I’m off to find out if Leo finally wins the Oscar (no spoilers!). G’night! #commschat

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March 4, 2014 Transcript of #CommsChat on awards and events social media content
In honour of award season drawing to a close (poor Leo), we ran a #CommsChat last week looking at how brands use events like awards shows, sporting events and other major public activity to generate buzz for themselves on social media. We discussed content and platform and the ways in which a brand can gain or lose influence by participating in an existing event on social media. Here are some highlighted tweets:
- @stevef2412 Nothing to lose? Innovative use of branding at events demonstrates creative spirit even if it is tacky; Means the brand is alive!
- @ncardwell T1) I sometimes think brands see latching onto a big event as an ‘easy win’, don’t think through the how/why, so often naff
- @JeremySinger1 A perfectly timed tweet can capture the mood of the moment & earn peoples attention. This is what brands strive for!
- @AliOtter the focus if the content should be clear but the brand and it’s social media personality should be consistent.
- @ncardwell T4) Apps (e.g. ‘play along’ apps for game shows) and web-based ‘live graphics’ (e.g. on sports betting sites) can be effective
See the full hour:
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