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September 30, 2014 Transcript of #CommsChat on annual reporting

Last week’s #CommsChat discussed the ever-evolving world of corporate reporting. Some interesting points were brought up regarding annual reports and stakeholder relations. Our guest, Thomas Rosenmayer, founder of @nexxar shared insights and expertise. See the highlights below:

  •  Strategic report aimed for cutting clutter but in fact turned out to be adding to it
  •  Lot of companies simply added another section to their report or regrouped existing. But they did not change approach
  •  the stories set the report in context. They allow ppl to better understand the numbers/analytical info and its impact
  • Surprised video hasn’t come up – nothing like capturing a nervous twitch, frown, smile on camera to bring msgs alive
  • no one better to demonstrate the impact we make than our service users – let them tell the story

Don’t miss the full chat transcript, there’s some fantastic links and case studies in there:

 

  1. We’ll post the recap tomorrow morning. But for now, is signing off. G’night all!

  2. Thanks for joining us and thanks to all tweeters for your brilliant insights

  3. RT : Just a few min left on . What would you most like to see change in annual reporting?

  4. Annual reports will stay first point of reference, but digital concept needs to change

  5. : doesn’t necessarily = standards. Particularly if it’s a tick box exercise for some.

  6. very true! Lot of companies don’t see the benefit and/or do not want to present figures

  7. shame that a lot don’t produce AR if they don’t have to – it has its place

  8. . That’s a good point. There are regulations, but does that = standards? What can be done to make it so?

  9. Regulators should just set minimum requirements and let market forces do the rest

  10. standards need to be monitored – currently most regulations are not checked

  11. Just 12 minutes left in . Share your thoughts on annual reporting before 9pm

  12. Nowadays users are less reading and more scanning, therefore orientation is a vital need in digital reporting!

  13. T5: How are the audiences for annual reports changing and what has been the response?

  14. we produce hard cover from our cms but focus on messenging moves online, best fitting 4 web

  15. you are right! Its the starting point that needs to change NOW. We need to shape message for where readers are

  16. How can you cater for audiences in different regions? Do people want different media in different places?

  17. So you have printable versions aswell ? Think that’s great. Diff versions for diff audiences

  18. Need to move with the times &make messages shareable to wider audience. But we mustn’t ignore digitally excluded

  19. time is so precious that I think it’s vital to already have a considered solution to discuss / review

  20. RT : tech already moved so far that you can get an app like experience from a responsive site, does depend on objective

  21. T4: What other types of media can be integrated into reports? What changes will be the disrupters in IR?

  22. I think there are loads of ideas floating around, but not so much expertise in content. Things are changing

  23. absolutely accessibility is a key issue and officers able to take to meetings as well

  24. My half-hourly reminder to use the tag to take part in the conversation

  25. Are leaders amenable to participating in annual reports? Should they provide more direction than they currently are?

  26. I have concerns about accessibility tho’ so we’ll plan well so not to exclude

  27. agree! management involvement bring authenticity to corporate reporting

  28. very true! And all users are active readers! thats different from annual report mailing lists

  29. So timely! We’re moving in this direction for our annual report & business plan

  30. I produced a film that showcased the people stories behind the numbers at a big corporate. Went down a treat

  31. . Exactly! That’s becoming more apparent in reporting as chairmen’s msgs, etc become more human

  32. Annual reports will stay first point of reference, but digital concept needs to change start online first

  33. I think it’s also that the line btw comms and marketing is blury for them, and not digital.

  34. Great thing to do – use real characters in an organisation to tell a story and talk from the heart

  35. always found that the stats behind the online help to shape the future iterations

  36.  

     

    no one better to demonstrate the impact we make than our service users – let them tell the story.

  37. T3: To what extent should business leaders be involved in corporate reporting?

  38. Wow. Things are moving on… 🙂 I now contract in a LA, and it’s moving in the right direction too.

  39. . did you? That sounds like it’d be esp. interesting from a police force!

  40. we used frontline staff to talk about the key issues when we did video AR

  41. biggest advantage of app is that report is useable offline, other than that I prefer responsive, its also a marketing question

  42. . video has been used well for leaders’ msgs. Do we think it will extend to use of video to show internal culture too?

  43. Surprised video hasn’t come up – nothing like capturing a nervous twitch, frown, smile on camera to bring msgs alive

  44.  

     

    I am having trouble to persuade Comms and others not to use pdf.

  45. collaborative nature of web is also more efficient for content creation better, cheaper, quicker and safer

  46. Where do you stand on the app vs responsive debate? Are annual reporting apps effective? Unnecessary?

  47. the stories set the report in context. They allow ppl to better understand the numbers/analytical info and its impact

  48. That’s good. What industry sector? Yes, I love video, but it’s time-consuming, like anything online!

  49.  

     

    lucky to have photo and video skills on the team so no cost but lots of time

  50. requires a whole new set of skills as well I imagine, did you outsource the video production?

  51. yes the traditional process works print first, but that way we will always stay at a PDF for online

  52. I know but seemed to work. Have also done video – good but huge amount of work

  53. biggest challenge is the mind set of makers. Online needs different concepts: what is intended for web needs to be designed 4 web

  54. Interesting. It’s usually been the other way round when it comes to corporate reports.

  55. Evening all, interesting subject tonight on annual reporting. Something which has a significant impact on our clients

  56.  

     

    we’ve focused on storytelling this year. Council tenants stigmatised in media, we’ve told the untold story

  57. T2: What role should national government, the EU or UN play in corporate reporting?

  58. from governance reporting to a key piece of comms that demonstrates impact, especially within

  59. I think online reports can be easier to navigate as well

  60. . I could see that as appealing for web audience, + for non-investors to get an idea of biz w/o reading full report

  61. included top line stats for key areas of interest. More detail available on website if people want it – signpost

  62. RT : Youth charity trying a 48 ideas hack with young people for our annual report

  63. yes, the stats are clear on that. Its a clear trend connected to global preferences 4 web over printed on all content

  64. last one we did as an infographic – got the most feedback. No print. Significant savings

  65. What have others found? Have you already shifted away from print? In the process of doing so? What challenges have there been?

  66. Unhealthy development for printed ARs: increased size and less readers – printing is inefficient – online is more flexible

  67. . That seems promising, no? Shows that reporting is moving online?

  68. I thing companies are overwhelmed and swamped in regulatory content requirements. very good for consulting agencies

  69. This is so timely. We’re looking to publish online a big report, and we’re looking at and others

  70. on the Evolution of the Annual Report is now taking place via the tag

  71. Is that a resistance to regulation or just bc corporate reporting has typically changed slowly?

  72. Lot of companies simply added another section to their report or regrouped existing. But they did not change approach

  73. Current content overload swamps both: users and makers

  74. Strategic report aimed for cutting clutter but in fact turned out to be adding to it

  75. One of the key ways has been new regulation that has changed what companies must report. What were some of those ways?

  76. Reporting content exploded due to regulatory requirements

  77. Our first topic is: How has annual reporting changed over the last two years? Why?

  78. First though, please remember to use the tag when posting. And please share your thoughts and questions

  79. RT : Tonight will discuss all things annual reporting with special guest (and speaker on Thurs) from

  80. Hi everybody! Looking forward to a good discussion tonight

  81. We’ll talk about those issues and more over the next hour.

  82. It’s no secret that annual reporting is changing, though companies are still trying to change with regulation, the times, etc.

  83. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  84.  

     

    Tonight, will discuss all things annual reporting with special guest (and speaker on Thurs.) from

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