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June 16, 2015 Transcript of #CommsChat on awards entries

Last night we spoke about the value of awards, which awards are worth entering and how you can improve your chances of winning. We were joined by awards entries expert Stef Brown. Here are some of the highlights:

  •  Enhancing your credentials with award accolades helps when new business pitching… So its a yes from me!
  •  T1: awards can help but are also common and are overrated if misunderstood. Pick the right ones, as part of a wider strategy
  •  Many agencies obsess about winning creative awards. But by their very existence as agencies clients already view them as creative
  •  Yes, going to ceremony is a great opp to let your hair down with clients and just have a fun night out.
  •  I think looking at the judges is a good indicator of quality

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